JP2016173804A - Information processing device, control method and program - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide an information processing unit, control method and program that can optimally give incentives in order for each individual to positively release lists of products.SOLUTION: A server device 1 is configured to: store shelf information DB131 serving as information on a bookshelf registered for each user and a user behavior history DB134; create display information on the bookshelf requested from a user terminal 3 with reference to the shelf information DB131; transmit the created display information to the user terminal 3; thereby release the bookshelf of each user on the basis of the display information; in this instance, refer to the user behavior history DB134; and when determining that browsing of the bookshelf leads to reaching of a purchase of a product in the bookshelf, give a privilege to a user at a release source of the bookshelf.SELECTED DRAWING: Figure 1

Description

  The present invention relates to a technique for promoting disclosure of a list of products registered by a user.

  2. Description of the Related Art Conventionally, a technique for publicizing a list of books registered by a user is known. For example, Patent Literature 1 discloses a system that publishes a list of books purchased by each user to other users as a personal library, and enables rental and sale of books in the published list.

Japanese Patent No. 5513450

  Patent Document 1 does not disclose any mechanism for publishing a list of books for the purpose of notifying others of books that they find interesting without lending or buying and selling. On the other hand, if the mechanism for disclosing the list of books to others is enhanced, it is expected that the degree of recognition of the books in the published list will increase and the sale of the books will be favorably promoted. Therefore, a main object of the present invention is to provide an information processing apparatus, a control method, and a program capable of suitably giving an incentive for promoting the disclosure of a list of products by each individual.

  In one aspect of the present invention, when the information processing apparatus receives a storage unit that stores a product list that is a list of products registered for each user and a display request for the product list from a terminal device, Display control means for transmitting display information of the product list to the terminal device, and a user of the terminal device that has received the display information purchases the product included in the product list displayed by the display information. Providing means for granting a privilege to the user who registered the list.

  The information processing apparatus includes storage means, display control means, and provision means. The storage means stores a product list that is a list of products registered for each user. When a display request for a product list is received from a terminal device, the display control means transmits display information for the product list to the terminal device. When the user of the terminal device that has received the display information purchases a product included in the product list displayed by the display information, the granting unit gives a privilege to the user who has registered the product list. In this aspect, the information processing apparatus stores the product list registered for each user, and transmits the display information for displaying the product list, thereby publishing the product list of each user. In this case, when the information processing apparatus reaches the purchase of the product by browsing the product list, the information processing device gives an incentive to publish the product list by giving a privilege to the user of the publication source, Merchandise sales can be promoted suitably.

  In one aspect of the information processing apparatus, the granting unit may be configured for a user who has registered the product list when the number of times the product list has been browsed or the number of users who have browsed the product list exceeds a predetermined number. And give a privilege. Also according to this aspect, the information processing apparatus can preferably give an incentive to publish the product list and increase the degree of recognition of the product.

  In another aspect of the information processing apparatus, the storage unit stores product information regarding each product in the product list, and the display control unit receives information specifying a product from the product list from the terminal device. In this case, the display information based on the product information of the product is transmitted to the terminal device, and the assigning unit has a predetermined number of times the product is specified from the product list or the number of users who specify the product from the product list. When it becomes above, a privilege is provided with respect to the user who registered the said product list. Also according to this aspect, the information processing apparatus can preferably give an incentive to publish the product list and increase the degree of recognition of the product.

  In another aspect of the information processing apparatus, the storage unit stores product information regarding each product in the product list, and the display control unit receives information specifying a product from the product list from the terminal device. In the case, the display information based on the product information of the product is transmitted to the terminal device, and the assigning means designates the product included in the product list by the user of the terminal device that has received the display information of the product list. Then, after causing the terminal device to receive display information based on the product information, the privilege is given when the product is purchased. Also according to this aspect, the information processing apparatus can preferably give an incentive to publish the product list.

  In another aspect of the information processing device, the information processing device receives the identification information of the purchased product and the identification information of the purchaser of the product from a sales management terminal present in a store that sells the product. The granting unit grants the privilege when it is determined that the purchaser is a user of a terminal device that has received display information of a product list including the product before the purchase of the product. According to this aspect, even when the product is purchased at the store, the information processing apparatus can suitably give a privilege to the user who is the publisher of the product list and give an incentive to the release of the product list. it can.

  In another aspect of the information processing apparatus, the information processing apparatus is a server that manages a website for selling products, and the display control means is for searching the product list on the website. An input is received, and display information of a product list retrieved from a product list stored in the storage unit based on the input is transmitted to the terminal device. According to this aspect, the information processing apparatus can make it possible to access a product list screen published by each user from a sales website.

  In another aspect of the information processing apparatus, the storage unit classifies and stores the product list for each genre designated for each user who registers the product list, and the display control unit stores the genre. The display information of the product list classified for each is transmitted to the terminal device. According to this aspect, the information processing apparatus can cause the user to suitably edit the product list disclosed by the user.

  In another aspect of the present invention, there is provided a control method executed by an information processing apparatus having a storage unit for storing a product list that is a list of products registered for each user, wherein the display request for the product list is transmitted to a terminal device. A display control step of transmitting display information of the product list to the terminal device, and a user of the terminal device receiving the display information selects a product included in the product list displayed by the display information. A granting step of granting a privilege to a user who has registered the product list when purchased. By executing this control method, the information processing apparatus can give an incentive to release the product list, and can appropriately promote the enhancement of the product list and the sale of the product.

  In still another aspect of the present invention, there is provided a program executed by a computer that refers to a storage unit that stores a product list that is a list of products registered for each user, and that displays a display request for the product list from a terminal device. When received, display control means for transmitting display information of the product list to the terminal device, and a user of the terminal device receiving the display information purchases a product included in the product list displayed by the display information In this case, the computer is caused to function as a granting unit that grants a privilege to a user who has registered the product list. By executing this program, the computer can provide an incentive for the release of the product list, and can appropriately promote the enhancement of the product list and the sale of the product.

  According to the information processing apparatus of the present invention, when a product is purchased by browsing the product list, a product is provided that gives an incentive to publish the product list by giving a privilege to the user of the publisher. Enrichment of lists and product sales can be favorably promoted.

The structure of the incentive provision system which concerns on embodiment is shown. The block diagram of a server apparatus is shown. The block diagram of a user terminal is shown. The data structure of shelf information DB, user information DB, and product information DB is shown. The data structure of user action history DB and incentive information DB is shown. It is a flowchart of the purchase process by shelf browsing and electronic commerce. It is a flowchart of the purchase process in a bookstore. It is a flowchart of an incentive determination process. The example of a display of a shelf edit screen is shown. The example of a display of a shelf search result screen is shown. The example of a display of a shelf display screen is shown. The example of a display of a goods screen is shown.

  Hereinafter, preferred embodiments for carrying out the present invention will be described with reference to the drawings.

[Configuration of incentive granting system]
FIG. 1 shows a configuration of an incentive provision system 100 according to the present embodiment. The incentive granting system 100 is a system that creates and publishes a list of books (also referred to as “bookshelf”) for each user. A predetermined privilege is granted. The incentive grant system 100 includes a server device 1 that manages a book purchase site, a user terminal 3 that is used by a user who has registered as a user at the purchase site, and a POS register terminal 4 that exists in a bookstore. Have. The server device 1 and the user terminal 3, and the server device 1 and the POS register terminal 4 perform data communication via a communication network 2 such as the Internet.

  The server device 1 is a web server managed by a book seller, and transmits display information of information related to books to be sold to the user terminal 3 based on a request from the user terminal 3. In addition, the server device 1 accepts user registration of a user who uses the user terminal 3, stores a list of books designated by the user who performed the user registration for each genre, and publishes the list within the sales site. Here, the book designated by the user may be a book purchased by the user or a book designated by the user as a favorite book. The server device 1 is an example of an “information processing device” in the present invention.

  The user terminal 3 is a communication terminal such as a smartphone, for example, and has a display 41 on which touch panels are stacked in the example of FIG. The user terminal 3 receives the display information of the bookshelf managed by the user of the user terminal 3 or another user from the purchase site from the server device 1 based on the user input, thereby displaying the screen displaying the bookshelf on the display 41. To display. In addition, the user terminal 3 displays the product screen on the display 41 by receiving display information of the individual screen (also referred to as “product screen”) of the book selected by the user from the above-described screen from the server device 1. . Further, when the user terminal 3 detects an input instructing purchase on the product screen, the user terminal 3 performs data communication necessary for purchasing the designated book with the server device 1. The book to be purchased may be a paper book that needs to be mailed or an electronic book. In addition, the user terminal 3 receives an input regarding the setting of the bookshelf to be disclosed, and transmits the received input content to the server device 1. Instead of the example in FIG. 1, the user terminal 3 may be various terminals such as a desktop personal computer or a notebook personal computer.

  The POS register terminal 4 is placed at an accounting place in a bookstore, and reads a product ID or the like from a book to be purchased by a bar code reader or the like. The POS register terminal 4 reads the membership card ID from the membership card 5 by a bar code reader or the like when the purchaser has the membership card 5 storing the membership card ID and the like. Here, the membership card 5 is a membership card held by a user who has registered as a user at the purchase site operated by the server device 1. As will be described later, the server device 1 is unique to each membership card 5. And a user ID for identifying a user registered on the sales site are stored in association with each other. Then, the POS register terminal 4 transmits information including the product ID of the purchased book and the membership card ID read from the membership card 5 to the server device 1. As will be described later, the information transmitted by the POS register terminal 4 is used to give a privilege to the publisher of the bookshelf when the purchaser is browsing the bookshelf of another person before the purchase.

  In the following, the screen for displaying the published bookshelf is “shelf display screen”, the user who browses the shelf display screen is “viewing user”, and the user who manages the bookshelf displayed on the shelf display screen is “publisher” Also called “user”.

[Configuration of server device]
FIG. 2 is a block diagram of the server device 1. The server device 1 includes a storage unit 13, a communication unit 14 that performs data communication, and a control unit 15. Each of these elements is connected to each other via a bus line 10.

  The storage unit 13 is configured by a memory such as a hard disk or a flash memory. The storage unit 13 stores a program executed by the control unit 15. In addition, the storage unit 13 stores a shelf information DB 131 that is a bookshelf database in which books purchased or designated by each user are classified by genre. In addition, the storage unit 13 stores a user information DB 132 that is a database in which user information of a user who has been registered and given a user ID is registered. The storage unit 13 stores a product information DB 133 that is a database in which product information of each product (book) to be sold is associated with each product ID. Further, the storage unit 13 stores a user behavior history DB 134 in which a history of user behavior is registered. Registered in the user behavior history DB 134 are a history of accessing a shelf display screen, a history of selecting one book from the shelf display screen and displaying a product screen, a history of a user purchasing a book at a purchase site or bookstore, and the like. The In addition, the storage unit 13 stores an incentive information DB 135 that is a database in which privilege granting conditions and grant contents to be granted as incentives for bookshelf disclosure are registered. The data structure of these databases is described in the [Data Structure] section.

  The control unit 15 includes a CPU (Central Processing Unit), a ROM (Read Only Memory), a RAM (Random Access Memory), and the like (not shown), and performs various controls on each component in the server device 1.

  For example, when the communication unit 14 receives a registration, editing, and deletion request related to a bookshelf from the user terminal 3, the control unit 15 updates the shelf information DB 131 related to the user of the user terminal 3 based on the received request. . Further, when the communication unit 14 receives a display request for a shelf display screen from the user terminal 3, the control unit 15 extracts the information on the bookshelf specified by the received display request from the shelf information DB 131, and is specified. The display information of the bookshelf is transmitted to the user terminal 3. Further, the control unit 15 refers to the user behavior history DB 134 and the incentive information DB 135 and performs a process of determining whether or not an incentive to be given has occurred (also referred to as an “incentive determination process”). In this manner, the control unit 15 functions as a “display control unit”, “giving unit”, “reception unit”, and a program executed by the computer in the present invention.

[User terminal configuration]
FIG. 3 is a block diagram of the user terminal 3. The user terminal 3 includes a display unit 31 such as a display 41, an input unit 32 such as a touch panel, a storage unit 33, a communication unit 34 that performs data communication, and a control unit 35. These elements are connected to each other via a bus line 30.

  The storage unit 33 is configured by a memory such as a hard disk or a flash memory. The storage unit 33 stores a program executed by the control unit 35.

  The control unit 35 includes a CPU, a ROM, a RAM, and the like (not shown), and performs various controls on each component in the user terminal 3. For example, the control unit 35 requests display information from the server apparatus 1 based on information input to the input unit 32 and causes the display 41 to display a screen specified by the user. In addition, the control unit 35 displays a book shelf editing screen (also referred to as a “shelf editing screen”) managed by the user of the user terminal 3 on the display 41, the number of book shelves to be disclosed, and the number of books constituting each book shelf. Various inputs such as addition and deletion, and a name representing the genre of each bookshelf (also referred to as “shelf name”) are received by the input unit 32. And the control part 35 updates the record of shelf information DB131 relevant to the user of the user terminal 3 by transmitting the input information to the input part 32 in the shelf edit screen to the server apparatus 1.

[data structure]
Next, specific examples of data structures of the shelf information DB 131, the user information DB 132, the product information DB 133, the user behavior history DB 134, and the incentive information DB 135 stored in the server device 1 will be described with reference to FIGS.

  FIG. 4A is an example of the data structure of the shelf information DB 131. The shelf information DB 131 shown in FIG. 4A includes items of “user ID”, “shelf ID”, “product ID”, “open / closed”, “shelf name”, and “shelf commentary”.

  The server device 1 registers the user ID of the user who manages the bookshelf in the item “user ID”, and registers the unique identification information assigned to the bookshelf in the item “shelf ID”. Further, the server device 1 registers the product ID of the book belonging to the bookshelf in the item “product ID”, and registers the availability of each shelf set by the user in the item “publication availability”. Further, the server device 1 registers the shelf name specified by the user for the bookshelf in the item “shelf name”, and registers the description text for each shelf specified by the user in the item “shelf comment”. Note that the server apparatus 1 inputs inputs related to registration and change of the items “product ID”, “shelf name”, “shelf commentary”, and “publication availability” in the shelf information DB 131, for example, a shelf editing screen as a user terminal. Accepted when displayed in 3. This will be described with reference to the display example of FIG.

  FIG. 4B is an example of the data structure of the user information DB 132. The user information DB 132 shown in FIG. 4B includes items of “user ID”, “membership card ID”, “assigned incentive ID”, “acquired incentive ID”, and “point”.

  The server device 1 records the membership card ID registered in the member card 5 held by the user indicated by the user ID registered in the item “user ID” in the item “membership card ID”. The server device 1 records an incentive ID indicating the incentive determined to have occurred in the incentive determination process in the item “acquired incentive ID”. Moreover, the server apparatus 1 registers incentive ID which applied the privilege already corresponding to the user among the incentive IDs registered in the item “acquired incentive ID” in the item “granted incentive ID”. There are incentive IDs that can apply a privilege multiple times for each user ("I0003" in FIG. 4B) and those that can apply a privilege only once for each user. To do. The server device 1 records the cumulative number of undigested points acquired by the user in the item “point”.

  FIG. 4C is an example of the data structure of the product information DB 133. The product information DB 133 shown in FIG. 4C includes items of “product ID”, “title”, “product overview”, “price”, and “written image URL”. In the item “title”, the title of the book to be the product is registered, and in the item “product overview”, the description of the book such as the author name of the book is registered. In addition, a commodity price is registered in the item “price”, and a URL of a written image obtained by photographing the target commodity is registered in the item “written image URL”. The shadow image is used, for example, for display of each book on a shelf display screen or product display on a product screen.

  FIG. 5A is an example of the data structure of the user behavior history DB 134. The user action history DB 134 illustrated in FIG. 5A includes items of “user ID”, “action”, “shelf creator ID”, “shelf ID”, “product ID”, and “time”.

  The server device 1 registers, in the item “user ID”, the user ID of the user who performed the action indicated in the “action” item described later. In addition, the server device 1 registers the user's behavior, which is a determination material for the occurrence of the incentive, in the item “behavior”. In the present embodiment, the item “action” includes “shelf display” which is an act of displaying the shelf display screen, and an act of clicking an arbitrary book displayed on the shelf display screen to display the product screen of the book. Either “a book click in a shelf” or “purchase” that is an act of purchasing a book as a product is recorded.

  Furthermore, the server device 1 includes, in the item “shelf creator ID”, when the recorded action is either “shelf display” or “click book in shelf”, the user who manages the book shelves viewed Register the user ID. In addition, the server device 1 stores, in the item “shelf ID”, the shelf ID assigned to the book shelf to be browsed when the recorded action is “shelf display” or “book click in shelf”. sign up. In addition, in the item “product ID”, the server device 1 registers a product ID indicating a target book (product) when the recorded action is “click on book in shelf” or “purchase”. The server device 1 registers the time when the recorded action was performed in the item “time”.

  FIG. 5B is an example of the data structure of the incentive information DB 135. The incentive information DB 135 illustrated in FIG. 5B includes items of “incentive ID”, “granting condition”, “privilege”, and “upper limit number of grants”.

  In the item “incentive ID”, an incentive ID set according to the type of incentive to be given is recorded. In the item “granting condition”, a condition for granting a privilege for each incentive ID is recorded. In the item “privilege”, the privilege content to be given as an incentive to publish the bookshelf is recorded. In the item “upper limit number of grants”, the upper limit number of times that the target privilege can be granted for each user is recorded.

  For example, in the case of an incentive ID “I0001”, the server device 1 provides a privilege only once for the publisher who has made a total of 100 or more display requests for each shelf display screen to be managed. A coupon of 100 yen is given. Further, in the case of the incentive ID “I0002”, the server device 1 provides a privilege only once for the publishing-source user who has received a total of 500 or more display requests for each shelf display screen to be managed. 10% off coupon will be given.

  Further, in the case of the incentive ID “I0003”, the server device 1 displays the shelf display screen when the user who purchased the book with the product ID “B77777” browses the shelf display screen including the book before the purchase. 50 points that can be used at the time of accounting or the like are given to the publishing user. In addition, in the case of the incentive ID “I0003”, the server device 1 gives a privilege up to 9999 times to the same user.

  Further, in the present embodiment, the server device 1 uses the product purchased by the viewing user on the shelf display screen for products other than the product for which the product ID is defined in the incentive information DB 135, such as the product ID “B77777”. Grant default (initial setting) incentives. For example, in this case, the server device 1 uniformly gives 30 points to the publishing source user.

  Further, in the case of the incentive ID “I0004”, the server device 1 can change the shelf only once for a publisher who has clicked 1000 times or more from another user on the book displayed on the shelf display screen. An image of the dress-up wallpaper will be presented as a bonus. Here, “click” is not limited to clicking with a mouse, but includes various selection operations such as a touch operation on a touch panel or the like.

  Note that the server device 1 performs an incentive determination process, which is a process for determining whether or not the conditions for granting each incentive ID are satisfied, with reference to the user behavior history DB 134. Details of the incentive determination process will be described with reference to FIG.

[Processing flow]
Next, a processing flow related to the present embodiment will be described with reference to FIGS.

(1) Purchase processing by shelf browsing and electronic commerce FIG. 6 is a flowchart showing a procedure of processing for purchasing a book displayed on the shelf display screen by electronic commerce after displaying a shelf display screen showing a book shelf of another user. It is.

  First, the user terminal 3 determines whether or not there has been a user input specifying a bookshelf to be displayed (step S101). And when there is user input which designates the bookshelf to display (Step S101; Yes), user terminal 3 transmits a display request of a shelf display screen including shelf ID etc. of the designated bookshelf to server device 1. (Step S102). For example, the user terminal 3 transmits a display request including the shelf ID of the bookshelf selected by the user input and the user ID to the server device 1 after displaying the screen for searching the bookshelf by keyword search or the like. A specific example of this process will be described later with reference to FIG.

  Thereafter, the server device 1 receives a display request for a shelf display screen including a shelf ID from the user terminal 3 (step S201). In this case, the server device 1 extracts information associated with the shelf ID included in the display request from the shelf information DB 131, generates display information on the shelf display screen, and transmits it to the user terminal 3 (step S202). And the server apparatus 1 adds the record of user action history DB134, since the action of the "shelf display" which should be registered into the item "action" of user action history DB134 was detected (step S203). In this case, the server device 1 sets the item “user ID” as the user ID corresponding to the requesting user terminal 3, sets the item “action” as “shelf display”, and sets the item “shelf creator ID” as a shelf display screen. To the user action history DB 134, a record having the item “shelf ID” as the shelf ID received in step S201 and the item “time” as the current time is added to the user action history DB 134.

  On the other hand, after step S202, the user terminal 3 receives the display information of the shelf display screen from the server device 1 and displays the shelf display screen (step S103). Then, the user terminal 3 determines whether one book is selected from the list of books displayed on the shelf display screen (step S104). Then, when one book is selected from the list of books displayed on the shelf display screen by a click operation (step S104; Yes), the user terminal 3 sends a display request for the product screen of the selected book to the server device. 1 (step S105). In this case, the user terminal 3 includes a product ID corresponding to the selected book in the display request.

  After receiving the display request including the product ID (step S204), the server device 1 extracts product information corresponding to the product ID from the product information DB 133, and generates display information for the product screen based on the extracted product information. And it transmits to the user terminal 3 (step S205). And since the server apparatus 1 detected the action of "book click in a shelf" which should be registered into the item "action" of user action history DB134, the record of user action history DB134 is added (step S206). Specifically, the server device 1 sets the item “user ID” as the user ID corresponding to the requesting user terminal 3, sets the item “action” as “book click in shelf”, and sets the item “shelf creator ID”. Is the user ID of the publisher of the shelf display screen, the item “product ID” is the product ID included in the display request received in step S204, the item “shelf ID” is the shelf ID received in step S201, and the item “ A record having “time” as the current time is added to the user action history DB 134.

  After step S205, the user terminal 3 displays the product screen of the book selected by the user based on the display information received from the server device 1 (step S106). When the user terminal 3 detects an operation for instructing the purchase of a book on the product screen based on the user input (step S107; Yes), the user terminal 3 includes the product ID of the book being displayed on the product screen. A purchase request is transmitted to the server device 1 (step S108).

  Thereafter, the server device 1 receives a purchase request from the user terminal 3 (step S207), performs processing necessary for purchase such as payment of a book corresponding to the product ID included in the purchase request, and the processing ends. In this case, the user terminal 3 is notified that the purchase procedure has been completed (step S208). In this case, since the server device 1 detects the “purchase” action to be registered in the item “action” of the user action history DB 134, the server apparatus 1 adds a record of the user action history DB 134 (step S209). In this case, the server apparatus 1 sets the item “user ID” as the user ID corresponding to the requesting user terminal 3, the item “action” as “purchase”, and the item “time” as the current time. It adds to action history DB134. In addition, the user terminal 3 that has received the completion notification from the user terminal 3 displays that the purchase is completed (step S109).

(2) Purchase Process at Bookstore FIG. 7 is a flowchart showing a process flow of the POS register terminal 4 and the server device 1 when the user of the user terminal 3 purchases a book at the bookstore.

  First, the clerk of the bookstore where the POS register terminal 4 is placed receives the membership card 5 and the product to be purchased from the user of the user terminal 3 at the accounting place. In this case, the POS register terminal 4 reads the membership card ID of the membership card 5 and the product ID indicated by the barcode of the product to be purchased based on the operation of the store clerk (step S301). The membership card 5 is not limited to a physical card or the like, but may be an electronic membership card displayed on the screen of a mobile terminal such as the user terminal 3 by the user.

  Then, the POS register terminal 4 performs processing necessary for purchasing the product (step S302). Thereafter, the POS register terminal 4 transmits purchase information including the membership card ID and the product ID read in step S301 to the server device 1 (step S303).

  After receiving the purchase information transmitted from the user terminal 3 (step S211), the server device 1 searches the user information DB 132 for a user ID associated with the membership card ID included in the purchase information (step S211). S212). And the server apparatus 1 adds the record of user action history DB134, since the action of "purchase" which should be registered into item "action" of user action history DB134 was detected (step S213). In this case, the server apparatus 1 adds a record in which the item “user ID” is the user ID acquired in step S212, the item “action” is “purchase”, and the item “time” is the current time in the user action history DB 134. To do.

(3) Incentive Determination Processing FIG. 8 is a flowchart showing a procedure of incentive determination processing executed for each user. The server device 1 may execute the processing of the flowchart shown in FIG. 8 for the user who has logged in, or for every user at a predetermined timing (for example, a predetermined time at night) for each user. Also good.

  First, the server device 1 extracts records that have not been extracted in step S221 from the records of the incentive information DB 135 (step S221). For example, the server device 1 extracts the records of the incentive information DB 135 in ascending order of the incentive ID.

  Next, the server device 1 determines whether or not there is a history that satisfies the incentive provision condition included in the record of the incentive information DB 135 extracted in step S221 with reference to the user behavior history DB 134 (step S222). . And when the log | history which satisfy | fills the provision conditions of an incentive exists (step S222; Yes), the server apparatus 1 includes the privilege grant count with respect to the incentive ID of the record extracted at step S221 in the record extracted at step S221. It is determined whether or not the maximum number of grants has already been reached (step S223). In this case, the server device 1 recognizes the number of times the privilege is granted by counting the number of target incentive IDs in the item “granted incentive ID” stored in the user information DB 132.

  Then, when the server device 1 determines that there is no history that satisfies the incentive grant condition (step S222; No), it is determined that the number of grants for the target incentive ID has already reached the maximum number of grants. If so (step S223; Yes), it is determined that there is no need to grant a privilege corresponding to the target incentive ID, and the process proceeds to step S225.

  On the other hand, if the server device 1 determines that the number of benefits granted for the target incentive ID has not yet reached the maximum number of grants (step S223; No), the user information DB 132 does not exceed the above-mentioned maximum number of grants. The item “assigned incentive ID” is overwritten (step S224). In this case, even if the server device 1 detects an action history that satisfies the grant conditions exceeding the above-mentioned grant upper limit count, the number of incentive IDs recorded in the item “assigned incentive ID” of the user information DB 132 Is set to the maximum number of grants.

  And the server apparatus 1 determines whether all the records of incentive information DB135 were extracted by step S221 (step S225). Then, when all the records of the incentive information DB 135 are extracted in step S221 (step S225; Yes), the server device 1 ends the process of the flowchart. On the other hand, the server apparatus 1 returns a process to step S221, when any of the records of incentive information DB135 is not extracted by step S221 (step S225; No).

  Thereafter, the server device 1 performs a process of granting a privilege based on the difference between the item “assigned incentive ID” and the item “acquired incentive ID” of the user information DB 132 for the target user at a predetermined timing. Specifically, the server device 1 recognizes an incentive ID to be added to the item “acquired incentive ID” and the number of the incentive IDs so that the item “acquired incentive ID” and the item “granted incentive ID” are the same. Then, the benefits corresponding to the recognized incentive IDs are reflected by the recognized number. For example, in the case where two incentive IDs “I0003” are to be added to the item “acquired incentive ID” in FIG. 5B, the server device 1 adds 100 points, which is twice 50 points, to the user information. It adds to the point of the publisher user memorize | stored in DB132. Thereafter, the server device 1 adds the incentive ID to which the privilege is granted to the item “granted incentive ID” by the number of the bonus to which the privilege is granted.

  Here, a specific method for determining the presence or absence of a history that satisfies the grant condition registered in the incentive information DB 135 executed in step S222 will be described with reference to FIG.

  For example, when determining whether or not to grant the privilege of the incentive ID “I0001” to the user ID “U1001”, the server device 1 has 100 or more browsing users of the bookshelf that is disclosed by the user with the user ID “U1001”. Incentives are granted. In this case, the server device 1 first extracts from the records registered in the user action history DB 134 the record whose action is “shelf display” and whose shelf creator satisfies “U1001”. In the example of FIG. 5A, the server device 1 extracts a record 70 and a record 73. And the server apparatus 1 calculates the total number of browsing users with reference to the user ID contained in the extracted record. In the example of FIG. 5A, the server device 1 determines that the total number of viewing users is one because the user IDs of the extracted record 70 and record 73 are both “U2345”.

  As another example, when determining whether or not to grant the privilege of the incentive ID “I0003” to the user ID “U1001”, the server device 1 includes the user who viewed the bookshelf with the user ID “U1001” in the bookshelf. An incentive is given when a book with a product ID “B77777” is purchased. In this case, the server device 1 first searches the user behavior history DB 134 for a record with an action “purchase” and a product ID “B77777”. In the example of FIG. 5A, the server device 1 acquires records 75, 77, and 79 as search results.

  Next, for each retrieved record, the server device 1 has a record (also simply referred to as “browsing record”) indicating a record in which the purchaser has previously viewed the product screen of the purchased product from the bookshelf with the user ID “U1001”. Judge whether there is. For example, for each retrieved record, the server device 1 matches the record with the user ID and the product ID, the action is “book click in shelf”, the shelf creator ID is “U1001”, and the time of the record It is determined whether or not there is a record that is earlier and closest. In the example of FIG. 5A, the server device 1 determines that among the retrieved records 75, 77, and 79, the record 74 corresponds to the browsing record for the record 75, and the record 78 corresponds to the browsing record for the record 79. to decide. Therefore, in this case, the server device 1 determines that there are two records (that is, records 75 and 79) in the user action history DB 134 to be assigned with the incentive ID “I0003” to the user ID “U1001”.

  As yet another example, when determining whether or not to grant the privilege of the incentive ID “I0004” to the user ID “U1001”, the server device 1 displays the shelf display screen of the bookshelf disclosed by the user with the user ID “U1001”. It is determined whether the number of clicks on any of the displayed books is 1000 or more. In this case, the server device 1 has 1000 or more records whose behavior is “book click in shelf” and shelf creator ID is “U1001” among records registered in the user behavior history DB 134. To determine. In the example of FIG. 5 (A), the server apparatus 1 applies a total of four records 71, 72, 74, and 78 with the action “click on book in shelf” and the shelf creator ID “U1001”. Recognize that this is the number of clicks. Note that, similarly to the incentive ID “I0003”, the server device 1 may count as “one time” even if the action of “click on a book in a shelf” by the same person occurs a plurality of times.

[Display example]
Next, display examples related to the present embodiment will be described with reference to FIGS.

(1) Shelf editing screen FIG. 9 shows a screen (“” that is displayed on the user terminal 3 when the user (user ID: U1001) logged in to the purchase site provided by the server device 1 browses or edits the user's own bookshelf. Also called “shelf edit screen”. In the example of FIG. 9, the server device 1 generates display information of the shelf editing screen shown in FIG. 9 by referring to the shelf information DB 131 corresponding to the user ID specified at the time of logging in to the purchase site.

  In the example of FIG. 9, the user terminal 3 displays a bookshelf on which book images 42 representing books purchased by the user are arranged for each category set by the user. In the example of FIG. 9, there are a bookshelf whose shelf name is “10 mystery selections” and a bookshelf whose shelf name is “Java Primer” (“Java” is a registered trademark). In the example of FIG. 9, the user terminal 3 displays the tabs 43A and 43B for each category so that the user can select a bookshelf to be displayed. In FIG. 9, detailed display of each icon 42 is omitted for the sake of convenience. However, in practice, the server apparatus 1 uses each book image 42 as a book shadow image represented by the icon 42. The user can identify the book represented by each book image 42.

  When a predetermined operation is detected, the user terminal 3 receives an input for editing a shelf name, an input for adding a bookshelf, or an input for adding or deleting a book to belong to each bookshelf. For example, the user terminal 3 displays a menu such as changing the shelf name or deleting the bookshelf by clicking on the tabs 43A and 43B, and receives instructions regarding these tabs. In addition, when the tab 43C is selected, the user terminal 3 creates a new bookshelf and accepts input such as a shelf name of the bookshelf. Further, the user terminal 3 displays a menu such as addition or deletion of a book to the bookshelf by a click operation on the bookshelf or the book image 42.

  And when the user terminal 3 receives the input which edits a bookshelf, the shelf information DB131 is made to update the server apparatus 1 by transmitting the information input into the server apparatus 1. FIG. And the user terminal 3 receives the display information in which the input information was reflected from the server apparatus 1, and updates the shelf display screen which should be displayed. Note that the user terminal 3 may further accept settings relating to a design (for example, book arrangement and display mode) including a book shelf layout to be displayed to the browsing user.

  In addition, the user terminal 3 displays a sentence that has been previously input by the user and registered in the item “shelf commentary” in the shelf information DB 131 under the bookshelf. Then, when the edit button 44 is pressed, the user terminal 3 receives an input for editing the displayed shelf commentary. When the editing of the shelf comment is confirmed, the user terminal 3 transmits the text information of the confirmed shelf comment to the server device 1 to update the shelf information DB 131.

(2) Shelf Search Result Screen FIG. 10 is a screen (also referred to as “shelf search result screen”) that is displayed on the user terminal 3 of the user when the user with the user ID “U2345” executes a keyword search for the bookshelf. ).

  In the example of FIG. 10, first, the user with the user ID “U2345” inputs the character string “Mystery” in the keyword input field 50 displayed on the purchase site managed by the server device 1 and instructs to search for the bookshelf. In this case, the user terminal 3 transmits a search request for a bookshelf including information on the character string “mystery” input in the keyword input field 50 to the server device 1, and the server device 1 stores the item “shelf” in the shelf information DB 131. The character string “mystery” is searched for the character string recorded in the item “name” and / or “shelf commentary”. Then, the server device 1 generates display information on the search result screen shown in FIG. 10 based on the record having the item “shelf name” or / and “shelf commentary” in which the character string “mystery” exists, and the user terminal 3 to send. In the example of FIG. 10, the user terminal 3 displays information on a plurality of bookshelves corresponding to the keyword search in a vertically arranged manner on the search result screen. In this case, the user terminal 3 displays the book shelf image 51 (51A, 51B) that is the thumbnail of the book shelf corresponding to the keyword search, along with the user ID, shelf name, shelf description, and the like of the publication source user of each book shelf. It is displayed as information. In the present embodiment, the bookshelf image 51 is displayed in a selectable manner, and the user terminal 3 displays a shelf display screen related to the corresponding bookshelf when the bookshelf image 51 is selected by a click operation.

(3) Shelf Display Screen FIG. 11 shows a display example of the shelf display screen displayed when the bookshelf image 51A is selected on the shelf search result screen of FIG.

  When the bookshelf image 51A is selected on the shelf search result screen of FIG. 10, the server device 1 receives a display request including the shelf ID “S001” corresponding to the bookshelf image 51A from the user terminal 3 (step of FIG. 6). (See S201). Then, the server device 1 extracts the record of the shelf information DB 131 corresponding to the shelf ID and the record of the product information of the product ID associated with the shelf ID from the product information DB 133, thereby displaying the shelf display screen of FIG. Information is generated and transmitted to the user terminal 3 (see step S202). In this case, the server apparatus 1 stores the item “user ID” as “U2345”, the item “action” as “shelf display”, the item “shelf creator ID” as “U1001”, and the item “shelf ID” in the user action history DB 134. "S001" and the item "time" as the current time is added (see step S203).

  Each main image 42 can be selected based on a user operation, and the user terminal 3 transmits the product ID of the book indicated by the selected main image 42 to the server device 1. Here, the server apparatus 1 uses the letter image as the main image 42 so that the user can identify the book represented by each main image 42.

(4) Product Screen FIG. 12 is a display example of a product screen that is displayed when the main image 42 representing the book corresponding to the product ID “B11111” in FIG. 11 is selected. In the product screen shown in FIG. 12, the user terminal 3 displays a product print image, a product description such as a product title, a price, and a purchase button 48. Note that the seller who sells the product on the product screen is an electronic bookstore that manages the server device 1, not the publisher of the shelf display screen displayed before displaying the product screen. Therefore, the product information displayed on the product screen is information managed by the electronic bookstore.

  In this case, first, the server device 1 receives a display request for a product screen including the product ID “B11111” from the user terminal 3 (see step S204). In this case, the server apparatus 1 extracts the record of the product information DB 133 corresponding to the received product ID “B11111”, thereby generating the display information of the product screen of FIG. 12 and transmitting it to the user terminal 3 (Step S1). (See S205). In this case, the server device 1 stores the item “user ID” as “U2345”, the item “action” as “click on book in shelf”, the item “shelf creator ID” as “U1001”, and the item “user ID” as “U1001”. A record having “Shelve ID” as “S001”, Item “Product ID” as “B11111”, and Item “Time” as the current time is added (see Step S206).

  When the purchase button 48 is selected by a click operation, the server device 1 receives a purchase request including the product ID “B11111” from the user terminal 3 (see step S207). In this case, after executing processing necessary for purchase such as payment, the server device 1 stores the item “user ID” as “U2345”, the item “action” as “purchase”, and the item “product ID” in the user behavior history DB 134. Is added as a record with “B11111” and the item “time” as the current time (see step S209).

[Effects of incentive provision system]
According to the incentive provision system 100 of the embodiment, the server device 1 publishes a bookshelf edited by the user, and when another user browses the bookshelf and reaches a predetermined action such as purchase of a product. A predetermined incentive is given to the former user. Thereby, the motivation which edits a bookshelf can be improved, and the improvement of the published bookshelf and the sale of goods can be promoted suitably.

[Modification]
Next, a modification of the embodiment will be described. The following modifications may be applied in any combination to the above-described embodiment.

(Modification 1)
When the server device 1 stores the genre information of each product in the product information DB 133 instead of dividing the bookshelf registered in the shelf information DB 131 by genre based on the user input on the shelf editing screen, the server device 1 Based on genre information, products purchased or specified by the user may be classified for each genre, and a list of books for each classified genre may be automatically registered in the shelf information DB 131 as a bookshelf.

(Modification 2)
In the description for the incentive ID “I0003” in step S222 of FIG. 8, the server device 1 gives a privilege (point in FIG. 5B) to the publisher of the bookshelf having the product last viewed by the purchaser of the product. 50 pt). Instead, the server device 1 distributes and grants the above-mentioned privilege to each publisher user when there are a plurality of publisher users of the bookshelf including the product viewed by the purchaser of the product before the purchase. May be. In this case, preferably, the server device 1 may give a privilege with a higher distribution rate to a publishing user with a new browsing date.

(Modification 3)
The server apparatus 1 may automatically generate and add a record of the incentive information DB 135 as appropriate.

  For example, the server device 1 adds a record of the product to the incentive information DB 135 so as to give an incentive higher than the initial setting to a book shelf publishing user viewed by a purchaser of the product satisfying a predetermined condition. Also good. For example, in the server device 1, sales have decreased by a predetermined percentage or more in the most recent predetermined period (for example, within one week or within one month) from the previous period of the same length, and the sales in the most recent period On the other hand, when there is a product having a stock quantity that is recognized as surplus, a record of the product for which a privilege higher than the initial setting is set is added to the incentive information DB 135. Similarly, the server device 1 may add, to the incentive information DB 135, a record of the product for which a privilege higher than the initial setting is set for a product that has passed a predetermined period from the release date.

(Modification 4)
The server apparatus 1 may set the privilege with respect to each product higher than the privilege when not purchasing collectively, when the browsing user of the published bookshelf purchases the goods of the said bookshelf collectively. For example, in this case, the server device 1 gives a privilege to be given only in the case of a collective purchase by increasing the premium rate (for example, the point return rate or the discount rate) for each purchased product by a predetermined rate. Or

(Modification 5)
The server device 1 may accept a setting for designating a user who can view the bookshelf.

  In this case, the server device 1 further provides an item for storing a publicly available user ID in the shelf information DB 131. Then, the user terminal 3 accepts an input for designating a user ID indicating a user who can browse (for example, a friend) on the shelf editing screen of FIG. The designated user ID is transmitted to the server device 1. And the server apparatus 1 records the received user ID in the item which memorize | stores the above-mentioned publicly available user ID.

  Similarly, the server device 1 may accept the setting of whether or not to open for each book on the bookshelf. In this case, the server device 1 stores the availability of disclosure for each product ID associated with each bookshelf in the shelf information DB 131.

(Modification 6)
The server device 1 displays information for displaying a shelf display screen on the user terminal 3 that has accessed a predetermined URL of the server device 1 through a site outside the management of the server device 1 such as a social networking service. May be sent. In this case, for example, the publisher user displays a hyperlink to a shelf display screen for displaying his / her bookshelf on a screen such as a homepage, blog, or Twitter managed by the publisher.

(Modification 7)
The server apparatus 1 may change the privilege of the incentive according to the performance of the user to whom the incentive is given. For example, in this case, the server device 1 increases the benefit rate by 1% for a publisher who has made a purchase of a product 100 times or more by browsing the published bookshelf, and by browsing the published bookshelf The privilege rate is increased by 2% for the publisher who has reached 1000 purchases.

(Modification 8)
When the server device 1 searches for a bookshelf based on the keyword input in the keyword input field 50 of FIG. 10, in addition to the item “shelf name” and the like in the shelf information DB 131, the title and author name of each book shelf Product information such as genre may be included in the search range. In this case, the server device 1 extracts a record including the keyword input from the product information DB 133, and recognizes the record in the shelf information DB 131 including the product ID of the record as a book shelf record to be displayed as a search result.

(Modification 9)
When the user who displayed the shelf display screen by the user terminal 3 purchases any of the products displayed on the shelf display screen, the server device 1 can display the shelf regardless of whether or not the product screen of the purchased product is displayed. You may give a privilege with respect to the display origin user. Specifically, in the embodiment, the server device 1 determines whether or not to grant the privilege of the incentive ID “I0003” based on the presence / absence of a browsing record in the user behavior history DB 134 including “book click in shelf”. . Instead of this, or in addition to this, the server device 1 regards the record of the user action history DB 134 including “shelf display” as a browsing record, and gives the privilege of the incentive ID “I0003” based on the presence or absence of the browsing record. You may determine whether to give. In this case, the server device 1 may set the privilege corresponding to “shelf display” lower than the privilege corresponding to “book click in shelf”.

(Modification 10)
The product handled by the incentive provision system 100 is not limited to a book. For example, the incentive provision system 100 may deal with music and movie playback media and other various products in addition to or instead of books.

(Modification 11)
The server device 1 may be composed of a plurality of servers. For example, the server device 1 includes a server having a shelf information DB 131, a server having a user information DB 132, a server having a product information DB 133, a server having a user action history DB 134, a server having an incentive information DB 135, and each of FIGS. You may be comprised from the server which performs a process. In this case, these servers function as an “information processing apparatus” in the present invention, and exchange information necessary for assigned processing between the servers.

DESCRIPTION OF SYMBOLS 1 ... Server apparatus 2 ... Communication network 3 ... User terminal

Claims (9)

Storage means for storing a product list which is a list of products registered for each user;
Display control means for transmitting display information of the product list to the terminal device when the display request of the product list is received from the terminal device;
When the user of the terminal device that has received the display information purchases a product included in the product list displayed by the display information, an grant unit that grants a privilege to the user who has registered the product list;
An information processing apparatus comprising:   The granting unit grants a privilege to a user who has registered the product list when the number of times the product list has been browsed or the number of users who have browsed the product list exceeds a predetermined number. The information processing apparatus according to claim 1. The storage means stores product information about each product in the product list,
When the display control unit receives information specifying a product from the product list from the terminal device, the display control unit transmits display information based on the product information of the product to the terminal device,
The granting unit grants a privilege to a user who has registered the product list when the number of times the product is specified from the product list or the number of users who specify the product from the product list exceeds a predetermined number. The information processing apparatus according to claim 1, wherein the information processing apparatus is an information processing apparatus. The storage means stores product information about each product in the product list,
When the display control unit receives information specifying a product from the product list from the terminal device, the display control unit transmits display information based on the product information of the product to the terminal device,
The granting means is configured such that after the user of the terminal device that has received the display information of the product list designates the product included in the product list and causes the terminal device to receive display information based on the product information, the product The information processing apparatus according to any one of claims 1 to 3, wherein the privilege is given when the product is purchased. Receiving means for receiving the identification information of the purchased product and the identification information of the purchaser of the product from a sales management terminal located in a store that sells the product;
The granting unit grants the privilege when the purchaser determines that the purchaser is a user of a terminal device that has received display information of a product list including the product before purchasing the product. The information processing apparatus according to any one of claims 1 to 4. The information processing apparatus is a server that manages a website for selling products,
The display control unit receives input for searching the product list on the website, and transmits display information of the product list searched from the product list stored in the storage unit to the terminal device based on the input. The information processing apparatus according to claim 1, wherein the information processing apparatus is an information processing apparatus. The storage means classifies and stores the product list for each genre designated for each user who registers the product list,
The information processing apparatus according to claim 1, wherein the display control unit transmits display information of the product list classified for each genre to the terminal device. A control method executed by an information processing apparatus having storage means for storing a product list that is a list of products registered for each user,
A display control step of transmitting display information of the product list to the terminal device when the display request of the product list is received from the terminal device;
When the user of the terminal device that has received the display information purchases a product included in the product list displayed by the display information, an granting step of granting a privilege to the user who has registered the product list;
A control method characterized by comprising: A program executed by a computer that refers to storage means for storing a product list that is a list of products registered for each user,
Display control means for transmitting display information of the product list to the terminal device when the display request of the product list is received from the terminal device;
When the user of the terminal device that has received the display information purchases a product included in the product list displayed by the display information, the computer serves as a grant unit that grants a privilege to the user who has registered the product list. A program characterized by functioning.