JP2021125782A - Information linkage system, interest information management server, product sales management server, billing server, information processing device, and program - Google Patents

Abstract

To provide an information linkage system, an interest information management server, a product sales management server, a billing server, an information processing device, and a program for easily acquiring information on a scene of interest in a broadcast content later.SOLUTION: In an information linkage system S, an information processing device (television device 200) includes a receiving unit that receives a broadcast content, a display control unit that executes display processing of the broadcast content, a generation unit that generates interest information including scene identification information that identifies a scene of the broadcast content at the time of execution of the operation when predetermined operation is performed by a user, and information processing device identification information that identifies the information processing device in a case in which the broadcast content is displayed. An interest information management server 300 includes a receiving unit that receives interest information and a control unit that stores the interest information in an interest information list indicating the user's interest. The display control unit of the information processing device executes display processing of the interest information list.SELECTED DRAWING: Figure 1

Description

Embodiments of the present invention relate to an information linkage system, an interest information management server, a product sales management server, a billing server, an information processing device, and a program.

Conventionally, users have been watching broadcast contents such as programs and commercials (Commercial Messages) on television devices, and there are scenes that they are interested in, and they may want to see them again later or tell others. be. In addition, the user may want to easily check or purchase a product or the like seen in a program or a commercial.

However, in the prior art, even if there is a scene of concern in the broadcast content being viewed, the user cannot easily acquire information about the scene of concern later. For example, if broadcast content including a scene of interest is recorded for one hour, the user repeatedly fast-forwards or rewinds the recorded video to find out where the scene of interest is. It may have to be repeated.

Therefore, the problem to be solved by the present invention is an information linkage system, an interest information management server, a product sales management server, and a billing system that enable a user to easily acquire information about a scene of concern in broadcast content later. It is to provide a server, an information processing device, and a program.

The information linkage system of the embodiment includes an information processing device and an interest information management server. The information processing device includes a receiving unit that receives broadcast content, a display control unit that executes display processing of the broadcast content, and a display control unit that executes display processing of the broadcast content. When the broadcast content is displayed, a predetermined operation is performed by the user. It includes a scene specifying information that specifies a scene of the broadcast content when the operation is performed, and a generation unit that generates interest information including information processing device specifying information that specifies the information processing device. The interest information management server includes a receiving unit that receives the interest information, and a control unit that stores the interest information in an interest information list indicating the user's interest. The display control unit of the information processing device executes the display processing of the interest information list.

FIG. 1 is a diagram showing an outline of an overall configuration example of the information linkage system of the embodiment. FIG. 2 is a block diagram showing an overall configuration example of the television apparatus of the embodiment. FIG. 3 is a block diagram showing a partial configuration example of the television device of the embodiment. FIG. 4 is a block diagram showing an overall configuration example of the interest information management server of the embodiment. FIG. 5 is a block diagram showing a partial configuration example of the interest information management server of the embodiment. FIG. 6 is a block diagram showing a partial configuration example of the EC site server of the embodiment. FIG. 7 is a block diagram showing a partial configuration example of the billing server of the embodiment. FIG. 8 is a diagram showing an example of an interest information list of the embodiment. FIG. 9 is a diagram showing an example of LP information of the embodiment. FIG. 10 is a diagram showing a first screen transition example in the embodiment. FIG. 11 is a diagram showing a second screen transition example in the embodiment. FIG. 12 is a diagram showing a third screen transition example in the embodiment. FIG. 13 is a diagram showing a configuration example of an additional remote controller according to the embodiment. FIG. 14 is a diagram showing an outline of state transitions in the embodiment. FIG. 15 is a flowchart showing an initial setting process in the information linkage system of the embodiment. FIG. 16A is a flowchart showing a first overall process in the information linkage system of the embodiment. FIG. 16B is a flowchart showing the first overall processing in the information linkage system of the embodiment. FIG. 17A is a flowchart showing a second overall process in the information linkage system of the embodiment. FIG. 17B is a flowchart showing a second overall process in the information linkage system of the embodiment. FIG. 18 is a flowchart showing measurement data processing in the interest information management server of the embodiment. FIG. 19 is a diagram showing a list of use cases in the embodiment.

Hereinafter, the information linkage system, interest information management server, product sales management server, billing server, information processing apparatus, and program of the embodiment will be described in detail with reference to the drawings. In the following, for the sake of brevity, the product will be described as a representative of the product and the service, but the product may be replaced with the service.

First, with reference to FIG. 1, an outline of an overall configuration example of the information linkage system S of the embodiment will be described. FIG. 1 is a diagram showing an outline of an overall configuration example of the information linkage system S of the embodiment. The information linkage system S includes an interest information management server 300, an EC (Electronic Commerce) site server 5, a billing server 6, a related site server 7, and a corporate server 8.

The interest information management server 300 is communicably connected to an EC site server 5, a billing server 6, a related site server 7, a corporate server 8, and a plurality of television devices 200 (information processing devices) via a public communication line such as the Internet. There is. The interest information management server 300 executes each process for enabling the user to easily acquire information on the scene of interest in the broadcast content later (details will be described later).

The remote controller 4 (remote controller) is a device for remotely controlling the television device 200.

The smartphone 100 is an example of an information terminal owned by a user of the television device 200. The smartphone 100 includes a communication I / F (Inter Face), a voice input unit (microphone), a sensor group, a display unit, a graphic controller, a touch panel controller, a CPU (Central Processing Unit), a memory, a camera, a speaker, and the like.

Hereinafter, details of each configuration in the information linkage system S will be described with reference to FIGS. 2 and later. FIG. 2 is a block diagram showing an overall configuration example of the television device 200 of the embodiment.

As shown in FIG. 2, the television device 200 includes an input terminal 202, tuners 203a to 203g, a signal processing unit 207, a graphic processing unit 208, an audio processing unit 209, an OSD (On Screen Display) signal generation unit 210, and a video. A processing unit 211 is provided.

The terrestrial digital broadcasting signal received by the terrestrial broadcasting receiving antenna 213 is input to the input terminal 202. The terrestrial digital broadcast signal is supplied to the tuners 203a to 203g via the input terminal 202.

The tuners 203a to 203g are tuners for terrestrial digital broadcasting, and select a broadcast signal of a channel instructed by the control unit 216, which will be described later, from the terrestrial digital broadcasting signal supplied from the input terminal 202.

However, the television device 200 may have an input terminal into which a satellite digital broadcast signal received by the BS / CS digital broadcast receiving antenna is input. The satellite digital broadcasting signal is supplied to the tuner for satellite digital broadcasting via such an input terminal.

The signal processing unit 207 demodulates a broadcast signal including a digital video signal and an audio signal from the broadcast signals supplied from the tuners 203a to 203g. Further, the signal processing unit 207 selectively performs predetermined digital signal processing on the video signal included in the digital broadcast signal and outputs the video signal to the graphic processing unit 208. Further, the signal processing unit 207 selectively performs desired digital signal processing on the audio signal included in the digital broadcast signal and outputs the audio signal to the audio processing unit 209.

A plurality of external input terminals 214a to 214d are connected to the signal processing unit 207. Analog video signals and audio signals can be input to these external input terminals 214a to 214d from a DVD (Digital Versatile Disk) recorder or the like as an example of an external device. The signal processing unit 207 digitizes the analog video signal and audio signal input from the external input terminals 214a to 214d. Further, the signal processing unit 207 performs predetermined digital signal processing on the digitized video signal and outputs the digitized video signal to the graphic processing unit 208. Further, the signal processing unit 207 performs a predetermined digital signal processing on the digitized voice signal and outputs the digitized voice signal to the voice processing unit 209.

The graphic processing unit 208 superimposes the OSD signal generated by the OSD signal generation unit 210 on the digital video signal supplied from the signal processing unit 207 and outputs it to the video processing unit 211. The graphic processing unit 208 can also output either the digital video signal supplied from the signal processing unit 207 or the OSD signal generated by the OSD signal generation unit 210 to the video processing unit 211.

The video processing unit 211 converts the digital video signal or OSD signal input from the graphic processing unit 208 into an analog video signal or OSD signal in a format that can be displayed on the display screen of the video display unit 233, and displays the video. Output to unit 233. The image display unit 233 is, for example, an LCD or an organic EL display.

The audio processing unit 209 converts the digital audio signal input from the signal processing unit 207 into an analog audio signal in a format reproducible by the speaker 215, and outputs the digital audio signal to the speaker 215.

The television device 200 further includes a control unit 216, a card holder 217, various interfaces 218 to 221 and a brightness sensor 230. The control unit 216 includes a CPU 216a, a ROM 216b, a RAM 216c, and a non-volatile memory 216d.

The control unit 216 comprehensively controls various operations of the television device 200 such as reception operations of broadcast signals such as terrestrial digital broadcast signals and satellite digital broadcast signals. Further, the control unit 216 controls each unit of the television device 200 according to the operation information from the operation unit 222 or the operation information input from the remote controller 4 via the light receiving unit 223.

The CPU 216a controls the operation of the entire television device 200 by executing the program stored in the ROM 216b. The ROM 216b mainly stores a program executed by the CPU 216a. The RAM 216c provides a work area when the CPU 216a executes a program. The non-volatile memory 216d stores various setting information, control information, and the like of the television device 200.

The control unit 216 is connected to the card holder 217 to which the memory card 234 can be attached and detached via the card I / F 225. As a result, the control unit 216 can transmit and receive various information to and from the memory card 234 mounted on the card holder 217 via the card I / F 225.

The control unit 216 is connected to the LAN terminal 226 via the communication I / F 218. As a result, the control unit 216 can transmit and receive various information to and from an external device such as the above-mentioned relay device 400 or LAN-compatible HDD (Hard Disk Drive) connected to the LAN terminal 226 via the communication I / F 218. .. However, the communication I / F 218 may be configured to be wirelessly connectable to an external device such as the relay device 400.

The control unit 216 is connected to the HDMI terminal 227 via the HDMI (registered trademark) (High-Definition Multimedia Interface) I / F221. As a result, the control unit 216 can transmit and receive various information to and from the external device connected to the HDMI terminal 227 via the HDMI I / F221.

The control unit 216 is connected to the USB terminal 228 via a USB (Universal Serial Bus) I / F 219. As a result, the control unit 216 can transmit and receive various information to and from the storage device 200a including the USB HDD connected to the USB terminal 228 via the USB I / F 219.

The storage device 200a includes, for example, an HDD or an SSD (Solid State Drive), and is configured to record the digital signal received by the television device 200 as recorded data. However, the storage device 200a may be built in the television device 200.

In this way, the television device 200 including the storage device 200a is configured as a recording device. However, the recording device is not limited to the case where it is configured as the television device 200, and may be configured as another recording device as long as it has a broadcast signal receiving function and a program recording function.

FIG. 3 is a block diagram showing a partial configuration example of the television device 200 of the embodiment. The television device 200 includes a storage unit 241 (ROM 216b, RAM 216c, and non-volatile memory 216d, storage device 200a in FIG. 2) and a functional module generated as a result of execution of a program stored in the storage unit 241 by the CPU 216a. The receiving unit 242, the control unit 243, and the display control unit 244 (first display control unit, second display control unit) are provided.

The receiving unit 242 receives various information including broadcast contents. The control unit 243 performs various arithmetic processes, stores various information in the storage unit 241, and reads out various information stored in the storage unit 241.

The display control unit 244 executes a display process for displaying various information such as broadcast contents on the video display unit 233 (display unit). Further, the display control unit 244 displays, for example, an interest information list indicating the user's interest received from the interest information management server 300 on the video display unit 233.

The transmission unit 245 transmits various information to the external device. The transmission unit 245 (generation unit) is, for example, when the broadcast content is displayed on the video display unit 233 and a predetermined operation is performed by the user using the remote control 4, the broadcast content when the operation is performed. The interest information including the scene identification information for specifying the scene and the device ID (Identifier) (information processing device identification information) for specifying the television device 200 is generated and transmitted to the interest information management server 300.

Further, in the television device 200, when the interest information list is displayed on the video display unit 233, if any one or more of the displayed interest information is selected by the user using the remote controller 4, the user can select the information. The transmission unit 245 transmits the selected interest information to the interest information management server 300.

Further, the display control unit 244 causes the video display unit 233 to display the corresponding Internet site (for example, an EC site) based on the search result (details will be described later) received from the interest information management server 300.

FIG. 4 is a block diagram showing an overall configuration example of the interest information management server 300 of the embodiment. As shown in FIG. 4, the interest information management server 300 includes a communication I / F 301, an operation unit 302, a CPU 303, a memory 304, and a storage device 305.

The communication I / F 301 is an interface used for communication with an external device. The operation unit 302 has an input device such as a keyboard and a mouse, and a display device such as a display.

The storage device 305 includes, for example, an HDD, an SSD, or the like, and stores various types of information. The CPU 303 controls each component of the interest information management server 300 by executing various programs. The memory 304 includes a ROM, a RAM, and the like, and stores various programs, various data, and the like used for various arithmetic processes by the CPU 303.

FIG. 5 is a block diagram showing a partial configuration example of the interest information management server 300 of the embodiment. The interest information management server 300 includes a storage unit 311 (memory 304, storage device 305), a reception unit 312, and an extraction unit as functional modules generated as a result of the program stored in the storage unit 311 being executed by the CPU 303. It includes a 313, a search unit 314, a control unit 315, a determination unit 316, and a transmission unit 317.

The storage unit 311 includes an interest information list DB (Data Base) and an LP (Landing Page) information DB, and stores various types of information. The storage unit 311 stores the interest information list by using the interest information list DB. In addition, the storage unit 311 stores LP information using the LP information DB.

Here, FIG. 8 is a diagram showing an example of an interest information list of the embodiment. The interest information list includes the device ID, which is the ID of the television device 200, the date and time when the user presses the "worrisome button" on the remote controller 4, the date and time when the user presses the button, and the channel that the user was watching at that time. Includes keywords (details will be described later) corresponding to the scene at that time. In the present embodiment, the channel refers to information that can uniquely identify the broadcast content, such as a combination of a broadcasting station name and a channel. One line of information in this interest information list is interest information.

Further, FIG. 9 is a diagram showing an example of LP information of the embodiment. The LP information includes a URL (Uniform Resource Locator) of the LP and a keyword corresponding to the LP. The LP information is acquired from the company server 8 managed by the business partner company in advance based on a contract or the like, for example.

Returning to FIG. 5, the receiving unit 312 receives various information from the external device. The receiving unit 312 receives interest information from, for example, the television device 200.

The extraction unit 313 extracts keywords corresponding to the scene in the interest information from various information. The extraction unit 313 extracts keywords based on, for example, program information, subtitle data, metadata, audio, and the like. For example, when the dietary supplement A is reflected in the scene and the program information includes the product name of the dietary supplement A, the extraction unit 313 extracts the product name as a keyword.

The search unit 314 searches the EC site for selling the product in the scene based on the keyword corresponding to the target interest information in the interest information list. For example, when the keyword corresponding to the target interest information is the product name of the dietary supplement A, the search unit 314 searches the EC site for selling the dietary supplement A.

The control unit 315 performs various arithmetic processes, stores various information in the storage unit 311, and reads out various information stored in the storage unit 311. The control unit 315 stores the interest information in the interest information list, for example.

The determination unit 316 makes various determinations. For example, the determination unit 316 determines whether or not the product corresponding to the keyword in the interest information list is on the EC site. Further, for example, the determination unit 316 determines whether or not there is an LP of the product corresponding to the keyword in the interest information list.

The transmission unit 317 transmits various information to the external device. The transmission unit 317 (generation unit) transmits, for example, an interest information list to the television device 200 at a predetermined timing. Further, the transmission unit 317 generates a search result (URL of the searched Internet site, etc.) by the search unit 314 and transmits it to the television device 200.

FIG. 6 is a block diagram showing a partial configuration example of the EC site server 5 of the embodiment. The EC site server 5 includes a storage unit 51, a reception unit 52, a sales processing unit 53, and a transmission unit 54 as functional modules generated as a result of execution of a program stored in the storage unit 51 by a CPU or the like. , Equipped with.

The storage unit 51 stores various information. The storage unit 51 stores, for example, a product sales management DB.

The receiving unit 52 receives various information from the external device. The receiving unit 52 receives the purchase history information (including the information stocked in the shopping cart), which is the history information regarding the purchase of the product by the user, from the interest information management server 300 on the Internet site displayed on the television device 200.

The sales processing unit 53 performs product sales processing based on the purchase history information, and registers the processing result in the product sales management DB of the storage unit 51.

The transmission unit 54 transmits various information to the external device. The transmission unit 54 transmits, for example, product sales completion information to the interest information management server 300.

FIG. 7 is a block diagram showing a partial configuration example of the billing server 6 of the embodiment. The billing server 6 includes a storage unit 61, a reception unit 62, a billing processing unit 63, and a transmission unit 64 as functional modules generated as a result of execution of a program stored in the storage unit 61 by a CPU or the like. To be equipped.

The storage unit 61 stores various information. The storage unit 61 stores, for example, a billing management DB.

The receiving unit 62 receives various information from the external device. The receiving unit 62 receives, for example, at least one of the browsing history by the user and the product purchase history on the Internet site displayed on the television device 200 from the interest information management server 300.

The billing processing unit 63 performs billing processing based on at least one of the browsing history and the product purchase history, and registers the processing result in the billing management DB.

The transmission unit 64 transmits various information to the external device. The transmission unit 64 transmits, for example, the information in the billing management DB to the external device.

FIG. 10 is a diagram showing a first screen transition example in the embodiment. This example shows the case where the product in the scene is on the EC site. As shown in FIG. 10A, for example, it is assumed that the CM of the product A is displayed on the image display unit 233 of the television device 200. The pop-up P "Let's check the list of interest (interest information list)" at the bottom left is not displayed at this point.

At this time, it is assumed that the user is interested in this product A. In that case, the user presses the "worrisome button" provided on the remote controller 4. Then, interest information including the device ID of the television device 200, the date and time of pressing, and the channel at that time is transmitted from the television device 200 to the interest information management server 300.

After that, at a predetermined timing, a pop-up P "Let's check the list you care about" is displayed on the video display unit 233. The predetermined timing is, for example, the start of the last chapter of the program, one minute before the end of the program, after the end of the program, after pressing the stop button for recording, or when the television device 200 is turned on next time. Is. Then, when the user operates the remote controller 4 and presses the pop-up P, the "worrisome list" is displayed as shown in FIG. 10 (b). Hereinafter, for the sake of brevity, "operate the remote controller 4" will be omitted as appropriate.

In the list of concern, for example, the scenes of concern are displayed by dividing them into programs (programs 1 and 2) and CMs (CM1 and 2). For example, the scene name is displayed below the scene of interest (details will be described later). Here, for example, when the scene CM1 of the product A is selected on the screen shown in FIG. 10B, the screen transitions to the screen shown in FIG. 10C.

On the screen shown in FIG. 10 (c), in addition to the moving image CM1 which is a moving image of the scene of the product A, related moving images 1 and 2 are also displayed. If you select those videos, you can watch them. Further, when the detail button B1 is pressed, the screen transitions to the screen shown in FIG. 10 (d). Also, by pressing the share button B2, the scene can be shared by SNS (Social Networking Service) or email (details will be described later).

The EC site is displayed on the screen shown in FIG. 10 (d). On the EC site, for example, a search input screen I1 and product screens I2 to I4 are displayed. The user can use this EC site to purchase, for example, the product A shown in the scene.

Next, FIG. 11 is a diagram showing a second screen transition example in the embodiment. This example shows the case where the product in the scene is not on the EC site and there is an LP. Overlapping description of the same items as in FIG. 10 will be omitted as appropriate. As shown in FIG. 11A, for example, it is assumed that the CM of the product B is displayed on the image display unit 233 of the television device 200.

At this time, it is assumed that the user is interested in this product B. In that case, the user presses an anxious button provided on the remote controller 4. Then, interest information including the device ID of the television device 200, the date and time of pressing, and the channel at that time is transmitted from the television device 200 to the interest information management server 300.

As shown in FIG. 11 (b), when the scene CM2 of the product B is selected after the list of interest is displayed, the screen transitions to the screen shown in FIG. 11 (c).

On the screen shown in FIG. 11C, in addition to the moving image CM2 which is a moving image of the scene of the product B, related moving images 3 and 4 are also displayed. If you select those videos, you can watch them. Further, when the detail button B1 is pressed, the screen transitions to the screen shown in FIG. 11 (d).

LP is displayed on the screen shown in FIG. 11 (d). In the LP, for example, in addition to the product B, a two-dimensional bar code QR or the like indicating a coupon is displayed. Information such as the device ID of the television device 200 is embedded in the two-dimensional bar code QR. Then, for example, the user photographs the two-dimensional bar code QR with the smartphone 100, goes to the store of the product B, and causes the device to read the screen of the two-dimensional bar code QR. By doing so, the user can receive a service such as a discount of a predetermined amount when purchasing the product B. At that time, since information such as the device ID of the television device 200 is embedded in the two-dimensional bar code QR, the interest information management server 300 can use the device ID of the television device 200 owned by the user who purchased the product B. Can be identified.

Next, FIG. 12 is a diagram showing a third screen transition example in the embodiment. This example shows the case where the product in the scene is not on the EC site and there is no LP. Overlapping description will be omitted as appropriate for the same items as at least one of FIGS. 10 and 11. As shown in FIG. 12A, for example, it is assumed that the CM of the product C is displayed on the image display unit 233 of the television device 200.

At this time, it is assumed that the user is interested in this product C. In that case, the user presses an anxious button provided on the remote controller 4. Then, interest information including the device ID of the television device 200, the date and time of pressing, and the channel at that time is transmitted from the television device 200 to the interest information management server 300.

As shown in FIG. 12 (b), when the scene of the product C is selected after the list of interest is displayed, the screen transitions to the screen shown in FIG. 11 (c).

On the screen shown in FIG. 12 (c), in addition to the moving image CM4 which is a moving image of the scene of the product C, related moving images 5 and 6 are also displayed. If you select those videos, you can watch them. Further, when the detail button B1 is pressed, the screen transitions to the screen shown in FIG. 12 (d).

On the screen shown in FIG. 12D, related sites are displayed. On the related site, for example, information related to the product C is displayed. As a result, the user can browse the information related to the product C on the related site.

Next, FIG. 13 is a diagram showing a configuration example of the additional remote controller R of the embodiment. So far, the explanation has been made on the premise that the remote controller 4 is provided with an interesting button. Not limited to this, a remote controller R having a button of concern may be additionally provided to the user of an existing remote controller having no button of concern.

The remote controller R is provided with a decision key R1, a cross key R2, and buttons B11 and B12. The cross key R2 is used when changing the temporary selection display portion on the screen. The decision key R1 is used to determine the temporary selection display portion on the screen.

Button B11 (anxious button) is used when the user is watching the television device 200 and wants to add it to an anxious list when there is an anxious scene. Button B12 is used when you want to display a list you care about.

FIG. 14 is a diagram showing an outline of state transitions in the embodiment. The outline of the state transition will be described with reference to FIG. 14, and then the details of the processing of each device will be described with reference to FIGS. 15 to 18.

When the user is watching a commercial or a program on the television device 200 (T1) and the button (T2) of interest on the remote controller 4 is clicked with one click, the interest information management server 300 uses a keyword by a post-meta search or the like. Extraction is performed (T3), and keywords are added to the list of interest (T4).

After that, a pop-up prompting the television device 200 to display the list of concern is displayed at a predetermined timing (T8), and when the list button (pop-up) of concern is pressed (T9), the television device 200 is concerned. The list that becomes is displayed (T10).

Further, when the button (T2) of interest on the remote controller 4 is double-clicked, the list of interest is displayed on the television device 200 (T10).

By using the cross key or the enter key of the remote controller 4 or the remote controller R (T11), you can select the CM or program you are interested in (T12).

Further, by using a dedicated application on the smartphone 100 (information terminal) (T5), an interesting list may be displayed (T6) so that an interesting CM or program can be selected (T7).

After T12, classification is performed by the interest information management server 300 (T13). That is, if the product in the scene is on the EC site, the process proceeds to T17. If the product in the scene is not on the EC site and there is an LP, the interest information management server 300 shows the LP (T14 → T15) acquired from the company server 8 to the user by the television device 200.

When the product list (product search result) by the EC site is displayed on the television device 200 (T17), the interest information management server 300 counts up the PV (Page View) (T20). When the user browses the product details (T18) and confirms the order in the shopping cart on the screen (T19), the product is shipped (T26), and the interest information management server 300 counts up the CV (Conversion) (T21). ).

Information (data) of PV (T20), CV (T21), and the device ID (T22) of the television device 200 corresponding to them is sold to companies wishing to utilize such information (T25 → T28).

In the LP, a two-dimensional bar code or telephone number indicating the coupon is displayed (T23). When the user takes a picture of the two-dimensional bar code indicating the coupon with the smartphone 100, goes to the store selling the product, reads the two-dimensional bar code into the device, and then purchases the product (T27), it is embedded in the two-dimensional bar code. The interest information management server 300 counts up the CV based on the device ID of the television device 200 (T21).

In T13, when the product in the scene is not on the EC site and there is no LP, the interest information management server 300 shows the related site operated by the company server 8 to the user by the television device 200 (T16). ..

FIG. 15 is a flowchart showing an initial setting process in the information linkage system S of the embodiment. When the setting button of the remote controller 4 is pressed by the user in step S1, the television device 200 displays the setting screen in step S2.

Next, in step S3, in the television device 200, the "program / CM EC linkage initial setting" button in the setting screen is pressed by the user, and further, in step S4, the EC site desired to be linked is selected by the user. When pressed, in step S5, the user receives the input of the ID and PW (Pass Word) for the EC site, and in step S6, the cooperation process is completed.

Next, FIGS. 16A and 16B are flowcharts showing the first overall processing in the information linkage system S of the embodiment. First, in step S11, it is assumed that the television device 200 displays an image (video) of the broadcast content.

Therefore, when there is a scene of concern, the user presses the button of concern of the remote controller 4 in step S12. Then, in step S13, the pressing information is transmitted from the remote controller 4 to the television device 200. In response to this, in step S13a, in the television device 200, the transmission unit 245 generates interest information including scene identification information for specifying the scene and device ID for specifying the television device 200. It is transmitted to the management server 300.

Next, in step S14, the extraction unit 313 of the interest information management server 300 extracts keywords corresponding to the scenes in the interest information from various information. Next, in step S15, the control unit 315 determines the scene name based on a predetermined algorithm based on the extracted keywords.

Next, in step S16, the control unit 315 adds the interest information including the keyword and the scene name to the interesting list (interest information list) of the storage unit 311. Next, in step S17, the transmission unit 317 generates an interesting list as pop-up information and transmits it to the television device 200.

In response to this, in step S18, in the television device 200, the display control unit 244 pops up a list of interest at a predetermined timing. Then, in step S19, when the user presses the pop-up on the television device 200 using the remote controller 4, the press information is transmitted from the remote controller 4 to the television device 200 in step S20.

In response to this, in step S23, the display control unit 244 of the television device 200 displays the list of concern on the video display unit 233.

Next, in step S24, when the user selects a scene of interest using the remote controller 4, selection information is transmitted from the remote controller 4 to the interest information management server 300 via the television device 200 in step S25.

In response to this, in step S26, the transmission unit 317 of the interest information management server 300 transmits related moving image information (for example, the information of the moving images 1 and 2 in FIG. 10C) to the television device 200. The related moving image information may be included in the pop-up information in step S17.

Then, in step S27, the display control unit 244 of the television device 200 displays a related moving image or the like (for example, FIG. 10C).

Next, in step S28, the determination unit 316 of the interest information management server 300 determines, for example, whether or not the detail button B1 is pressed on the screen of FIG. 10 (c), and in the case of Yes, proceeds to the process of FIG. , No, the process proceeds to step S29.

In step S29, the determination unit 316 of the interest information management server 300 determines, for example, whether or not the share button B2 is pressed on the screen of FIG. 10C. If Yes, the process proceeds to step S30, and if No, the process proceeds to step S30. Return to step S28.

In step S30, the display control unit 244 of the television device 200 displays the destination candidate list.

In step S31, when the user selects a destination using the remote controller 4, selection information is transmitted from the remote controller 4 to the television device 200 in step S32.

In response to this, the television device 200 determines the destination in step S33, and in step S34, sends information about the scene of concern by SNS or e-mail to the destination. Then, the person who receives the information about the scene of interest by SNS or e-mail can recognize the information and take an action such as watching the scene of interest later by the television device 200.

Next, FIGS. 17A and 17B are flowcharts showing a second overall process (processing after Yes in step S28 of FIG. 16B) in the information linkage system S of the embodiment. First, in step S41, the control unit 315 of the interest information management server 300 identifies the cooperation destination from the keywords corresponding to the scenes of concern. That is, an Internet search or the like is performed.

Next, in step S42, the determination unit 316 determines whether or not the product in the scene is on the EC site, and if Yes, the process proceeds to step S43, and if No, the process proceeds to step S47.

In step S43, the transmission unit 317 of the interest information management server 300 transmits the EC site information to the television device 200.

In response to this, in step S44, the display control unit 244 of the television device 200 displays the EC site and the product search result. In step S44, when there are a plurality of candidate EC sites, an operation of selecting an EC site may be included.

In addition, when displaying product search results, for example, stores with high cost-per-thousand impressions are displayed with priority, stores with high relevance are displayed with priority, and stores that apply for a service that directly jumps to stores are displayed. It may be displayed with priority.

Next, in step S45, the control unit 243 of the television device 200 counts PV1 (variable) and transmits it to the interest information management server 300. Then, in step S46, the control unit 315 of the interest information management server 300 counts up the PV1 stored in the storage unit 311.

Next, in step S58, when the user performs a product selection operation using the remote controller 4, operation information is transmitted from the remote controller 4 to the television device 200 in step S59.

Then, in step S60, the display control unit 244 of the television device 200 displays the product of the selected specific store. Next, in step S61, the television device 200 counts PV2 (variable) and transmits it to the interest information management server 300. Then, in step S62, the control unit 315 of the interest information management server 300 counts up the PV2 stored in the storage unit 311.

Next, in step S63, when the user performs an order confirmation operation using the remote controller 4, operation information is transmitted from the remote controller 4 to the television device 200 in step S64.

Then, in step S65, the television device 200 confirms the order. Next, in step S66, the television device 200 counts the CV (variable) and transmits it to the interest information management server 300. Then, in step S67, the control unit 315 of the interest information management server 300 counts up the CV stored in the storage unit 311.

On the other hand, in step S47, the determination unit 316 of the interest information management server 300 determines whether or not there is a target LP, and if Yes, the process proceeds to step S48, and if No, the process proceeds to step S52.

In step S48, the transmission unit 317 of the interest information management server 300 transmits the LP information to the television device 200.

In response to this, in step S49, the display control unit 244 of the television device 200 displays the LP. Next, in step S50, the control unit 243 of the television device 200 counts PV3 (variable) and transmits it to the interest information management server 300. Then, in step S51, the control unit 315 of the interest information management server 300 counts up the PV3 stored in the storage unit 311.

In step S52, the search unit 314 of the interest information management server 300 searches for related sites using keywords.

Next, in step S53, the transmission unit 317 of the interest information management server 300 transmits the related site information to the television device 200.

In response to this, in step S54, the display control unit 244 of the television device 200 displays the related site. Next, in step S55, the control unit 243 of the television device 200 counts PV4 (variable) and transmits it to the interest information management server 300. Next, in step S56, the control unit 243 of the television device 200 records the display page. Further, in step S57, the control unit 315 of the interest information management server 300 counts up the PV4 stored in the storage unit 311.

Next, FIG. 18 is a flowchart showing measurement data processing in the interest information management server 300 of the embodiment. In step S71, the determination unit 316 determines whether or not there is a request for measurement data of the program / CM effect from the company, and if Yes, the process proceeds to step S72, and if No, the process returns to step S71.

In step S72, the control unit 315 determines the viewer attribute, the viewing program, the number of PVs (PV1 to 4), the number of CVs, the date and time of occurrence of PVs and CVs, the URL of the displayed page, etc. stored in the storage unit 311. Get information.

Next, in step S73, the interest information management server 300 creates measurement data of the program / CM effect based on a predetermined algorithm.

Next, in step S74, the transmission unit 317 transmits the measurement data of the program / CM effect to the company server 8 operated by the requesting company.

In this way, the requesting company can utilize the measurement data for marketing and the like. Further, the operating company of the interest information management server 300 can receive, for example, a consideration based on the number of PVs and the number of CVs from the requesting company and make a profit.

Next, a use case assumed in this embodiment will be described. FIG. 19 is a diagram showing a list of use cases in the embodiment.

<Use case 1>
・ 28-year-old woman living alone Purchasing credits on TV When I was watching a drama on TV after taking a bath, I was doing a commercial for attractive face-wash soap A. I was wondering what it was like, but I wanted to watch the drama, so I clicked on the "interesting button" on the TV remote control that I could check later (double-clicking it immediately transitions to the LP of the product).

At the end of the show, a pop-up notification "Let's check the list you care about" appeared at the bottom left of the TV screen. When I pressed the pop-up, a list of the CMs for which I pressed the "worrisome button" was displayed. In addition to face-wash soap A, product B and product C were also on the list. Since I wanted product A, when I pressed the enter button after selecting product A, the LP of product A was displayed, and there was a more detailed 90-second product explanation video. After watching this video, I decided to buy it, so I clicked on a certain EC site button at the bottom of the LP scroll.

Then, on the page of a certain EC site, products were displayed according to the rules of a certain EC site. I wanted the prices to be in ascending order, so I sorted the items displayed in the upper right in ascending order. I chose the cheapest one and clicked the buy button on the screen. On the screen, the destination information such as the address registered in advance and the credit card information are displayed, and the "Order Confirmation" button was clicked. Two days later, product A arrived at home.

<Use case 2>
・ 28-year-old woman living alone TV → Purchased on a smartphone When I was watching a drama on TV after taking a bath, I was doing a commercial for attractive face-wash soap A. I was wondering what it was like, but I wanted to watch the drama, so I clicked on the "interesting button" on the TV remote control that I could check later (double-clicking it immediately transitions to the LP of the product).

At the end of the show, a pop-up notification "Let's check the list you care about" appeared at the bottom left of the TV screen. When I opened the dedicated app installed on my smartphone, a list of commercials for which I pressed the "worrisome" button was displayed.

In addition to face-wash soap A, product B and product C were also on the list. Since I wanted product A, when I pressed the enter button after selecting product A, the LP of product A was displayed, and there was a more detailed 90-second product explanation video. After watching this video, I decided to buy it, so I clicked on a certain EC site button at the bottom of the LP scroll.

Then, on the page of a certain EC site, products were displayed according to the rules of a certain EC site. I wanted the prices to be in ascending order, so I sorted the items displayed in the upper right in ascending order. I chose the cheapest one and clicked the buy button on the screen. On the screen, the destination information such as the address registered in advance and the credit card information are displayed, and the "Order Confirmation" button was clicked. Two days later, product A arrived at home.

<Use case 3>
・ A 35-year-old man, a pregnant woman's wife and two children TV → Coupon on a smartphone When I was watching a news program on TV while eating dinner, a commercial for car A was playing. Three months later, a third baby was due to be born, and I thought I had to switch to a bigger car. I wanted to know in detail what kind of car A is, so I clicked the "worrisome button" on the TV remote control.

I wanted to look it up while watching the certain news program, so I opened the smartphone's dedicated app and switched to the LP of car A that was displayed in the list I was interested in. I wanted the LP to have more detailed videos and the voices of the customers who bought it. When I went to the bottom of the LP, there was a coupon for "an optional gift for 30,000 yen for a new contract", so when I tapped this, it was added to the coupon page of the dedicated app.

Go to the nearest dealer, talk with the salesman for about an hour, decide to purchase, have the two-dimensional bar code containing the TV device ID information read from the coupon of the dedicated application, 30,000 yen I got the option of minutes.

(If the manufacturer of automobile A provides the device ID data on a monthly basis, the attribute data of which Ch and what time CM was viewed and the coupon was obtained can be provided for a fee.)

<Use case 4>
・ A 35-year-old man, a pregnant woman's wife and two children No TV contract When I was watching a news program on TV while eating dinner, a commercial for car B was playing. Three months later, a third baby was due to be born, and I thought I had to switch to a bigger car. I wanted to know in detail what kind of car B is, so I clicked the "worrisome button" on the TV remote control.

I wanted to look it up while watching the certain news program, so I opened the smartphone's dedicated app and tapped the text of car B displayed in the list I was interested in. However, because I did not have a contract for the CM direct link service with the operating company of the interest information management server 300, the screen displayed "The page for the desired product was not found."

Unfortunately, it did not lead to the action of going to the store from the TV commercial.

<Use case 5>
・ Living with a 74-year-old woman and husband. Buying a phone on TV When I was watching a drama in the morning, I saw a commercial for US A. It looked very delicious, so I clicked on the "button of interest" on the TV remote control.

After watching the drama, a pop-up notification "Let's check the list you care about" appeared at the bottom left of the TV screen, so I pressed the pop-up. There was rice A on the list, so when I clicked on it, I switched to LP. I wanted to buy it after seeing the LP, but as I got older and it became difficult to carry heavy rice, I thought it would be hard to buy it at the store. However, when I went to the bottom of the LP, it said "free shipping". If you buy from here, you don't have to carry heavy rice. With that in mind, when I clicked the purchase button, the telephone number of the ordering party was written on the TOP. Below the phone number, the device ID of the TV was written, and it said, "Please tell us this number when ordering."

Up to 50 lists that you are interested in clicking once will remain in the history, so from now on, if you order from this history, you will not have to feel heavy anymore. I thought it was a convenient world to be able to shop on TV.

~ 2 months later ~
I linked from the history to order the same rice, but I couldn't buy it because it was discontinued. However, three types of recommended rice were displayed, so I was able to choose from them and purchase them.

<Use case 6>
・ 20-year-old man, college student living alone Branding CM
When I was watching the Rugby World Cup, the CM of company A was playing. I didn't understand why Company A was supporting rugby, so I clicked on the "worrisome button" on the TV remote control.

I wanted to check while watching the game, so I opened the smartphone app and tapped company A displayed in the list I was interested in, and then I moved to the TOP page of company A's website. I knew what kind of company A was and wanted to get a job at this company.

(If the marketer of company A was analyzing the reference source with Google (registered trademark) analytics, it was found that the effect of CM was large. Create an LP and register it in the interest information management server 300, and the attributes of the user. I came to want to find out.)

Next, the case of a corporate marketer will be described.
<Case of corporate marketers>
・ It is difficult to measure the direct effect of corporate marketer TV commercials. It's now possible to navigate to the website with search keywords, but it's hard to tell if the commercials have led to sales. I don't know the attributes of the purchaser (Ch / time / gender / age / region, etc.). I've been wondering if there's any better way.

At that time, I heard that there was a service that allows you to purchase products by flying directly to a certain EC site from the CM you saw with the batch mass recording function of a certain television device.

Immediately, when I contacted the sales staff of the operating company of the interest information management server 300, I found that if you prepare an LP and list the product on the EC site, the monthly fee is 500,000 yen, and you can do one-stop from CM to product purchase. As an option, if you pay 500,000 yen, it will provide a monthly attribute report for the purchaser.

By using this report, it will be possible to efficiently determine the area, program, time, etc. where the commercial will be released, which is likely to lead to an increase in sales.

It seems that you can try it for free in the first month. Give it a try, and if you get valuable data, keep trying.

~ 1 year later ~
After using Meta, you can jump to the corresponding LP from the TV commercial you saw with the batch mass recording function, and you can purchase from there on the EC site, or you can get a coupon that is more advantageous than the normal coupon and receive a discount service. The octopus service has begun to gain citizenship. In commercials so far, the process from recognition of AIDMA's law to desire (AID) has been followed, but in many cases it does not lead to memory or action. However, thanks to this service, it was possible to take action at once, and the value of commercials has increased. In addition, AIDMA's law is a law that shows the process of consumer's psychology regarding advertising, and before a consumer knows a certain product and purchases it, Attention (recognition. Knowing the existence of the product), Interest The rule is to go through the processes of (interested), Consumer (desire, want), Memory (memorize), and Action (action, leading to purchasing behavior).

It is said that a new sales promotion method was born in the world. Post-meta (refers to the metadata of the program generated after broadcasting, including information based on telops, performers' lines, videos, etc.) is useful for the batch mass recording function and fully automatic. Recording function only. Television equipment of other companies cannot provide these services, but a certain manufacturer has also started this service. Manufacturer A, a television device with a batch mass recording function, always provides new products and services first, but is always overtaken. Service planners are always worried that they have to think about new services so that they will not be overtaken.

On the other hand, TV stations and companies that noticed the goodness of this service said that the CM contains information based on the previous meta (metadata of the program generated before broadcasting, telop, performer's dialogue, video, etc.). ) Is now included. If the pre-meta is encrypted, it cannot be used unless it is decrypted. The software to be decrypted is supplied by maker A, and TV makers other than maker A must purchase a license from maker A. The license fee includes the amount paid to TV stations and companies.

Changes have also appeared in the way commercials are put out, and after the program ends, it has become possible to purchase 20% cheaper for a limited time of 30 minutes.

In this way, according to the information linkage system S of the present embodiment, if there is a scene that the user is interested in the broadcast content that he / she is watching, he / she can simply press the button that he / she is interested in on the remote controller 4 to display the list that he / she is interested in. Created. Then, the user can easily obtain information about the scene of interest later by using the subsequent pop-up display or the like.

Further, the user can easily transition to the EC site, LP, or related site related to the scene of interest by operating the remote controller 4 on the television device 200, which is convenient.

With conventional technology, it was possible to display a scene list by pressing a button, but it was not possible to collect the scenes of interest and watch them later like a digest. Also, since there is no way to share the scenes you care about with other viewers, you have to contact yourself through SNS or email, saying "The scene around 9:45 of △ Ch is interesting", which is troublesome. It took.

On the other hand, according to the present embodiment, the scenes of concern can be collected only by pressing the button of interest on the remote controller 4, and the information of the scenes of concern can be collected by SNS or e-mail in a series of operations. It can be easily shared with other viewers.

Further, in the prior art, from the user's point of view, when the viewer wants to know the related information in a TV program or a commercial, the viewer needs to search separately with a personal computer, a smartphone, or the like, which is troublesome. Also, even if "Search here" is displayed on the TV screen, I had to enter it myself, which was troublesome. For this reason, even if they are interested, it is troublesome, so many viewers did not check it.

On the other hand, according to the present embodiment, the user can know the related information of the TV program or CM or purchase the related product on the EC site by a simple operation such as pressing a button of interest on the remote controller 4. , Convenient.

In addition, with the conventional technology, from the viewpoint of broadcasting stations and companies, the measurement of effects other than the audience rating when introducing products and services in TV commercials and programs could be quantified by the number of visits and searches of the website immediately after broadcasting. However, it was only an estimated amount. Also, viewer profiling was not possible. Further, since this quantification can be performed only for the viewers who are watching the live performance, the information of the viewers who are watching the recording cannot be obtained.

On the other hand, according to the present embodiment, by using the above-mentioned PV number and CV number and the device ID of the television device 200, it is possible to measure the effect other than the audience rating when the product or service is introduced in the TV commercial or the program. It can be done with precision. It is also possible to profile viewers and obtain information on viewers who are watching a recording.

Further, according to the present embodiment, it is possible to provide the user with a new lead wire to the website to which the product is to be purchased and to be guided, and the convenience to purchase the product is enhanced. In addition, new marketing data can be acquired for broadcasters and sponsors, and more targeted advertisements can be placed.

The program executed by each device of the present embodiment (interest information management server 300, EC site server 5, billing server 6, related site server 7, corporate server 8, television device 200) may be in an installable format. A file in an executable format that can be read by a computer device such as a CD (Compact Disc) -ROM (Read Only Memory), flexible disc (FD), CD-R (Recordable), or DVD (Digital Versatile Disk). Can be recorded and provided. Further, the program may be provided or distributed via a network such as the Internet.

Although some embodiments of the present invention have been described, these embodiments are presented as examples and are not intended to limit the scope of the invention. These novel embodiments can be implemented in various other embodiments, and various omissions, replacements, and changes can be made without departing from the gist of the invention. These embodiments and modifications thereof are included in the scope and gist of the invention, and are also included in the scope of the invention described in the claims and the equivalent scope thereof.

For example, instead of displaying the list of concern in the television device 200 in a pop-up, the broadcast content screen is reduced by a so-called L-shaped screen method to provide a free area on the side or bottom of the screen and the free area. May be displayed in the same way.

4 ... remote control, 5 ... EC site server, 6 ... billing server, 7 ... related site server, 8 ... corporate server, 51 ... storage unit, 52 ... receiver unit, 53 ... sales processing unit, 54 ... transmitter unit, 61 ... memory Unit, 62 ... Receiver unit, 63 ... Billing processing unit, 64 ... Transmitter unit, 100 ... Smartphone, 200 ... Television device, 300 ... Interest information management server, 301 ... Communication I / F, 302 ... Operation unit, 303 ... CPU , 304 ... Memory, 305 ... Storage device, 311 ... Storage unit, 312 ... Reception unit, 313 ... Extraction unit, 314 ... Search unit, 315 ... Control unit, 316 ... Judgment unit, 317 ... Transmission unit, R ... Remote control, S … Information linkage system

Claims (7)

An information linkage system equipped with an information processing device and an interest information management server.
The information processing device
A receiver that receives broadcast content and
A display control unit that executes display processing of the broadcast content,
When the broadcast content is displayed and a predetermined operation is performed by the user, the scene identification information that identifies the scene of the broadcast content when the operation is performed and the information that identifies the information processing device are provided. It is equipped with a processing device specific information and a generation unit that generates interest information including.
The interest information management server is
A receiver that receives the interest information and
A control unit for storing the interest information is provided in the interest information list indicating the user's interest.
The display control unit of the information processing device is an information linkage system that executes display processing of the interest information list. When the interest information list is displayed in the information processing apparatus and any one or more of the displayed interest information is selected by the user, the generation unit is selected. Generate interest information,
In the interest information management server, keywords corresponding to the scene are registered in the interest information list for each interest information.
The interest information management server is
When the receiving unit receives the selected interest information, it further includes a search unit that searches an Internet site for selling products in the scene based on the keyword corresponding to the interest information in the interest information list. ,
The generation unit of the interest information management server generates the search result by the search unit, and generates the search result.
The information linkage system according to claim 1, wherein the display control unit of the information processing device executes display processing of a corresponding Internet site based on the search result. When the broadcast content is received, the display process of the broadcast content is executed, and the broadcast content is displayed and a predetermined operation is performed by the user, the scene of the broadcast content when the operation is performed. It is an interest information management server that cooperates with an information processing device that generates interest information including scene specific information that specifies a scene and information processing device specific information that specifies an information processing device.
A receiver that receives the interest information and
An interest information management server including a control unit for storing the interest information in an interest information list indicating the user's interest. A product sales management server provided in the information linkage system according to claim 2.
A receiving unit that receives purchase history information, which is history information regarding the purchase of the product by the user on the Internet site displayed and processed by the information processing device.
A sales processing department that performs product sales processing based on the purchase history information,
A product sales management server including a generation unit that generates product sales completion information that can be displayed and processed by the information processing device. A billing server provided in the information linkage system according to claim 2.
A receiving unit that receives at least one of a browsing history and a product purchase history by the user on the Internet site displayed and processed by the information processing device.
A billing server including a billing processing unit that performs billing processing based on at least one of the browsing history and the product purchase history. The first display control unit that executes the display processing of broadcast content,
An information processing device including a second display control unit that executes display processing based on interest information including scene specific information that specifies a scene of the broadcast content. When the broadcast content is received, the display process of the broadcast content is executed, and the broadcast content is displayed and a predetermined operation is performed by the user, the scene of the broadcast content when the operation is performed. To a computer that works with an information processing device that generates interest information, including scene-specific information that identifies the information processing device and information processing device-specific information that identifies the information processing device.
The receiving step for receiving the interest information and
A program for executing a control step for storing the interest information in the interest information list indicating the user's interest.

Images