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THE IMPACT OF SIGNIFICANT NEGATIVE NEWS ON CONSUMER BEHAVIOR TOWARDS FAVORITE BRANDS. (2014). Hinnenkamp, Craig ; Sago, Brad .
In: Global Journal of Business Research.
RePEc:ibf:gjbres:v:8:y:2014:i:1:p:65-72.

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  2. Brand Name and Consumer’s Buying Intention. (2020). Dimitriadis, Efstathios ; Balatsou, Aikaterini-Apostolia.
    In: International Journal of Economics & Business Administration (IJEBA).
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  50. The impact of relational drivers on customer brand engagement and brand outcomes. (). Johnson, Lester W ; Leckie, Civilai ; Nyadzayo, Munyaradzi W.
    In: Journal of Brand Management.
    RePEc:pal:jobman:v::y::i::d:10.1057_s41262-020-00198-3.

    Full description at Econpapers || Download paper

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