CN113498525A

CN113498525A - Information linkage system, interest information management server, commodity sales management server, billing server, and information processing device

Info

Publication number: CN113498525A
Application number: CN202080006662.3A
Authority: CN
Inventors: 常味政贵; 西冈竜大
Original assignee: Hisense Visual Technology Co Ltd; Toshiba Visual Solutions Corp
Current assignee: Hisense Visual Technology Co Ltd; Toshiba Visual Solutions Corp
Priority date: 2020-02-05
Filing date: 2020-11-23
Publication date: 2021-10-12
Also published as: JP7328914B2; JP2021125782A; WO2021155698A1

Abstract

An information processing apparatus according to an embodiment of the present application includes: a receiving unit that receives broadcast content; a display control unit that executes display processing of the broadcast content; and a generation unit that generates interest information including scene specifying information for specifying a scene of the broadcast content at the time of a predetermined operation performed by a user when the broadcast content is displayed, and information processing apparatus specifying information; the information processing apparatus specifying information is used to specify an information processing apparatus. An interest information management server according to an embodiment of the present application includes: a receiving unit that receives the interest information; and a control unit that stores the interest information in an interest information list indicating the interest of the user. A display control unit of the information processing device performs display processing of an interest information list. According to the embodiment of the application, the user can easily acquire the information related to the favorite scene in the broadcast content afterwards.

Description

Information linkage system, interest information management server, commodity sales management server, billing server, and information processing device

Cross Reference to Related Applications

This application claims priority from japanese patent application No. 2020-.

Technical Field

Embodiments of the present invention relate to an information linkage system, an interest information management server, a commodity sales management server, a billing server, and an information processing apparatus.

Background

Conventionally, when a user views a favorite scene by watching a broadcast content such as a program or a Commercial Message on a television device, the user may want to see the favorite scene again or tell someone else. In addition, the user sometimes wants to simply search for or purchase a commodity or the like viewed in the program or CM.

Disclosure of Invention

[ technical problem to be solved by the invention ]

However, in the related art, even if the user sees a favorite scene in the viewed broadcast content, information related to the favorite scene cannot be easily acquired thereafter. For example, in the case of recording broadcast content including favorite scenes for a long time of one hour, the user sometimes has to repeatedly fast forward or rewind the recording in order to find where their favorite scenes are.

Therefore, an object of the embodiments of the present invention is to provide an information linkage system, an interest information management server, a product sales management server, a billing server, and an information processing apparatus, which enable a user to easily acquire information about a favorite scene in broadcast content later.

[ technical means for solving problems ]

An information linkage system according to an embodiment of the present application includes an information processing device and an interest information management server. The information processing apparatus includes: a receiving unit that receives broadcast content; a display control unit that executes display processing of the broadcast content; and a generation unit that generates interest information including scene specifying information for specifying a scene of the broadcast content at the time of a predetermined operation performed by a user when the broadcast content is displayed, and information processing apparatus specifying information; the information processing apparatus specifying information is used to specify the information processing apparatus. The interest information management server has: a receiving unit that receives the interest information; and a control unit that stores the interest information in an interest information list indicating the interest of the user. The display control unit of the information processing apparatus executes display processing of the interest information list.

Drawings

Fig. 1 is a diagram showing an overview of an overall configuration example of an information linkage system according to an embodiment.

Fig. 2 is a block diagram showing an example of the overall configuration of the television device according to the embodiment.

Fig. 3 is a block diagram showing a partial configuration example of the television device according to the embodiment.

Fig. 4 is a block diagram showing an example of the overall configuration of the interest information management server according to the embodiment.

Fig. 5 is a block diagram showing a partial configuration example of the interest information management server of the embodiment.

Fig. 6 is a block diagram showing a partial configuration example of the EC site server according to the embodiment.

Fig. 7 is a block diagram showing a partial configuration example of the charging server of the embodiment.

Fig. 8 is a diagram showing an example of an interest information list of the embodiment.

Fig. 9 is a diagram showing an example of LP information according to the embodiment.

Fig. 10 is a diagram illustrating a first screen switching example in the embodiment.

Fig. 11 is a diagram illustrating a second screen switching example in the embodiment.

Fig. 12 is a diagram illustrating a third screen switching example in the embodiment.

Fig. 13 is a diagram showing a configuration example of an additional remote controller according to the embodiment.

Fig. 14 is a diagram showing an outline of state switching in the embodiment.

Fig. 15 is a flowchart showing an initial setting process in the information linkage system of the embodiment.

Fig. 16A is a flowchart showing a first overall process in the information linkage system according to the embodiment.

Fig. 16B is a flowchart showing a first overall process in the information linkage system according to the embodiment.

Fig. 17A is a flowchart showing a second overall process in the information linkage system according to the embodiment.

Fig. 17B is a flowchart showing a second overall process in the information linkage system according to the embodiment.

Fig. 18 is a flowchart showing the process of metering data in the interest information management server according to the embodiment.

Fig. 19 is a diagram showing a use case list in the embodiment.

Description of the symbols:

4: a remote controller; 5: an EC website server; 6: a charging server; 7: associating with the website server; 8: an enterprise server; 51: a storage unit; 52: a receiving section; 53: a sales processing section; 54: a transmission unit; 61: a storage unit; 62: a receiving section; 63: a payment processing unit; 64: a transmission unit; 100: a smart phone; 200: a television device; 300: an interest information management server; 301: a communication I/F; 302: an operation section; 303: a CPU; 304: a memory; 305: a storage device; 311: a storage unit; 312: a receiving section; 313: an extraction unit; 314: a search section; 315: a control unit; 316: a determination unit; 317: a transmission unit; r: a remote controller; s: an information linkage system.

Detailed Description

The information linkage system, the interest information management server, the product sales management server, the billing server, and the information processing device according to the embodiments will be described in detail below with reference to the drawings. In the following, for the sake of simplicity of explanation, a product will be described as a representative of products and services, and the product may be replaced with a service.

First, an overview of an overall configuration example of the information linkage system S according to the embodiment will be described with reference to fig. 1. Fig. 1 is a diagram schematically showing an overall configuration example of an information linkage system S according to an embodiment. The information linkage system S includes an interest information management server 300, an EC (Electronic Commerce) web server 5, a billing server 6, an associated web server 7, and an enterprise server 8.

The interest information management server 300 is communicatively connected to the EC site server 5, the billing server 6, the associated site server 7, the enterprise server 8, and the plurality of television apparatuses 200 (information processing apparatuses) via a public communication line such as the internet. The interest information management server 300 performs various processes for enabling the user to easily acquire information about favorite scenes in the broadcast content thereafter.

The Remote Controller 4 (Remote Controller) is a device for remotely operating the television apparatus 200.

The smartphone 100 is an example of an information terminal held by a user of the television apparatus 200. The smartphone 100 has a communication I/F (interface), an audio input Unit (microphone), a sensor group, a display Unit, a graphic controller, a touch panel controller, a CPU (Central Processing Unit), a memory, a camera, a speaker, and the like.

Next, the details of each configuration of the information linkage system S will be described with reference to fig. 2 and the following drawings. Fig. 2 is a block diagram showing an example of the overall configuration of a television apparatus 200 according to the embodiment.

As shown in fig. 2, the television apparatus 200 includes: an input terminal 202, tuners 203a to 203g, a signal processing unit 207, a graphics processing unit 208, an audio processing unit 209, an OSD (On Screen Display) signal generating unit 210, and an image processing unit 211.

A terrestrial digital broadcast signal received by the terrestrial broadcast receiving antenna 213 is input to the input terminal 202. The terrestrial digital broadcast signal is supplied to the tuners 203a to 203g through the input terminal 202.

The tuners 203a to 203g are tuners for digital terrestrial broadcasting, and select a broadcast signal of a channel instructed by a control unit 216, which will be described later, from among digital terrestrial broadcasting signals supplied from the input terminal 202.

The television apparatus 200 may have an input terminal to which a satellite digital broadcast signal received by the BS/CS digital broadcast receiving antenna is input. The satellite digital broadcast signal is supplied to the tuner for satellite digital broadcast via the input terminal.

The signal processing unit 207 demodulates a broadcast signal including a digital image signal and an audio signal from the broadcast signals supplied from the tuners 203a to 203 g. The signal processing unit 207 selectively performs predetermined digital signal processing on an image signal including a digital broadcast signal, and outputs the image signal to the graphics processing unit 208. The signal processing unit 207 selectively performs predetermined digital signal processing on an audio signal including a digital broadcast signal and outputs the audio signal to the audio processing unit 209.

The signal processing unit 207 is connected to a plurality of external input terminals 214a to 214 d. The external input terminals 214a to 214d can input analog image signals and audio signals from a DVD (Digital Versatile disc) recorder or the like as an example of an external device. The signal processing unit 207 digitizes the analog image signal and the audio signal input from the external input terminal 214a to the external input terminal 214 d. The signal processing unit 207 performs predetermined digital signal processing on the digitized image signal and outputs the processed image signal to the graphics processing unit 208. The signal processing unit 207 performs predetermined digital signal processing on the digitized audio signal and outputs the processed signal to the audio processing unit 209.

The graphics processing section 208 superimposes the digital image signal supplied from the signal processing section 207 and the OSD signal generated by the OSD signal generating section 210 and outputs the superimposed signal to the image processing section 211. The graphics processing section 208 can also output any one of the digital image signal supplied from the signal processing section 207 and the OSD signal generated by the OSD signal generating section 210 to the image processing section 211.

The image processing unit 211 converts the digital image signal or the OSD signal input from the graphic processing unit 208 into an analog image signal or an OSD signal in a format displayable on the image display unit 233, and outputs the converted signal to the image display unit 233. The image display unit 233 is, for example, an LCD or an organic EL display panel.

The audio processing unit 209 converts the digital audio signal input from the signal processing unit 207 into an analog audio signal in a format playable by the speaker 215, and outputs the converted signal to the speaker 215.

The television apparatus 200 further includes a control unit 216, a card holder 217, various interfaces 218 to 221, and a brightness sensor 230. The control unit 216 includes a CPU216a, a ROM216b, a RAM216c, and a nonvolatile memory 216 d.

The control section 216 generally controls various operations of the television apparatus 200, for example, an operation of receiving a broadcast signal such as a terrestrial digital broadcast signal and a satellite digital broadcast signal, and the like. The control unit 216 controls each unit of the television apparatus 200 in accordance with the operation information from the operation unit 222 or the operation information input from the remote controller 4 via the reception unit 223.

The CPU216a controls the overall operation of the television apparatus 200 by executing programs stored in the ROM216 b. The ROM216b mainly stores programs executed by the CPU216 a. The RAM216a provides a work area when the CPU216a executes programs. The nonvolatile memory 216d stores various setting information, control information, and the like of the television apparatus 200.

The control section 216 is connected to a card holder 217 which removably loads the memory card 234 through a card I/F225. Accordingly, the control section 216 can transmit and receive various information to and from the memory card 234 mounted on the card holder 217 through the card I/F225.

The control unit 216 is connected to the LAN terminal 226 through the communication I/F218. Accordingly, the control unit 216 can transmit and receive various information to and from an external device such as a relay device connected to the LAN terminal 226 and a Hard Disk Drive (HDD) of the LAN through the communication I/F218. The communication I/F218 may be configured to be wirelessly connectable to an external device such as a relay device.

The control unit 216 is connected to an HDMI terminal 227 via an HDMI (registered trademark) (High Definition Multimedia Interface) I/F221. Accordingly, the control section 216 can transmit and receive various information to and from the external device connected to the HDMI terminal 227 through the HDMI I/F221.

The control unit 216 is connected to a USB terminal 228 via a USB (Universal Serial Bus) I/F219. Accordingly, the control unit 216 can transmit and receive various information to and from the storage device 200a having a USB HDD or the like connected to the USB terminal 228 via the USB I/F219.

The storage device 200a is configured to have, for example, an HDD, an SSD (Solid State Drive), or the like, and is configured to store the digital signal received by the television device 200 as video data. The storage device 200a may be built in the television device 200.

Thus, the television apparatus 200 including the storage apparatus 200a is configured as a recording apparatus. The recording device is not limited to the television device 200, and may be configured as another storage device as long as it has a broadcast signal receiving function and a program recording function.

Fig. 3 is a block diagram showing a partial configuration example of the television device 200 according to the embodiment. The television device 200 includes: the storage section 241 (ROM 216b, RAM216c, nonvolatile memory 216d, and storage device 200a of fig. 2), the reception section 242, the control section 243, and the display control section 244 (first display control section, second display control section), wherein the reception section 242, the control section 243, and the display control section 244 (first display control section, second display control section) are functional modules generated as a result of execution of a program stored in the storage section 241 by the CPU216 a.

The receiving unit 242 receives various information including broadcast content. The control unit 242 performs various arithmetic processing, stores various information in the storage unit 241, and reads various information stored in the storage unit 241.

The display control unit 244 executes display processing for displaying various information such as broadcast content on the image display unit 233 (display unit). The display control unit 244 also causes the image display unit 233 to display an interest information list indicating the interest of the user, which is received from the interest information management server 300, for example.

The transmission unit 245 transmits various information to the external device. For example, the transmitting unit 245 (generating unit) generates interest information including: scene specifying information for performing the following operations: when the user performs a predetermined operation using the remote controller 4 while the broadcast content is displayed on the image display unit 233, a scene of the broadcast content at the time of the predetermined operation is specified; and a device ID (identification) (information processing apparatus specifying information) for specifying the television apparatus 200.

In the television apparatus 200, when the user selects any one of the one or more interest information displayed by using the remote controller 4 while the interest information list is displayed on the image display unit 233, the transmitting unit 245 transmits the selected interest information to the interest information management server 300.

Further, the display control unit 244 displays a corresponding website (for example, an EC website) on the image display unit 233 based on a search result (described later in detail) received from the interest information management server 300.

Fig. 4 is a block diagram showing an example of the overall configuration of the interest information management server 300 according to the embodiment. As shown in fig. 4, the interest information management server 300 has a communication I/F301, an operation section 302, a CPU303, a memory 304, and a storage device 305.

The communication I/F301 is an interface for communicating with an external device. The operation unit 302 includes an input device such as a keyboard and a mouse, and a display device such as a display screen.

The storage device 305 has, for example, an HDD, an SSD, or the like, and stores various information. The CPU303 controls each part of the interest information management server 300 by executing various programs. The memory 304 has a ROM, a RAM, and the like, and stores various programs and various data used for the CPU303 to perform various arithmetic processes.

Fig. 5 is a block diagram showing a partial configuration example of the interest information management server 300 of the embodiment. The interest information management server 300 has a storage section 311 (memory 304, storage device 305), a reception section 312, an extraction section 313, a search section 314, a control section 315, a determination section 316, and a transmission section 317, wherein the reception section 312, the extraction section 313, the search section 314, the control section 315, the determination section 316, and the transmission section 317 are functional modules generated as a result of execution of a program stored in the storage section 311 by the CPU 303.

The storage unit 311 stores various information including an interest information list DB (database: Date Base) and an LP (Landing Page) information DB. The storage section 311 stores the interest information list using the interest information list DB. In addition, the storage unit 311 stores LP information using the LP information DB.

Here, fig. 8 is a diagram showing an example of an interest information list according to the embodiment. The interest information list contains: the ID of the television apparatus 200, i.e., the device ID; the time when the user presses the "favorite key" on the remote controller 4, i.e., the pressing time; the channel the user is watching at that time; and a keyword corresponding to the scene at that time (described in detail later). In the present embodiment, a channel is information that can uniquely identify broadcast content, such as a combination of a broadcast station name and a channel. The information in a row in the interest information list is the interest information.

Fig. 9 is a diagram showing an example of LP information according to the embodiment. The LP information contains the URL (Uniform Resource Locator) of the LP and the key corresponding to the LP. The LP information is acquired in advance from the enterprise server 8 managed by the client's enterprise, for example, according to a contract or the like.

Returning to fig. 5, the receiving unit 312 receives various information from an external device. For example, the receiving unit 312 receives interest information from the television apparatus 200.

The extraction unit 313 extracts keywords corresponding to scenes from various information in the interest information. For example, the extraction part 313 extracts keywords from program information, subtitle data, metadata (metadata), audio, and the like. For example, when the nutritional supplement a is shown in the scene and the program information includes the product name of the nutritional supplement a, the extraction unit 313 extracts the product name as a keyword.

The search unit 314 searches for an EC site for selling a commodity in the scene based on a keyword corresponding to the interest information of the object in the interest information list. For example, in the case where the keyword corresponding to the interest information of the subject is the trade name of nutritional supplement a, the search section 314 searches the EC site that sells nutritional supplement a.

The control unit 315 performs various arithmetic processing, stores various information in the storage unit 311, and reads various information stored in the storage unit 311. The control unit 315 stores the interest information in an interest information list, for example.

The determination unit 316 performs various determinations. For example, the determination unit 316 determines whether or not there is a product corresponding to a keyword in the interest information list in the EC site. For example, the determination unit 316 determines whether or not there is an LP of a product corresponding to a keyword in the interest information list.

The transmission unit 317 transmits various information to an external device. For example, the transmission unit 317 (generation unit) transmits the interest information list to the television apparatus 200 at a predetermined time point. The transmission unit 317 generates a search result (e.g., URL of the searched website) of the search unit 314 and transmits the search result to the television apparatus 200.

Fig. 6 is a block diagram showing a partial configuration example of the EC site server 5 according to the embodiment. The EC site server 5 has a storage unit 51, a reception unit 52, a sales processing unit 53, and a transmission unit 54, wherein the reception unit 52, the sales processing unit 53, and the transmission unit 54 are functional modules generated as a result of executing a program stored in the storage unit 51 by a CPU or the like.

The storage unit 51 stores various information. For example, the storage unit 51 stores a product sales management DB.

The receiving unit 52 receives various information from an external device. The receiving unit 52 receives purchase history information (including information stored in a shopping cart) from the interest information management server 300, which is history information on the purchase of a product by the user on the website displayed on the television apparatus 200.

The sales processing section 53 performs product sales processing based on the purchase history information, and registers the processing result in the product sales management DB of the storage section 51.

The transmission unit 54 transmits various information to the external device. For example, the transmitting unit 54 transmits the commodity sales completion information to the interest information management server 300.

Fig. 7 is a block diagram showing a partial configuration example of the charging server 6 of the embodiment. The charging server 6 has a storage section 61, a reception section 62, a charging processing section 63, and a transmission section 64, wherein the reception section 62, the charging processing section 63, and the transmission section 64 are functional modules generated as a result of executing a program stored in the storage section 61 by a CPU or the like.

The storage section 61 stores various information. For example, the storage section 61 stores a charging management DB.

The receiving unit 62 receives various information from an external device. For example, the receiving unit 62 receives at least one of the browsing history and the product purchase history of the user on the website displayed on the television apparatus 200 from the interest information management server 300.

The accounting processing unit 63 performs accounting processing based on at least one of the browsing history and the commodity purchase history, and registers the processing result in the accounting processing DB.

The transmission unit 64 transmits various information to the external device. For example, the transmitting unit 64 transmits the information in the billing management DB to the external device.

Fig. 10 is a diagram illustrating a first screen switching example in the embodiment. This example shows a case where there are commodities in a scene on the EC site. As shown in fig. 10 (a), for example, it is assumed that the CM of the commodity a is shown on the image display section 233 of the television apparatus 200. At this time, the pop-up window P of "please see your interest list (interest information list)" in the lower left corner is not displayed.

At this time, it is assumed that the user is interested in the article a. In this case, the user presses a "favorite key" provided on the remote controller 4. In this way, the interest information including the device ID of the television apparatus 200, the push time, and the channel at that time is transmitted from the television apparatus 200 to the interest information management server 300.

Then, a pop-up window P of "please see your interest list" is displayed on the image display portion 233 at a prescribed point in time. The predetermined time point is, for example, the start of the last period of the program, one minute before the end of the program, after the stop button for recording is pressed, when the television apparatus 200 is turned on next time, or the like. When the user operates the remote controller 4 and clicks the pop-up window P, as shown in fig. 10 (b), the "interest list" is displayed. Hereinafter, for the sake of simplicity of description, "operating the remote controller 4" is appropriately omitted.

For example, in the interest list, the interest scenes are divided into programs (programs 1 and 2) and CMs (CM1 and CM 2) to be displayed. A scene name (described in detail later) is displayed below the scene of interest, for example. Here, for example, when the scene CM1 of the commodity a is selected in the screen displayed in fig. 10 (b), the screen is switched to the screen shown in fig. 10 (c).

In the screen shown in fig. 10 (c), in addition to the scene image of the product a, i.e., the image CM1, the associated

images

1 and 2 are displayed. When these videos are selected, the videos can be viewed. In addition, when the detail key B1 is pressed, the screen is switched to the screen shown in (d) in fig. 10. In addition, when the sharing key B2 is pressed, a scene can be shared through SNS (Social Networking Service) or mail (to be described in detail later).

The screen shown in fig. 10 (d) displays an EC site. For example, a search input screen 11, product screens 12 to 14, and the like are displayed on the EC site. Using the EC website, the user can purchase, for example, the article a shown in the scene.

Next, fig. 11 is a diagram illustrating a second screen switching example in the embodiment. This example shows a case where there is no commodity in the scene on the EC site, and there is an LP. The same matters as in fig. 10 will not be described repeatedly as appropriate. As shown in fig. 11 (a), for example, it is assumed that the CM of the product B is shown on the image display section 233 of the television apparatus 200.

At this time, it is assumed that the user is interested in the article B. In this case, the user presses a "favorite key" provided on the remote controller 4. In this way, the interest information including the device ID of the television apparatus 200, the push time, and the channel at that time is transmitted from the television apparatus 200 to the interest information management server 300.

As shown in fig. 11 (B), after the interest list is displayed, when the scene CM2 of the commodity B is selected, the screen shown in fig. 11 (c) is switched to.

In the screen shown in fig. 11 (c), in addition to the scene image of the product B, i.e., the image CM2, the associated

images

3 and 4 are displayed. When these videos are selected, the videos can be viewed. In addition, when the detail key B1 is pressed, the screen is switched to the screen shown in fig. 11 (d).

In the screen shown in fig. 11 (d), LP is displayed. In LP, for example, a two-dimensional code QR or the like indicating a coupon is displayed in addition to the product B. The two-dimensional code QR includes information such as the device ID of the television apparatus 200. Then, for example, the user photographs the two-dimensional code QR with the smartphone 100, goes to a shop of the product B, and has the device read the screen of the two-dimensional code QR. Accordingly, the user can enjoy a discount of a predetermined amount when purchasing the product B. At this time, since the two-dimensional code QR includes information such as the device ID of the television apparatus 200, the interest information management server 300 can specify the device ID of the television apparatus 200 owned by the user who purchased the product B.

Next, fig. 12 is a diagram showing a third screen switching example in the embodiment. This example shows the case where there are no commodities in the scene on the EC site, and there is no LP. The same matters as at least one of fig. 10 and 11 will be appropriately omitted from redundant description. As shown in fig. 12 (a), for example, it is assumed that the CM of the commodity C is shown on the image display section 233 of the television apparatus 200.

At this time, it is assumed that the user is interested in the article C. In this case, the user presses a "favorite key" provided on the remote controller 4. In this way, the interest information including the device ID of the television apparatus 200, the push time, and the channel at that time is transmitted from the television apparatus 200 to the interest information management server 300.

As shown in fig. 12 (b), after the interest list is displayed, when the scene of the article C is selected, the screen shown in fig. 12 (C) is switched to.

In the screen shown in fig. 12 (C), the associated

videos

5 and 6 are displayed together with the scene video of the product C, i.e., the video CM 4. When these videos are selected, the videos can be viewed. In addition, when the detail key B1 is pressed, the screen is switched to the screen shown in fig. 12 (d).

In the screen shown in fig. 12 (d), related websites are displayed. Information related to the product C is displayed on the associated website, for example. Accordingly, the user can browse the information related to the product C on the related website.

Next, fig. 13 is a diagram showing a configuration example of an additional remote controller R according to the embodiment. The description has been made on the premise that the remote controller 4 is provided with the favorite keys. Not limited to this, the remote controller R provided with the favorite key may be added to the user of the existing remote controller not provided with the favorite key.

The remote controller R is provided with a decision key R1, a cross key R2, a key B11, and a key B12. The cross key R2 is used to change the temporary selection display section in the screen. The determination key R1 is used to determine a temporarily selected display portion in the screen.

The key B11 (favorite key) is used when the user views a favorite scene and wants to add the favorite scene to the interest list while watching the television apparatus 200. Button B12 is used when it is desired to display an interest list.

Fig. 14 is a diagram showing an outline of state switching in the embodiment. The outline of the state switching will be described with reference to fig. 14, and the details of the processing of each device will be described with reference to fig. 15 to 18.

When the user views a CM or a program on the television apparatus 200 (T1), and clicks the favorite key of the remote controller 4 (T2), the interest information management server 300 extracts a keyword based on a post meta search or the like (T3), and adds the keyword to the interest list (T4).

Then, a pop-up window for displaying the interest list is displayed on the television apparatus 200 at a prescribed point in time (T8), and when the interest list key (pop-up window) is clicked (T9), the interest list is displayed on the television apparatus 200 (T10).

In addition, when the favorite key of the remote controller 4 is double-clicked (T2), an interest list is displayed on the television apparatus 200 (T10).

By using the cross key or the enter key of the remote controller 4 or the remote controller R (T11), a favorite CM or program can be selected.

In addition, it is also possible to display an interest list (T6) by using a dedicated application (T5) on the smartphone 100 (information terminal), and select a favorite CM, program (T7).

After T12, classification is performed at the interest information managing server 300 (T13). That is, if there is a product in the scene on the EC site, the process proceeds to T17. In the case where there is no commodity in the scene on the EC website and there is an LP, the interest information management server 300 will show the user the LP acquired from the enterprise server 8 through the television device 200 (T14 → T15).

When the commodity list (commodity search result) of the EC site is displayed on the television device 200 (T17), the interest information management server 300 counts PV (Page View) (T20). When the user browses the details of the goods (T18) and confirms the order in the shopping cart in the screen (T19), the goods are transmitted (T26), and the interest information managing server 300 counts CVs (Conversion) (T21).

Information (data) of PV (T20), CV (T21), and device ID (T22) of the television apparatus 200 corresponding thereto is sold to an enterprise (of T25 pieces of information) who wishes to utilize the information.

The LP displays a two-dimensional code indicating a coupon and a telephone number (T23). When the user captures a two-dimensional code representing a coupon using the smartphone 100, goes to a shop selling the product, and makes a device read the two-dimensional code to purchase the product (T27), the interest information management server 300 counts CVs based on the device ID of the television apparatus 200 included in the two-dimensional code (T21).

At T13, when there is no commodity in the scene and no LP on the EC site, the interest information management server 300 presents the related site operated by the enterprise server 8 to the user via the television device 200 (T16).

Fig. 15 is a flowchart showing an initial setting process in the information linkage system of the embodiment. When the setting key of the remote controller 4 is pressed by the user in step S1, the television apparatus 200 displays a setting screen in step S2.

Next, in step S3, in the television apparatus 200, when the "program/CM EC linkage initial setting" key in the setting screen is pressed by the user, and in step S4, an EC site desired to be linked is selected and pressed by the user, in step S5, an input of an ID and a PW (password: Pass Word) for the EC site selected by the user is received, and the linkage processing is completed in step S6.

Next, fig. 16A and 16B are flowcharts illustrating a first overall process in the information linkage system S according to the embodiment. First, in step S11, it is assumed that the television apparatus 200 displays a video (image) of broadcast content.

Then, when playing the favorite scene, the user presses the favorite key of the remote controller 4 in step S12. Thus, in step S13, the pressing information is transmitted from the remote controller 4 to the television apparatus 200. Next, in step S13a, in the television apparatus 200, the transmission section 245 generates interest information including scene specifying information for specifying a scene and a device ID for specifying the television apparatus 200 and transmits it to the interest information management server 300.

Next, in step S14, the extraction unit 313 of the interest information management server 300 extracts a keyword corresponding to the scene in the interest information from the various information. Next, in step S15, the control unit 315 specifies the scene name based on the extracted keyword by a predetermined algorithm.

Next, in step S16, the control unit 315 adds interest information including keywords and scene names to the interest list (interest information list) in the storage unit 311. Next, in step S17, the transmission unit 317 generates an interest list as pop-up information and transmits the pop-up information to the television apparatus 200.

Next, in step S18, in the television apparatus 200, the display control unit 244 displays the interest list at a predetermined time point. Then, when the user clicks the pop-up window on the television apparatus 200 using the remote controller 4 in step S19, click information is transmitted from the remote controller 4 to the television apparatus 200 in step S20.

Next, in step S23, the display control section 244 of the television apparatus 200 displays the interest list on the image display section 233.

Next, when the user selects a favorite scene using the remote controller 4 in step S24, selection information is transmitted from the remote controller 4 to the interest information management server 300 via the television device 200 in step S25.

Next, in step S26, the transmission unit 317 of the interest information management server 300 transmits the related video information (for example, information of video 1 and video 2 shown in fig. 10 (c)) to the television apparatus 200. Further, the associated video information may also be contained in the pop-up information at step S17.

Then, in step S27, the display control unit 244 of the television apparatus 200 displays the related video or the like (for example, as shown in fig. 10 (c)).

Next, in step S28, the determination unit 316 of the interest information management server 300 determines whether or not the detail key B1 is pressed on the screen shown in fig. 10 (c), for example, and if yes, the process proceeds to fig. 17, and if no, the process proceeds to step S29.

In step S29, the determination unit 316 of the interest information management server 300 determines whether or not the sharing key B2 is pressed on the screen shown in fig. 10 (c), for example, and if yes, the process proceeds to step S30, and if no, the process returns to step S28.

In step S30, the display control unit 244 of the television apparatus 200 displays the transmission target candidate list.

When the user selects a transmission object using the remote controller 4 in step S31, selection information is transmitted from the remote controller 4 to the television apparatus 200 in step S32.

Next, the television apparatus 200 determines a transmission subject in step S33, and transmits information about a favorite scene to the transmission subject through SNS or mail in step S34. Then, a person who receives information on a favorite scene through SNS or mail can recognize the information and then perform an action of watching the favorite scene through the television apparatus 200, or the like.

Next, fig. 17A and 17B are flowcharts showing a second overall process (a process after yes in step S28 in fig. 16B) in the information linkage system S according to the embodiment. First, in step S41, the control unit 315 of the interest information management server 300 specifies an interlocking object from keywords corresponding to a favorite scene. That is, an internet search or the like is performed.

Next, in step S42, the determination unit 316 determines whether or not there is a product in the scene on the EC site, and if yes, the process proceeds to step S43, and if no, the process proceeds to step S47.

In step S43, the transmission unit 317 of the interest information management server 300 transmits the EC site information to the television apparatus 200.

Next, in step S44, the display control unit 244 of the television apparatus 200 displays the EC site and also displays the product search result. Further, in this step S44, in the case where there are a plurality of candidate EC sites, an operation of selecting an EC site may be added.

In the case of displaying the product search result, for example, a shop with a high visitor number, a shop with a close relationship, or a shop that has requested a service of directly jumping to a shop may be displayed with priority.

Next, in step S45, the control section 243 of the television apparatus 200 calculates the PV1 (variable) and transmits it to the interest information management server 300. In this way, in step S46, the control unit 315 of the interest information management server 300 counts the PV1 stored in the storage unit 315.

Next, when the user performs a product selection operation using the remote controller 4 in step S58, operation information is transmitted from the remote controller 4 to the television apparatus 200 in step S59.

In this way, in step S60, the display control unit 244 of the television apparatus 200 displays the product of the selected specified store. Next, in step S61, the television apparatus 200 calculates PV2 (variables) and transmits it to the interest information management server 300. In this way, in step S62, the control unit 315 of the interest information management server 300 counts the PV2 stored in the storage unit 311.

Next, when the user performs an order confirmation operation using the remote controller 4 in step S63, operation information is transmitted from the remote controller 4 to the television apparatus 200 in step S64.

Thus, in step S65, the television apparatus 200 confirms the order. Next, in step S66, the television apparatus 200 calculates CV (variable) and transmits it to the interest information management server 300. In this way, in step S67, the control unit 315 of the interest information management server 300 counts the CVs stored in the storage unit 311.

On the other hand, in step S47, the determination unit 316 of the interest information management server 300 determines whether or not to display the LP of the object, and if yes, the process proceeds to step S48, and if no, the process proceeds to step S52.

In step S48, the transmitting unit 317 of the interest information management server 300 transmits the LP information to the television apparatus 200.

In this way, in step S49, the display control unit 244 of the television apparatus 200 displays the LP. Next, in step S50, the control section 243 of the television apparatus 200 calculates the PV3 (variable) and transmits it to the interest information management server 300. In this way, in step S51, the control unit 315 of the interest information management server 300 counts the PV3 stored in the storage unit 311.

In step S52, the search unit 314 of the interest information management server 300 searches for related websites using the keywords.

Next, in step S53, the transmission unit 317 of the interest information management server 300 transmits the related site information to the television apparatus 200.

In this way, in step S54, the display control unit 244 of the television apparatus 200 displays the associated website. Next, in step S55, the control section 243 of the television apparatus 200 calculates the PV4 (variable) and transmits it to the interest information management server 300. Next, in step S56, the control unit 243 of the television apparatus 200 stores the display page. In addition, in step S57, the control unit 315 of the interest information management server 300 counts the PV4 stored in the storage unit 311.

Next, fig. 18 is a flowchart illustrating the measurement data processing in the interest information management server 300 according to the embodiment. In step S71, the determination unit 316 determines whether or not there is a request for measurement data of the program/CM effect from the company, and if yes, the process proceeds to step S72, and if no, the process returns to step S71.

In step S72, the control unit 316 acquires information such as viewer attributes, viewed programs, PV (PV1 to PV4) numbers, CV numbers, PV and CV occurrence times, and URLs of displayed pages, which are stored in the storage unit 311.

Next, in step S73, the interest information management server 300 creates measurement data of the program/CM effect according to a predetermined algorithm.

Next, in step S74, the transmitting unit 317 transmits the measurement data of the program/CM effect to the enterprise server 8 operated by the enterprise as the requester.

In this manner, the enterprise that is the requestor can apply the metering data to marketing and the like. In addition, the operation company of the interest information management server 300 may receive a price consideration based on the PV number and the CV number from, for example, an enterprise as the requester, thereby improving the profit.

Next, a use case assumed in the present embodiment will be explained. Fig. 19 is a diagram showing a use case list in the embodiment.

[ example 1 ]

Credit shopping on Television (TV) for solitary women <28 years old >

When i have taken a bath and want to watch a tv show on the tv, the CM of the appealing face soap a is playing on the tv. Although i want to know what is, because i want to watch the tv show, click the "favorites" on the tv remote control to be able to view it later (if a double click is made, switch to the LP for the good immediately).

When the program is finished, a pop-up notification "please see your interest list" is displayed on the lower left of the television screen. When the pop-up window is clicked, a list of CMs of the objects when the "favorite key" is pressed will be displayed. In addition to the face soap a, the list is loaded with goods B, C. Since i want the article a, when the ok key is pressed after selecting the article a, LP of the article a is displayed and there is a more detailed article description video of 90 seconds. After finishing watching the video, i decide to purchase, and therefore click on the EC site key located at the bottom of the scrolling LP.

Then, on the page of a certain EC site, the commodity is displayed according to the rule of the certain EC site. I want the prices to be in ascending order, so the displayed ordering in the upper right corner is in ascending order. I select the cheapest item and click the buy key on the screen. The screen displays the receiving information such as the address registered in advance and the credit card information, and clicks the "order confirmation" key. Two days later, article a arrives at home.

[ example 2 ]

<28 year old solitary female shopping on TV → smartphone >

When the program is finished, a pop-up notification "please see your interest list" is displayed on the lower left of the television screen. I open a dedicated application pre-installed on the smartphone, showing a list of CMs for objects when the "favorites key" is pressed.

In addition to the face soap a, the list is loaded with goods B, C. Since i want the article a, when the ok key is pressed after selecting the article a, LP of the article a is displayed and there is a more detailed article description video of 90 seconds. After finishing watching the video, i decide to purchase, and therefore click on the EC site key located at the bottom of the scrolling LP.

[ case 3 ]

< obtaining coupons on TV → smartphone for male 35 years old who lives with pregnant wife, two children >

When we want to watch a news program on the tv at dinner, we are playing the CM of car a. Since the third child is about to be born three months later, i consider changing a larger car. I want to know the information of car a in detail and therefore click the "favorites key" on the tv remote control.

I want to view while watching a news program, so open the smart phone's dedicated application and switch to the LP for car a displayed in the interest list. There is a more detailed video on the LP and the rating of the guest who purchased, i wants to purchase the car a. When I drops to the bottom of the LP, there is a coupon "New user's worth 3 million yen gift", which is appended to the special application's coupon page when I clicks on it.

I came to the nearest dealer and after talking to the salesperson for about 1 hour, decided to purchase, and read the two-dimensional code containing the device ID information of the television from the coupon of the dedicated application, using a gift worth 3 ten thousand yen.

If the manufacturer of car a provides data of the device ID every month, it can be charged for providing the CM of when which channel was watched and acquiring attribute data of the coupon.

[ case 4 ]

< 35 year old male who lives with a pregnant wife and two children, and who has not contracted television with the operation company of the interest information management server 300 >

When we want to watch a certain news program on the tv at dinner, it is playing the CM of car B. Since the third child is about to be born three months later, i consider changing a larger car. I want to know the information of car B in detail and therefore click the "favorites key" on the tv remote control.

I want to view a news program while watching it, so open the smart phone's dedicated application and click on the text of car B displayed in the interest list. However, since the operating company of the tv and interest information management server 300 does not contract for the CM direct link service, a "page where you can't find a desired product" is displayed on the screen.

Unfortunately, the customer is not made to go to the store for purchase by seeing the television CM.

[ example 5 ]

< 74 year old female living with husband > shopping on TV phone >

When viewing a morning play, see CM of meter a. It looks very nice and delicious, so the 'favorite key' on the television remote controller is clicked.

After the tv show is viewed, a pop-up notification "please see your interest list" appears at the lower left of the tv picture, and then a pop-up window is clicked. There is meter A in the interest list, click on it and switch to LP. After viewing the LP, it is desired to purchase, but as the age of the user makes it more and more difficult to carry the heavier rice, it can be difficult to purchase at the store. However, when I pull down to the bottom of the LP, we write "free delivery". Heavy rice is not carried if purchased here. In view of this, i click the buy key, and the phone number of the ordering party is displayed on the home page. The device ID of the television is written below the telephone number and "please tell us this number when ordering" is written.

The history keeps a list of interests that has been clicked 50 times at most, so later orders from the history will not be bothered. I think that shopping can be carried out on a television, and the shopping is really convenient.

E after 2 months

The same rice is ordered and linked from the history, however the sale has ended and no more purchases can be made. However, three recommended rice are displayed, and thus it is possible to select and purchase from them.

[ example 6 ]

< solitary 20 year old male students watch brand promotion CM >

When i watch the football world cup game, the CM of Enterprise A is played. I do not understand why business a supports the football game and then clicks the "favorites" key on the television remote control.

I want to view while watching the game, so open the dedicated application of the smartphone, click on enterprise a displayed in the interest list, and then switch to the home page of the website of enterprise a. Thus, I know what company Enterprise A is and want to work at that company.

The marketer of the enterprise a analyzes the reference source on Google (registered trademark) analysis (Google Analytics), and finds that the effect of CM is significant. It is desirable to make an LP and register on the interest information managing server 300 to investigate the attributes of the user.

Next, an example of a business marketer will be described.

[ example of Enterprise marketer ]

< business marketing personnel >

It is difficult to measure the direct effect of the tv CM. It is now possible to navigate to the web site by searching for keywords, but it is still difficult to determine whether a CM contributed to a sale. The attributes of the purchaser (channel/time/gender/age/region, etc.) are not known. I have always looked into whether there are better ways.

At this time, i've heard a service, i.e. the CM seen from the integrated mass video recording function of a certain television device can directly jump to a certain EC website and buy a commodity.

I consult with the salesperson of the operation company of the interest information management server 300 immediately, and thus know that if LP is prepared and the commodity is displayed on the EC site, the cost per month is 50 ten thousand yen, and the user can complete the purchase of the product viewed from the CM in one stop. As a gift, if 50 ten thousand yen are paid, the buyer's attribute report will also be provided monthly.

By using this report, the region, program, time, and the like where the CM is distributed can be efficiently specified, contributing to an increase in sales.

It is understood that the first month can be tried free of charge. After trial use, if valuable data is obtained, it can be used continuously.

E1 year later E

A service has begun to be popularized in which a CM viewed from an integrated mass video recording function jumps to a corresponding LP using late metadata and then can be purchased on an EC site or a coupon more cost-effective than a conventional coupon can be obtained to enjoy a discount service. In the previous CM, the process from cognition to desire (AID) of the AIDMA theory was followed, however, in many cases, it does not prompt memory or action. However, thanks to this service, it is possible to enable the user to take action immediately and to increase the value of the CM. The AIDMA theory is a theory representing a psychological process of a consumer with respect to advertisement, and it is considered that the consumer goes through 5 processes from the knowledge of a certain product to the purchase, namely, Attention (knowledge of the existence of the product), Interest (Interest), Desire (Desire to purchase), Memory (Memory left), and Action (Action, purchase Action).

It is said that a new sales promotion means is brought forth in the world. Only the integrated mass video recording function and the full-automatic video recording function enable the metadata (metadata indicating a program generated after broadcasting, including information based on subtitles, lines of performers, images, and the like) at the later stage to function. Television devices of other companies cannot provide these services, but some manufacturers have also begun to provide them. The manufacturer a of a television apparatus having an integrated mass video recording function always provides new products and new services first, but is overtaking. Service planning personnel are always concerned about providing new services to avoid overtaking.

On the other hand, television stations and businesses that are aware of the advantages of this service have begun to add pre-term metadata (referring to metadata of programs generated before broadcasting, including information based on subtitles, performers' lines, images, and the like) to CMs. In the case where the metadata of the previous period is encrypted, it must be decrypted to be used. The decryption software is provided by manufacturer a from which television manufacturers other than manufacturer a must purchase licenses. License fees also include payment to television stations, parts of the enterprise.

The way CM is distributed is also changed, for example, after the program is finished, it is limited to purchase at a price of 20% in 30 minutes.

As described above, according to the information linkage system S of the present embodiment, if the user has a favorite scene in the viewed broadcast content, the interest list can be created only by pressing the favorite key on the remote controller 4. Then, the user can easily obtain information related to a favorite scene using a pop-up display or the like that appears later.

In addition, the user can easily switch to the EC website, the LP website, and the related website associated with his favorite scene by operating the remote controller 4 in the television apparatus 200, which is very convenient.

In the related art, a scene list can be displayed by pressing a key, but favorite scenes cannot be gathered and then viewed like viewing a summary. In addition, since there is no method of sharing a favorite scene with other viewers, it is necessary to contact "a certain channel 9: scenes around 45 are interesting and troublesome.

On the other hand, according to the present embodiment, favorite scenes can be collected only by pressing the favorite key on the remote controller 4, and information of the favorite scenes can be simply shared with other viewers through SNS or mail in a series of operations.

In addition, in the related art, when a viewer wants to know related information on a television program or a CM from the viewpoint of the user, the viewer needs to search through a computer or a smartphone, which is troublesome. In addition, even if "search from here" is displayed on the television screen, it is necessary to input the information by itself, which is troublesome. Therefore, it is troublesome even if interested, so that many viewers do not perform the search.

On the other hand, according to the present embodiment, the user can easily understand the information related to the television program or CM or purchase the related product on the EC site by a simple operation such as pressing the favorite key on the remote controller 4.

In the related art, from the viewpoint of broadcasting stations and companies, the measurement of effects other than the audience rating when introducing products and services in television CMs and programs can be quantified by the number of visits or searches to a website immediately after broadcasting, but this is only one estimate. In addition, the viewer cannot be analyzed. This quantization is intended only for viewers watching live broadcasts, and cannot acquire information of viewers watching recorded videos.

On the other hand, according to the present embodiment, when products and services are introduced in the television CM or the program, the above-described PV number, CV number, and device ID of the television apparatus 200 are used, so that the effect measurement other than the audience rating can be performed with high accuracy. In addition, it is also possible to analyze viewers or acquire information of viewers watching a video recording.

In addition, according to the present embodiment, it is possible to provide a new way for the user to purchase and induce a purchase of a product to a website, and to improve convenience in purchasing a product. In addition, for the broadcasting station and the sponsor, new marketing data can be obtained, and more targeted advertisements can be delivered.

The programs executed by the devices (the interest information management server 300, the EC site server 5, the billing server 6, the associated site server 7, the enterprise server 8, and the television device 200) according to the present embodiment are files in an installable format or an executable format, and can be stored in a computer-readable storage medium such as a CD (Compact Disc) -ROM (Read Only Memory), a Flexible Disk (FD), a CD-R (Recordable), a DVD (Digital Versatile Disc).

Some embodiments of the present application have been described above, but these embodiments are merely examples and are not intended to limit the scope of the present application. The innovative embodiments can be implemented in other various forms, and various omissions, substitutions, and changes can be made without departing from the spirit of the present application. These embodiments and modifications thereof are included in the scope and gist of the present application, and are included in the invention of the scope described in the claims and the equivalent scope thereof.

For example, in the television apparatus 200, the interest list is not displayed as a pop-up window, but the broadcast content screen is reduced in size by a so-called L-type screen method, and a blank area is provided on the side surface or the bottom of the screen so that the same display is performed in the blank area.

Claims

An information linkage system having an information processing device and an interest information management server,

the information processing apparatus has a receiving section, a display control section, and a generating section,

the receiving part receives broadcast content;

the display control unit executes display processing of the broadcast content;

the generation unit generates interest information including scene specifying information for specifying a scene of the broadcast content at the time of a predetermined operation performed by a user when the broadcast content is displayed, and information processing apparatus specifying information; the information processing apparatus specifying information is for specifying the information processing apparatus;

the interest information management server has a receiving section and a control section, wherein,

the receiving part receives the interest information;

the control unit stores the interest information in an interest information list indicating the interest of the user,

the display control unit of the information processing apparatus executes display processing of the interest information list.
The information linkage system according to claim 1,

in the information processing apparatus, when the user selects any one of the one or more interest information displayed in a state where the interest information list is displayed, the generation unit generates the selected interest information,

registering, in the interest information management server, for each of the interest information, a keyword corresponding to the scene in the interest information list,

the interest information management server further has a search section for searching for a website for selling a commodity within the scene according to a keyword corresponding to the interest information in the interest information list when the receiving section receives the selected interest information,

the generation section of the interest information management server generates a search result of the search section,

the display control unit of the information processing apparatus executes display processing of a corresponding website according to the search result.
An interest information management server that is linked with an information processing device that generates interest information including scene specifying information and information processing device specifying information, wherein the scene specifying information is used to specify a scene of a broadcast content when a user performs a prescribed operation in a case where the broadcast content is received, display processing of the broadcast content is performed, and the broadcast content is displayed; the information processing apparatus specifying information is for specifying an information processing apparatus,

the interest information management server has a receiving section and a control section, wherein,

the receiving part receives the interest information;

the control unit stores the interest information in an interest information list indicating the interest of the user.
A product sales management server provided in the information linkage system according to claim 2, comprising a receiving unit, a sales processing unit, and a generating unit,

the receiving section receives purchase history information, which is history information on a purchase of an article by a user on a website subjected to display processing by the information processing apparatus,

the sales processing section performs commodity sales processing based on the purchase history information;

the generation unit generates commodity sales completion information that can be displayed by the information processing device.
A billing server provided in the information linkage system according to claim 2, having a receiving unit and a billing processing unit,

the receiving unit receives at least one of a browsing history and a product purchase history of a user on a website on which display processing is performed by the information processing apparatus,

the charging processing unit performs charging processing based on at least one of the browsing history and the purchase history.
An information processing apparatus has a first display control section and a second display control section,

a first display control unit that executes display processing of broadcast content;

the second display control section performs display processing in accordance with interest information including scene specifying information for specifying a scene of the broadcast content.