JP6739177B2 - Information display program, information display method, and control device - Google Patents

Description

The present invention relates to an information display program, an information display method, and a control device.

In recent years, with the rapid spread of the Internet, advertisement distribution via the Internet has become popular. For example, when an advertisement frame, which is a display area for advertisement content, is arranged in the web page, the terminal device generates a request for advertisement distribution and transmits the request to the distribution device. Then, the terminal device displays the advertising content distributed from the distribution device that received the request in the advertising space.

As an example of a technique related to advertisement content, a technique of displaying a text advertisement in a search box (search window) included in a web page is known (for example, Patent Document 1).

JP, 2003-76311, A

However, it is difficult to improve the appealing effect of contents with the above-mentioned conventional techniques. For example, in the above-mentioned conventional technique, the text advertisement is only displayed in the existing search window, and the advertisement may not be recognized by the user. Therefore, the advertising effect of the advertising content may not be exerted, and the appealing effect of the advertising content may not be improved. It should be noted that such a problem is not limited to the advertising content, and may similarly occur for content such as moving images and still images.

The present application has been made in view of the above, and an object thereof is to provide an information display program, an information display method, and a control device capable of improving the appealing effect of content.

The information display program according to the present application, when the information display device includes a search window in the first content, an acquisition procedure for acquiring the second content corresponding to the search window, and the acquisition procedure together with the first content. And a display procedure of displaying the second content obtained by the above in the vicinity of the search window of the first content.

According to one aspect of the embodiment, it is possible to improve the appealing effect of content.

FIG. 1 is a diagram illustrating an example of a display process according to the embodiment. FIG. 2 is a diagram illustrating a configuration example of the advertisement distribution system according to the embodiment. FIG. 3 is a diagram illustrating a configuration example of the advertisement distribution server according to the embodiment. FIG. 4 is a diagram illustrating an example of the advertisement database according to the embodiment. FIG. 5 is a diagram showing a configuration example of the content distribution server according to the embodiment. FIG. 6 is a diagram illustrating a configuration example of the terminal device according to the embodiment. FIG. 7 is a diagram illustrating an example of the display process according to the embodiment. FIG. 8 is a sequence diagram showing a distribution processing procedure by the advertisement distribution system according to the embodiment. FIG. 9 is a flowchart showing a processing procedure by the terminal device according to the embodiment. FIG. 10 is a diagram illustrating an example of display processing according to the modification. FIG. 11 is a hardware configuration diagram illustrating an example of a computer that realizes the functions of the terminal device.

Hereinafter, modes (hereinafter, referred to as “embodiments”) for implementing an information display program, an information display method, and a control device according to the present application will be described in detail with reference to the drawings. Note that the information display program, the information display method, and the control device according to the present application are not limited by this embodiment. Also, in each of the following embodiments, the same parts are designated by the same reference numerals, and duplicated description will be omitted.

[1. Example of display processing]
First, an example of the display process according to the embodiment will be described with reference to FIG. FIG. 1 is a diagram illustrating an example of a display process according to the embodiment. FIG. 1 illustrates an example of processing executed by the information display program according to the present application in the information display device according to the present application. Specifically, FIG. 1 illustrates an example in which the first content and the second content are displayed by the terminal device 100, which is an example of the information display device according to the present application. In the following description, a web page will be described as an example of the first content, and content related to an advertisement (hereinafter, referred to as “advertising content”) will be described as an example of the second content. Specifically, FIG. 1 shows an example in which the web page W10, the advertising content C10, and the like are displayed by the terminal device 100.

The terminal device 100 shown in FIG. 1 is an information processing terminal capable of displaying contents such as web pages, and is, for example, a notebook PC (Personal Computer). The terminal device 100 acquires a web page from the content distribution server 30 (see FIG. 2) according to the operation by the user, and displays the acquired web page. In addition, when the web page includes an advertisement acquisition command to be described later, the terminal device 100 transmits the advertisement acquisition command to the advertisement distribution server 20. In other words, the terminal device 100 requests the advertisement distribution server 20 to distribute the advertisement content, and acquires the advertisement content distributed from the advertisement distribution server 20. Then, the terminal device 100 displays the acquired advertisement content in a predetermined advertisement display area within the web page.

The advertisement distribution server 20 is a server device corresponding to the control device according to the present application, and is a server device that distributes the advertising content submitted from the advertiser terminal 10 (see FIG. 2). For example, the advertisement distribution server 20 receives an advertisement content acquisition request from the terminal device 100. In this case, the advertisement distribution server 20 selects the advertisement content to be distributed in response to the advertisement content acquisition request. Then, the advertisement distribution server 20 distributes the selected advertisement content to the terminal device 100.

When the web page W10 acquired by the terminal device 100 is, for example, a portal site and is a web page having a website search function, the advertisement distribution server 20 according to the present application uses the search function. Advertisement content C10 corresponding to a provided search window (a region for inputting a search query or a region for displaying a search query for prompting the user to search) is distributed. The terminal device 100 can display the distributed advertising content C10 in the vicinity of the search window to display the advertising content C10 at a position that is easily noticed by the user. Accordingly, the terminal device 100 improves the advertising effect exhibited by the advertising content C10. Hereinafter, with reference to FIG. 1, an example of a process in which the terminal device 100 according to the present application displays the advertising content C10 around the search window will be described along the flow.

First, the terminal device 100 accesses the content distribution server 30 and acquires the web page W10 which is a web page including a search window (step S11). Then, the terminal device 100 requests the advertisement distribution server 20 for the advertisement content to be displayed on the web page W10 according to the advertisement acquisition command included in the web page W10 (step S12).

The advertisement distribution server 20 selects the advertisement content to be displayed on the web page W10 according to the request transmitted from the terminal device 100 (step S13). In the example of FIG. 1, the advertisement distribution server 20 selects the advertisement content C10 that is the advertisement content corresponding to the search window 50 included in the web page W10. Further, the advertisement distribution server 20 selects the advertisement content C11 as the advertisement content to be displayed in the advertisement display area provided on the web page W10, not around the search window 50. The advertisement distribution server 20 distributes the selected advertisement contents C10 and C11 to the terminal device 100 (step S14).

The terminal device 100 displays the acquired web page W10 and the advertising content C10 and C11 on the screen which is an output unit (step S15). FIG. 1 shows a web page W10 displayed on the screen of the terminal device 100.

As shown in FIG. 1, the web page W10 is a portal site including an area R11 in which news is posted and an area R12 in which links to other services are posted. The web page W10 also includes a search window 50 for searching a website for a user who uses the Internet. Further, the web page W10 includes a region R01 set so as to surround the search window 50 and a region R02 set as an advertisement display region. The advertising content C11 is displayed in the region R02, for example.

In step S14, the terminal device 100 acquires, from the advertisement distribution server 20, the advertisement content C10 corresponding to the region R01 provided so as to surround the search window 50. Then, when displaying the web page W10, the terminal device 100 performs a process of displaying the advertising content C10 in the region R01.

The advertising content C10 includes image data C101, text data C102, and button image data C103. The terminal device 100 displays each of these data as the advertising content C10 in the region R01 located around the search window 50. Specifically, when the advertisement content C10 is acquired, the terminal device 100 replaces each display set in the normal search window 50 with a display related to the advertisement content C10 and displays the display.

For example, in the region R01 of the web page W10, an image serving as the background of the search window 50 (for example, a plain image drawn in a single color) is usually set. In addition, the search window 50 is normally set to display a text such as "Please input the character of what you want to search for" as a placeholder. Further, in the vicinity of the search window 50, usually, a search execution button (for example, “search” described on the screen for the user to execute a search after entering a search query in the search window 50 is described. A rectangular button) is set to be displayed.

When the terminal device 100 acquires the image data C101 as the data included in the advertisement content C10, the terminal device 100 displays the image data C101 in the area R01 around the search window 50. Further, when the terminal device 100 acquires the text data C102 as the data included in the advertising content C10, the terminal device 100 displays the character string included in the text data C102 as a placeholder displayed in the search window 50. For example, when the advertiser has submitted texts such as “AAA” and “SPARKLING” as the text data C102, the terminal device 100 displays those texts as placeholders in the search window 50.

Furthermore, when the terminal device 100 acquires the button image data C103 as the data included in the advertising content C10, the terminal device 100 displays the button image data C103. Specifically, in the terminal device 100, as a button for executing a search using the search window 50, button image data C103 is used instead of the search execution button in which characters such as “search” that are normally displayed are described. Is displayed. In this way, the terminal device 100 replaces and displays the background normally displayed around the search window 50, the placeholder of the search window 50, the search execution button, and the like with the display related to the advertising content C10. Execute the process.

Further, the advertising content C10 displayed by the terminal device 100 has each function as an advertisement to be posted on a web page. For example, a link to a predetermined page is set in the image data C101 related to the advertising content C10. In this case, when the advertising content C10 displayed in the region R01 is selected by the user by a click operation or a tap operation, the terminal device 100, for example, a web page (that is, a landing page) related to the advertiser of the advertising content C10. Transition the display to.

Further, when displaying the text data C102 as a placeholder in the search window 50, the terminal device 100 also performs a process of displaying a word such as “PR” together. Accordingly, the terminal device 100 can make the user recognize that the characters displayed in the search window 50 are displayed as an advertisement. Further, in the terminal device 100, when no search query is input in the search window 50 and the search execution button drawn by the button image data C103 is selected, for example, a web page related to the advertiser of the advertising content C10. You may perform the process which changes a display to. In this case, the terminal device 100 may perform, as a placeholder in the search window 50, a display such as “click” that motivates the user to select the search execution button.

Note that the terminal device 100 may perform the display control process of changing the display of the advertising content C10 when the user actually inputs an arbitrary query in the search window 50 and tries to use the search function. .. Specifically, the terminal device 100 changes the image data C101 to a plain image that is a background of the normal search window 50 at the timing when the user clicks the search window 50 or the like. In addition, the terminal device 100 hides the text data C102 that was displayed as a placeholder. In addition, the terminal device 100 changes the button image data C103 to a normal search execution button display. By performing the display control process, the terminal device 100 can prevent the usability of the user who normally uses the search function from being deteriorated.

Further, the terminal device 100 may display the advertising content C10 so as to be consistent with the display of the entire web page W10. For example, the terminal device 100 may display the advertising content C10 when the advertising content C11 displayed in the region R02 and the advertising content C10 are advertising content submitted by the same advertiser. As a result, the terminal device 100 does not display the non-uniform advertisement content submitted by a plurality of advertisers, but displays the unified advertisement content submitted by the same or related advertisers on the web page. It can be displayed on W10.

As described above, the terminal device 100 according to the embodiment acquires the advertisement content C10 corresponding to the search window 50 when the acquired web page W10 includes the search window 50. Then, the terminal device 100 displays the acquired advertisement content C10 around the search window 50 of the web page W10.

Thereby, the terminal device 100 improves the appeal effect of the advertising content C10. This can be explained as follows. In general, for the content such as the advertising content C10 displayed by the terminal device 100, all the information included in the content is not always watched by the user. This is a phenomenon in which a user who views the web page W10 or the like learns a place where other than the main content included in the web page W10 is displayed, and unconsciously does not see "advertising-like things". This is one factor.

On the other hand, the search window 50 that realizes the search function of the website and the area around the search window 50 include many places where the user has a high probability of clicking, so that the user's line of sight is easily gathered and the content is highly recognized. Become. By arranging the advertising content C10 around the search window 50, the terminal device 100 can selectively display the advertising content C10 at a location where the user's line of sight tends to gather. As a result, the terminal device 100 can improve the appeal effect of the advertising content C10. In addition, the display process executed by the terminal device 100 is performed without the user being particularly aware of it and without changing the display layout of the web page W10. Therefore, the terminal device 100 can improve the degree of recognition of the advertising content C10 in a natural situation without reducing the usability of the user who is browsing the web page W10.

In addition, the terminal device 100 can implement the above-described processing by an arbitrary method. For example, the terminal device 100 realizes the above-described process by downloading an application that causes the terminal device 100 to execute the display of the web page W10 and the above-described display process in advance and executing the application at an arbitrary timing. Good. In this case, the application includes control information (for example, an information display program according to the present application) that executes the above-described display processing. In addition, the terminal device 100 may receive the distribution of the control information for executing the above-described display processing at the same time as the distribution of the web page W10 and the advertising content C10. The control information is realized by, for example, CSS (Cascading Style Sheets), Java Script (registered trademark), HTML (Hyper Text Markup Language), or any script capable of describing the content whose display changes as described above. Then, the terminal device 100 performs the above-described display processing according to the control information. Hereinafter, the terminal device 100 and the like that execute the above-described display processing according to such control information will be described in detail.

[2. Configuration of advertisement distribution system]
First, the configuration of the advertisement distribution system 1 according to the embodiment will be described with reference to FIG. FIG. 2 is a diagram illustrating a configuration example of the advertisement distribution system 1 according to the embodiment. As shown in FIG. 2, the advertisement distribution system 1 includes a terminal device 100, an advertiser terminal 10, an advertisement distribution server 20, and a content distribution server 30. The terminal device 100, the advertiser terminal 10, the advertisement distribution server 20, and the content distribution server 30 are communicably connected via a network N by wire or wirelessly. The advertisement distribution system 1 illustrated in FIG. 2 includes a plurality of terminal devices 100, a plurality of advertiser terminals 10, a plurality of advertisement distribution servers 20, and a plurality of content distribution servers 30. Good.

The terminal device 100 is an information processing device used by a user who browses content such as the web page W10. For example, the terminal device 100 is a desktop PC, a notebook PC, a mobile phone such as a smartphone, a tablet terminal, a PDA (Personal Digital Assistant), or the like. The terminal device 100 acquires the web page W10 from the content distribution server 30 according to the operation by the user, and displays the acquired web page W10. In addition, when the web page W10 includes an advertisement acquisition command to be described later, the terminal device 100 acquires the advertisement content C10 from the advertisement distribution server 20, and the acquired advertisement content C10 is displayed on the web page according to the user's operation. Display with W10.

The advertiser terminal 10 is an information processing device used by the advertiser. For example, the advertiser terminal 10 is a desktop PC, a notebook PC, a tablet terminal, a mobile phone, a PDA, or the like. The advertiser terminal 10 submits the advertisement content to the advertisement distribution server 20 according to the operation by the advertiser. For example, the advertiser terminal 10 uses, as the advertising content, a still image, a moving image, text data, or data corresponding to the advertising content (for example, a URL (Uniform Resource for acquiring a landing page linked to the advertising content. Locator) etc. are submitted to the advertisement distribution server 20.

The advertiser may request the agency to submit the advertisement content. In this case, the agency submits the advertisement content to the advertisement distribution server 20. That is, the notation “advertiser” is a concept that includes not only the advertiser but also the agency, and the notation “advertiser terminal” includes not only the advertiser terminal 10 but also the agency device used by the agency. Shall be a concept.

The advertisement distribution server 20 is a server device corresponding to the control device according to the present application, and is a server device that distributes the advertisement content submitted from the advertiser terminal 10. For example, when the advertisement delivery server 20 receives access from the terminal device 100, the advertisement delivery server 20 performs advertisement matching based on the location of the terminal device 100, user attributes, and the like, and delivers the advertising content to be delivered as a result of the matching to the terminal device 100. To do. Specifically, the example illustrated in FIG. 1 indicates that the advertisement distribution server 20 has matched the user who browsed the web page W10 (that is, the terminal device 100) with the advertisement content C10. Further, the advertisement distribution server 20 may distribute the control information for controlling the display processing of the advertisement content together with the advertisement content. This control information is described in a script language such as JavaScript or CSS, for example.

The content delivery server 30 is a web server that delivers a web page to the terminal device 100. For example, the content distribution server 30 is used as a portal site, news site, auction site, weather forecast site, shopping site, finance (stock price) site, route search site, map providing site, travel site, restaurant introduction site, web blog, etc. A web page including various related information is distributed to the terminal device 100.

The web page distributed by the content distribution server 30 is formed of, for example, an HTML file described in HTML or an XML file described in XML (Extensible Markup Language). Also, the web page distributed by the content distribution server 30 includes an advertisement acquisition command. For example, the URL of the advertisement distribution server 20 or the like is described as an advertisement acquisition command in an HTML file or the like that forms a web page. In this case, the terminal device 100 acquires the advertisement content from the advertisement distribution server 20 by accessing the URL described in the HTML file or the like.

The various data distributed from the content distribution server 30 to the terminal device 100 are actually HTML files and images forming a web page, but in the following, they are distributed from the content distribution server 30 to the terminal device 100. Various data may be described as content.

[3. Ad delivery server configuration]
Next, the configuration of the advertisement distribution server 20 according to the embodiment will be described with reference to FIG. FIG. 3 is a diagram illustrating a configuration example of the advertisement distribution server 20 according to the embodiment. As shown in FIG. 3, the advertisement distribution server 20 includes a communication unit 21, a storage unit 22, and a control unit 23.

The communication unit 21 is realized by, for example, a NIC (Network Interface Card) or the like. Then, the communication unit 21 is connected to the network N by wire or wirelessly, and transmits and receives information to and from the terminal device 100, the advertiser terminal 10, and the content distribution server 30.

The storage unit 22 is realized by, for example, a semiconductor memory device such as a RAM (Random Access Memory) or a flash memory (Flash Memory), or a storage device such as a hard disk or an optical disk. The storage unit 22 also stores an advertisement database 24, which is a database that stores various types of information regarding advertisement content submitted from the advertiser terminal 10.

Here, FIG. 4 is a diagram illustrating an example of information stored in the advertisement database 24 according to the embodiment. In the example shown in FIG. 4, the advertisement database 24 has items such as “advertiser ID”, “advertisement content ID”, “advertisement content data”, “impression number”, “impression guarantee number”, and “compensation”.

The “advertiser ID” indicates identification information for identifying the advertiser or the advertiser terminal 10. The “advertisement content ID” indicates identification information for identifying the advertisement content submitted from the advertiser terminal 10. The identification information shown in FIG. 4 may be used as a reference code. For example, the advertiser identified by the advertiser ID “B10” may be referred to as “advertiser B10”, and the advertisement content identified by the advertisement content ID “C10” may be referred to as “advertisement content C10”.

The “advertisement content data” indicates data included in the advertisement content. For example, the advertisement content data includes image data displayed on a web page as advertisement content, text data, and the like. Also, the advertisement content data of the advertisement content submitted as an advertisement displayed around the search window may include button image data that is an image corresponding to the search execution button.

The “impression number” indicates the number of advertisement contents displayed on the terminal device 100 at the present moment. The “guaranteed number of impressions” indicates the guaranteed number of times that the advertising content submitted by the advertiser is displayed on the terminal device 100. For example, the advertiser submits the advertisement content to the advertisement distribution server 20 by designating the guaranteed number of impressions. The advertisement distribution server 20 distributes the advertisement content to the terminal device 100 so as to achieve the number of impressions designated by the advertiser.

“Price” indicates the price associated with the distribution of the advertising content. For example, the consideration is determined based on the number of impressions designated by the advertiser. In the example shown in FIG. 4, the consideration is shown by a concept such as “bbb” or “ccc”, but in reality, the amount paid by the advertiser is stored. In the example shown in FIG. 4, it is assumed that the advertiser submits the advertisement content by performing a so-called pre-payment, which is a payment for the predetermined guaranteed number of impressions.

That is, FIG. 4 shows an example in which the advertiser identified by the advertiser ID “B10” has submitted the advertisement content “C10” or “C11”. Further, the advertisement content C10 includes “image data C101”, “text data C102”, and “button image data C103” as advertisement content data. Further, the current number of impressions of the advertisement content C10 is "10000", the guaranteed number of impressions designated by the advertiser is "20000", and the consideration is "bbb".

As the items stored in the advertisement database 24, for example, index values such as CTR (Click Through Rate) of the advertisement content C10 and eCTM (effective cost per mill) may be further stored. Further, the advertisement database 24 may store, for example, attribute information such as age and sex of a target user to whom advertisement content is distributed.

Returning to FIG. 3, the description will be continued. The control unit 23 is realized by, for example, a CPU (Central Processing Unit), an MPU (Micro Processing Unit), or the like executing various programs stored in a storage device inside the advertisement distribution server 20 using a RAM as a work area. To be done. The control unit 23 is realized by, for example, an integrated circuit such as an ASIC (Application Specific Integrated Circuit) or an FPGA (Field Programmable Gate Array).

As shown in FIG. 3, the control unit 23 includes a submission reception unit 25, a request reception unit 26, an advertisement selection unit 27, and a distribution unit 28, and has functions and actions of information processing described below. Realize or execute. Note that the internal configuration of the control unit 23 is not limited to the configuration shown in FIG. 3, and may be another configuration as long as it is a configuration for performing information processing described later. The connection relationship between the processing units included in the control unit 23 is not limited to the connection relationship illustrated in FIG. 3 and may be another connection relationship. The control unit 23 may control the process executed by the terminal device 100 by using control information described later.

The submission acceptance unit 25 accepts submission of advertisement content from the advertiser terminal 10. Specifically, the submission acceptance unit 25 according to the embodiment accepts submission of the advertisement content C10 including the image data C101, the text data C102, and the like. Further, the submission reception unit 25 receives the guaranteed number of impressions and the like specified for the advertisement content C10. Further, when receiving the submission of the advertising content C10, the submission receiving unit 25 may receive a designation that the advertising content C10 is displayed in the vicinity of the search window. The submission acceptance unit 25 registers each accepted advertisement content in the advertisement database 24.

Note that the submission acceptance unit 25 may receive, from the advertiser terminal 10, a URL indicating the location of each landing page or the like set for the advertisement content C10 when submitting the advertisement content. Then, the submission reception unit 25 registers the URL indicating the location of the received landing page or the like in the advertisement database 24 together with the advertisement content C10.

The request receiving unit 26 receives an advertisement content acquisition request from the terminal device 100. For example, the request receiving unit 26 receives an HTTP request as the acquisition request for the advertising content. Further, when the web page includes a search window, the request receiving unit 26 receives, from the terminal device 100, a distribution request for the advertisement content corresponding to the search window.

When the request receiving unit 26 receives the advertisement content acquisition request, the advertisement selecting unit 27 selects the distribution candidate advertisement content from the advertisement database 24. For example, the advertisement selection unit 27 uses the content of the web page displayed by the terminal device 100, the attribute of the user of the terminal device 100, and the like to distribute from the advertisement content registered in the advertisement database 24. Match content. In such matching, the bid price for the advertisement content, the advertisement content having a high CTR, or the advertisement content having a high bid price and the CTR may be preferentially selected.

Various known methods may be applied to the matching of the distribution of the advertising content. For example, when the web page is a search page, the advertisement selection unit 27 may use an advertisement distribution method called a search-linked advertisement that extracts advertisement content that matches the search keyword specified in the search page. Further, the advertisement selection unit 27 may use an advertisement distribution method called targeting distribution that extracts advertisement content that matches the user's attribute information (psychographic attribute, demographic attribute, etc.).

Further, when the web page serving as the delivery destination has a search window and the terminal device 100 requests the advertisement content to be displayed in the vicinity of the search window, the advertisement selection unit 27 requests the advertisement content corresponding to the search window. Select. Then, the advertisement selection unit 27 outputs the advertisement content selected as the distribution target to the distribution unit 28.

The distribution unit 28 distributes the advertisement content selected by the advertisement selection unit 27. Specifically, the distribution unit 28, in response to the distribution request received by the request reception unit 26, distributes the advertisement content corresponding to the search window to the terminal device 100 as a target to be displayed around the search window of the web page. To do.

Note that the distribution unit 28 may distribute the control information to the terminal device 100 together with the advertising content when the display process described above with reference to FIG. 1 is executed based on the control information. Specifically, when the distribution unit 28 receives the advertisement content selected by the advertisement selection unit 27, the distribution unit 28 includes a display instruction included in the received advertisement content (displaying the advertisement content in an area around the search window or searching the search window. When the input is made to, the advertisement content being displayed is hidden, etc.) is extracted. Then, the distribution unit 28 generates control information for displaying the advertising content in the display mode indicated by the extracted display instruction. For example, the distribution unit 28 according to the embodiment generates control information that causes the terminal device 100 to execute a display procedure of displaying the acquired advertising content in the vicinity of the search window.

Further, when each URL such as the landing page set for the advertisement content C10 is registered in the advertisement database 24, the distribution unit 28 generates control information that causes the terminal device 100 to execute the following processing. .. For example, when the user selects the advertising content C10, the distribution unit 28 generates control information that causes the terminal device 100 to execute the process of displaying the landing page or the like indicated by the corresponding URL. Then, the distribution unit 28 distributes the generated control information and the data of the advertising content C10 to the terminal device 100. If the control information is generated by the application executed on the terminal device 100 or the content distribution server 30, the advertisement distribution server 20 does not need to distribute the control information.

[4. Content distribution server configuration]
Next, the configuration of the content distribution server 30 according to the embodiment will be described with reference to FIG. FIG. 5 is a diagram showing a configuration example of the content distribution server 30 according to the embodiment. As shown in FIG. 5, the content distribution server 30 has a communication unit 31, a content storage unit 32, and a control unit 33.

The communication unit 31 is realized by, for example, a NIC or the like. Then, the communication unit 31 is connected to the network N by wire or wirelessly, and transmits and receives information to and from the terminal device 100 and the advertisement distribution server 20.

The content storage unit 32 is realized by, for example, a semiconductor memory device such as a RAM or a flash memory, or a storage device such as a hard disk or an optical disk. Then, the content storage unit 32 stores a web page that is an example of the first content. For example, the content storage unit 32 stores an HTML file forming a web page, a still image or a moving image displayed on the web page. The web page stored in the content storage unit 32 may include an advertisement acquisition command for acquiring advertisement content to be displayed on the web page.

The control unit 33 is realized, for example, by the CPU, MPU, or the like executing various programs stored in the storage device inside the content distribution server 30 using the RAM as a work area. The control unit 33 is realized by, for example, an integrated circuit such as ASIC or FPGA.

As illustrated in FIG. 5, the control unit 33 includes a reception unit 34 and a distribution unit 35, and realizes or executes the functions and actions of information processing described below. Note that the internal configuration of the control unit 33 is not limited to the configuration shown in FIG. 5, and may be another configuration as long as it is a configuration for performing information processing described later. The connection relationship between the processing units included in the control unit 33 is not limited to the connection relationship illustrated in FIG. 5, and may be another connection relationship.

The reception unit 34 receives a web page acquisition request from the terminal device 100. For example, the reception unit 34 receives an HTTP request as a web page acquisition request.

The delivery unit 35 delivers the web page to the terminal device 100 when the reception unit 34 receives the web page acquisition request. Specifically, the distribution unit 35 acquires the acquisition-requested web page from the content storage unit 32, and distributes the acquired web page to the terminal device 100. As described above, the web page stored in the content storage unit 32 includes the advertisement acquisition command. That is, when displaying the acquired web page, the terminal device 100 transmits a distribution request for the advertisement content to the advertisement distribution server 20 according to the advertisement acquisition command included in the web page. The web page distributed from the content distribution server 30 may include the above control information.

[5. Configuration of terminal device]
Next, the configuration of the terminal device 100 according to the embodiment will be described with reference to FIG. FIG. 6 is a diagram illustrating a configuration example of the terminal device 100 according to the embodiment. As shown in FIG. 6, the terminal device 100 includes a communication unit 110, an input unit 120, an output unit 130, and a control unit 140.

The communication unit 110 is realized by, for example, a NIC. Then, the communication unit 110 is connected to the network N by wire or wirelessly, and transmits and receives information to and from the advertisement distribution server 20 and the content distribution server 30.

The input unit 120 is an input device that receives various operations from a user. For example, the input unit 120 is realized by a keyboard, a mouse, operation keys, or the like. The output unit 130 is a display device for displaying various information. For example, the output unit 130 is a screen of the terminal device 100 and is realized by a liquid crystal display or the like. When the touch panel is used as the terminal device 100, the input unit 120 and the output unit 130 are integrated. Further, in the example of FIG. 1, an example in which the screen of the terminal device 100 (that is, the output unit 130) and the display area of the web page W10 in the terminal device 100 are the same is shown, but in reality, the web page W10 is It is not always displayed on the entire surface of the output unit 130. That is, the content such as the web page W10 may be displayed in the window of the web browser software displayed in the output unit 130. In this case, the display area in the terminal device 100 when displaying the web page W10 means the window of the web browser software.

The control unit 140 is realized by, for example, a CPU, an MPU, or the like executing various programs (for example, an information display program according to the present application) stored in a storage device inside the terminal device 100 using a RAM as a work area. To be done. For example, these various programs correspond to application programs called web browsers. The control unit 140 is realized by, for example, an integrated circuit such as ASIC or FPGA.

As illustrated in FIG. 6, the control unit 140 includes a request unit 141, a reception unit 142, and a display control unit 143, and realizes or executes the information processing functions and actions described below. Note that the internal configuration of the control unit 140 is not limited to the configuration shown in FIG. 6, and may be another configuration as long as it is a configuration for performing information processing described later. Further, the connection relationship between the processing units included in the control unit 140 is not limited to the connection relationship illustrated in FIG. 6 and may be another connection relationship.

The request unit 141 transmits a web page acquisition request to the content distribution server 30 according to a user operation received via the input unit 120. Further, when the web page accepted by the accepting unit 142 includes an advertisement acquisition command, the request unit 141 transmits an advertisement content acquisition request to the advertisement distribution server 20.

The receiving unit 142 receives the web page and the advertising content. Specifically, the reception unit 142 receives a web page from the content distribution server 30 that responds to the web page acquisition request transmitted by the request unit 141. At this time, when the web page includes an advertisement acquisition command, the reception unit 142 instructs the request unit 141 to transmit an advertisement content acquisition request. Then, the reception unit 142 receives the advertisement content from the advertisement distribution server 20 that responds to the advertisement content acquisition request transmitted by the request unit 141. At this time, the receiving unit 142 may receive the control information for controlling the display of the advertising content together with the web page and the advertising content.

The display control unit 143 performs display control for causing the output unit 130 to display predetermined content according to the control information included in the web page received by the reception unit 142. As shown in FIG. 6, the display control unit 143 includes an acquisition unit 144, a display unit 145, a detection unit 146, and a change unit 147. The acquisition unit 144, the display unit 145, the detection unit 146, and the change unit 147 are realized by, for example, the CPU, the MPU, or the like executing the control information using the RAM as the work area. That is, the processing executed by the acquisition unit 144 is realized by the acquisition procedure executed by the control information. The process executed by the display unit 145 is realized by the display procedure executed by the control information. The processing executed by the detection unit 146 is realized by the detection procedure executed by the control information. The processing executed by the changing unit 147 is realized by the changing procedure executed by the control information. The process executed by the acquisition unit 144, the display unit 145, the detection unit 146, or the change unit 147 described below may be replaced with the process executed by the display control unit 143.

The acquisition unit 144 acquires various information and data. For example, the acquisition unit 144 acquires the advertisement content C10 corresponding to the search window 50 when the web page W10 received by the reception unit 142 includes the search window 50.

The acquisition unit 144 may also acquire various information and data in accordance with the processing executed by the display unit 145 and the like, which will be described later. For example, as illustrated in FIG. 1, when the button image data C103 that is the search execution button is selected in the state where no new query is input in the search window 50, the acquisition unit 144 determines that the advertisement content is the landing page. Get the web page associated with C10.

The display unit 145 displays the content on the output unit 130. Specifically, when the display unit 145 receives the web page W10 as a result of the processing by the request unit 141, the display unit 145 causes the output unit 130 to display the web page W10. The display unit 145 also displays the advertising content C10 acquired by the acquisition unit 144 in a region R01 that is a region around the search window 50 of the web page W10. Note that the periphery of the search window 50 may be a region surrounding the search window 50 with the search window 50 as the center, as shown in FIG. It may be a continuous area in contact with the search window 50. Further, the periphery of the search window 50 is not limited to an area that is continuously displayed with the search window 50, and may be an area included in peripheral vision when the user visually recognizes the search window 50 on a web page. Good. In this case, the area in which the advertisement content C10 is displayed is not limited to the area continuous with the search window 50, and a predetermined space may be included between the search window 50 and the advertisement content C10.

The display unit 145 also displays a predetermined content related to the advertisement content C10 in the search window 50 when the advertisement content C10 is displayed in the vicinity of the search window 50. Specifically, the display unit 145 displays the text included in the text data C102 relating to the advertising content C10 in the search window 50 as a placeholder for the search window 50. Note that the display unit 145 may display not only text but also image data or the like as the predetermined content displayed in the search window 50. For example, when the search window 50 has an image search function of searching by image data instead of text, the display unit 145 may display an image instead of text as the predetermined content.

The display unit 145 corresponds to the advertising content C10 as a search execution button selected when executing a search using the search window 50 when the advertising content C10 is displayed around the search window 50. Display the search execution button. Specifically, the display unit 145 displays the button image data C103 related to the advertising content C10 as the search execution button.

The display unit 145 may display the advertising content based on the shape of the output unit 130 of the terminal device 100, the layout of the search window included in the web page, and the like. This point will be described with reference to FIG. 7. FIG. 7 is a diagram illustrating an example of the display process according to the embodiment. FIG. 7 is a simplified illustration of a case where the display unit 145 displays the advertising content C10 on the terminal device 100 which is a PC and a case where the advertising content C30 is displayed on a smart device such as a smartphone.

As shown in FIG. 7, the display unit 145 displays the advertisement content distributed from the advertisement distribution server 20 in each area included in the web page. For example, the display unit 145 displays the advertisement content C10 in the area R01 around the search window 50 for the web page W10 displayed by the terminal device 100 which is a PC. The display unit 145 may display the text data C102 in the search window 50. The display unit 145 may also display the button image data C103 as a search execution button. The display unit 145 also displays the advertising content C11 in the area R02 which is a normal advertising display area.

On the other hand, when the terminal device 100 is a smart device, the display unit 145 displays the web page W20 corresponding to the display of the smart device. Then, the display unit 145 displays the advertising content C30, which is the advertising content corresponding to the search window 60, in the region R21 around the search window 60. In this way, the display unit 145 performs optimized display of the advertising content acquired by the acquisition unit 144 based on the shape of the output unit 130, the layout of the web page, and the like.

Further, the display unit 145 may display the web page or the advertising content according to the processing executed by the detection unit 146 and the changing unit 147 described later. For example, when the display unit 145 is displaying the button image data C103 and it is detected that the button image data C103 is selected by the user, the acquisition unit 144 determines that the web page related to the advertising content C10. To get Then, the display unit 145 newly displays the web page (landing page) newly acquired by the acquisition unit 144 and related to the advertiser of the advertising content C10.

The detection unit 146 detects the usage status of the terminal device 100 used by the user of the terminal device 100. For example, the detection unit 146 detects a predetermined user operation on the terminal device 100. Specifically, the detection unit 146 according to the embodiment detects an input operation of inputting a query in the search window 50, as an example of a predetermined user operation. For example, the detection unit 146 detects that the search window 50 is clicked by the user or that the search window 50 is tapped by the user. Further, the detection unit 146 may detect that the search execution button related to the advertising content C10 has been clicked without inputting a query in the search window 50. The detection unit 146 may also detect a scroll operation or the like for moving the web page W10 displayed on the output unit 130.

The detection unit 146 may detect the usage status of the terminal device 100 other than the operation displayed on the screen. For example, when the terminal device 100 has various sensors, the detection unit 146 can acquire various information acquired by the sensors as the usage status.

For example, when the terminal device 100 has a sensor that detects the physical state of the terminal device 100 (for example, a gyro sensor that measures the inclination of the terminal device 100 in the three axis directions), the detection unit 146 causes the terminal device 100 to detect the physical state. Get information about its own behavior. For example, the detection unit 146 detects the moving direction of the terminal device 100, the vibration state, the acceleration, and the like. In addition, the detection unit 146 includes a microphone that collects sounds around the terminal device 100, an illuminance sensor that detects illuminance around the terminal device 100, a humidity sensor that detects humidity around the terminal device 100, and a terminal device. The usage status of the terminal device 100 may be detected by using a geomagnetic sensor or the like that detects a magnetic field at the location of 100.

The changing unit 147 changes the display mode of at least one of the search window, the web page, and the advertising content displayed by the terminal device 100 under a predetermined condition.

For example, the changing unit 147 hides the displayed advertising content when the input operation is performed on the search window, that is, when the detection unit 146 detects the operation of inputting the query in the search window. Change to. That is, the terminal device 100 performs processing so that the advertisement display does not disturb the user by hiding the advertisement content displayed around the search window from the user who intends to use the search function. .. In this case, the changing unit 147 may change the display of the text displayed as the placeholder and the search execution button related to the advertisement content to the display mode used in the normal search.

[6. Processing flow of advertisement distribution system]
Next, the procedure of the distribution process by the advertisement distribution system 1 according to the embodiment will be described with reference to FIG. FIG. 8 is a sequence diagram showing a distribution processing procedure by the advertisement distribution system 1 according to the embodiment.

As shown in FIG. 8, the terminal device 100 transmits a web page acquisition request to the content distribution server 30 according to a user operation (step S101). Then, the content distribution server 30 distributes the web page to the terminal device 100 in response to the web page acquisition request (step S102). The web page distributed by the content distribution server 30 includes an advertisement acquisition command such as the URL of the advertisement distribution server 20.

Then, the terminal device 100 transmits an advertisement content acquisition request to the advertisement distribution server 20 based on the advertisement acquisition command included in the web page (step S103). Then, the advertisement distribution server 20 distributes the advertisement content to the terminal device 100 in response to the acquisition request for the advertisement content (step S104). Then, the terminal device 100 performs the above-described display processing on the web page and the advertising content received in step S104 (step S105).

[7. Processing flow of terminal device]
Next, a procedure of processing by the terminal device 100 according to the embodiment will be described with reference to FIG. 9. FIG. 9 is a flowchart showing a processing procedure by the terminal device 100 according to the embodiment. In FIG. 9, a flow will be described in which the terminal device 100 that acquires a web page displays advertisement content around the search window of the web page and then performs display control processing according to a user operation.

As shown in FIG. 9, the terminal device 100 acquires a web page including a search window from the content distribution server 30 (step S201). Then, the terminal device 100 acquires the advertisement content to be displayed around the search window from the advertisement distribution server 20 (step S202). The terminal device 100 displays the acquired advertising content in the vicinity of the search window (step S203).

After that, the terminal device 100 determines whether or not a query input operation to the search window is about to be performed (step S204). When the terminal device 100 detects that a query input operation is about to be performed in the search window (step S204; Yes), that is, when an operation such as clicking in the search window is performed. The display mode of the advertisement content around the search window is changed (step S205). For example, the terminal device 100 changes the advertisement content around the search window to non-display.

On the other hand, when the terminal device 100 does not detect that a query input operation is being performed in the search window (step S204; No), the terminal device 100 determines whether the search execution button has been selected (step S206). When the search execution button is not selected (step S206; No), the terminal device 100 performs the process of step S204 again. On the other hand, when the search execution button is selected (step S206; Yes), that is, when the search execution button is selected without entering a query in the search window, the terminal device 100 displays the landing page related to the advertising content. The display is transited (step S209).

After changing the display mode in step S205, the terminal device 100 determines whether the search execution button has been selected (step S207). When the search execution button is not selected (step S207; No), the terminal device 100 waits until the search execution button is selected. On the other hand, when the search execution button is selected (step S207; Yes), the terminal device 100 transitions the display to the search result page related to the query (step S208).

Then, the terminal device 100 determines whether the user has finished displaying the web page (step S210). When the user does not finish displaying the web page (step S210; No), the terminal device 100 continues to display the web page. On the other hand, when the user finishes displaying the web page (step S210; Yes), the process by the terminal device 100 ends. Since the user can end the display of the web page at any timing, the process of step S210 may be performed at any timing.

[8. Modification example)
The process according to the above-described embodiment may be implemented in various different forms other than the above-described embodiment. Hereinafter, other embodiments of the terminal device 100, the advertisement distribution server 20, the content distribution server 30, and the advertisement distribution system 1 will be described.

[8-1. Other display example (1)]
In the above embodiment, the display process by the terminal device 100 has been described using the example of the process shown in FIG. 1. Specifically, FIG. 1 shows an example in which the terminal device 100 displays the advertisement content C10 around the search window 50 and also displays the advertisement content C11 in the normal advertisement display area R02.

Here, the terminal device 100 may change the display mode of the advertisement content C10 in conjunction with the display mode of the advertisement content C11 displayed together with the advertisement content C10. In this case, the terminal device 100 receives the submission as the advertisement content in which the advertisement content C10 and the advertisement content C11 behave in association with each other. For example, it is assumed that the advertising content C10 and the advertising content C11 are both advertising content having moving image data, and that the moving image of the advertising content C10 is also played back along with the playback of the moving image of the advertising content C11. ..

In this case, the terminal device 100 changes the display of the advertising content C10 in conjunction with the reproduction of the moving image of the displayed advertising content C11. Thereby, the terminal device 100 can perform a series of narrative-like advertisement display on the web page W10, and can exhibit a higher advertisement effect.

[8-2. Other display example (2)]
Further, the terminal device 100 may perform the process of changing the display mode by linking the advertisement content newly displayed on the screen by an operation such as scrolling with the displayed advertisement content. This point will be described with reference to FIG.

FIG. 10 is a diagram illustrating an example of display processing according to the modification. In FIG. 10, when the terminal device 100 is a smart device such as a smartphone, a display control process in which the display of the area around the search window is changed in conjunction with other advertisement content will be described.

The web page W20 shown in FIG. 10 is content for a portal site in which various information such as news topics is posted. Here, it is assumed that the vertical size of the web page W20 is longer than the vertical display size on the output unit 130 of the terminal device 100. Therefore, only the area of the web page W20 located inside the output unit 130 of the terminal device 100 is displayed on the output unit 130, and the area of the web page W20 located outside the output unit 130 is not displayed. The user of the terminal device 100 scrolls the displayed web page W20 by, for example, performing a swipe operation or a flick operation using the finger F10, and changes the area of the web page W20 located in the output unit 130. be able to.

As shown in FIG. 10, the web page W20 has a search area 65 including a search window 60 and a search execution button 62, areas R21 and R22 for displaying advertisement content, and an area R31 for displaying articles (topics) such as news. , R32, R33, and R34.

In the example illustrated in FIG. 10, the terminal device 100 displays the advertisement content C30 and the advertisement content C40 in the advertisement display areas R21 and R22 and the search area 65 around the search window. The advertising content C30 includes, for example, image data C301, text data C302, and button image data C303. Also, the advertising content C40 includes, for example, image data C401, text data C402, and button image data C403. The advertising content C30 and the advertising content C40 may be content submitted by the same advertiser or may be content submitted by different advertisers.

When displaying the advertising content C30 in the region R21 of the web page W20, the terminal device 100 also displays the advertising content C30 in the search region 65 which is a region around the search window 60. As a result, the terminal device 100 can display an advertisement including the area around the search window 60. It should be noted that in the web page W20, the search area 65 is held at the display position at the top of the screen even when the screen is scrolled. In the area other than the search area 65, the display moves according to the scroll operation of the web page W20. Hereinafter, an example of the display process executed by the terminal device 100 according to the modification will be described along the flow. In the following, when the state transitions of the terminal device 100 are illustrated, they are expressed in order from the left as a first state, a second state,...

The first state illustrated in FIG. 10 is a state in which the terminal device 100 displays the web page W20 on the output unit 130. Since the terminal device 100 cannot display the entire web page W20, the terminal device 100 displays the web page W20 from the beginning in the initial state. As shown in the first state, the terminal device 100 displays the advertising content C30 in the region R21 including the periphery of the search window 60. For example, the terminal device 100 displays the image data C301 in the area R21 and the search area 65, displays the text data C302 in the search window 60, and replaces the search execution button 62 with the button image data C303 and displays it. In this case, the terminal device 100 may hide the boundary line that divides the search area 65 and the area R21.

The second state of FIG. 10 shows a state in which the user scrolls the screen upward using the finger F10 with respect to the display of the terminal device 100. In this case, the region R21 moves to the outside of the screen in response to the scroll and is hidden. Note that, as shown in the second state of FIG. 10, the terminal device 100 can display the background color of the search area 65, the text data C302, and the button image data C303 even after the area R21 moves to the outside of the screen. Regarding the display, the first state is retained. In addition, in response to the screen scrolling, the terminal device 100 newly displays the area R22 for displaying the advertising content C40 on the screen.

The third state of FIG. 10 shows a state where the scroll operation is performed on the web page W20 subsequent to the second state. In the third state, the advertising content C30 displayed in the search area 65 and the advertising content C40 displayed in the area R22 are close to each other. When the terminal device 100 detects that the advertising content C30 and the advertising content C40 are close to each other, the terminal device 100 performs a process of changing the display related to the advertising content C30 displayed in the search area 65. Specifically, the terminal device 100 changes the display of the advertising content C30 displayed in the search area 65 to a display related to the newly adjoining advertising content C40.

For example, as shown in the third state, the terminal device 100 changes the background color of the search area 65 to be the same as the image data C401 of the advertising content C40. Further, the terminal device 100 changes the placeholder in the search window 60 to the text data C402, replaces the button image data C303 with the button image data C403, and displays it. In this case, the terminal device 100 may hide the boundary line that divides the search area 65 and the area R22. As a result, the terminal device 100 can perform display related to the advertising content C40 in both the search area 65 and the area R22 that are areas around the search window 60.

As described above, in the terminal device 100 according to the modification, when the advertisement content C40 and the advertisement content C30 are close to each other by the operation of moving the web page W20, the terminal device 100 is linked with the display mode of the advertisement content C40. To change the display mode of the advertising content C30. As a result, the terminal device 100 can change the display around the search window, which is easy for the user to gaze, according to screen changes such as scrolling. Therefore, the terminal device 100 makes it easier for the user to visually recognize the advertising content, and thus the advertising effect of the advertising content can be improved.

[8-3. Other display example (3)]
In the above embodiment, the terminal device 100 has shown an example in which the landing page related to the advertising content is displayed when the search execution button is selected without entering a query in the search window. Here, the terminal device 100 may perform processing such as displaying a search result page related to the advertising content when a specific query is input in the search window.

For example, it is assumed that the terminal device 100 receives an input of a search query that matches or is similar to the text data displayed as an advertisement. In this case, it is presumed that the user who entered the search query became interested in the advertising content displayed around the search window and entered the text displayed in the placeholder to perform the search. In this case, the terminal device 100 may display the display of the search result page in a manner different from the normal display such as adding and displaying the display related to the advertising content on the search result page.

As described above, when the search query that is the same as or similar to the text data displayed in the search window is input as one of the advertising contents and the search is executed, the terminal device 100 displays a display related to the advertising contents. Acquire a new search result page. That is, the terminal device 100 enhances the interest in the advertisement target of the advertising content by providing the search result page that is related to the advertising content to the user who is interested in the advertising content and is supposed to perform the search. Can be made.

[8-4. Prevention area)
As described above, the terminal device 100 displays the advertising content around the search window. For this reason, there is a possibility that a user who intends to use the search function may mistakenly click the advertisement content, or the like. Therefore, when displaying the advertising content in the vicinity of the search window, the terminal device 100 may provide a false click prevention area for a predetermined area of the advertising content. For example, the terminal device 100 performs processing such that a predetermined area near the search window or the search execution button is set as an area that does not transition to the landing page even when clicked, and then the advertising content is placed around the search window. You may make it display on.

[8-5. Operation record of terminal device]
In addition, the terminal device 100 described above transmits to the advertisement distribution server 20 a record of how much the user operates the terminal device 100 with respect to the web page on which the advertising content according to the embodiment is displayed. Good. Specifically, the terminal device 100 records a click on the advertisement content, an operation of using the search function without clicking the advertisement content, and the like. In addition, the terminal device 100 performs various operations performed by the user on the terminal device 100, such as the number of times the web page has been reloaded and a call operation (for example, writing to SNS) from the terminal device 100 with respect to information that specifies advertisement content. The operation of can also be recorded. Then, the terminal device 100 transmits information regarding the recorded operation history to the advertisement distribution server 20.

Then, the advertisement distribution server 20 receives the information regarding the operation history of the terminal device 100 distributed from the terminal device 100. Further, the advertisement distribution server 20 collects the received information on the operation history of the terminal device 100, and further acquires the information obtained by analyzing the information. Specifically, the advertisement distribution server 20 determines the number of clicks, the number of reactions such as writing to SNS, and the CTR for the advertisement content with the control information according to the embodiment and the advertisement content without the control information. Get information such as comparing advertising effect indicators such as. Further, the advertisement distribution server 20 presents the advertiser with information indicating a comparison such as a count value of the number of impressions between the advertising content with the control information according to the embodiment and the advertising content without the control information. Good. Thereby, the advertisement distribution server 20 advertises the usefulness of the display mode of the web page accompanied by the control information according to the embodiment in the terminal device 100 (for example, the increase in CTR due to the improved visibility of the advertising content). Can be shown in.

[8-6. Aspect of display processing]
In the embodiment and the modification described above, when the terminal device 100 is realized by a smartphone or the like, the example in which the web page that is the first content is vertically scrolled has been described, but the aspect of the display process is not limited to this example. Absent. For example, the terminal device 100 may display a horizontally scrollable web page, and when the web page is horizontally scrolled, the terminal device 100 may execute the display process according to the above-described embodiment.

[8-7. Content related to advertisement]
The content related to the advertisement described in the above embodiment is not limited to a profit or non-profit advertisement, and may be volunteer recruitment, public advertisement, notification to the public, or any other content. For example, the content related to the advertisement is not only the so-called advertisement content such as the advertisement content C10 shown in FIG. 1, but also the information included in the advertisement content that interests the user, or the content related to the advertisement content ( For example, an image, a moving image, a character, a figure, a symbol, a hyperlink, or any other content is applied as long as it widely informs the information included in the landing page displayed by clicking the advertisement content C10. It is possible. That is, any content can be applied as the content related to the advertisement as long as the content is intended to make the user more interested than the web page on which the content related to the advertisement is displayed.

[8-8. Content where advertising content is displayed]
In the above embodiment, the example in which the advertising content is displayed in the web page has been shown, but the advertising content is not limited to being displayed in the web page. For example, the advertising content may be displayed in the display area around the search window included in the screen of an application executed by the terminal device 100 or a mobile phone game or the like. Further, the terminal device 100 may execute the above-described processing for any content other than the advertising content.

[8-9. Control information)
In the above embodiment, the example in which the terminal device 100 executes the above-described processing by using the predetermined control information has been shown. Here, in the advertisement distribution system 1 according to the embodiment, the device that distributes the control information may be the advertisement distribution server 20 or the content distribution server 30.

When the device that distributes the control information is the content distribution server 30, the content distribution server 30 distributes the control information to the terminal device 100 together with the web page that is the distribution target. The terminal device 100 performs the above-described display processing based on the received control information. As described above, whether the distribution source of the control information is the advertisement distribution server 20 or the content distribution server 30 does not affect the result of the display process performed by the terminal device 100. Further, the terminal device 100 may install the control information (including the information display program according to the present application) in advance via a predetermined application or the like, instead of receiving the control information distribution.

[8-10. program〕
The processing by the terminal device 100 described above is realized by the information display program according to the present application. For example, the detection unit 146 of the terminal device 100 is realized by the CPU, MPU, or the like of the terminal device 100, which executes the detection procedure of the information display program using the RAM as a work area of the information display program. Similarly, the other processing units related to the terminal device 100 are realized by executing each procedure by the information display program.

Note that the processing executed by the terminal device 100 according to the present application does not necessarily have to be all realized by the information display program. For example, the detection unit 146 detects the usage status of the terminal device 100 used by the user of the terminal device 100. At this time, data regarding the usage status of the terminal device 100 may be detected by an OS (Operating System) included in the terminal device 100. Specifically, the usage status of the terminal device 100 is detected by an OS that manages input/output performed via an input device, a touch panel, or the like. In this case, the detection procedure according to the information display program may realize the detection process by detecting information about the input device, the touch panel, etc. detected by the OS. That is, the information display program itself does not execute the processing executed by the terminal device 100 as described above, but uses data acquired by the OS (for example, using a sensor or a circuit included in the terminal device 100). The processing of the terminal device 100 described above may be realized by receiving or detecting (acquired data).

[8-11. Device configuration〕
Further, in the above embodiment, the example in which the content distribution server 30 and the advertisement distribution server 20 are included in the advertisement distribution system 1 has been described, but the content distribution server 30 and the advertisement distribution server 20 are formed as one device. May be. In this case, the content distribution server 30 shown in FIG. 5 has, for example, an advertisement content storage unit in addition to the content storage unit 32. Then, when the content delivery server 30 receives the web page acquisition request from the terminal device 100, the content delivery server 30 delivers the web page containing no advertisement acquisition command to the terminal device 100 together with the advertisement content in the advertisement content storage unit.

Further, in the above embodiment, an example in which the advertisement content is distributed from the advertisement distribution server 20 to the terminal device 100 has been shown, but the content distribution server 30 may acquire the advertisement content from the advertisement distribution server 20. In this case, the advertisement distribution server 20 receives an advertisement content acquisition request from the content distribution server 30. The advertisement distribution server 20 also distributes the advertising content to the content distribution server 30. Further, the distribution unit 35 of the content distribution server 30 distributes the web page containing no advertisement acquisition command to the terminal device 100 together with the advertisement content acquired from the advertisement distribution server 20. In this case, the content distribution server 30 corresponds to the control device according to the present application.

[8-12. Other]
Further, of the processes described in the above embodiment, all or part of the processes described as being automatically performed may be manually performed, or the processes described as manually performed may be performed. All or part of the process can be automatically performed by a known method. In addition, the processing procedures, specific names, and information including various data and parameters shown in the above documents and drawings can be arbitrarily changed unless otherwise specified. For example, the various information shown in each drawing is not limited to the illustrated information.

Further, each constituent element of each device illustrated is functionally conceptual, and does not necessarily have to be physically configured as illustrated. That is, the specific form of distribution/integration of each device is not limited to that shown in the figure, and all or part of the device may be functionally or physically distributed/arranged in arbitrary units according to various loads and usage conditions. It can be integrated and configured. For example, the request unit 141 and the reception unit 142 illustrated in FIG. 6 may be integrated.

Further, the above-described embodiments and modified examples can be appropriately combined within a range in which the processing content is not inconsistent.

[9. Hardware configuration]
Further, the terminal device 100, the advertisement distribution server 20, and the content distribution server 30 according to the above-described embodiment are realized by, for example, a computer 1000 configured as shown in FIG. Hereinafter, the terminal device 100 will be described as an example. FIG. 11 is a hardware configuration diagram showing an example of a computer 1000 that realizes the functions of the terminal device 100. The computer 1000 has a CPU 1100, a RAM 1200, a ROM 1300, an HDD 1400, a communication interface (I/F) 1500, an input/output interface (I/F) 1600, and a media interface (I/F) 1700.

The CPU 1100 operates based on a program (for example, an information display program according to the present application) stored in the ROM 1300 or the HDD 1400, and controls each unit. The ROM 1300 stores a boot program executed by the CPU 1100 when the computer 1000 starts up, a program dependent on the hardware of the computer 1000, and the like.

The HDD 1400 stores programs executed by the CPU 1100, data used by the programs, and the like. The communication interface 1500 receives data from other devices via the network N and sends the data to the CPU 1100, and also transmits data generated by the CPU 1100 via the network N to other devices.

The CPU 1100 controls output devices such as a display and a printer and input devices such as a keyboard and a mouse via the input/output interface 1600. The CPU 1100 acquires data from the input device via the input/output interface 1600. The CPU 1100 also outputs the data generated via the input/output interface 1600 to the output device.

The media interface 1700 reads a program or data stored in the recording medium 1800 and provides the program or data to the CPU 1100 via the RAM 1200. The CPU 1100 loads the program from the recording medium 1800 onto the RAM 1200 via the media interface 1700, and executes the loaded program. The recording medium 1800 is, for example, an optical recording medium such as a DVD (Digital Versatile Disc) and a PD (Phase change rewritable Disk), a magneto-optical recording medium such as an MO (Magneto-Optical disk), a tape medium, a magnetic recording medium, or a semiconductor memory. Etc.

For example, when the computer 1000 functions as the terminal device 100 according to the embodiment, the CPU 1100 of the computer 1000 realizes the function of the control unit 140 by executing the program loaded on the RAM 1200. Further, the HDD 1400 stores data in the storage unit included in the terminal device 100. The CPU 1100 of the computer 1000 reads these programs from the recording medium 1800 and executes them, but as another example, these programs may be acquired from another device via the network N.

When the computer 1000 functions as the advertisement distribution server 20 according to the embodiment, the CPU 1100 of the computer 1000 realizes the function of the control unit 23 by executing the program loaded on the RAM 1200.

[10. effect〕
As described above, the information display program according to the embodiment causes the terminal device 100 to execute the acquisition procedure and the display procedure. In the acquisition procedure, when the web page W10 (an example of the first content) acquired by the terminal device 100 includes the search window 50, the advertisement content C10 (an example of the second content) corresponding to the search window 50 is acquired. In the display procedure, the advertising content C10 acquired by the acquisition procedure is displayed around the search window 50 of the web page W10.

As described above, according to the information display program according to the embodiment, the terminal device 100 displays the advertisement content C10 around the search window 50 in the web page W10 where the user's line of sight is easily gathered. Thereby, the terminal device 100 can increase the possibility that the advertisement content C10 is visually recognized and recognized by the user, and as a result, the appeal effect of the advertisement content C10 can be improved.

The display procedure is to display a predetermined content (for example, text included in the text data C102) related to the advertising content C10 in the search window 50 when the advertising content C10 is displayed around the search window 50. ..

As described above, according to the information display program according to the embodiment, the terminal device 100 can display the text related to the advertising content C10 as a placeholder in the search window 50. As a result, the terminal device 100 can arrange the advertisement target of the advertising content C10 at a position that is more in contact with the line of sight of the user, and thus can improve the appeal effect of the advertising content C10.

In addition, the acquisition procedure is such that, when a predetermined content is displayed in the search window 50, a query matching the predetermined content or a related query is input and the search is executed, the advertisement content C10 is displayed. Get the search result page with the related display. The display procedure is to display the search result page displayed in association with the advertising content C10 acquired by the acquisition procedure.

As described above, according to the information display program according to the embodiment, the terminal device 100 displays a display related to the advertising content C10 (for example, a target advertised by the advertising content C10 according to the query entered in the search window 50). It is possible to obtain a search result page that includes richer expressions than a normal search result page, such as a captured image). As a result, the terminal device 100 can further increase the user's interest in the advertising target of the advertising content C10.

Further, the display procedure corresponds to the advertising content C10 as the search execution button selected when executing the search using the search window 50 when the advertising content C10 is displayed around the search window 50. Display the search execution button.

As described above, according to the information display program according to the embodiment, the terminal device 100 causes the button image data C103 or the like related to the advertising content C10 to be displayed as a search execution button instead of the search execution button normally displayed. You can Accordingly, the terminal device 100 can make the user recognize that the display around the search window 50 is not the display in the normal search function but the display with some advertisement.

Further, in the display procedure, when the search execution button corresponding to the advertising content C10 is selected in a state where no query is input in the search window 50, a web page related to the advertising content C10 is newly displayed.

Thus, according to the information display program according to the embodiment, the terminal device 100 displays the landing page set by the advertiser of the advertising content C10 when the search execution button corresponding to the advertising content C10 is selected. Can be made. Accordingly, the terminal device 100 can smoothly guide the user who visually recognizes the advertising content C10 to the landing page. This leads to an increase in the CVR (Conversion Rate) of the advertising content C10, and thus the terminal device 100 can improve the advertising effect of the advertising content C10.

In addition, the display procedure is such that when the user selects (click or tap operation), the advertisement content C10 is provided with an area in which the screen display of the terminal device 100 is not transitioned to the display related to the advertisement content C10. It is displayed around the search window 50.

As described above, according to the information display program according to the embodiment, the terminal device 100 can provide a false click prevention area for the advertising content C10 displayed around the search window 50. As a result, the terminal device 100 can perform effective advertisement display without degrading the usability of the user who intends to use the normal search function.

Further, the information display program according to the embodiment causes the terminal device 100 to display at least one of the search window 50, the web page W10, and the advertising content C10 displayed by the terminal device 100 under predetermined conditions. The change procedure for changing

As described above, according to the information display program according to the embodiment, the terminal device 100 can perform the process of changing the display mode so that the displayed advertisement content C10 and the like are noticed by the user. Accordingly, the terminal device 100 can further improve the advertising effect of the advertising content C10.

Further, in the changing procedure, when it is detected that an input operation is performed on the search window 50, the advertising content C10 being displayed is changed to non-display.

As described above, according to the information display program according to the embodiment, the terminal device 100 can hide the advertisement content C10 when detecting the situation where the search window 50 is about to be used by the user. This means returning the display around the search window 50 to the normal display. Accordingly, the terminal device 100 can prevent the usability of the user who wants to use the normal search function from being deteriorated.

In the display procedure, the third content (for example, the advertising content C11 shown in FIG. 1) is displayed in the predetermined display area of the web page W10. The changing procedure changes the display mode of the advertising content C10 so that the third content is linked to the moving image displayed when the third content is a moving image-related content.

As described above, according to the information display program according to the embodiment, the terminal device 100 changes the display of the advertising content C10 in conjunction with the display mode of the other advertising content displayed on the same web page W10. You can For example, the terminal device 100 can perform effective effects as an advertisement, such as playing a moving image of the advertising content C10 so as to connect to the moving image displayed as the advertising content C11. Thereby, the terminal device 100 can improve the appeal effect of the advertising content C10.

In the display procedure, the third content (for example, the advertising content C40 shown in FIG. 10) is displayed in the predetermined display area of the web page W20. The changing procedure is such that when the third content and the advertising content C30 come close to each other due to the operation of moving the web page W20, the display mode of the advertising content C30 is linked with the display mode of the third content. To change.

As described above, according to the information display program according to the embodiment, the terminal device 100 changes the display of the advertising content C30 in conjunction with the display mode of the other advertising content displayed on the same web page W20. You can For example, the terminal device 100 scrolls the advertisement content C40 to bring it closer to the advertisement content C30 displayed in the search window 60, and then the advertisement content C30 displayed around the search window 60 is displayed. You may change to the display relevant to the advertising content C40. As a result, the terminal device 100 can perform a screen display that attracts the user's attention, and thus the appeal effect of the displayed advertising content can be improved.

The advertisement distribution server 20 (an example of a control device) according to the embodiment includes a control unit 23 that controls the terminal device 100 that displays the web page W10. When the search window 50 is included in the web page W10, the control unit 23 acquires the advertisement content C10 corresponding to the search window 50, the web page W10, and the advertisement content C10 acquired by the acquisition process. The terminal device 100 is caused to execute the process of displaying the page W10 around the search window 50. For example, the control unit 23 acquires the advertisement content C10 corresponding to the search window 50 when the search window 50 is included in the web page W10 by the control information distributed to the terminal device 100, and the web page W10. At the same time, the terminal device 100 is caused to execute a display procedure of displaying the advertisement content C10 acquired by the acquisition process in the vicinity of the search window 50 of the web page W10.

As described above, according to the advertisement delivery server 20 according to the embodiment, the terminal device 100 can accept delivery of the advertisement content C10 corresponding to the search window 50 and display the advertisement content C10 around the search window 50 of the web page W10. .. As a result, the terminal device 100 can display the advertising content C10 at a location that is likely to be recognized by the user, and thus the appeal effect of the advertising content C10 can be improved.

As described above, some of the embodiments of the present application have been described in detail based on the drawings, but these are examples, and various modifications based on the knowledge of those skilled in the art, including the modes described in the section of the disclosure of the invention, It is possible to implement the present invention in other forms with improvements.

Further, the "section (module, unit)" described above can be read as "means" or "circuit". For example, the delivery unit can be read as delivery means or delivery circuit.

DESCRIPTION OF SYMBOLS 1 Advertisement distribution system 10 Advertiser terminal 20 Advertisement distribution server 21 Communication unit 22 Storage unit 23 Control unit 24 Advertisement database 25 Manuscript reception unit 26 Request reception unit 27 Advertisement selection unit 28 Distribution unit 30 Content distribution server 31 Communication unit 32 Content storage Part 33 Control part 34 Reception part 35 Distribution part 100 Terminal device 141 Request part 142 Reception part 143 Display control part 144 Acquisition part 145 Display part 146 Detection part 147 Change part

Claims (10)

In the information display device,
An acquisition procedure for acquiring the second content corresponding to the search window when the first content includes the search window;
A display procedure of displaying , together with the first content, the second content acquired by the acquisition procedure in the vicinity of the search window of the first content, and displaying the third content in a predetermined display area of the first content ;
A changing procedure for changing the display mode of at least one of the search window, the first content, and the second content displayed by the information display device under a predetermined condition;
Was executed,
The change procedure is
When the third content is a content related to a moving image, the display mode of the second content is changed according to the reproduction of the moving image displayed by the third content,
An information display program characterized in that The display procedure is
When the second content is displayed in the vicinity of the search window, a predetermined content related to the second content is displayed in the search window.
The information display program according to claim 1, wherein: The acquisition procedure is
When the predetermined content is displayed in the search window and a search is executed by inputting a query matching or related to the predetermined content, a display related to the second content is displayed. Get the search result page that was made,
The display procedure is
Displaying a search result page on which a display related to the second content acquired by the acquisition procedure is performed,
The information display program according to claim 2, wherein: The display procedure is
When the second content is displayed around the search window, a search execution button corresponding to the second content is selected as a search execution button to be selected when executing a search using the search window. indicate,
The information display program according to any one of claims 1 to 3, characterized in that: The display procedure is
When the search execution button corresponding to the second content is selected in a state where no query is input in the search window, the first content related to the second content is newly displayed.
The information display program according to claim 4, wherein The display procedure is
An area in which the screen display of the information display device is not transited to a display related to the second content when the user selects is provided in the second content, and the second content is displayed in the vicinity of the search window.
The information display program according to any one of claims 1 to 5, characterized in that: The change procedure is
When it is detected that an input operation is performed on the search window, the second content being displayed is changed to non-display,
The information display program according to any one of claims 1 to 6 , characterized in that. The display procedure is
Displaying a third content in a predetermined display area of the first content,
The change procedure is
When the third content and the second content are brought close to each other by the operation of moving the first content, the display of the second content is displayed in association with the display mode of the third content. Change the mode,
The information display program according to any one of claims 1 to 8 , characterized in that An information display method executed by an information display device, comprising:
An acquisition step of acquiring the second content corresponding to the search window when the first content includes the search window;
A display step of displaying , together with the first content, the second content acquired in the acquisition step in the vicinity of the search window for the first content, and displaying the third content in a predetermined display area of the first content ;
A changing step of changing a display mode of at least one of the search window, the first content, and the second content displayed by the information display device under a predetermined condition;
Only including,
The changing step is
When the third content is a content related to a moving image, the display mode of the second content is changed according to the reproduction of the moving image displayed by the third content,
An information display method characterized by the above. A control unit that controls the information display device that displays the first content;
The control unit is
A process of acquiring second content corresponding to the search window when the first content includes the search window;
A process of displaying , together with the first content, the second content acquired by the acquisition process in the vicinity of the search window of the first content, and displaying the third content in a predetermined display area of the first content ;
A process of changing a display mode of at least one of the search window, the first content, and the second content displayed by the information display device under a predetermined condition;
When the third content is a content related to a moving image, a process of changing the display mode of the second content in accordance with the reproduction of the moving image displayed by the third content,
A control device, which causes the information display device to execute.