JP6699084B2 - Information processing apparatus, control method, and program - Google Patents

Description

  The present invention relates to a technique for promoting the disclosure of a list of products registered by a user.

  2. Description of the Related Art Conventionally, there has been known a technique of releasing a list of books registered by a user. For example, Patent Document 1 discloses a system in which a list of books purchased by each user is disclosed to other users as a personal library, and the books in the published list can be rented or sold.

Patent No. 5513450

  Patent Document 1 does not disclose any mechanism for publishing a list of books for the purpose of letting others know a book that they find interesting without lending or selling. On the other hand, if the mechanism for each individual to publish the list of books to others is enhanced, it is expected that the awareness of the books in the published list will increase and the sales of the books will be favorably promoted. Therefore, it is a main object of the present invention to provide an information processing device, a control method, and a program capable of suitably providing an incentive for promoting the disclosure of a list of products by each individual.

In one aspect of the present invention, an information processing device stores a product list that is a list of products registered for each user and a storage unit that stores a text explaining the product list, and a search request for the product list . when receiving from the terminal device, to the terminal device, a display control unit that transmits the display information of the commodity shelf image and the text are arranged the product list, the user of the terminal apparatus that has received the display information, the If any of the products in the product list indicated by the selected product shelf image displayed when the product shelf image displayed by the display information is selected is purchased, the product list is registered. And a granting means for granting a privilege to the user.

The information processing device includes a storage unit, a display control unit, and a provision unit. The storage unit stores a product list, which is a list of products registered for each user, and a text explaining the product list. The display control means, when receiving the search request for the product list from the terminal device, transmits the product shelf image in which the product list is arranged and the display information of the text to the terminal device. The assigning unit is displayed when the user of the terminal device that receives the display information selects the product shelf image displayed by the display information , among the products in the product list indicated by the selected product shelf image, When one of the products is purchased, a privilege is given to the user who has registered the product list. In this aspect, the information processing device stores the product list registered for each user, and transmits the display information for displaying the product list to publish the product list of each user. In this case, the information processing device gives an incentive to the disclosure of the product list by granting a privilege to the user of the publication source when the purchase of the product is reached by browsing the product list, thereby enhancing the product list. Product sales can be promoted appropriately.

  In one aspect of the information processing device, the adding unit is configured to notify the user who has registered the product list when the number of times the product list has been viewed or the number of users who have viewed the product list is equal to or more than a predetermined number. To grant benefits. According to this aspect as well, the information processing apparatus can suitably give an incentive for disclosure of the product list and increase the degree of recognition of the product.

  In another aspect of the information processing device, the storage unit stores product information regarding each product in the product list, and the display control unit receives information specifying a product from the product list from the terminal device. In this case, the display information based on the product information of the product is transmitted to the terminal device, and the giving unit determines the number of times the product is specified from the product list or the number of users who specify the product from the product list is a predetermined number. In the case of the above, the privilege is given to the user who registered the product list. According to this aspect as well, the information processing apparatus can suitably give an incentive for disclosure of the product list and increase the degree of recognition of the product.

  In another aspect of the information processing device, the storage unit stores product information regarding each product in the product list, and the display control unit receives information specifying a product from the product list from the terminal device. In this case, the display information based on the product information of the product is transmitted to the terminal device, and the giving unit specifies the product included in the product list by the user of the terminal device which receives the display information of the product list. Then, after the display information based on the product information is received by the terminal device, the privilege is granted when the product is purchased. According to this aspect as well, the information processing apparatus can preferably provide an incentive for disclosure of the product list.

In another aspect of the information processing device, the information processing device receives the identification information of the purchased product and the identification information of the purchaser of the product from a sales management terminal existing in a store that sells the product. Further, the granting unit grants the privilege when the purchaser determines that the purchaser is a user of the terminal device that has received the display information regarding the product list including the product before purchasing the product. According to this aspect, even when the product is purchased at the store, the information processing apparatus can suitably give a privilege to the user who publishes the product list and give an incentive to publish the product list. it can.

In another aspect of the information processing device, the information processing device is a server that manages a website for selling products, and the display control unit is for searching the product list on the website. An input is accepted, and display information related to the product list retrieved from the product list stored in the storage unit based on the input is transmitted to the terminal device. According to this aspect, the information processing device can enable access to the screen of the product list published by each user from the website for sale.

In another aspect of the information processing apparatus, the storage unit classifies and stores the product list for each genre designated for each user who registers the product list, and the display control unit stores the genre. Display information relating to the product list classified for each item is transmitted to the terminal device. According to this aspect, the information processing apparatus can allow the user to appropriately edit the product list published by the user.
In another aspect of the information processing apparatus, the product is a book, and the display control unit arranges the writing shadows of the products in the product list when the search request is received from the terminal device. Display information for displaying a product shelf image showing a bookshelf together with the text is transmitted to the terminal device.
In another aspect of the information processing device, the display control means, when receiving input information for changing the design of the bookshelf from the terminal device, changes the design to the design specified by the input information in the terminal device. Display information for displaying the displayed product shelf image together with the text is transmitted to the terminal device.
In another aspect of the information processing apparatus, the storage unit stores the product list, a text explaining the product list, and a name of the product list, and the display control unit includes the search request. As a result, when a search request specifying a keyword is received from the terminal device , a product shelf image showing a product list including the keyword in at least one of the text or the name and display information of the text are transmitted to the terminal device. To do.
In another aspect of the information processing device, the storage unit stores the product list, a sentence explaining the product list, a name of the product list, and product information about each product in the product list. and, wherein the display control unit, as the retrieval request, if the search request specifying the keyword received from the terminal device, the sentence, the product list including the keyword in at least one of the name or the product information The product shelf image shown and the display information of the text are transmitted to the terminal device.

According to another aspect of the present invention, there is provided a control method executed by an information processing device including a product list, which is a list of products registered for each user, and a text that describes the product list. a search request for serial product list, when received from the terminal device, to the terminal device, and a display control step of transmitting the display information of the commodity shelf image and the text are arranged the product list, receiving the display information When the user of the terminal device purchases one of the products in the product list indicated by the selected product shelf image, which is displayed when the product shelf image displayed by the display information is selected , And a grant step of granting a privilege to a user who has registered the product list. By executing this control method, the information processing apparatus can give an incentive to release the product list, and can favorably enhance the product list and sell the product.

In still another aspect of the present invention, a program executed by a computer that refers to a storage unit that stores a product list, which is a list of products registered for each user, and a text that describes the product list, terminal search request product Listing, when received from the terminal device, to the terminal device, which receives and display control means for transmitting, the display information displaying information of the commodity shelves image and the text are arranged the product list When the user of the device purchases any product among the products in the product list indicated by the selected product shelf image that is displayed when the product shelf image displayed by the display information is selected , The computer is caused to function as a granting unit that grants a privilege to a user who has registered the product list. By executing this program, the computer can give an incentive to release the product list, and can favorably enhance the product list and sell the product.

  According to the information processing apparatus of the present invention, when a product is purchased by browsing the product list, a privilege is given to the user who is the publication source, thereby giving an incentive to publish the product list, and the product to be published. It is possible to favorably enhance the list and sell the product.

1 shows a configuration of an incentive giving system according to an embodiment. The block diagram of a server apparatus is shown. The block diagram of a user terminal is shown. The data structure of shelf information DB, user information DB, and product information DB is shown. The data structure of user action history DB and incentive information DB is shown. It is a flowchart of a purchase process by shelf browsing and electronic commerce. It is a flow chart of purchase processing in a bookstore. It is a flowchart of an incentive determination process. The display example of a shelf edit screen is shown. The display example of a shelf search result screen is shown. The display example of a shelf display screen is shown. The display example of a product screen is shown.

  Hereinafter, preferred embodiments for carrying out the present invention will be described with reference to the drawings.

[Configuration of incentive grant system]
FIG. 1 shows the configuration of an incentive giving system 100 according to this embodiment. The incentive giving system 100 is a system that creates and publishes a list of books (also referred to as “bookshelf”) for each user, and provides the user who has published when the publication of the bookshelf contributes to the purchase of others. Grant a predetermined privilege. The incentive giving system 100 includes a server device 1 that manages a book purchase site, a user terminal 3 used by a user who has registered as a user on the purchase site, and a POS register terminal 4 existing in a bookstore. Have. The server device 1 and the user terminal 3, and the server device 1 and the POS register terminal 4 perform data communication via a communication network 2 such as the Internet.

  The server device 1 is a web server managed by a seller of books, and transmits display information of information on books to be sold to the user terminal 3 based on a request from the user terminal 3. In addition, the server device 1 accepts user registration of a user who uses the user terminal 3, stores a list of books designated by the user who has performed user registration for each genre, and publishes the list on the sales site. Here, the book specified by the user may be a book purchased by the user or a book specified by the user as a favorite book. The server device 1 is an example of the “information processing device” in the present invention.

  The user terminal 3 is, for example, a communication terminal such as a smartphone, and has a display 41 in which touch panels are stacked in the example of FIG. The user terminal 3 receives the display information of the bookshelf managed by the user of the user terminal 3 or another user from the purchase site from the server device 1 based on the user input, thereby displaying the screen showing the bookshelf on the display 41. To display. In addition, the user terminal 3 displays the product screen on the display 41 by receiving the display information of the individual screen (also referred to as “product screen”) of the book selected by the user from the screens described above from the server device 1. .. In addition, when the user terminal 3 detects an input for instructing the purchase on the product screen, the user terminal 3 performs the data communication necessary for the purchase of the designated book with the server device 1. The book to be purchased may be a paper book that needs to be mailed or an electronic book. The user terminal 3 also receives an input relating to the setting of the bookshelf to be disclosed, and transmits the received input content to the server device 1. Note that, instead of the example of FIG. 1, the user terminal 3 may be various terminals that can communicate, such as a desktop personal computer and a notebook personal computer.

  The POS register terminal 4 is placed at a checkout place in a bookstore and reads a product ID or the like from a book to be purchased by a barcode reader or the like. Further, when the purchaser has the membership card 5 in which the membership card ID and the like are stored, the POS register terminal 4 reads the membership card ID from the membership card 5 with a barcode reader or the like. Here, the membership card 5 is a membership card held by a user who has performed user registration on a purchase site operated by the server device 1, and the server device 1 is unique to each membership card 5 as described later. The membership card ID and the user ID for identifying the user registered on the sales site are stored in association with each other. Then, the POS register terminal 4 transmits information including the product ID of the purchased book and the membership card ID read from the member card 5 to the server device 1. The information transmitted by the POS register terminal 4 is used to give a privilege to the publisher of the bookshelf when the purchaser browses the bookshelf of another person before the purchase, as described later.

  In addition, hereinafter, the screen that displays the published bookshelf is the "shelf display screen", the user who browses the shelf display screen is the "viewing user", and the user who manages the bookshelf displayed on the shelf display screen is the "publisher". Also called a "user".

[Configuration of server device]
FIG. 2 is a block diagram of the server device 1. The server device 1 includes a storage unit 13, a communication unit 14 that performs data communication, and a control unit 15. These respective elements are connected to each other via a bus line 10.

  The storage unit 13 is composed of a memory such as a hard disk or a flash memory. The storage unit 13 stores a program executed by the control unit 15. The storage unit 13 also stores a shelf information DB 131, which is a database of bookshelves in which books purchased or designated by each user are divided into genres. The storage unit 13 also stores a user information DB 132, which is a database in which user information of users who have been registered and are given user IDs is registered. Further, the storage unit 13 stores a product information DB 133 which is a database in which product information of each product (book) to be sold is associated with each product ID. Further, the storage unit 13 stores a user action history DB 134 in which a history of user actions is registered. In the user action history DB 134, a history of accessing the shelf display screen, a history of selecting one book from the shelf display screen to display a product screen, a history of a user purchasing a book at a purchase site or a bookstore, and the like are registered. It The storage unit 13 also stores an incentive information DB 135, which is a database in which the conditions for granting the privilege to be granted as an incentive for the disclosure of the bookshelf and the content of the privilege are registered. The data structure of these databases is described in the [Data Structure] section.

  The control unit 15 includes a CPU (Central Processing Unit), a ROM (Read Only Memory), a RAM (Random Access Memory), and the like (not shown), and performs various controls on the respective constituent elements in the server device 1.

  For example, when the communication unit 14 receives a request for registration, editing, or deletion regarding a bookshelf from the user terminal 3, the control unit 15 updates the shelf information DB 131 regarding the user of the user terminal 3 based on the received request. .. Further, when the communication unit 14 receives a display request for the shelf display screen from the user terminal 3, the control unit 15 extracts the information of the bookshelf specified by the received display request from the shelf information DB 131 and specifies the information. The display information of the bookshelf is transmitted to the user terminal 3. Further, the control unit 15 refers to the user action history DB 134 and the incentive information DB 135, and performs a process of determining whether or not an incentive to be given has occurred (also referred to as “incentive determination process”). In this way, the control unit 15 functions as the “display control unit”, the “giving unit”, the “receiving unit”, and the program executed by the computer in the present invention.

[User terminal configuration]
FIG. 3 is a block diagram of the user terminal 3. The user terminal 3 includes a display unit 31 such as a display 41, an input unit 32 such as a touch panel, a storage unit 33, a communication unit 34 that performs data communication, and a control unit 35. These respective elements are connected to each other via a bus line 30.

  The storage unit 33 is configured by a memory such as a hard disk or a flash memory. The storage unit 33 also stores a program executed by the control unit 35.

  The control unit 35 includes a CPU, a ROM, a RAM, and the like, which are not shown, and performs various controls on each component in the user terminal 3. For example, the control unit 35 requests display information from the server device 1 based on the input information to the input unit 32, and causes the display 41 to display the screen specified by the user. Further, the control unit 35 causes the display 41 to display an edit screen of a bookshelf managed by the user of the user terminal 3 (also referred to as a “shelf edit screen”), the number of bookshelves to be disclosed, and the number of books constituting each bookshelf. The input unit 32 accepts various inputs such as additions and deletions, names representing the genre of each bookshelf (also referred to as “shelf names”), and the like. Then, the control unit 35 updates the record of the shelf information DB 131 related to the user of the user terminal 3 by transmitting the input information to the input unit 32 on the shelf editing screen to the server device 1.

[data structure]
Next, specific examples of the data structures of the shelf information DB 131, the user information DB 132, the product information DB 133, the user action history DB 134, and the incentive information DB 135 stored in the server device 1 will be described with reference to FIGS. 4 and 5.

  FIG. 4A is an example of the data structure of the shelf information DB 131. The shelf information DB 131 illustrated in FIG. 4A includes items of “user ID”, “shelf ID”, “commodity ID”, “disclosure availability”, “shelf name”, and “shelf description”.

  The server device 1 registers the user ID of the user who manages the bookshelf in the item “user ID”, and registers the unique identification information assigned to the bookshelf in the item “shelf ID”. Further, the server device 1 registers the product ID of the book belonging to the bookshelf in the item “product ID”, and registers the availability of publication for each shelf set by the user in the item “publication availability”. Further, the server device 1 registers the shelf name specified by the user for the bookshelf in the item “shelf name”, and registers the description text for each shelf specified by the user in the item “shelf description”. The server device 1 inputs, for example, a shelf edit screen on the user terminal for input regarding registration or change of each item of “product ID”, “shelf name”, “shelf description”, and “publication availability” of the shelf information DB 131. Accepted when displayed on 3. This will be described with reference to the display example of FIG.

  FIG. 4B is an example of the data structure of the user information DB 132. The user information DB 132 illustrated in FIG. 4B includes items of “user ID”, “membership card ID”, “granted incentive ID”, “acquired incentive ID”, and “point”.

  The server device 1 records the membership card ID registered in the membership card 5 owned by the user indicated by the user ID registered in the item "user ID" in the item "membership ID". The server device 1 records the incentive ID indicating the incentive determined to have occurred in the incentive determination process in the item “acquired incentive ID”. In addition, the server device 1 registers, in the item “granted incentive ID”, the incentive ID to which the privilege corresponding to the user has already been applied, among the incentive IDs registered in the item “acquired incentive ID”. There are some incentive IDs to which a privilege can be applied multiple times for each user (“I0003” in FIG. 4B) and ones to which a privilege can be applied only once for each user. To do. The server device 1 records the cumulative number of undigested points acquired by the user in the item “point”.

  FIG. 4C is an example of the data structure of the product information DB 133. The product information DB 133 illustrated in FIG. 4C includes items of “product ID”, “title”, “product summary”, “price”, and “copyright image URL”. The title of a book that is a product is registered in the item “title”, and the description of the book such as the author name of the book is registered in the item “product summary”. Further, the item price is registered with the product price, and the item “copyright image URL” is registered with the URL of the copy image imaged of the target product. The calligraphic image is used, for example, for display of each book on the shelf display screen, product display on the product screen, and the like.

  FIG. 5A is an example of the data structure of the user action history DB 134. The user action history DB 134 illustrated in FIG. 5A includes items of “user ID”, “action”, “shelf author ID”, “shelf ID”, “product ID”, and “time”.

  The server device 1 registers the user ID of the user who has performed the action shown in the item “action” described below in the item “user ID”. In addition, the server device 1 registers the behavior of the user, which is the determination material for the occurrence of the incentive, in the item “behavior”. In the present embodiment, the item “action” is an action of displaying a shelf display screen, that is, “shelf display”, and an action of clicking an arbitrary book displayed on the shelf display screen to display the product screen of the book. Either a certain “click on books in shelf” or a “purchase” that is an act of purchasing a book that is a product is recorded.

  Further, the server device 1 indicates the user who manages the browsed bookshelf in the item “shelf creator ID” when the recorded action is either “display shelf” or “click book in shelf”. Register the user ID. Further, the server device 1 sets the item “shelf ID” to the shelf ID assigned to the bookshelf to be browsed when the action to be recorded is either “display shelf” or “click book in shelf”. register. In addition, the server device 1 registers a product ID indicating a target book (product) in the item “product ID” when the recorded action is “click book in shelf” or “purchase”. The server device 1 registers the time when the act to be recorded was performed in the item "time".

  FIG. 5B is an example of the data structure of the incentive information DB 135. The incentive information DB 135 illustrated in FIG. 5B includes items of “incentive ID”, “granting condition”, “privilege”, and “upper limit number of grants”.

  In the item “incentive ID”, an incentive ID set according to the type of incentive to be given is recorded. In the "grant condition" item, a condition for granting a privilege for each incentive ID is recorded. In the “privilege” item, the contents of the privilege to be given as an incentive to open the bookshelf are recorded. In the item of “upper limit number of grants”, the upper limit number of times that the target privilege can be granted for each user is recorded.

  For example, in the case of the incentive ID “I0001”, the server device 1 gives a privilege only to the publisher user who has requested display of each shelf display screen to be managed from a cumulative total of 100 or more once, as a privilege. Coupons for 100 yen are given. Further, in the case of the incentive ID “I0002”, the server device 1 gives a privilege only to the publisher user who has requested display of each shelf display screen to be managed from a cumulative total of 500 or more once, as a privilege. Give 10% off coupons.

  Further, in the case of the incentive ID “I0003”, when the user who has purchased the book with the product ID “B77777” browses the shelf display screen including the book before the purchase, the server device 1 has the shelf display screen. 50 points that can be used at the time of accounting are given to the disclosure source user. Further, in the case of the incentive ID “I0003”, the server device 1 gives a privilege to the same user 9999 times at the maximum.

  Further, in the present embodiment, the server device 1 selects, from among the products purchased by the browsing user of the shelf display screen, products other than the products whose product ID is defined in the incentive information DB 135, such as the product ID “B77777”. Give default (initial setting) incentive. For example, in this case, the server device 1 uniformly gives 30 points to the publisher user.

  Further, in the case of the incentive ID “I0004”, the server device 1 only once for the publishing source user who has clicked on the book displayed on the shelf display screen by another user 1000 times or more. An image of wallpaper for changing clothes will be presented as a privilege. Here, “click” is not limited to clicking with a mouse, but includes various selection operations such as a touch operation on a touch panel.

  In addition, the server device 1 refers to the user action history DB 134 to perform an incentive determination process, which is a determination process of determining whether or not the condition for giving each incentive ID is satisfied. Details of the incentive determination process will be described with reference to FIG.

[Processing flow]
Next, a processing flow related to this embodiment will be described with reference to FIGS.

(1) Shelf Browsing and Purchase Processing by Electronic Commerce FIG. 6 is a flowchart showing a procedure of processing for purchasing a book displayed on the shelf display screen by electronic commerce after displaying a shelf display screen showing a bookshelf of another user. Is.

  First, the user terminal 3 determines whether or not there is a user input specifying a bookshelf to be displayed (step S101). Then, when there is a user input that specifies the bookshelf to be displayed (step S101; Yes), the user terminal 3 transmits a display request for a shelf display screen including the shelf ID of the specified bookshelf to the server device 1. (Step S102). For example, the user terminal 3 displays a screen for searching the bookshelf by keyword search or the like, and then transmits a display request including the shelf ID of the bookshelf selected by the user input and the user ID to the server device 1. A specific example of this processing will be described later with reference to FIG.

  After that, the server device 1 receives the display request for the shelf display screen including the shelf ID and the like from the user terminal 3 (step S201). In this case, the server device 1 extracts information associated with the shelf ID included in the display request from the shelf information DB 131, generates display information on the shelf display screen, and transmits the display information to the user terminal 3 (step S202). Then, the server device 1 detects the action of “shelf display” to be registered in the item “action” of the user action history DB 134, and thus adds a record of the user action history DB 134 (step S203). In this case, the server device 1 sets the item "user ID" as the user ID corresponding to the requesting user terminal 3, the item "action" as "shelf display", and the item "shelf creator ID" as a shelf display screen. A record having the user ID of the disclosure source user, the item “shelf ID” as the shelf ID received in step S201, and the item “time” as the current time is added to the user action history DB 134.

  On the other hand, after step S202, the user terminal 3 receives the display information of the shelf display screen from the server device 1 and displays the shelf display screen (step S103). Then, the user terminal 3 determines whether or not one book is selected from the list of books displayed on the shelf display screen (step S104). Then, when one book is selected by the click operation from the list of books displayed on the shelf display screen (step S104; Yes), the user terminal 3 issues a request to display the product screen of the selected book to the server device. 1 (step S105). In this case, the user terminal 3 includes the product ID or the like corresponding to the selected book in the display request.

  After receiving the display request including the product ID (step S204), the server device 1 extracts the product information corresponding to the product ID from the product information DB 133 and generates the display information of the product screen based on the extracted product information. Then, it is transmitted to the user terminal 3 (step S205). Then, the server device 1 detects the action of “book click in shelf” to be registered in the item “action” of the user action history DB 134, and thus adds a record of the user action history DB 134 (step S206). Specifically, the server device 1 sets the item “user ID” as the user ID corresponding to the requesting user terminal 3, sets the item “action” as “book click in shelf”, and the item “shelf creator ID”. Is the user ID of the publishing source user of the shelf display screen, the item “product ID” is the product ID included in the display request received in step S204, the item “shelf ID” is the shelf ID received in step S201, and the item “ A record having “time” as the current time is added to the user action history DB 134.

  After step S205, the user terminal 3 displays the product screen of the book selected by the user based on the display information received from the server device 1 (step S106). Then, when the user terminal 3 detects an operation for instructing the purchase of a book on the product screen based on the user input (step S107; Yes), the user terminal 3 further includes the product ID of the book displayed on the product screen. The purchase request is transmitted to the server device 1 (step S108).

  After that, the server device 1 receives the purchase request from the user terminal 3 (step S207), performs a process necessary for purchase such as payment of a book corresponding to the product ID included in the purchase request, and the process is completed. In this case, the fact that the purchase procedure has been completed is notified to the user terminal 3 (step S208). In this case, the server device 1 detects a behavior of “purchase” to be registered in the item “action” of the user behavior history DB 134, and thus adds a record of the user behavior history DB 134 (step S209). In this case, the server device 1 sets a record in which the item “user ID” is the user ID corresponding to the requesting user terminal 3, the item “action” is “purchase”, and the item “time” is the current time. Add to the action history DB 134. Further, the user terminal 3 which has received the completion notification from the user terminal 3 displays that the purchase is completed (step S109).

(2) Purchase Processing at Bookstore FIG. 7 is a flowchart showing the flow of processing of the POS register terminal 4 and the server device 1 when the user of the user terminal 3 purchases a book at the bookstore.

  First, the clerk of the bookstore where the POS register terminal 4 is placed receives the membership card 5 and the product to be purchased from the user of the user terminal 3 at the checkout place. In this case, the POS register terminal 4 reads the membership card ID of the membership card 5 and the product ID indicated by the barcode or the like of the product to be purchased, based on the operation of the clerk (step S301). The membership card 5 is not limited to a physical one such as a card, but may be an electronic membership card displayed by the user on the screen of a mobile terminal such as the user terminal 3.

  Then, the POS register terminal 4 performs processing necessary for purchasing the product (step S302). After that, the POS register terminal 4 transmits the purchase information including the membership card ID and the product ID read in step S301 to the server device 1 (step S303).

  After receiving the purchase information transmitted from the user terminal 3 (step S211), the server device 1 retrieves the user ID associated with the membership card ID included in the purchase information from the user information DB 132 (step S211). S212). Then, the server device 1 detects the action of “purchase” to be registered in the item “action” of the user action history DB 134, and thus adds the record of the user action history DB 134 (step S213). In this case, the server device 1 adds a record in which the item “user ID” is the user ID acquired in step S212, the item “action” is “purchase”, and the item “time” is the current time to the user action history DB 134. To do.

(3) Incentive determination process FIG. 8 is a flowchart showing the procedure of the incentive determination process executed for each user. The server device 1 may execute the process of the flowchart shown in FIG. 8 for a user who has logged in, and executes it for all users at a predetermined timing (for example, a predetermined time of night) for each user. Good.

  First, the server device 1 extracts records that have not been extracted in step S221 from the records in the incentive information DB 135 (step S221). For example, the server device 1 extracts records in the incentive information DB 135 in ascending order of incentive ID.

  Next, the server device 1 refers to the user action history DB 134 to determine whether or not there is a history satisfying the incentive grant condition included in the record of the incentive information DB 135 extracted in step S221 (step S222). .. Then, in the server device 1, when the history satisfying the incentive grant condition exists (step S222; Yes), the number of grants of the privilege to the incentive ID of the record extracted in step S221 is included in the record extracted in step S221. It is determined whether or not the maximum number of grants has already been reached (step S223). In this case, the server device 1 recognizes the number of times the privilege is granted by counting the number of target incentive IDs in the item “granted incentive ID” stored in the user information DB 132.

  Then, the server device 1 determines that there is no history that satisfies the incentive grant condition (step S222; No), or determines that the privilege grant count for the target incentive ID has already reached the grant upper limit count. If so (step S223; Yes), it is determined that it is not necessary to give a privilege corresponding to the target incentive ID, and the process proceeds to step S225.

  On the other hand, when the server device 1 determines that the number of times the privilege has been granted to the target incentive ID has not reached the maximum number of grants yet (step S223; No), the user information DB 132 does not exceed the maximum number of grants. The item "granted incentive ID" is overwritten (step S224). In this case, the server device 1 detects the number of incentive IDs to be recorded in the item “granted incentive ID” of the user information DB 132 even when detecting the action history satisfying the number of grant conditions exceeding the above-described maximum number of grants. Is set to the maximum number of times of grant.

  Then, the server device 1 determines whether or not all the records in the incentive information DB 135 have been extracted in step S221 (step S225). Then, when all the records of the incentive information DB 135 are extracted in step S221 (step S225; Yes), the server device 1 ends the process of the flowchart. On the other hand, when any of the records in the incentive information DB 135 has not been extracted in step S221 (step S225; No), the server device 1 returns the process to step S221.

  After that, the server device 1 performs a process of granting a privilege at a predetermined timing based on the difference between the item “provided incentive ID” and the item “acquired incentive ID” of the user information DB 132 for the target user. Specifically, the server device 1 recognizes the incentive ID to be added to the item “acquired incentive ID” and the number thereof in order to make the item “acquired incentive ID” and the item “granted incentive ID” the same. Then, the privilege corresponding to the recognized incentive ID is reflected by the recognized number. For example, in FIG. 5B, when the server device 1 should add two incentive IDs “I0003” to the item “acquired incentive ID”, 100 points, which is double 50 points, is set as the user information. Add to the points of the publishing source user stored in the DB 132. After that, the server device 1 adds the incentive IDs to which the privilege has been added, to the item “allocated incentive ID” as many as the number of the privilege to which the privilege has been added.

  Here, a specific method of determining the presence/absence of a history satisfying the grant condition registered in the incentive information DB 135, which is executed in step S222, will be described with reference to FIG.

  For example, when determining whether or not to grant the privilege of the incentive ID “I0001” to the user ID “U1001”, the server device 1 has 100 or more users who browse the bookshelf disclosed by the user of the user ID “U1001”. In some cases, give incentives. In this case, the server device 1 first extracts, from each record registered in the user action history DB 134, a record whose action is “shelf display” and which the shelf creator satisfies “U1001”. In the example of FIG. 5A, the server device 1 extracts the record 70 and the record 73. Then, the server device 1 refers to the user ID included in the extracted record to calculate the total number of browsing users. In the example of FIG. 5A, the server device 1 determines that the total number of browsing users is one, because the user IDs of the extracted records 70 and 73 are both “U2345”.

  As another example, when determining whether or not to grant the privilege of the incentive ID “I0003” to the user ID “U1001”, the server device 1 includes the user who browses the bookshelf with the user ID “U1001” in the bookshelf. An incentive is given when the user purchases a book having a product ID “B77777”. In this case, the server device 1 first searches the user action history DB 134 for a record in which the action is “purchase” and the product ID is “B77777”. In the example of FIG. 5A, the server device 1 acquires the records 75, 77, 79 as the search results.

  Next, the server device 1 has a record (also simply referred to as “browsing record”) indicating a record in which the purchaser browsed the product screen of the purchased product in advance from the bookshelf with the user ID “U1001” for each searched record. Determine if there is. For example, the server device 1 has a user ID and a product ID that are the same as those of the searched records, the action is “click on books in shelf”, the shelf creator ID is “U1001”, and the time of the record. It is determined whether or not there is a record that is earlier than the above and has the closest time. In the example of FIG. 5A, in the server device 1, among the retrieved records 75, 77, 79, the record 74 corresponds to the record 74 and the record 79 corresponds to the record 78. to decide. Therefore, in this case, the server device 1 determines that there are two records (that is, the records 75 and 79) in the user action history DB 134 to which the incentive ID “I0003” is assigned to the user ID “U1001”.

  As yet another example, when determining whether or not to grant the privilege of the incentive ID “I0004” to the user ID “U1001”, the server device 1 displays on the shelf display screen of the bookshelf published by the user of the user ID “U1001”. It is determined whether or not any of the displayed books has been clicked 1000 times or more. In this case, the server device 1 determines whether, out of the records registered in the user action history DB 134, the number of records having the action “book click in shelf” and the shelf creator ID “U1001” is 1000 or more. To determine. In the example of FIG. 5(A), the server device 1 applies a total of four times of records 71, 72, 74, 78 in which the action is “book click in shelf” and the shelf creator ID is “U1001”. It is recognized as the number of clicks of. Similar to the incentive ID “I0003”, the server device 1 may count one action even when the same person has performed the “click on books in shelf” action a plurality of times.

[Display example]
Next, a display example related to the present embodiment will be described with reference to FIGS.

(1) Shelf edit screen FIG. 9 is a screen displayed on the user terminal 3 when the user (user ID: U1001) who has logged in to the purchase site provided by the server device 1 browses or edits the user's own bookshelf (“ It is also called a “shelf edit screen”). In the example of FIG. 9, the server device 1 generates the display information of the shelf edit screen shown in FIG. 9 by referring to the shelf information DB 131 corresponding to the user ID specified when logging in to the purchase site.

  In the example of FIG. 9, the user terminal 3 displays a bookshelf in which main images 42 representing books purchased by the user are arranged for each category set by the user. In the example of FIG. 9, there are a bookshelf having a shelf name of “10 selections of mystery” and a bookshelf having a shelf name of “Java Primer” (“Java” is a registered trademark). Then, in the example of FIG. 9, the user terminal 3 displays the tabs 43A and 43B for each category so that the user can select the bookshelf to be displayed. Note that, in FIG. 9, detailed display of each icon 42 is omitted for convenience. However, in practice, the server device 1 sets each main image 42 as a copy-shadow image of the book represented by the icon 42. , So that the user can identify the book represented by each book image 42.

  When the user terminal 3 detects a predetermined operation, the user terminal 3 receives an input for editing the shelf name, an input for adding a bookshelf, an input for adding or deleting a book belonging to each bookshelf, and the like. For example, the user terminal 3 displays a menu such as changing the shelf name or deleting the bookshelf by clicking on the tabs 43A and 43B, and receives an instruction regarding these tabs. When the tab 43C is selected, the user terminal 3 creates a new bookshelf and accepts the input of the shelf name of the bookshelf. Further, the user terminal 3 displays a menu for adding or deleting a book on the bookshelf by clicking on the bookshelf or the book image 42.

  When the user terminal 3 receives an input to edit the bookshelf, the user terminal 3 updates the shelf information DB 131 in the server device 1 by transmitting the input information to the server device 1. Then, the user terminal 3 receives the display information reflecting the input information from the server device 1, and updates the shelf display screen to be displayed. In addition, the user terminal 3 may further accept a setting related to a design (for example, a layout of books or a display mode) including a layout of a bookshelf to be displayed to the browsing user.

  Further, the user terminal 3 displays, under the bookshelf, the text that the user has previously input and registered in the item “shelf description” of the shelf information DB 131. Then, when the edit button 44 is pressed, the user terminal 3 accepts the input for editing the displayed shelf description. Then, when the editing of the shelf commentary is confirmed, the user terminal 3 transmits the text information of the confirmed shelf commentary to the server device 1 to update the shelf information DB 131.

(2) Shelf search result screen FIG. 10 is a screen displayed on the user terminal 3 of the user when the user with the user ID “U2345” executes a keyword search of the bookshelf (also referred to as “shelf search result screen”). ) Is a display example.

  In the example of FIG. 10, first, the user with the user ID “U2345” inputs the character string “mystery” to the keyword input field 50 displayed on the purchase site managed by the server device 1 to instruct the bookshelf search. In this case, the user terminal 3 transmits to the server device 1 a search request for a bookshelf including the information of the character string “mystery” input in the keyword input field 50, and the server device 1 causes the server device 1 to select the item “shelf” in the shelf information DB 131. It is searched whether or not the character string “mystery” exists in the character string recorded in the item “name” or/and “shelf description”. Then, the server device 1 generates the display information of the search result screen shown in FIG. 10 based on the record having the item “shelf name” and/or “shelf description” in which the character string “mystery” exists, and the user terminal 3 is being sent. In the example of FIG. 10, the user terminal 3 vertically displays the information of a plurality of bookshelves corresponding to the keyword search on the search result screen. In this case, the user terminal 3 displays the bookshelf image 51 (51A, 51B), which is a thumbnail of the bookshelf corresponding to the keyword search, along with the user ID, shelf name, shelf description, etc. of the publisher user of each bookshelf. It is displayed as information. In the present embodiment, the bookshelf image 51 is displayed in a selectable manner, and when the bookshelf image 51 is selected by a click operation, the user terminal 3 displays a shelf display screen for the corresponding bookshelf.

(3) Shelf Display Screen FIG. 11 shows a display example of the shelf display screen displayed when the bookshelf image 51A is selected on the shelf search result screen of FIG.

  When the bookshelf image 51A is selected on the shelf search result screen of FIG. 10, the server device 1 receives a display request including the shelf ID “S001” corresponding to the bookshelf image 51A from the user terminal 3 (step of FIG. 6). See S201). Then, the server device 1 extracts the record of the shelf information DB 131 corresponding to the shelf ID and the record of the product information of the product ID associated with the shelf ID from the product information DB 133, thereby displaying the shelf display screen of FIG. 11. The information is generated and transmitted to the user terminal 3 (see step S202). In this case, the server device 1 stores the item "user ID" in the user action history DB 134 as "U2345", the item "behavior" as "shelf display", the item "shelf creator ID" as "U1001", and the item "shelf ID". “S001” is set to “S001” and the current time is set to the item “time” (see step S203).

  In addition, each main image 42 can be selected based on a user operation, and the user terminal 3 transmits the product ID of the book indicated by the selected main image 42 to the server device 1. Here, the server device 1 enables the user to identify the book represented by each main image 42 by using the calligraphic image as the main image 42.

(4) Product Screen FIG. 12 is a display example of a product screen displayed when the main image 42 representing the book corresponding to the product ID “B11111” is selected in FIG. 11. On the product screen shown in FIG. 12, the user terminal 3 displays the document image of the product, the product description such as the product title, the price, and the purchase button 48. The seller who sells the product on the product screen is not the user who publishes the shelf display screen displayed before the product screen is displayed, but an electronic bookstore that manages the server device 1. Therefore, the product information displayed on the product screen is information managed by the electronic bookstore.

  In this case, first, the server device 1 receives a display request for a product screen including the product ID “B11111” from the user terminal 3 (see step S204). In this case, the server device 1 extracts the record of the product information DB 133 corresponding to the received product ID “B11111” to generate the display information of the product screen of FIG. 12 and transmits it to the user terminal 3 (step (See S205). In this case, the server device 1 stores the item "user ID" in the user action history DB 134 as "U2345", the item "action" as "book click in shelf", the item "shelf creator ID" as "U1001", and the item "in". A record whose shelf ID is "S001", item "product ID" is "B11111", and item "time" is the current time is added (see step S206).

  When the purchase button 48 is selected by the click operation, the server device 1 receives a purchase request including the product ID “B11111” from the user terminal 3 (see step S207). In this case, the server device 1 executes the processing necessary for purchase such as payment, and then, in the user action history DB 134, the item “user ID” is “U2345”, the item “action” is “purchase”, and the item “product ID”. "B11111" and the item "time" as the current time are added (see step S209).

[Function and effect of incentive system]
According to the incentive giving system 100 of the embodiment, the server device 1 publishes the bookshelf edited by the user, and publishes it when another user browses the bookshelf and makes a predetermined action such as purchase of a product. A predetermined incentive is given to the former user. Thereby, the motivation for editing the bookshelf can be improved, and the enrichment of the bookshelf to be published and the sale of the product can be favorably promoted.

[Modification]
Next, a modified example of the embodiment will be described. The following modifications may be applied to the above-described embodiment in any combination.

(Modification 1)
When the server device 1 stores information on the genres of each product in the product information DB 133 instead of dividing the bookshelf registered in the shelf information DB 131 into genres based on the user input on the shelf edit screen, It is also possible to classify the products purchased or designated by the user for each genre based on the genre information, and automatically register a list of the classified genres in the shelf information DB 131 as a bookshelf.

(Modification 2)
In the description for the incentive ID “I0003” in step S222 in FIG. 8, the server device 1 gives a privilege (in FIG. 5B, points to the publisher user of the bookshelf having the product last viewed by the purchaser of the product). 50 pt) was applied. Alternatively, when there are a plurality of publisher users of the bookshelf containing the product browsed by the purchaser of the product before the purchase, the server device 1 distributes and grants the above privilege to each publisher user. You may. In this case, preferably, the server device 1 may give the privilege to the publisher user whose browsing date is newer by a higher distribution rate.

(Modification 3)
The server device 1 may automatically generate and add a record in the incentive information DB 135 as appropriate.

  For example, the server device 1 adds a record of the product to the incentive information DB 135 so as to give a higher incentive than the initial setting to the publisher user of the bookshelf browsed by the purchaser of the product satisfying the predetermined condition. Good. For example, in the server device 1, the sales have decreased by a predetermined ratio or more in the most recent predetermined period (for example, within one week or one month) from the previous period of the same length, and the sales in the most recent period have decreased. On the other hand, when there is a product having a stock quantity that is recognized as a surplus, a record of the product for which a privilege higher than the initial setting is set is added to the incentive information DB 135. Similarly, the server device 1 may add, to the incentive information DB 135, a record of a product for which a higher privilege than the initial setting has been set for a product for which a predetermined period has passed from the release date.

(Modification 4)
The server device 1 may set the privilege for each product to be higher than the privilege when not collectively purchased, when the browsing user of the published bookshelf purchases the products on the bookshelf in a lump. For example, in this case, the server device 1 raises a privilege rate (for example, a point return rate or a discount rate) of a privilege for each purchased product by a predetermined rate, or specially grants a privilege to be granted only in the case of bulk purchase. Or

(Modification 5)
The server device 1 may accept a setting designating a user who can browse the bookshelf.

  In this case, the server device 1 further provides the shelf information DB 131 with an item for storing the user ID that can be disclosed. Then, the user terminal 3 accepts an input for designating a user ID indicating a user (for example, a friend) who can browse, on the shelf edit screen of FIG. 9, and when there is an input for designating the above user ID, The designated user ID is transmitted to the server device 1. Then, the server device 1 records the received user ID in the item that stores the above-described public user ID.

  Similarly, the server device 1 may accept the setting of permission/prohibition of disclosure for each book on the bookshelf. In this case, the server device 1 stores, in the shelf information DB 131, availability of disclosure for each product ID associated with each bookshelf.

(Modification 6)
The server device 1 displays information for displaying a shelf display screen on the user terminal 3 that has accessed a predetermined URL of the server device 1 via a site not managed by the server device 1 such as a social networking service. May be sent. In this case, for example, the publication source user displays a hyperlink to a shelf display screen displaying his own bookshelf on the screen of the homepage, blog, twitter, etc. managed by himself.

(Modification 7)
The server device 1 may change the privilege of the incentive according to the performance of the user who is the target of the incentive. For example, in this case, the server device 1 increases the privilege rate of 1% to the publisher user who has purchased the product 100 times or more by browsing the published bookshelf and browses the published bookshelf. Increase the privilege rate by 2% for a publisher user who has purchased a product more than 1000 times.

(Modification 8)
When searching the bookshelf based on the keyword input in the keyword input field 50 of FIG. 10, the server device 1 adds the title of the book belonging to each bookshelf and the author name in addition to the item “shelf name” of the shelf information DB 131. , Product information such as genre may be included in the search range. In this case, the server device 1 extracts a record containing the keyword input from the product information DB 133, and recognizes the record of the shelf information DB 131 containing the product ID of the record as the record of the bookshelf to be displayed as the search result.

(Modification 9)
When the user who has displayed the shelf display screen on the user terminal 3 purchases any of the products displayed on the shelf display screen, the server device 1 regardless of whether the product screen of the purchased product is displayed or not. A privilege may be given to the user who publishes the display screen. Specifically, in the embodiment, the server device 1 determines whether or not to grant the privilege of the incentive ID “I0003”, based on the presence/absence of the browsing record in the user action history DB 134 including “book click in shelf”. .. Instead of or in addition to this, the server device 1 regards the record of the user action history DB 134 including the “shelf display” as a browsing record, and based on the presence or absence of the browsing record, the server device 1 gives the privilege of the incentive ID “I0003”. You may decide whether to give or not. In this case, the server device 1 may set the privilege corresponding to “shelf display” to be lower than the privilege corresponding to “click in-shelf book”.

(Modification 10)
The products handled by the incentive giving system 100 are not limited to books. For example, the incentive giving system 100 may deal with music, movie playback media, and various other products in addition to or in addition to books.

(Modification 11)
The server device 1 may be composed of a plurality of servers. For example, the server device 1 has a shelf information DB 131, a user information DB 132, a product information DB 133, a user action history DB 134, an incentive information DB 135, and each of FIGS. 6 to 8. It may be composed of a server that executes processing. In this case, these servers function as the “information processing device” in the present invention, and exchange information necessary for assigned processing between the servers.

1... Server device 2... Communication network 3... User terminal

Claims (13)

A storage means for storing a product list, which is a list of products registered for each user, and a text explaining the product list,
The search request of the commodity list, when received from the terminal device, to the terminal device, a display control unit that transmits the display information of the commodity shelf image and the text are arranged the Product List,
One of the products in the product list indicated by the selected product shelf image, which is displayed when the user of the terminal device receiving the display information selects the product shelf image displayed by the display information . When purchasing a product, a granting means for granting a privilege to a user who has registered the product list,
An information processing device comprising:   The giving unit gives a privilege to a user who has registered the product list when the number of times the product list is viewed or the number of users who have viewed the product list is equal to or more than a predetermined number. The information processing device according to claim 1. The storage means stores product information about each product in the product list,
The display control means, when receiving information designating a product from the product list from the terminal device, transmits display information based on the product information of the product to the terminal device,
The granting unit grants a privilege to a user who has registered the product list when the number of times the product is specified from the product list or the number of users who specify the product from the product list is equal to or more than a predetermined number. The information processing apparatus according to claim 1 or 2, characterized in that. The storage means stores product information about each product in the product list,
The display control means, when receiving information designating a product from the product list from the terminal device, transmits display information based on the product information of the product to the terminal device,
After the user of the terminal device, which has received the display information of the product list, specifies the products included in the product list and causes the terminal device to receive the display information based on the product information, the adding unit is configured to supply the product. The information processing apparatus according to any one of claims 1 to 3, wherein the privilege is granted when the user purchases. From a sales management terminal existing in a store that sells products, further comprising receiving means for receiving the identification information of the purchased product and the identification information of the purchaser of the product,
The granting unit grants the privilege when the purchaser determines that the purchaser is a user of a terminal device that has received display information about a product list including the product before purchasing the product. The information processing device according to claim 1. The information processing device is a server that manages a website for selling products,
The display control means receives an input for searching the product list on the website, and transmits display information related to the product list searched from the product list stored in the storage means to the terminal device based on the input. The information processing apparatus according to any one of claims 1 to 5, characterized in that: The storage means classifies and stores the product list for each genre designated for each user who registers the product list,
7. The information processing apparatus according to claim 1, wherein the display control unit transmits display information regarding the product list classified by the genre to the terminal device. The product is a book,
The display control means, when receiving the search request from the terminal device, the display information for displaying a product shelf image showing a bookshelf in which the writing shadows of each product of the product list are arranged together with the text, on the terminal. The information processing apparatus according to any one of claims 1 to 7, wherein the information processing apparatus transmits the information to the apparatus. The display control means, when the input information for changing the design of the bookshelf is received from the terminal device, displays the product shelf image changed to the design specified by the input information on the terminal device together with the text. 9. The information processing apparatus according to claim 8, wherein display information for transmitting the information is transmitted to the terminal device. The storage means stores the product list, a text explaining the product list, and a name of the product list,
When the display control means receives a search request specifying a keyword from the terminal device as the search request , a product shelf image showing the product list including the keyword in at least one of the text or the name and the text. The information processing apparatus according to any one of claims 1 to 9, wherein the display information of is transmitted to the terminal device. The storage means stores the product list, a sentence explaining the product list, a name of the product list, and product information about each product of the product list,
When the display control means receives a search request specifying a keyword from the terminal device as the search request , a product showing the product list including the keyword in at least one of the sentence, the name, or the product information. The information processing apparatus according to claim 10, wherein the shelf image and the display information of the text are transmitted to the terminal device. A control method executed by an information processing device having a storage means for storing a product list, which is a list of products registered for each user, and a text explaining the product list,
The search request of the commodity list, when received from the terminal device, to the terminal device, and a display control step of transmitting shelves image and display information of the sentence by arranging the Product List,
Any one of the products in the product list indicated by the selected product shelf image, which is displayed when the user of the terminal device receiving the display information selects the product shelf image displayed by the display information . A granting step of granting a privilege to a user who has registered the product list when the product is purchased,
A control method comprising: A program executed by a computer that refers to a storage unit that stores a product list that is a list of products registered for each user and a sentence that describes the product list,
The search request of the commodity list, when received from the terminal device, to the terminal device, a display control unit that transmits the display information of the commodity shelf image and the text are arranged the Product List,
Any one of the products in the product list indicated by the selected product shelf image, which is displayed when the user of the terminal device receiving the display information selects the product shelf image displayed by the display information . A program that causes the computer to function as a granting unit that grants a privilege to a user who has registered the product list when the product is purchased.