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Social Media Research: A Narrative Review. (2015). Kick, Markus.
In: EconStor Preprints.
RePEc:zbw:esprep:182506.

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  49. Quelles dimensions de la théorie de la justice privilégier pour satisfaire les réclamants : le rôle de la qualité de la relation?. (2012). Meyer-Waarden, Lars ; Sabadie, William.
    In: Post-Print.
    RePEc:hal:journl:halshs-00685291.

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  50. Complaint Management: Which efforts to satisfy the complainers: the role of relationship quality?. (2012). Meyer-Waarden, Lars ; Sabadie, William.
    In: Post-Print.
    RePEc:hal:journl:halshs-00685278.

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  51. Balance and Sequence in Online Reviews: How Perceived Usefulness Affects Attitudes and Intentions. (2012). Purnawirawan, Nathalia ; Dens, Nathalie ; Depelsmacker, Patrick ; de Pelsmacker, Patrick.
    In: Journal of Interactive Marketing.
    RePEc:eee:joinma:v:26:y:2012:i:4:p:244-255.

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  52. Online Damage Control: The Effects of Proactive Versus Reactive Webcare Interventions in Consumer-generated and Brand-generated Platforms. (2012). van Noort, Guda ; Willemsen, Lotte M.
    In: Journal of Interactive Marketing.
    RePEc:eee:joinma:v:26:y:2012:i:3:p:131-140.

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  53. Understanding Responses to Contradictory Information About Products. (2011). LI, SHIBO ; Kalra, Ajay ; Zhang, Wei.
    In: Marketing Science.
    RePEc:inm:ormksc:v:30:y:2011:i:6:p:1098-1114.

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  54. A Dynamic Model of the Effect of Online Communications on Firm Sales. (2011). Sonnier, Garrett P. ; Rutz, Oliver J. ; McAlister, Leigh .
    In: Marketing Science.
    RePEc:inm:ormksc:v:30:y:2011:i:4:p:702-716.

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  55. Organizations Behaving Badly: When Are Discreditable Actions Likely to Damage Organizational Reputation?. (2010). Fischer, Eileen ; Reuber, A..
    In: Journal of Business Ethics.
    RePEc:kap:jbuset:v:93:y:2010:i:1:p:39-50.

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  56. Weathering product-harm crises. (2008). Cleeren, Kathleen ; Helsen, K. ; Dekimpe, M. G..
    In: Other publications TiSEM.
    RePEc:tiu:tiutis:283b51f8-dd35-4a10-930a-8a8b264d37e7.

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  57. Strategies to offset performance failures: The role of brand equity. (2008). Brady, Michael K ; Roehm, Michelle L ; Fox, Gavin L ; Cronin, Joseph J.
    In: Journal of Retailing.
    RePEc:eee:jouret:v:84:y:2008:i:2:p:151-164.

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  58. Measuring the impact of positive and negative word of mouth on brand purchase probability. (2008). East, Robert ; Lomax, Wendy ; Hammond, Kathy.
    In: International Journal of Research in Marketing.
    RePEc:eee:ijrema:v:25:y:2008:i:3:p:215-224.

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  59. Dont rest on your laurels: Reputational change and young technology-based ventures. (2007). Fischer, Eileen ; Reuber, Rebecca A..
    In: Journal of Business Venturing.
    RePEc:eee:jbvent:v:22:y:2007:i:3:p:363-387.

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  60. “I love it” or “I hate it”? The positivity effect in stated preferences for agent evaluation. (2006). Mukherjee, Ashesh ; Mukhopadhyay, Anirban ; Gershoff, Andrew .
    In: Marketing Letters.
    RePEc:kap:mktlet:v:17:y:2006:i:2:p:103-117.

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  61. The impact of relational drivers on customer brand engagement and brand outcomes. (). Johnson, Lester W ; Leckie, Civilai ; Nyadzayo, Munyaradzi W.
    In: Journal of Brand Management.
    RePEc:pal:jobman:v::y::i::d:10.1057_s41262-020-00198-3.

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