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Too Popular to Ignore: The Influence of Online Reviews on Purchase Intentions of Search and Experience Products. (2013). Jimenez, Fernando R ; Mendoza, Norma A.
In: Journal of Interactive Marketing.
RePEc:eee:joinma:v:27:y:2013:i:3:p:226-235.

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  4. The Quality-Signaling Role of Manipulated Consumer Reviews. (2023). Li, Kevin W ; Ni, Debing ; Wang, Xiaoyuan ; Zhao, Hui.
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  5. Antecedents and consequences of the key opinion leader status: an econometric and machine learning approach. (2023). Hill, Chelsey ; Ping, Yanni ; Fresneda, Jorge ; Zhu, Yun.
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  6. Supporting personalized new energy vehicle purchase decision-making: Customer reviews and product recommendation platform. (2023). Charles, Vincent ; Li, Qin ; Yang, Zaoli ; Gupta, Shivam ; Xu, Bing.
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  7. Personalized managerial response and negative inconsistent review helpfulness: The mediating effect of perceived response helpfulness. (2023). Wei, June ; Jiang, Hui ; Zhou, Shasha ; Yang, Shuiqing ; Chen, Yuangao ; Jin, Wangyan.
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  12. Fake or credible? Antecedents and consequences of perceived credibility in exaggerated online reviews. (2023). Iacobucci, Dawn ; Riquelme, Isabel P ; Roman, Sergio.
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  19. Let criticism take precedence: Effect of side order on consumer attitudes toward a two-sided online review. (2022). Liu, Qihua ; Zhong, KE ; Wang, Yihan.
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  20. How much is a picture worth? Online review picture background and its impact on purchase intention. (2022). Chen, Haipeng ; Zhao, Haichuan ; Zhang, Mingyue.
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  30. The use of event related potentials brain methods in the study of Conscious and unconscious consumer decision making processes. (2021). Bagozzi, Richard ; Ozkara, Behcet Yalin.
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  31. Buying a New Product with Inconsistent Product Reviews from Multiple Sources: The Role of Information Diagnosticity and Advertising. (2021). Ma, Minghui ; Byun, Kyung-Ah ; Kang, Taeghyun ; Kim, Kevin.
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  3. Is there any value in the online reviews of remedial satisfied customers? An empirical study in the hospitality industry. (2022). Zheng, Chundong ; Li, Tingwu ; Bai, Yanzhuang.
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  18. Branding beyond prejudice: Navigating multicultural marketplaces for consumer well-being. (2013). Demangeot, Catherine ; Mueller, Rene Dentiste ; Roy, Abhijit ; Adkins, Natalie Ross ; Ferguson, Nakeisha S. ; Zuiga, Miguel Angel ; Mandiberg, James M. ; Johnson, Guillaume ; Henderson, Geraldine Rosa ; Kipnis, Eva ; Pullig, Chris ; Broderick, Amanda J..
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  27. A new measure of brand personality. (2009). Geuens, Maggie ; De Wulf, Kristof ; Dewulf, Kristof ; Weijters, Bert.
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  28. A New Measure of Brand Personality. (2008). Weijters, Bert ; Geuens, Maggie ; de Wulf, Kristof.
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  29. Culture, product type, and price influences on consumer purchase intention to buy personalized products online. (2008). Chadee, Doren ; Tikoo, Surinder ; Moon, Junyean .
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  30. Comparative Advertising in the Global Marketplace: The Effects of Cultural Orientation on Communication. (2000). Maheswaran, Durairaj ; Gurhan-Canli, Zeynep.
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