JP2020043553A - Information display program, information display device, information display method, and distribution device - Google Patents

Abstract

To enhance an appealing effect of information in a content.SOLUTION: An information display program according to this invention causes a computer to execute a display procedure for displaying a web content and an advertisement content related to an advertisement, and a display control procedure for changing the extent of the display region of the advertisement content while the operation of the web content is fixed when an operation by the user is performed on the web content, and releasing the fixation of the operation of the web content when a changed display region satisfies a predetermined condition.SELECTED DRAWING: Figure 1

Description

  The present invention relates to an information display program, an information display device, an information display method, and a distribution device.

  2. Description of the Related Art Conventionally, a technique for displaying a plurality of pieces of information on an arbitrary information display device such as a smart device such as a smartphone or a tablet PC (Personal Computer), a desktop PC, or the like is known. As an example of such a technique, there is known a technique in which predetermined content is displayed on a screen and the display mode of the content is changed in accordance with an operation by a user to generate interest in the content.

Japanese Patent No. 6104437

  However, in the conventional technology, there is room for improvement in enhancing the effect of appealing information contained in the content.

  The present application has been made in view of the above, and an object of the present invention is to provide an information display program, an information display device, an information display method, and a distribution device that can enhance the effect of appealing information included in content.

  The information display program according to the present application is a display procedure for displaying a web content and an advertisement content related to an advertisement on a computer, and in a state where the operation of the web content is fixed when a user operates the web content. And changing a size of a display area of the advertisement content, and, when the changed display area satisfies a predetermined condition, a display control procedure of releasing a fixed operation of the web content.

  According to an aspect of the embodiment, there is an effect that the effect of appealing information included in content can be enhanced.

FIG. 1 is a diagram illustrating an example of a display process executed by the terminal device according to the embodiment. FIG. 2 is a diagram illustrating a configuration example of a distribution system according to the embodiment. FIG. 3 is a diagram illustrating a configuration example of the advertisement distribution server according to the embodiment. FIG. 4 is a diagram illustrating an example of information stored in the advertisement database according to the embodiment. FIG. 5 is a diagram illustrating a configuration example of the content distribution server according to the embodiment. FIG. 6 is a diagram illustrating a configuration example of the terminal device according to the embodiment. FIG. 7 is a flowchart illustrating an example of the flow of a display process performed by the terminal device according to the embodiment. FIG. 8 is a diagram illustrating an example of a hardware configuration.

  Hereinafter, embodiments for implementing an information display program, an information display device, an information display method, and a distribution device according to the present application (hereinafter, referred to as “embodiments”) will be described in detail with reference to the drawings. The embodiment does not limit the information display program, the information display device, the information display method, and the distribution device according to the present application. In the following embodiments, the same portions are denoted by the same reference numerals, and redundant description will be omitted.

[Embodiment]
First, an example of a display process executed by the terminal device 100 as an example of the information display device will be described with reference to FIG. In the following description, as a display process executed by the terminal device 100, when the distribution of the web content C10 as the first content and the distribution of the content C20 and C30 as the second content are received, each content C20 together with the web content C10 is received. , C30 will be described.

  FIG. 1 is a first diagram illustrating an example of a display process performed by the terminal device according to the embodiment. In the example illustrated in FIG. 1, the process in which the terminal device 100 displays the web content C10 and the respective contents C20 and C30 in the display process is described separately in first to sixth states.

  In the following description, the position is a reference position when displaying the web content C10 or the content C20 or C30 on the screen, and is located at the uppermost position on the screen when displaying the web content C10 or the content C20 or C30. The end to be performed (the end of the screen) is referred to as the upper end of the web content C10 or the content C20 or C30. Also, of the edges generated when the web content C10, the content C20, and C30 are displayed on the screen, the edge located at the lowest position on the screen (the edge of the screen) is the lower end of the web content C10, the content C20, and C30. It is described.

  In the following description, the direction in which the upper ends of the web contents C10 and the contents C20 and C30 are displayed on the screen of the terminal device 100 is referred to as the screen upper direction, and the web contents C10 and the contents C20 and C30 are displayed on the screen. The direction in which the lower end of the is displayed is referred to as a screen downward direction. In addition, on the screen of the terminal device 100, the direction in which the left end (the end of the screen) of the web content C10 or the content C20 or C30 is displayed is referred to as the screen left direction, and the web content C10 or the content is displayed on the screen. The direction in which the right ends (ends of the screen) of C20 and C30 are displayed is referred to as the screen right direction.

  First, a display process according to the embodiment will be described with reference to FIG. The terminal device 100 is a smart device such as a smartphone or a tablet, and is a portable terminal device capable of communicating with an arbitrary server device via a wireless communication network such as 3G (Generation) or LTE (Long Term Evolution). . In addition, the terminal device 100 is a screen such as a liquid crystal display, and has a screen having a touch panel function. The user can use the finger or stylus to perform a tap operation, a slide operation, a scroll operation, or the like on the web content C10 or the content C20. , C30 are received. In the following description, an operation performed on an area of the screen where the web content C10 is displayed may be described as an operation on the web content C10.

  Here, it is assumed that the screen of the terminal device 100 has a rectangular screen. More specifically, it is assumed that the screen of the terminal device 100 has a vertically long screen whose vertical length is longer than the horizontal length. Further, in the following description, an example in which the terminal device 100 is used in a state where the screen is vertically long will be described. However, the embodiment is not limited to this, and the terminal device 100 is used in a state where the screen is horizontally long. You may.

  The web content C10 is, for example, a web page in which news, weather forecast, index and content of received mail, photo viewer, and other various contents are arranged, such as HTML (Hyper Text Markup Language) and XML (Extensible Markup Language). This is a web page of a so-called portal site described in.

  For example, the web content C10 is content in which news, weather forecast, index and content of received mail, photo viewer, and other various contents are arranged in an independent tile shape. The content can be updated and the like. Further, a tile in which content related to an advertisement is arranged is inserted into the web content C10 as needed. Note that the size, arrangement position, and number of arranged tiles of each tile arranged on the web content C10 may be automatically changed for each tile, or may be changed according to a user operation. The web content C10 may include an input field for inputting a search keyword, a link to another web page, and the like.

  The web content C10 is a web page optimized for a smart device, and has the same horizontal display size as the horizontal display size of the screen of the terminal device 100. The web content C10 is a web page whose display size in the vertical direction is longer than the display size in the vertical direction of the output unit 130 (for example, see FIG. 6) of the terminal device 100 (hereinafter, referred to as vertical). It is assumed that the content and the order of the content arranged in the tile are changed according to the attribute of the user of the terminal device 100, the content of the content arranged in the tile selected by the user, the input search keyword, and the like.

  The web content C10 is distributed by the content distribution server 30. For example, the terminal device 100 transmits a URL (Uniform Resource Locator) or the like to the content distribution server 30 that distributes the web content C10. In such a case, the content distribution server 30 distributes the web content C10.

  The content C20 is different from the web content C10, and is, for example, an image including a photo or text indicating a predetermined store or a transaction target. Note that the content C20 may be a moving image of any format such as a GIF (Graphics Interchange Format) moving image or an MPEG (Moving Picture Experts Group). In addition, any content can be applied to the content C20. For example, the content C20 is content related to an advertisement (hereinafter, referred to as advertisement content). More specifically, the content C20 is content relating to an advertisement for transmitting information about a predetermined product, service, brand, company, or other content to a user.

  Here, the advertisement content is not only a commercial or non-profit advertisement, but also a recruitment of volunteers, a public advertisement, a notice to the public, a part of information relating to the web content C10, and any other content. In other words, the advertisement content is not only content including so-called advertisement-related information, but also information included in the advertisement content that is of interest to the user and included in the advertisement content, or content related to the advertisement content (for example, a landing page). As long as the information is widely reported, images, moving images, characters, graphics, symbols, hyperlinks, and other arbitrary contents can be applied. That is, any content can be applied as advertising content as long as the content is intended to generate more interest than the web content C10 for the user.

  For example, the content C20 is an image obtained by imaging a food or the like provided by a company to be advertised. Here, in the example shown in FIG. 1, the content C20 has a display size in the horizontal direction that is the same as the size in the horizontal direction of the screen of the terminal device 100, and a display size in the vertical direction is the same The image is smaller than the size. The display size of the content C20 is not limited to this, and an image of an arbitrary size can be adopted.

  The content C30 is different from the web content C10 and the content C20, and is, for example, text data of a content related to the content C20. For example, the content C30 includes a content that includes only a character string such as “Transcendence of Burger!”.

  Here, the content C30 is a content set to be displayed in a display size different from that of the content C20 when displayed on the screen. For example, it is assumed that the size of the text of the content C30 is set so that when displayed on the screen, the content C30 fits in an area having a smaller display size than the content C20.

  Here, any content can be applied to the content C30. For example, the content C30 is advertising content. More specifically, the content C30 is content for transmitting to the user information on the same advertisement target as the advertisement target indicated by the content C20. Note that the advertisement targets indicated by the content C20 and the content C30 do not need to be exactly the same. For example, the content C20 may be an image including a logo of a certain company, and the content C30 may be text such as a product name sold by the company. Further, the content C20 may be an image showing a logo of a certain company, and the content C30 may be an image of a product sold by the company.

  That is, the contents C20 and C30 do not need to be contents that strictly indicate the same advertisement target as long as the information to be advertised is related. Further, the contents C20 and C30 may be different types of contents. For example, one of the contents C20 and C30 may be a moving image, and the other may be an image. That is, as the contents C20 and C30, any content can be adopted as long as the display size of the content C30 is at least smaller than the display size of the content C20 (for example, the display area is small).

  Further, the content C20 and the content C30 are not limited to the case where the content is configured separately, and may be one content that combines information of each of the content C20 and the content C30. That is, in the case of FIG. 1 as an example, the image of “hamburger” and the text data of “Transcendence of Burger !!” may be combined into one content.

  For example, the content distribution server 30 requests the advertisement distribution server 20 to distribute the contents C20, C30, and distributes an acquisition command for operating the terminal device 100 to display the content C20 together with the web content C10 (step S1). ). Note that such an acquisition command is realized by, for example, JavaScript (registered trademark) or Cascading Style Sheets (CSS) included in the web content C10.

  In such a case, the terminal device 100 requests the advertisement distribution server 20 to distribute the contents C20 and C30 according to the acquisition command distributed from the content distribution server 30 (step S2). As a result, the advertisement distribution server 20 distributes the content C20 as an image to the terminal device 100 (Step S3). Then, the terminal device 100 displays the contents C20 and C30 on the screen together with the web content C10.

[Overview of Display Processing]
Here, the terminal device 100 executes the following display processing in order to improve the effect of appealing information included in the contents C20 and C30. First, the terminal device 100 displays the web content C10 as the first content and the content C20 as the second content. Then, when the user performs an operation on the web content C10, the terminal device 100 changes the width of the display area W of the content C20, C30 in a state where the operation of the web content C10 is fixed, and When the display area W satisfies a predetermined condition, the fixed operation of the web content C10 is released.

[Specific example of display processing]
[First state]
Hereinafter, an example of a display process performed by the terminal device 100 will be described with reference to FIG. For example, when receiving the distribution of the web content C10, the content C20, and the content C30, the terminal device 100 starts displaying the web content C10 and the content C20 and the content C30. Here, when the terminal device 100 displays the initial screen when the display of the web content C10 and the content C20 and C30 is started, as illustrated in the first state, the terminal device 100 sets the upper end of the web content C10 to the upper end of the content C30. The web content C10 and the content C30 are displayed in a state in which the web content C10 and the content C30 are arranged below the screen.

  For example, as an initial screen, the terminal device 100 arranges the upper end of the content C30 so as to overlap the upper end of the screen, and arranges the upper end of the web content C10 so as to overlap the lower end of the content C30. C30 is displayed. That is, the terminal device 100 arranges and displays the upper end of the screen and the upper end of the content C30. In order to realize such an initial screen, for example, the terminal device 100 may set a predetermined offset amount (for example, an offset amount having the same display size as the vertical direction of the content C30) at the display position of the web content C10. . Further, for example, the terminal device 100 sets the offset content and the web content such that the lower end of the predetermined content having the same display size as the content C30 (hereinafter, referred to as “offset content”) and the upper end of the web content C10 overlap. C10 and C10 may be arranged side by side, and the content C30 may be displayed in front of the C10.

  Note that, as the initial screen, the terminal device 100 may arrange the lower end of the screen and the lower end of the content C30 in alignment, or arrange the content C30 in alignment with an arbitrary position other than the upper end and the lower end of the screen. May be.

  Here, it is assumed that the user has performed a scroll operation of scrolling the web content C10 upward on the screen with the finger F10.

[Second state]
As shown in the second state, when a scroll operation is performed on the web content C10, the terminal device 100 changes the size of the display area W of the content C30 with the operation of the web content C10 fixed. Specifically, the terminal device 100 moves the lower end of the content C30 upward (reduced) or downward (enlarged) on the screen with the upper end of the content C30 fixed, thereby increasing the size of the display area W. change.

  When the display area W of the content C30 is arranged at a position other than the upper and lower ends of the screen, the terminal device 100 changes the size of the display area W by moving the upper and lower ends of the content C30. Is also good.

  For example, when a user operation (for example, a scroll operation) is performed, the terminal device 100 widens the display area W of the content C30 in a state where the operation of the web content is fixed. Then, the terminal device 100 displays the content C20 in the enlarged display area W. Specifically, the terminal device 100 widens the display area W of the contents C20 and C30 in a direction opposite to the scroll direction (downward in the screen in FIG. 1). In addition, when increasing the display area W of the contents C20 and C30, the terminal device 100 displays the content C20 so as to overlap the web content C10. That is, the terminal device 100 performs a process of hiding (non-displaying) the web content C10 as the display area W expands.

  As a specific process for displaying the content C20, for example, there is a process of arranging the display area W in front of the web content C10 and arranging and displaying the content C20 in front of the display area W. . Alternatively, as another specific process, there is a process of arranging the content C20 on the back of the web content C10 and changing the width of the transparent display area W by a user operation.

  In addition, when a scroll operation is performed on the web content C10, the terminal device 100 changes the size of the display area W of the content C20 or C30 according to the scroll amount while the operation of the web content C10 is fixed. That is, the terminal device 100 gradually widens the display area W of the contents C20 and C30 according to the scroll amount.

  The terminal device 100 is not limited to the case where the display area W is gradually widened according to the scroll amount. For example, the display area W is instantaneously enlarged by a touch operation on the content C30 to display the entire content C20. You may.

  Further, the terminal device 100 widens the display area W by scrolling upward in the screen. However, for example, the terminal device 100 may widen the display area W by scrolling downward in the screen. Alternatively, the terminal device 100 may widen the display area W by scrolling upward in the screen, and narrow the display area W by scrolling downward in the screen.

[Third state]
Then, as shown in the third state, it is assumed that the entire content C20 is displayed by increasing the display area W. When the entire content C20 is displayed, the terminal device 100 stops expanding the display area W, and thereafter prevents the display area W from expanding downward in the screen.

  Here, it is assumed that the user has performed a scroll operation of scrolling the web content C10 upward on the screen with the finger F10.

[Fourth state]
As shown in the fourth state, when the entire content C20 is displayed, that is, when the width of the display area W reaches the maximum value, the terminal device 100 expands the content in response to a scroll operation in the upward direction on the screen. Display area W is narrowed. That is, the terminal device 100 narrows the display area W of the contents C20 and C30 in the scroll direction.

[Fifth state]
Then, when a predetermined condition is satisfied after the entire contents C20 and C30 are displayed in the changed display area W, the terminal device 100 releases the operation of the web content C10. Specifically, as shown in the fifth state, the terminal device 100 responds to a user operation (for example, a scroll operation) after the entire contents C20 and C30 are displayed in the display area W after the change. When the display area W returns to the initial size (display size on the initial screen), the operation of the web content C10 is released from being fixed. More specifically, terminal device 100 gradually narrows display area W of content C20 according to the scroll amount, and displays content C30 in display area W of the initial size. That is, when the terminal device 100 returns to the initial screen, the terminal device 100 releases the fixed operation of the web content C10.

  Note that, when the terminal device 100 returns to the initial screen, the fixing of the operation of the web content C10 is released. However, the present invention is not limited to this. For example, after the entire content C20, C30 is displayed, the content C20, C30 is displayed. May be scrolled upward to return to the initial size. That is, the terminal device 100 may narrow the display area W so that the content C30 can be seen from the upper end.

  Alternatively, the terminal device 100 may immediately release the fixing of the operation of the web content C10 after the entire display of the content C20 or C30 is displayed in the changed display area W.

[Sixth state]
Then, as shown in the sixth state, the terminal device 100 scrolls the web content C10 when the scroll operation is performed after the operation of the web content C10 is released from being fixed.

  As described above, the terminal device 100 changes the size of the display area W of the contents C20 and C30 in a state where the operation of the web content C10 is fixed, and when the changed display area W satisfies a predetermined condition, The operation of the web content C10 is released from being fixed. Accordingly, the user browses the web content C10 after operating the display area W of the content C20, C30, and thus the user can be surely conscious of the content C20, C30. , C30 can be enhanced.

  Note that the various display modes described above can be realized by any mode. For example, the terminal device 100 may implement the above-described display processing using JavaScript (registered trademark), CSS (Cascading Style Sheets), or the like distributed together with the web content C10, the content C20, and C30.

  Here, the terminal device 100 may execute the above-described display processing according to an arbitrary operation as long as the operation is performed by the user. For example, the terminal device 100 executes a display process according to various actions performed by the user on the terminal device 100, such as when the user issues a predetermined keyword or when the user shakes the terminal device. You may.

  For example, the terminal device 100 specifies a state of the terminal device 100 and a state around the terminal device 100 by using a microphone and various sensors, and when the specified state satisfies a predetermined condition, the user can use the terminal device 100. It is estimated that a predetermined action has been performed on 100. Then, when it is estimated that the user has performed a predetermined action on the terminal device 100, the terminal device 100 may start the display process.

  For example, the terminal device 100 superimposes and displays a character string indicating a predetermined condition on the web content C10 or the content C20, and when the state of the terminal device 100 or the state around the terminal device 100 satisfies the predetermined condition, What is necessary is just to start the display processing which was performed. That is, the terminal device 100 may start the change process according to an arbitrary operation when it can be estimated from the content of the operation that the user is interested in the web content C10.

  Although the description is omitted above, the terminal device 100 can realize the above-described display processing by an arbitrary method. For example, the terminal device 100 may realize the above-described display process by downloading an application that causes the terminal device 100 to execute the above-described display process in advance and activating the application at an arbitrary timing.

  In addition, the terminal device 100 receives distribution of control information that causes a general-purpose program such as a web browser to execute the above-described display processing, simultaneously with distribution of the web content C10 and the content C20 and C30. Then, the terminal device 100 may perform the above-described display processing according to the control information.

  Further, the terminal device 100 may acquire, as control information, an application that implements the above-described display processing or an application that implements the above-described display processing itself according to the above-described control information. For example, the terminal device 100 downloads an application that implements the above-described display processing in accordance with a user operation, and installs the application in its own device. When started, the application acquires the web content C10 and the content C20, C30 in response to an operation from the user, and controls the terminal device 100 to realize the above-described display processing. Here, in order to realize the above-described display processing, the application may receive distribution of control information or may include the distribution in advance in the application program.

  Hereinafter, the terminal device 100 that realizes the above-described display processing will be described. First, the configuration of the distribution system 1 according to the embodiment will be described with reference to FIG. FIG. 2 is a diagram illustrating a configuration example of a distribution system according to the embodiment. As shown in FIG. 2, the distribution system 1 includes a terminal device 100, an advertiser terminal 10, an advertisement distribution server 20, and a content distribution server 30. The terminal device 100, the advertiser terminal 10, the advertisement distribution server 20, and the content distribution server 30 are communicably connected via a network N by wire or wirelessly. The distribution system 1 shown in FIG. 2 includes a plurality of terminal devices 100, a plurality of advertiser terminals 10, a plurality of advertisement distribution servers 20, and a plurality of content distribution servers 30. Good.

  The terminal device 100 acquires the web content C10 from the content distribution server 30 according to the operation by the user, and if the web content C10 includes an acquisition command for requesting the acquisition of the content C20, C30, the content C20, C30 From the advertisement distribution server 20. In addition, when receiving the distribution of the control information for realizing the above-described display processing from the advertisement distribution server 20, the terminal device 100 operates according to the control information and realizes the display processing.

  The advertiser terminal 10 is an information processing device used by an advertiser. For example, the advertiser terminal 10 is a desktop PC, a notebook PC, a tablet terminal, a mobile phone, a PDA, or the like. The advertiser terminal 10 submits to the advertisement distribution server 20 as advertisement contents such as the contents C20 and C30 according to the operation by the advertiser. For example, the advertiser terminal 10 submits contents C20 and C30 to the advertisement distribution server 20 as advertisement contents.

  In addition, the advertiser terminal 10 displays, as the contents C20 and C30, an image to be advertised, a 3D model of a plurality of components constituting the advertised object, a character string displayed when any of the 3D models is displayed, A character string displayed when all the 3D models are displayed, a URL (Uniform Resource Locator) for acquiring a landing page, and the like are submitted to the advertisement distribution server 20. For example, the advertiser registers the contents C20 and C30 via the advertiser terminal 10.

  Further, the advertiser may request the agency to submit the advertisement content. In this case, the agency submits the advertisement content to the advertisement distribution server 20. In the following, the notation “advertiser” is a concept including not only the advertiser but also the agency, and the notation such as “advertiser terminal” indicates not only the advertiser terminal 10 but also the agency device used by the agency. It is assumed that the concept includes.

  The advertisement distribution server 20 is a server device that distributes advertisement content submitted from the advertiser terminal 10. For example, when receiving the distribution request of the advertising content from the terminal device 100, the advertisement distribution server 20 performs matching between the user and the advertising content based on the location of the terminal device 100, the attribute of the user, and the like. Is delivered to the terminal device 100. Further, the advertisement distribution server 20 distributes control information for implementing the above-described display processing to the terminal device 100 together with the contents C20 and C30, which are advertisement contents. This control information is described in, for example, a script language such as JavaScript (registered trademark) or CSS.

  The content distribution server 30 is a web server or the like that distributes the web content C10 to the terminal device 100. For example, the content distribution server 30 can be used as a portal site, news site, auction site, weather forecast site, shopping site, finance (stock price) site, route search site, map providing site, travel site, restaurant introduction site, web blog, etc. The web content C10 in which various kinds of related information are arranged in a tile shape is distributed to the terminal device 100. In addition, the content distribution server 30 may be a server that distributes a web page such as a portal site in which various information is arranged.

  Here, the web content C10 distributed by the content distribution server 30 includes an acquisition command for instructing to acquire the advertisement content from the advertisement distribution server 20. For example, in an HTML file or the like forming the web content C10, a URL of the advertisement distribution server 20, various scripts for acquiring the advertisement content, arranging the display in the display area, and displaying the same are described as an acquisition command. In this case, the terminal device 100 acquires the contents C20 and C30 from the advertisement distribution server 20 as the advertisement content by accessing the URL described in the HTML file or the like.

  Note that various data distributed from the content distribution server 30 to the terminal device 100 are actually HTML files and images forming a web page, moving images displayed together with the web content C10, and the like. Further, the display area may be described as a predetermined display area in an HTML file or the like forming the web content C10, and may be distributed, for example, as one of tiles. As described above, when the display area is distributed as one of the tiles, the acquisition command for acquiring the advertisement content to be displayed in the display area is distributed to the terminal device 100 together with the distribution of the display area. .

  Next, the configuration of the advertisement distribution server 20 according to the embodiment will be described with reference to FIG. FIG. 3 is a diagram illustrating a configuration example of the advertisement distribution server according to the embodiment. As shown in FIG. 3, the advertisement distribution server 20 has a communication unit 21, a storage unit 22, and a control unit 23.

  The communication unit 21 is realized by, for example, a NIC (Network Interface Card) or the like. The communication unit 21 is connected to the network N by wire or wirelessly, and transmits and receives information to and from the terminal device 100, the advertiser terminal 10, and the content distribution server 30.

  The storage unit 22 is realized by a semiconductor memory element such as a random access memory (RAM) or a flash memory, or a storage device such as a hard disk or an optical disk. In addition, the storage unit 22 stores an advertisement database 24 which is a database in which various types of information regarding the advertisement content submitted from the advertiser terminal 10 are stored.

  Here, FIG. 4 is a diagram illustrating an example of information stored in the advertisement database according to the embodiment. In the example shown in FIG. 4, the advertisement database 24 has items such as an advertiser ID, advertisement content, the number of impressions, the number of guaranteed impressions, and the price. The advertisement database 24 may further store information for performing matching between the content and the user, and information such as CTR (Click Through Rate).

  “Advertiser ID” indicates identification information for identifying the advertiser or the advertiser terminal 10. The “advertisement content” indicates the content submitted from the advertiser terminal 10, that is, the content related to the advertisement such as the content C20 or C30. Note that FIG. 4 shows an example in which conceptual information such as “C20, C30” is stored in “advertisement content”. However, in practice, individual objects for sharing common information to the user are located. URL or a file path name indicating the storage location of the URL.

  In the advertisement database 24, as the advertisement content, in addition to the contents C20 and C30, a display instruction for instructing execution of the above-described display processing is registered. The display instruction includes, for example, in which position on the initial screen the content C20 is arranged and displayed, what kind of operation is used as a trigger to perform the display process, and in what manner the display mode of the contents C20 and C30 is displayed. The information indicating the mode of the display process, such as whether to change, is included for each advertisement target configured by the object. In addition, it is assumed that, for example, when the advertiser registers the advertisement content, an arbitrary setting is performed by the advertiser.

  “Impression count” indicates the number of times the advertisement content has been displayed. More specifically, the “number of impressions” indicates the number of times the content C20 or C30 has been displayed. The “guaranteed number of impressions” indicates the number of times the advertising content is guaranteed for the consideration. Further, “compensation” indicates a reward paid by the advertiser when the advertisement content is displayed by the “guaranteed number of impressions”. That is, the advertisement distribution server 20 is a server that distributes the content related to the advertisement in the impression guarantee type.

  That is, FIG. 4 illustrates an example in which the advertiser identified by the advertiser ID “B10” submits the contents C20 and C30 as advertisement contents. Also, in FIG. 4, the number of impressions of the contents C20 and C30 is “10000”, the number of guaranteed impressions is “20,000”, and the charged amount when the contents C20 and C30 are displayed by the number of guaranteed impressions is “aaa”. Is shown.

  In the case of distributing the content related to the advertisement in a click charge format in which the advertisement is charged every time the advertisement content is selected, the advertisement database 24 stores the number of times the content is selected and the charge amount when the content is selected. Etc. are registered. Further, when the distribution request is received, the advertisement content is selected in a bid format, and when the selected advertisement content is distributed, the advertisement fee is set in the advertisement database 24 as a reward per impression. A bid price, CTR, and the like are registered.

  Returning to FIG. 3, the description will be continued. The control unit 23 is realized by, for example, executing various programs stored in a storage device inside the advertisement distribution server 20 using a RAM as a work area by a CPU (Central Processing Unit) or an MPU (Micro Processing Unit). Is done. The control unit 23 is realized by an integrated circuit such as an ASIC (Application Specific Integrated Circuit) or an FPGA (Field Programmable Gate Array).

  As illustrated in FIG. 3, the control unit 23 includes an input reception unit 25, a request reception unit 26, an advertisement selection unit 27, and a distribution unit 28, and performs functions and operations of information processing described below. Realize or execute. Note that the internal configuration of the control unit 23 is not limited to the configuration illustrated in FIG. 3 and may be another configuration as long as the configuration performs information processing described below. Further, the connection relationship between the processing units included in the control unit 23 is not limited to the connection relationship illustrated in FIG. 3 and may be another connection relationship.

  The submission accepting unit 25 accepts, from the advertiser terminal 10, a submission of a content C20 or C30, which is advertising content, and an instruction to display the content, together with designation of a consideration. In such a case, the submission receiving unit 25 registers the content C20, C30, the display instruction, the advertiser ID, and the value of the received price in the advertisement database 24 in association with each other.

  The request receiving unit 26 receives an advertisement content acquisition request from the terminal device 100. For example, the request receiving unit 26 receives an HTTP request as an advertisement content acquisition request.

  The advertisement selecting unit 27 selects, from the advertisement database 24, the advertisement content that is a distribution candidate when the request receiving unit 26 receives the request to acquire the advertising content. For example, the advertisement selecting unit 27 performs matching of the advertisement content to be distributed from the advertisement content registered in the advertisement database 24 based on the position of the terminal device 100 and the attribute of the user.

  In such matching, the advertisement content is selected such that the number of impressions is larger than the guaranteed number of impressions. For example, the advertisement selecting unit 27 preferentially selects the advertisement content having the largest difference between the guaranteed number of impressions and the number of impressions. Note that the advertisement selecting unit 27 may preferentially select advertisement content having a high bid price or CTR or advertisement content having both a high bid price and CTR.

  When the web page is a search page, the advertisement selection unit 27 may use an advertisement delivery method called a search-linked advertisement that extracts advertisement content that matches a search keyword specified in the search page. In addition, the advertisement selecting unit 27 may use an advertisement distribution method called targeted distribution for extracting advertisement content that matches user attribute information (a psychographic attribute, a demographic attribute, and the like). After that, the advertisement selection unit 27 outputs the advertisement content selected as the distribution target to the distribution unit 28.

  The distribution unit 28 distributes the control information to the terminal device 100 together with the advertisement content selected by the advertisement selection unit 27. Specifically, upon receiving the advertisement content selected by the advertisement selection unit 27, the distribution unit 28 extracts a display instruction included in the received advertisement content. Then, the distribution unit 28 generates control information for causing the terminal device 100 to execute a display process of the content indicated by the extracted display instruction. After that, the distribution unit 28 distributes the generated control information and the advertising content to the terminal device 100.

  Next, the configuration of the content distribution server 30 according to the embodiment will be described with reference to FIG. FIG. 5 is a diagram illustrating a configuration example of the content distribution server according to the embodiment. As shown in FIG. 5, the content distribution server 30 includes a communication unit 31, a content storage unit 32, and a control unit 33.

  The communication unit 31 is realized by, for example, an NIC. The communication unit 31 is connected to the network N by wire or wirelessly, and transmits and receives information to and from the terminal device 100 and the advertisement distribution server 20.

  The content storage unit 32 is realized by, for example, a semiconductor memory device such as a RAM and a flash memory, or a storage device such as a hard disk and an optical disk. Then, the content storage unit 32 stores a web page as an example of the content. For example, the content storage unit 32 stores an HTML file forming a web page, and a still image or a moving image displayed on the web page.

  The control unit 33 is realized by, for example, executing various programs (corresponding to an example of a distribution program) stored in a storage device inside the content distribution server 30 using a RAM as a work area by a CPU, an MPU, or the like. . The control unit 33 is realized by, for example, an integrated circuit such as an ASIC or an FPGA.

  As illustrated in FIG. 5, the control unit 33 includes a reception unit 34 and a distribution unit 35, and implements or executes functions and operations of information processing described below. Note that the internal configuration of the control unit 33 is not limited to the configuration illustrated in FIG. 5 and may be another configuration as long as the configuration performs information processing described below. In addition, the connection relationship between the processing units included in the control unit 33 is not limited to the connection relationship illustrated in FIG. 5 and may be another connection relationship.

  The receiving unit 34 receives a web page acquisition request from the terminal device 100. For example, the receiving unit 34 receives an HTTP request as a web page acquisition request.

  The distribution unit 35 distributes the web page to the terminal device 100 when the reception unit 34 receives the web page acquisition request. Specifically, the distribution unit 35 acquires the acquisition request target web page from the content storage unit 32 from the content storage unit 32, and distributes the acquired web page to the terminal device 100. In such a case, upon receiving the web content C10, the terminal device 100 transmits a distribution request of the advertisement content to the advertisement distribution server 20, and displays the received advertisement content as a response. Then, the terminal device 100 executes a display process of changing the advertisement content according to the operation of the user.

  Next, the configuration of the terminal device 100 according to the embodiment will be described with reference to FIG. FIG. 6 is a diagram illustrating a configuration example of the terminal device according to the embodiment. As shown in FIG. 6, the terminal device 100 includes a communication unit 110, an input unit 120, an output unit 130, a physical sensor 140, and a control unit 150.

  The communication unit 110 is realized by, for example, an NIC or the like. The communication unit 110 is connected to the network N by wire or wirelessly, and transmits and receives information to and from the advertisement distribution server 20 and the content distribution server 30.

  The input unit 120 is an input device that receives various operations from a user. For example, the input unit 120 is realized by a keyboard, a mouse, operation keys, and the like. The output unit 130 is a display device for displaying various information, that is, a screen. For example, the output unit 130 is realized by a liquid crystal display or the like. When a touch panel is used for the terminal device 100, the input unit 120 and the output unit 130 are integrated. In the following description, the output unit 130 may be described as a screen.

  The physical sensor 140 is a sensor that detects the physical state of the terminal device 100. For example, the physical sensor 140 is a gyro sensor that measures the inclination of the terminal device 100 in three axial directions. Note that the physical sensor 140 is not limited to a gyro sensor, and any sensor such as an acceleration sensor, a temperature sensor, a volume sensor, and a brightness sensor can be used.

  The control unit 150 is realized by, for example, executing various programs (corresponding to an example of an information display program) stored in a storage device inside the terminal device 100 using a RAM as a work area by a CPU, an MPU, or the like. . For example, these various programs correspond to application programs called web browsers. The control unit 150 is realized by, for example, an integrated circuit such as an ASIC or an FPGA.

  As illustrated in FIG. 6, the control unit 150 includes a request unit 151, an operation control unit 152, and a display processing unit 153, and implements or executes the functions and operations of information processing described below. Note that the internal configuration of the control unit 150 is not limited to the configuration illustrated in FIG. 6 and may be another configuration as long as the configuration performs information processing described below. In addition, the connection relationship between the processing units included in the control unit 150 is not limited to the connection relationship illustrated in FIG. 6 and may be another connection relationship.

  When receiving the URL of the web content C10 from the operation control unit 152, the request unit 151 transmits a request to acquire the web content C10 indicated by the received URL to the content distribution server 30. In addition, when the acquisition instruction is included in the web content C10 received from the content distribution server 30, the request unit 151 transmits an advertisement content acquisition request to the advertisement distribution server 20.

  The operation control unit 152 performs various controls in accordance with a user operation received via the input unit 120. For example, when the user performs a display operation of the web content C10 on the input unit 120, the operation control unit 152 outputs the URL of the web content C10 to be displayed to the request unit 151. Further, the operation control unit 152 outputs the content of the user's operation such as the scroll operation and the tap operation received via the input unit 120 to the display processing unit 153.

  The display processing unit 153 displays the received web page and advertisement content on the output unit 130, and performs the above-described display processing. For example, as illustrated in FIG. 6, the display processing unit 153 executes the acquisition command distributed along with the web content C10 and the control information distributed along with the advertisement content, so that the control unit 150 executes the acquisition It operates as the unit 155 and the display control unit 156 to execute display processing. The acquisition unit 154, the display unit 155, and the display control unit 156 are realized by, for example, the CPU or the MPU executing control information using the RAM as a work area.

  The acquisition unit 154 acquires the web content C10 and the contents C20 and C30 (hereinafter, may be collectively referred to as “each web content C10 to C30”). For example, when acquiring the web content C10, the acquiring unit 154 acquires the content C20 and C30 from the advertisement distribution server 20 according to the acquisition instruction of the web content C10. More specifically, the acquisition unit 154 acquires the content C30 including text and the content C30 having a smaller display size than the content C20, together with the content C20 including the image.

  The display unit 155 displays the web content C10 and the contents C20 and C30 related to the advertisement. For example, on the initial screen, the display unit 155 arranges and displays the content C30 at the upper end of the screen, and arranges and displays the lower end of the content C30 and the upper end of the web content C10.

  Note that the display unit 155 is not limited to a case where the upper end of the content C30 is aligned with the upper end of the screen and may be displayed, for example, with the lower end of the content C30 aligned with the lower end of the screen. That is, the display unit 155 may display the content C30 at an arbitrary position on the screen.

  Then, according to the control of the display control unit 156, the display unit 155 expands the display area W of the contents C20 and C30 in a state where the operation of the web content C10 is fixed when the user operates the web content C10. To change. For example, the display unit 155 displays the web content C10 and the contents C20 and C30 in the display mode illustrated in FIG.

  The display control unit 156 controls the display unit 155 to execute the above-described display processing. For example, when the user performs an operation on the web content C10, the display control unit 156 changes the width of the display area W of the content C20 or C30 in a state where the operation of the web content C10 is fixed. When the display area W of satisfies a predetermined condition, the operation of the web content C10 is released from being fixed.

  For example, when displaying the initial screen, the display control unit 156 may set a predetermined offset amount (for example, an offset amount having the same display size as the vertical direction of the content C30) at the display position of the web content C10. Further, for example, the display control unit 156 may set the offset content and the web content such that the lower end of the predetermined content having the same display size as the content C30 (hereinafter, referred to as “offset content”) and the upper end of the web content C10 overlap. The content C10 may be arranged side by side, and the content C30 may be displayed in front of the offset content.

  Then, when a scroll operation is performed on the web content C10, the display control unit 156 changes the size of the display area W of the content C30 with the operation of the web content C10 fixed. Specifically, the display control unit 156 moves the lower end of the content C30 upward (reduced) or downward (enlarged) on the screen in a state where the upper end of the content C30 is fixed, so that the width of the display area W is increased. To change. Alternatively, when the display area W of the content C30 is arranged at a position other than the upper and lower ends of the screen, the display controller 156 changes the size of the display area W by moving the upper and lower ends of the content C30. You may.

  For example, when the user performs a scroll operation, the display control unit 156 widens the display area W of the content C30 in a state where the operation of the web content is fixed. Then, the display control unit 156 displays the content C20 in the enlarged display area W. Specifically, the display control unit 156 widens the display area W of the contents C20 and C30 in a direction opposite to the scroll direction (downward in the screen in FIG. 1). When the display area W of the contents C20 and C30 is widened, the display control unit 156 displays the content C20 so as to overlap the web content C10. That is, the display control unit 156 performs a process of hiding (non-displaying) the web content C10 as the display area W is widened.

  The display control unit 156 changes the size of the display area W of the contents C20 and C30 according to the scroll amount. That is, the display control unit 156 gradually changes the display area W of the contents C20 and C30 according to the scroll amount.

  Note that the display control unit 156 is not limited to the case where the display area W is gradually widened according to the scroll amount. For example, the display area W is instantaneously enlarged by a touch operation on the content C30 to display the entire content C20. May be.

  Further, the display control unit 156 is not limited to the case where the display area W is widened in the direction opposite to the scroll direction, but may be, for example, widen the display area W in the same direction as the scroll direction. Alternatively, the display area 156 enlarges the display area W when scrolling in the first direction of the scroll direction, and when scrolling in the second direction opposite to the first direction, The display area W may be narrowed.

  Then, when the display area W after the change satisfies the predetermined condition, the display control unit 156 releases the fixed operation of the web content C10. For example, the display control unit 156 releases the fixed operation of the web content C10 when a predetermined condition is satisfied after the entire content C20 and C30 are displayed in the changed display area W. Specifically, after the entire contents C20 and C30 are displayed, the display control unit 156 returns the display area W to the initial size (the display size of the display area W of the initial screen) according to the operation of the user. In this case, the operation of the web content C10 is released from being fixed.

  More specifically, when the entire contents C20 and C30 are displayed, that is, when the width of the display area W reaches a preset maximum value, the display control unit 156 performs a scroll operation performed thereafter. Accordingly, the display area W expanded to the maximum value is narrowed. That is, when a scroll operation is performed, the display control unit 156 narrows the display areas W of the contents C20 and C30 in the scroll direction.

  Then, when the display area W is reduced to the initial size, the display control unit 156 releases the fixing of the operation of the web content C10. That is, when the display area W returns to the initial screen state after the entire contents C20 and C30 are displayed, the display control unit 156 releases the operation of the web content C10 from being fixed.

  Note that the display control unit 156 has described the case where the display area W is returned to the initial screen state, that is, the content C20 is not displayed and the content C30 is displayed. However, the present invention is not limited thereto. After the entire C30 is displayed, the contents C20 and C30 may be scrolled upward on the screen to return to the initial size. That is, the display control unit 156 may cause the content C30 to be cut off from the upper end as the display area W becomes narrower.

  Alternatively, the display control unit 156 may release the fixing of the operation of the web content C10 immediately after the entire content C20 and C30 is displayed in the changed display area W.

  Then, the display control unit 156 scrolls the web content C10 when a scroll operation is performed after releasing the operation of the web content C10 from being fixed.

  Note that the display control unit 156 performs a user's selection operation on the contents C20 and C30 during a period in which the size of the display area W of the contents C20 and C30 is changed while the operation of the web content C10 is fixed. May be accepted. For example, when there is a selection operation on the contents C20 and C30, the display control unit 156 may transition to a landing page related to the contents C20 and C30.

  Further, the period during which the above selection operation is received may be arbitrary. For example, the display control unit 156 can accept a selection operation during a period until the entire contents C20 and C30 are displayed, and select a period during which the display area W after the entire contents C20 and C30 is displayed becomes narrow. The operation may not be accepted. This makes it possible to reduce the display area W of the contents C20 and C30 and prevent a user who wants to view the web contents C10 from selecting the contents C20 and C30 by mistake. Therefore, it is possible to reduce the trouble of the user.

  Note that the display control unit 156 may change the display area of the web content C10 and the size of the display area of the content C20 in an arbitrary manner in order to realize the various display processes described above. Alternatively, the display mode of the content C30 may be changed. Such various changes can be arbitrarily set by, for example, control information distributed together with the contents C20 and C30.

  Next, a procedure of a display process executed by the terminal device 100 that has executed the control information will be described with reference to FIG. FIG. 7 is a flowchart illustrating an example of the flow of a display process performed by the terminal device according to the embodiment.

  In the example shown in FIG. 7, the contents C20 and C30 are described as advertisement contents. For example, the terminal device 100 requests distribution of the web content C10 to the content distribution server 30 in response to a user operation, and receives the web content C10 from the content distribution server 30 (step S101). In such a case, the terminal device 100 displays the web content C10 on the entire screen (step S102). Then, if the obtained web content C10 includes an acquisition command, the terminal device 100 transmits a request (distribution request) for the advertisement content to the advertisement distribution server 20 (step S103).

  Here, the terminal device 100 determines whether or not the advertisement content has been received (Step S104). If the terminal device 100 determines that the advertisement content has not been received (step S104: No), the terminal device 100 executes step S104 again.

  When the terminal device 100 receives the advertisement content (step S104: Yes), the terminal device 100 arranges and displays the web content C10 and a part of the advertisement content (step S105). That is, the terminal device 100 displays the web content C10 and the content C30 on the initial screen.

  Subsequently, the terminal device 100 determines whether a scroll operation has been performed (step S106). If the scroll operation has been performed (step S106: Yes), the terminal device 100 displays the web content C10 in a fixed state. The area W is increased (step S107).

  Subsequently, the terminal device 100 determines whether or not the entire advertisement content has been displayed (Step S108). If the entire advertisement content has not been displayed (Step S108: No), the terminal device 100 executes Step S108 again. Further, when the entire advertisement content is displayed (Step S108: Yes), the terminal device 100 narrows the display area W while the operation of the web content C10 is fixed (Step S109).

  Subsequently, the terminal device 100 determines whether or not the display area W has returned to the initial size (Step S110). If not (Step S110: No), the terminal device 100 executes Step S109. In addition, when the display area W returns to the initial size (Step S110: Yes), the terminal device 100 releases the fixed operation of the web content C10 (Step S111).

  On the other hand, in step S106, when the scroll operation has not been performed (step S106: No), the terminal device 100 determines whether or not a page transition operation for changing the displayed web content C10 has been performed (step S112). Is performed (Step S112: Yes), the page to be displayed is changed (Step S113), and the process is ended. In addition, when the page transition operation has not been performed (Step S112: No), the terminal device 100 executes Step S106.

  In the above, an example of the display processing by the terminal device 100 has been described using the display mode illustrated in FIG. However, embodiments are not limited to this. Hereinafter, a modified example of the display processing executed by the terminal device 100 will be described. The display processing described below is realized by, for example, processing performed by the acquisition unit 154, the display unit 155, and the display control unit 156, but embodiments are not limited thereto.

  For example, the terminal device 100 may display another content instead of the web content C10. Further, the contents C20 and C30 are not limited to contents related to advertisement. For example, the terminal device 100 may display arbitrary contents C10 to C30 including a character string, a pattern, an image, a moving image, and the like other than the advertisement by the above-described display processing. Further, the terminal device 100 may display contents C10 to C30 including a game or the like, or may display contents C10 to C30 including a so-called playable advertisement. Further, the terminal device 100 may display contents C10 to C30 including sound. Note that the character strings, patterns, images, moving images, games, sounds, and the like included in the contents C10 to C30 are not limited to those related to the advertisement.

  When displaying the content C10, which is a game content, instead of the content C10, the terminal device 100 may display auxiliary content such as a game menu or a tutorial as the content C20 or C30. In addition, the terminal device 100 may execute the above-described display processing when displaying a web page in an interactive format created by a technique such as flash or CSS when executing a game.

  Further, the terminal device 100 may display the contents C20 and C30 together with SNS (Social Networking Service) contents, a messenger application screen, a camera application screen, and any other contents, and execute the above-described display processing. . In addition, the terminal device 100 may display an arbitrary content such as a game, a map, a music playback screen, or a video playback screen, in addition to the web content C10.

  Further, the contents C20 and C30 may be distributed by the same server as the server that distributed the web content C10, or may be distributed from different servers. That is, when executing the above-described display processing, any mode can be adopted as a mode of the process of distributing the web content C10 or the content C20 or C30.

  The above-described terminal device 100 has performed the above-described display processing using the control information distributed by the advertisement distribution server 20 together with the contents C20 and C30. However, embodiments are not limited to this. For example, the terminal device 100 receives the above-described control information from the content distribution server 30 together with the web content C10, and receives from the advertisement distribution server 20 control instructions together with the contents C20 and C30. Then, the terminal device 100 may execute the control information received from the content distribution server 30 and execute the display process according to the received control instruction.

  Further, the terminal device 100 may download the application that causes the terminal device 100 to execute the above-described display processing and the like, and execute the application to implement the above-described processing.

  In the above-described embodiment, the example in which the distribution system 1 includes the advertisement distribution server 20 and the content distribution server 30 has been described. However, the advertisement distribution server 20 and the content distribution server 30 are formed as one device. Is also good. In this case, the advertisement distribution server 20 illustrated in FIG. 3 includes, for example, the content storage unit 32, the reception unit 34, and the distribution unit 35 illustrated in FIG. Then, when receiving an acquisition request for a web page from the terminal device 100, the advertisement distribution server 20 distributes a web page that does not include an acquisition command to the terminal device 100 together with the advertisement content.

  Further, in the above-described embodiment, an example in which the content C20 is distributed from the advertisement distribution server 20 to the terminal device 100 has been described, but the content distribution server 30 may acquire the contents C20 and C30 from the advertisement distribution server 20. In this case, the request receiving unit 26 of the advertisement distribution server 20 receives an acquisition request for the content C20 from the content distribution server 30. The advertisement distribution server 20 distributes the contents C20 and C30 to the content distribution server 30. Further, the content distribution server 30 may distribute the web page not including the acquisition command to the terminal device 100 together with the content C20, C30 acquired from the advertisement distribution server 20, and realize the above-described display processing.

  Here, the terminal device 100 may take various logs related to the contents C20 and C30. For example, the terminal device 100 determines whether the content C20 and the content C30 are displayed, whether the display mode of the content C20 is changed, whether the content C30 is displayed, and how much the display size of the display area of the content C20 is changed. Even if a log indicating the display size of the display area of the web content C10 has been enlarged, how the scroll operation has been performed, whether or not the slide operation or the tap operation has been performed on the content C20 or C30, or the like, can be taken. Good.

  In addition, the terminal device 100 changes the size of the display area of the content C20 and then displays a log indicating whether or not the display has been returned to the initial screen, whether or not an operation to cancel the display of the content C20 or C30 has been performed, or the like. You may take. Further, the terminal device 100 may acquire a log indicating whether the contents C20 and C30 have been displayed a plurality of times. For example, after the content C30 is displayed, the terminal device 100 may obtain a log indicating whether or not the screen is updated and the content C20 is displayed again. Further, the terminal device 100 may acquire a log indicating whether or not the contents C20 and C30 are displayed a plurality of times by repeatedly performing the scroll operation.

  For example, if the user continues to display the content C20 without performing a scroll operation from the initial display, the terminal device 100 may obtain a log indicating that the user has interest in the content C20. Good. On the other hand, when the content C30 is displayed on the screen, or when the user performs various operations on the content C30, the terminal device 100 may take a log indicating the fact.

  The log acquired by the terminal device 100 in this manner is useful for updating the number of impressions and CTR of the content C20, C30, charging processing for displaying the content C20, C30, and the like, and reporting an advertising effect to an advertiser. Become a log. For example, as a result of the display processing, if the display area of the content C20 is reduced and enlarged a plurality of times, it is predicted that the user has shown an interest in the content C20 and C30.

  Therefore, a log indicating the number of times of display and the time of each of the contents C20 and C30 and each object, the number of times of change, the number of times of cancellation, and the like can be an index of whether or not the user is interested in the contents C20 and C30. . In addition, the number of times the content C20 is displayed, the number of times the scroll operation is repeated, and the like can be an index indicating the degree of recognition of the user for the advertisement.

  Therefore, the advertisement distribution server 20 may update the number of impressions, change the billing amount, and the like, using each acquired log. For example, the advertisement distribution server 20 may change the billing amount according to the number of display times, the display time, the operation content, and the like of the contents C20 and C30.

  Further, the log acquired by the terminal device 100 may be used for changing the content arranged on the landing page. For example, the terminal device 100 may acquire the same landing page and change the content to be arranged on the landing page according to a log until the landing page is displayed.

  In addition, the terminal device 100 described above may transmit to the advertisement distribution server 20 a record indicating how much the user has operated the terminal device 100 in the display mode described above. Specifically, the terminal device 100 displays the content and number of scroll operations when the contents C20 and C30 are displayed, the user's selection operation, the number and position of the user selecting the content C30, and the user's scroll operation. The position where the operation was stopped is recorded.

  In addition, the terminal device 100 performs a transmission operation from the terminal device 100 on information specifying the contents C20 and C30, such as the number of scroll operations and the number of reloads, the contents of the above-described display processing, or the contents of the contents C20 and C30. For example, various operations performed by the user on the terminal device 100, such as writing to an SNS, may be recorded. Then, the terminal device 100 transmits information on the operation history to the advertisement distribution server 20.

  In such a case, the advertisement distribution server 20 totals information on the operation history distributed from the terminal device 100, and further acquires information obtained by analyzing the information. For example, the advertisement distribution server 20 determines the number of times of scroll operation, the number of times display processing is executed, the type of the displayed landing page and the landing when the content C20 and C30 are distributed together with the control information and when the content is not distributed. Information obtained by comparing the type of content placed on the page and an index of advertising effect such as CTR is acquired. In addition, the advertisement distribution server 20 acquires information indicating the displayed object, the displayed advertisement target, the selected advertisement target, and the like.

  Here, the history of the operation performed on the web content C10 when the content C20 and C30 are distributed together with the control information can be an index indicating the advertising effect. That is, in the web content C10 in which the contents C20 and C30 accompanied by the control information according to the embodiment are displayed, the contents C20 and C30 are displayed by the operation of the user, the display mode is changed, or the content C20 and C30 are displayed. In addition to displaying the landing page, the operation history itself indicating how much operation the user performed on the web content C10 (that is, how much the user changed the display mode of the screen) is used. It can be said that this is an index indicating the interest of the user in the content C20.

  For example, the advertisement distribution server 20 compares the content of the scroll operation, the number of times of the scroll operation, the number of taps, whether or not the content C20 is displayed, the number of times the display is returned to the initial state, and the like. When contents C20 and C30 accompanied by information are displayed, it is possible to provide information that the contents C20 and C30 intend to convey widely, that is, an index indicating how much interest in the advertisement has been generated.

  Therefore, the advertisement distribution server 20 transmits the information regarding the operation history of the terminal device 100 to the advertiser terminal 10, and thereby a report indicating an index of an advertisement effect on the web content C10 on which the content C20 and C30 according to the embodiment are displayed. It can be. In addition, the advertisement distribution server 20 may directly transmit the information and the log regarding the operation history of the terminal device 100 to the advertiser terminal 10.

  Thereby, the advertisement distribution server 20 can indicate to the advertiser the usefulness of the display mode of the contents C20 and C30 accompanying the control information according to the embodiment in the terminal device 100.

  Further, of the processes described in the above embodiment, all or a part of the processes described as being performed automatically can be manually performed, or the processes described as being performed manually can be performed. All or part can be performed automatically by a known method. In addition, the processing procedures, specific names, and information including various data and parameters shown in the above documents and drawings can be arbitrarily changed unless otherwise specified. For example, the various information shown in each drawing is not limited to the information shown.

  Each component of each device illustrated is a functional concept, and does not necessarily need to be physically configured as illustrated. That is, the specific form of distribution / integration of each device is not limited to the one shown in the figure, and all or a part thereof may be functionally or physically distributed / arranged in arbitrary units according to various loads and usage conditions. Can be integrated and configured.

  In addition, the embodiments described above can be appropriately combined within a range that does not contradict processing contents.

  Further, the terminal device 100 according to the above-described embodiment is realized by, for example, a computer 1000 having a configuration as shown in FIG. FIG. 8 is a diagram illustrating an example of a hardware configuration. The computer 1000 is connected to an output device 1010 and an input device 1020, and a form in which a computing device 1030, a primary storage device 1040, a secondary storage device 1050, an output IF (Interface) 1060, an input IF 1070, and a network IF 1080 are connected by a bus 1090. Having.

  The arithmetic device 1030 operates based on a program stored in the primary storage device 1040 or the secondary storage device 1050, a program read from the input device 1020, and the like, and executes various processes. The primary storage device 1040 is a memory device such as a RAM that temporarily stores data used by the arithmetic device 1030 for various calculations. The secondary storage device 1050 is a storage device in which data used by the arithmetic device 1030 for various calculations and various databases are registered, and is realized by a ROM (Read Only Memory), an HDD, a flash memory, or the like.

  The output IF 1060 is an interface for transmitting information to be output to an output device 1010 that outputs various types of information such as a monitor and a printer. For example, a USB (Universal Serial Bus), a DVI (Digital Visual Interface), It is realized by a connector of a standard such as HDMI (registered trademark) (High Definition Multimedia Interface). The input IF 1070 is an interface for receiving information from various input devices 1020 such as a mouse, a keyboard, and a scanner, and is realized by, for example, a USB.

  The input device 1020 includes, for example, an optical recording medium such as a CD (Compact Disc), a DVD (Digital Versatile Disc), a PD (Phase change rewritable Disk), a magneto-optical recording medium such as an MO (Magneto-Optical disk), and a tape. A device for reading information from a medium, a magnetic recording medium, a semiconductor memory, or the like may be used. Further, the input device 1020 may be an external storage medium such as a USB memory.

  The network IF 1080 receives data from another device via the network N and sends the data to the arithmetic device 1030, and transmits the data generated by the arithmetic device 1030 to the other device via the network N.

  The arithmetic device 1030 controls the output device 1010 and the input device 1020 via the output IF 1060 and the input IF 1070. For example, the arithmetic device 1030 loads a program from the input device 1020 or the secondary storage device 1050 onto the primary storage device 1040, and executes the loaded program.

  For example, when the computer 1000 functions as the terminal device 100, the arithmetic device 1030 of the computer 1000 implements the function of the control unit 150 by executing a program loaded on the primary storage device 1040.

  As described above, the terminal device 100 displays the web content C10 and the contents C20 and C30 related to the advertisement. Then, when the user performs an operation on the web content C10, the terminal device 100 changes the width of the display area W of the content C20, C30 in a state where the operation of the web content C10 is fixed, and When the display area W of satisfies a predetermined condition, the operation of the web content C10 is released from being fixed. Accordingly, the user browses the web content C10 after operating the display area W of the content C20, C30, and thus the user can be surely conscious of the content C20, C30. , C30 can be enhanced.

  In addition, when the user performs an operation on the web content C10, the terminal device 100 widens the display area of the content C20 or C30 with the operation of the web content C10 fixed. For example, when a scroll operation is performed on the web content C10, the terminal device 100 widens the display areas of the content C20 and C30 in a direction opposite to the scroll direction in a state where the operation of the web content C10 is fixed. Thereby, the contents C20 and C30 are expanded according to the operation of the user, and the user can be easily attracted. Therefore, the effect of appealing the information possessed by the contents C20 and C30 can be enhanced.

  When the display area W of the contents C20 and C30 is widened, the terminal device 100 displays the contents C20 and C30 so as to overlap the web content C10. Thereby, the content C20, C30 can be shown to the user with priority over the web content C10, and the effect of appealing the information possessed by the content C20, C30 can be enhanced.

  In addition, when a scroll operation is performed on the web content C10, the terminal device 100 changes the size of the display area W of the content C20 or C30 according to the scroll amount in a state where the operation of the web content C10 is fixed. . Thereby, the display area W of the contents C20 and C30 can be gradually changed, so that the effect of promoting the information possessed by the contents C20 and C30 can be enhanced.

  In addition, the terminal device 100 arranges and displays the upper end of the screen and the upper ends of the contents C20 and C30. Thus, the contents C20 and C30 can be arranged at the top of the initial screen, so that the effect of promoting the information possessed by the contents C20 and C30 can be enhanced.

  In addition, the terminal device 100 changes the size of the display area W by moving the lower ends of the contents C20 and C30 upward or downward with the upper ends of the contents C20 and C30 fixed. Thereby, a mode in which the display area W gradually extends from the upper end or the lower end of the content C20, C30 can be shown, and the effect of appealing the information included in the content C20, C30 can be enhanced.

  In addition, when a predetermined condition is satisfied after the entire contents C20 and C30 are displayed in the display area W after the change, the terminal device 100 releases the fixed operation of the web content C10. Thus, the entire contents C20 and C30 can be surely shown to the user, and the effect of appealing information possessed by the contents C20 and C30 can be enhanced.

  In addition, after the entire contents C20 and C30 are displayed in the display area W after the change, the terminal device 100 returns to the initial size of the display area W in response to a user operation. Release the fixation. Thereby, after the hidden web content C10 is displayed again, the operation of the web content C10 is released from being fixed, so that it is possible to prevent the user from viewing the web content C10.

  As described above, some of the embodiments of the present application have been described in detail with reference to the drawings. However, these are merely examples, and various modifications, It is possible to implement the invention in other forms with improvements.

  Further, the “section (section, module, unit)” described above can be read as “means”, “circuit”, or the like. For example, the distribution unit can be read as a distribution unit or a distribution circuit.

Reference Signs List 1 distribution system 10 advertiser terminal 20 advertisement distribution server 21, 31, 110 communication unit 22 storage unit 23, 33, 150 control unit 24 advertisement database 25 submission reception unit 26 request reception unit 27 advertisement selection unit 28 distribution unit 30 content distribution Server 32 content storage unit 34 reception unit 35 distribution unit 100 terminal device 120 input unit 130 output unit 140 physical sensor 151 request unit 152 operation control unit 153 display processing unit 154 acquisition unit 155 display unit 156 display control unit

Claims (12)

Display instructions for displaying web content and advertising content on your computer,
When the user operates the web content, the size of the display area of the advertisement content is changed in a state where the operation of the web content is fixed, and the changed display area satisfies a predetermined condition. And a display control procedure for releasing the fixation of the operation of the web content. The display control procedure includes:
The information display program according to claim 1, wherein, when a user performs an operation on the web content, a display area of the advertisement content is widened while an operation of the web content is fixed. The display control procedure includes:
3. The display area of the advertisement content is widened in a direction opposite to a scroll direction in a state where the operation of the web content is fixed, when a scroll operation is performed on the web content. 4. Information display program. The display control procedure includes:
The information display program according to claim 2, wherein when the display area of the advertisement content is widened, the advertisement content is displayed so as to overlap the web content. The display control procedure includes:
5. When the scroll operation is performed on the web content, the size of the display area of the advertisement content is changed according to a scroll amount in a state where the operation of the web content is fixed. The information display program according to any one of the above. The display procedure includes:
The information display program according to claim 1, wherein an upper end of a screen and an upper end of the advertisement content are arranged and displayed. The display procedure includes:
The size of the display area is changed by moving the lower end of the advertising content upward or downward in a screen while the upper end of the advertising content is fixed. The method according to claim 6, wherein: Information display program. The display control procedure includes:
When a predetermined condition is satisfied after the entire advertising content is displayed by the changed display area, the fixed operation of the web content is released. The method according to any one of claims 1 to 7, wherein Information display program described. The display control procedure includes:
After the whole of the advertising content is displayed by the changed display area, if the display area returns to the initial size in response to the operation of the user, the operation of the web content is released from being fixed. The information display program according to claim 8, wherein: A display for displaying web content and advertising content related to the advertisement,
When the user operates the web content, the size of the display area of the advertisement content is changed in a state where the operation of the web content is fixed, and the changed display area satisfies a predetermined condition. A display control unit for releasing the fixed operation of the web content. A method of displaying information performed by a computer,
A display step of displaying web content and advertising content related to the advertisement;
When the user operates the web content, the size of the display area of the advertisement content is changed in a state where the operation of the web content is fixed, and the changed display area satisfies a predetermined condition. A display control step of releasing the fixed operation of the web content. A distribution unit that distributes control information to a terminal device that displays information on a screen,
The distribution unit distributes the control information to the terminal device,
A display step of displaying web content and advertising content related to the advertisement;
When the user operates the web content, the size of the display area of the advertisement content is changed in a state where the operation of the web content is fixed, and the changed display area satisfies a predetermined condition. Controlling the terminal device to execute a display control step of releasing the fixation of the operation of the web content.
A distribution device characterized by the above-mentioned.

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