JP2009058987A - Web server device, web page management method, and web server program - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To provide a web server device for dynamically and easily displaying affiliate objects satisfying the intention of a page manager when a page browsing person browses the page, and to provide a web page management method, and a web server program. <P>SOLUTION: The web server device 1 includes: an affiliate setting page generating means 33 for generating an affiliate setting page which displays a plurality of affiliate objects in a page manager terminal apparatus as selectable candidates according to prescribed sections for classifying the content of the page; an affiliate receiving means 35 for receiving a prescribed number of affiliate objects selected from the plurality of affiliate objects; and an affiliate extracting means 36 for extracting a prescribed number of affiliate objects satisfying a prescribed condition from the affiliate objects selected to the set section, in order to add the objects to the page. <P>COPYRIGHT: (C)2009,JPO&INPIT

Description

  The present invention relates to a web server device, a web page management method, and a web server program that enable a web page operator to perform an affiliate.

  As a method for placing an advertisement on an EC (Electronic commerce) site on the Internet, there is a method for placing an advertisement having a function of linking to an EC site on a web page and connecting to the EC site by clicking on the advertisement. . As one of such advertising placement techniques, attention has been paid to an advertisement delivery technique in which a success fee is paid to an operator of a web page via the advertisement. This method is called an affiliate program. In this affiliate program, an advertisement is placed on a web page or the like on which information related to the product or service is posted. An example of the web page is a diary-like web page (web log) that is being rapidly spread in recent years and is operated by an individual and updated daily. Such a web page is provided via a web server device having a function for automatically generating a web page in time series, a function for linking with articles on other sites (trackback), a comment function, and the like.

At this time, when the service is contracted through the advertisement or when the product is sold, the performance fee is paid to the page operator to encourage the page operator to become more affiliated and to promote the advertising effect. Has been disclosed (for example, see Patent Document 1). In this technology, a page operator performs membership registration of an affiliate program with an affiliate management server operator such as an advertising agency. Then, the page operator logs in to the affiliate management server operator's site, specifies the affiliate target (product or service to be introduced) from the advertisements collected from the advertiser, and instructs the creation of the affiliate link To do. As a result, affiliate links (data including images and texts, advertising content, advertiser site link functions, affiliate functions, etc.) are created, and page operators can create the affiliate links on their web pages. paste. When a page viewer browses a web page, the page viewer clicks the affiliate link to access the advertiser's site, and a transaction such as purchase of a product provided by the site or a contract for a service is established. For example, a part of the price is paid to the page operator as a success fee.
JP 2002-133282 A

  However, in the system of Patent Document 1, since the page operator specifies the products and services to be affiliated, it is troublesome for the page operator to frequently change the products and services. For this reason, the frequency with which the page operator updates the products and services to be affiliated is reduced, resulting in static content. Therefore, there has been a problem that the attractiveness as a web page is reduced, or when a product or service is sold out, it cannot be appropriately handled.

  On the other hand, an affiliate management system has been proposed in which an affiliate management server operator embeds an advertisement matching a web page content. In this system, the affiliate management server device analyzes the meaning and content of the content of the web page to be affiliated, and automatically distributes advertisements highly relevant to the content from the collected advertisements. To display. Thereby, for example, every time an advertisement is distributed, the advertisement (affiliate target) displayed on the web page is updated.

  However, in this system, since the affiliate server operator confirms the degree of matching between the content and the advertisement, the advertisement that matches the preference of the page operator is not necessarily displayed. That is, when analyzing the content on the affiliate server operator side, the meaning and content of the content may not be properly grasped, and in this case, an advertisement that does not match the intention of the page operator is displayed. there were.

  In view of the above circumstances, an object of the present invention is to provide a web server device and a web page that can dynamically and easily display an affiliate target that matches the intention of the page operator when the page is viewed by a page viewer. A management method and a web server program are provided.

  The web server device of the present invention is connected to a page viewer terminal device and a page operator terminal device via a network, and is set to the page in response to a request for displaying a page from the page viewer terminal device. Page generation means for generating a page to which the affiliate target has been added, and page providing means for transmitting the generated page to the page viewer terminal device.

  The web server device receives a predetermined category for classifying the content set for the content included in the predetermined page from the page operator terminal device, and receives the category by the category reception unit. Affiliate setting page generating means for generating an affiliate setting page for causing the page operator terminal device to display a plurality of the affiliate targets as selectable candidates corresponding to the divided categories, and the generated affiliate setting page Affiliate setting page providing means for transmitting to the page operator terminal device, affiliate receiving means for receiving a predetermined number of affiliate targets selected from the plurality of affiliate targets in the page operator terminal device, and the classification for each category chosen Affiliate setting information storage means for storing a constant affiliate target and a request for displaying a page from the page viewer terminal device, the affiliate setting information storage means is referred to and set to the page Affiliate extraction means for judging a category and extracting from the selected affiliate target a predetermined number of affiliate targets satisfying a predetermined condition as an affiliate target to be added to the page by the page generating means. It is characterized by having.

  In the web server device of the present invention, the affiliate setting page displays a plurality of affiliate targets such as products and services as selectable candidates corresponding to the predetermined page. A predetermined number of affiliate targets selected from the plurality of affiliate targets are received by the affiliate receiving means. Accordingly, the page operator can easily set an affiliate target that matches the intention of the page operator and wants to introduce on the operated page.

  At this time, a plurality of affiliate targets are provided so as to be selectable for each predetermined category for classifying the content received by the category receiving means for the content included in each page. Examples of the content included in the page include each article in the diary of the blog page. That is, when a large number of contents are included in a page, the types of contents are various. When different types of content are included in the page, the page operator requests to select a different affiliate target for each content and display an advertisement more matched to the content. At this time, by making the affiliate target selectable for each section in the page, the affiliate target that matches the content is displayed as a selectable candidate.

  Furthermore, an affiliate target to be added to the page is selected from a predetermined number of affiliate targets selected for the category set in the requested page in response to a request to display the page from the page viewer terminal device by the affiliate extraction means. Extracted. At this time, each time a page is viewed, affiliate targets for a predetermined number of display conditions satisfying a predetermined condition are extracted from a predetermined number of affiliate targets that are selected in advance as affiliate targets that match the intention of the page operator. . In addition, as a predetermined display number displayed on a page among the selected predetermined number of affiliate targets, for example, a value set by a page operator, a predetermined constant value, or the number of selected affiliate targets A value calculated on the web server device side according to the page size or the like can be used.

  Then, a page to which the extracted affiliate target is added is generated by the page generation means, and is transmitted to the page viewer terminal device by the page providing means. Therefore, when the page viewer browses the page according to the predetermined condition, the affiliate target can be dynamically displayed (that is, the affiliate target changes every time the page is browsed). .

  As described above, according to the present invention, when a page viewer browses a page, an affiliate target that matches the intention of the page operator can be displayed dynamically and easily.

  In the web server device of the present invention, it is preferable that the affiliate extracting unit randomly extracts the affiliate targets for the number of display items from the selected predetermined number of affiliate targets as the predetermined condition.

  In this case, in response to a request to display a page from the page viewer terminal device, the affiliate extraction means randomly (randomly) extract the affiliate target for the number of display items from the predetermined number of affiliate targets selected. The Therefore, each time the page is browsed, the affiliate target changes variously, so that the page can be made more dynamic content.

  Further, in the web server device according to the present invention, the category accepting means is at least one of each article in the diary included in the page or a category into which each article included in the page is classified as the predetermined category. It is preferable to provide information related to at least one of the articles and the category to the page operator terminal device.

  That is, for example, when the page created by the page operator is a blog, it is conceivable that the product or service that the page operator wants to introduce differs for each diary (for each article in the diary). Further, for example, when the page operator creates articles (contents) for a plurality of categories, it is conceivable that products and services to be introduced differ for each category. Therefore, by making it possible to set a diary or a category as a category, the page operator can select an affiliate target so as to match the request.

  In the web server device of the present invention, it is preferable that the category accepting unit provides the page operator terminal device with information related to the page so that the entire page can be set as the predetermined category.

  In other words, when multiple diaries or categories of content are displayed on a single page, it is possible to specify which diary or which category the page viewer is interested in viewing the page. It may be difficult. In such a case, by making it possible to set the entire page as a category, even if the diary or category in the page is not specified, the page operator selects at least the affiliate target to be displayed when the page is viewed be able to.

  In the web server device of the present invention, the affiliate setting page generation unit generates the affiliate setting page so that the number of display items can be set on the affiliate setting page, and the affiliate receiving unit performs the page management. The display unit configured to receive the number of display items set in the person terminal device, and the affiliate setting information storage unit displays the selected predetermined number of affiliate targets and the selected predetermined number of affiliate targets for each category It is preferable to store the number of cases in association with each other.

  In this case, when the page operator selects a predetermined number of affiliate targets from a plurality of affiliate targets displayed as selectable candidates on the affiliate setting page, the page operator selects the predetermined number of selected affiliate targets. You can set the number of items to be displayed on the screen. Then, the number of display cases is used by referring to the affiliate setting information storage means by the affiliate extraction means. Therefore, the page operator can display the affiliate target in a mode that matches the intention.

  Further, in the web server device of the present invention, the web server device further comprises a search word accepting unit that accepts a search word transmitted from the page operator terminal device, and the affiliate setting unit It is preferable to display a plurality of affiliate targets that can be selected in correspondence with the search word received by the search word receiving means on the page operator terminal device.

  In this case, when the page operator transmits a search word related to his / her page through the page operator terminal device, the search word is accepted by the search word accepting means, and the affiliate setting means accepts the search word. A plurality of affiliate targets that can be selected are displayed on the page operator terminal device. Therefore, the page operator can easily set an affiliate target to be introduced from the plurality of displayed affiliate targets.

  In the web server device of the present invention, the web server device includes an availability status acquisition unit that acquires the availability status of the affiliate target, and the affiliate extraction unit is based on the availability status acquired by the availability status acquisition unit. Determining whether or not each of the affiliate targets selected for the category is usable, and affiliates corresponding to the number of display items from among the affiliate targets excluding the affiliate targets that are determined to be unusable from the affiliate target It is preferable to extract the object.

  In other words, when an affiliate target such as a product or service is browsed, it is considered that it is no longer available due to, for example, out of stock of the product or termination of service provision. At this time, the affiliate extracting unit excludes the affiliate target determined not to be usable from the affiliate target set for the page based on the availability status acquired by the availability status acquiring unit, and adds the affiliate to the page. Extract the target. As a result, for page viewers, there is no inconvenience that it cannot be used when trying to use, and for page operators, it is possible to efficiently present available affiliate targets. It becomes.

  Further, in the web server device of the present invention, the affiliate extraction unit is configured to select the affiliate target selected corresponding to the category specified for the page, based on the availability status acquired by the availability status acquisition unit. Of these, when it is determined that a predetermined number or more affiliate targets are not available, it is preferable to provide the determination result to the page operator terminal device.

  That is, when the number of affiliate targets that can be used is small and the number of affiliate targets that can be used is smaller than the number of displayed items, the affiliate target is not efficiently displayed because there are no affiliate targets to be displayed, although more can be displayed. Therefore, when it is determined that a predetermined number or more of affiliate targets are not available, the determination result is provided to the page operator terminal device or the web server device to prompt the page operator to set further affiliate targets. The page operator can efficiently present affiliate targets.

  Next, in the web page management method of the present invention, in response to a request for displaying a page transmitted from a page viewer terminal device via a network, a page to which an affiliate target set in the page is added is displayed. A page generation step of generating, and a page providing step of transmitting the generated page to the page viewer terminal device.

  The web page management method of the present invention includes a category reception step for receiving a predetermined category for classifying the content set for the content included in the predetermined page from the page operator terminal device, and the category reception Affiliate setting page generation step for generating an affiliate setting page for causing the page operator terminal device to display a plurality of the affiliate targets as selectable candidates corresponding to the category accepted by the step, and the generated An affiliate setting page providing step for transmitting an affiliate setting page to the page operator terminal device; an affiliate receiving means for receiving a predetermined number of affiliate targets selected from the plurality of affiliate targets in the page operator terminal device; The affiliate setting information storage step for storing the selected predetermined number of affiliate targets for each category in the affiliate setting information storage means, and the affiliate setting in response to the request for displaying the page from the page viewer terminal device Refer to the information storage means, determine the category set in the page, and generate the page of affiliate targets for a predetermined number of display conditions that satisfy a predetermined condition from the selected affiliate target for the determined category. And an affiliate extraction step of extracting as an affiliate target to be added to the page by the step.

  According to the web page management method of the present invention, as explained with respect to the web server device of the present invention, the affiliate operator setting page allows the page operator to select a desired affiliate target candidate corresponding to his / her page from among a plurality of affiliate target candidates. It is possible to easily select the affiliate target. In addition, since it can be selected for each predetermined category set on the page, it is possible to select an affiliate target that more closely matches the content. Furthermore, every time the page viewer browses the page, affiliate targets for the number of display conditions that satisfy the predetermined condition are extracted from the selected affiliate target, so that the affiliate target is dynamically provided to the page. Therefore, according to the present invention, when the page is browsed by the page viewer, the affiliate target that matches the request of the page operator can be displayed dynamically and easily.

  Next, the web server program of the present invention generates a page to which the affiliate target set in the page is added in response to a request for displaying the page transmitted from the page viewer terminal device via the network. And a page providing process for transmitting the generated page to the page viewer terminal device.

The web server program according to the present invention includes a category reception process for receiving a predetermined category for classifying content included in the page, which is set for the predetermined page from the page operator terminal device, and the category reception process. Affiliate setting page generation processing for generating an affiliate setting page for displaying on the page operator terminal device as a selectable candidate corresponding to the plurality of affiliate targets,
Affiliate setting page providing process for transmitting the generated affiliate setting page to the page operator terminal device, and an affiliate receiving process for receiving a predetermined number of affiliate objects selected from the plurality of affiliate objects in the page operator terminal device And an affiliate setting information storage process for storing the selected predetermined number of affiliate targets for each category in the affiliate setting information storage means, and a request for displaying a page from the page viewer terminal device, Refer to the affiliate setting information storage means, determine the category set in the page, from the set affiliate target for the determined category, the affiliate target for the number of display that satisfies a predetermined condition, In the page generation step Ri and having a function to execute the affiliate extraction process for extracting as an affiliate object to be added to the page to the computer.

  According to the web server program of the present invention, it is possible to cause a computer to execute a process capable of producing the effects described with respect to the web server device of the present invention.

  An embodiment of a web server device of the present invention will be described with reference to FIGS.

  First, referring to FIG. 1, a web server device 1 according to an embodiment of the present invention includes a page viewer terminal device 2-k (k = 1, 2,... N) (n is an arbitrary number) via a network NW. Natural number), page operator terminal device 3-k (k = 1, 2,... N), store operator terminal device 4-k (k = 1, 2,... N), and affiliate management server device 5. ing. Note that the number of connected page viewer terminal devices 2-k, page operator terminal devices 3-k, and store operator terminal devices 4-k are arbitrary. An affiliate system S is configured by the web server device 1, the page viewer terminal device 2-k, the page operator terminal device 3-k, the store operator terminal device 4-k, and the affiliate management server device 5.

  In this affiliate system S, a page operator can set and display a store product or service as an affiliate target on a page (see FIGS. 11 and 12 described later), and a page viewer can be displayed on the page operator's page. This is a system that allows a page operator to receive an affiliate reward when purchasing a product in a store or using a service via a displayed affiliate target.

  In the present embodiment, the web server device 1 and the affiliate management server device 5 are operated by the same company R company. The web server device 1 operates a blog service that provides various functions for managing the blog to the page operator, and a shopping site where the store operator can open and sell products. In addition, the web server device 1 and the affiliate management server device 5 operate an affiliate service in which a store operator registers a product and a page operator can perform an affiliate. The web server device 1 and the affiliate management server device 5 may be operated by different managers. Moreover, it is good also as what manages a blog service and a shopping site by another server apparatus.

  The web server device 1, the affiliate management server device 5, the page viewer terminal device 2-k, the site operator terminal device 3-k, and the store operator terminal device 4-k are, for example, communication protocols via the network NW. In addition, data can be transmitted and received mutually using TCP / IP (Transmission Control Protocol / Internet Protocol) or the like. The network NW is constructed by, for example, the Internet, a dedicated communication line (for example, a CATV (Community Antenna Television) line), a mobile communication network (including a base station), a gateway, and the like.

  The page operator terminal device 3-k is a terminal device used by a page operator who operates a web page such as a home page or a blog. In this embodiment, the page operator registers with the blog service operated by the company R, and operates the blog by using the function provided by this service. In addition, the page operator registers with an affiliate service operated by R company, uses the function provided by this service, sets and displays an affiliate target on the blog, and receives an affiliate reward.

  The store operator terminal device 4-k is a terminal device used by a store operator who operates a store site that sells products. In the present embodiment, the store operator operates the store site by registering in a shopping site operated by company R and opening a store on this site. In addition, the store operator registers products to be sold as affiliates provided by the affiliate service in the affiliate service operated by the company R. In the present embodiment, it is assumed that when the store operator opens a store on the shopping site of R company, all products sold by the store operator are registered as affiliate targets.

  The page viewer terminal device 2-k is used by a page viewer who browses a blog operated by a page operator or a page of a store site operated by a store operator or purchases a product at the store site. Is a terminal device. In this embodiment, a page viewer registers as a member in a shopping site operated by R company, and purchases a product at a store site that opens a store on this site.

  For example, a personal computer in which a web browser application is installed can be applied to the page operator terminal device 3-k and the store operator terminal device 4-k. For example, a personal computer installed with a web browser application, a PDA (Personal Digital Assistant), an STB (Set Top Box), a mobile phone, or the like can be applied to the page viewer terminal device 2-k.

  The terminal devices 2-k, 3-k, 4-k themselves do not need to have a special function other than the web browser application and other general functions, and the web server device 1 does not have the terminal devices 2-k, 3 Various pages are displayed on the screens of the terminal devices 2-k, 3-k, 4-k via the web browser application of -k, 4-k, or from page viewers, page operators, store operators The affiliate system S is realized by acquiring the information input on these pages.

  The web server device 1 generates a web page based on various stored data in response to a request transmitted from the terminal devices 2-k, 3-k, 4-k using the HTTP protocol. It has a WWW (World Wide Web) server function for transmitting a web page to the page viewer terminal device 2-k or the like.

  Thereby, the web server device 1 provides the page viewer terminal device 2-k with the blog operated by the page operator and the product page of the store operator, and displays the page on the screen. In addition, the web server device 1 provides a blog management site for a page operator to manage a blog. When the page operator logs in to the blog management site operated by the web server device 1, various pages including page information of the operated blog are provided from the web server device 5, and the browser of the page administrator terminal device 3-k Is displayed on the screen. Through these pages, the page operator can perform management such as registering, changing, and confirming the blog operated by the page operator.

  Next, the configuration of the web server device 1 will be described with reference to FIG.

  The web server device 1 is connected to a network NW to control the communication state with the terminal devices 2-k, 3-k, 4-k, and the control unit 11 (CPU, ROM) that performs various arithmetic processes. , An arithmetic processing circuit comprising a RAM, an input / output circuit, etc.), a storage unit 12 (for example, a hard disk drive, etc.) for storing various data and programs, etc., and interface processing (reading and writing of data, etc.) between these units And an input / output interface unit 13. Further, the web server device 1 reads out data from a storage medium such as a flexible disk, a CD (Compact Disc), a DVD (Digital Versatile Disc), etc., and has a drive unit for recording data on the storage medium. You may have.

  Specifically, in the storage unit 12, a member information database 20, a shopping database 21, and a blog database 22 are constructed.

  In the member information database 20, information related to page viewers who are members of a shopping site operated by the web server device 1 is stored in association with a member ID for identifying the member (identifying the member). ing. Specifically, in the member information database 20, as shown in FIG. 3, for example, a member ID, a password for logging in, a member's name, postal code, address, telephone number, e-mail address, date of birth, Gender, credit card number, credit card expiration date, member nickname used in shopping site, etc. are registered. Since the e-mail address is associated with the member ID on a one-to-one basis, it can also be used as information for identifying the member instead of the member ID.

  In the shopping database 21, information related to products and services of the store operator opening a store on the shopping site operated by the web server device 1 is stored in association with the store ID for identifying the store operator. . Specifically, in the shopping database 21, as shown in FIG. 6, for example, a store ID, a URL for linking to a product page operated by the store operator, and a product sold at the store are specified. Product ID, product price, product information, shipping information, inventory information, other information, and the like are registered. In the product information, advertising content such as text data and image data file reference information for generating an affiliate link of the product is registered.

  The blog database 22 identifies the member together with information on the page operator who is a member of the blog service operated by the web server device 1 and information on the blog page operated by the page operator (identifies the member). ) Is stored in association with the member ID. Specifically, as shown in FIG. 4, the blog database 22 includes, for example, a member ID, a nickname used in the blog service, a blog name (the entire blog), a blog description (the entire blog), and a blog category. (Blog), blog diary article information, profile of member blog site, blog design, affiliate setting information, etc. are registered. The blog database 22 corresponds to the affiliate setting information storage means of the present invention.

  The article information is information registered for each article included in the blog diary. Specifically, each article was written against the article category, article title, article tag, article body, article image, article trackback, and article Information such as comments is registered.

  The affiliate setting information is information for setting an affiliate target to be displayed on the page by the page operator. For example, as the affiliate setting information, the predetermined number of affiliate targets (products) selected by the page operator, the number of displays when displaying affiliate targets on the page, and the display type when displaying affiliate targets on the page are set. Is done. As the display type, for example, a display mode for displaying an affiliate target on a page, such as an image and text, an image only, or a text only, is set. Also, the affiliate setting information is set for each predetermined category for classifying the content included in the page.

  In the present embodiment, the affiliate setting information is set for each predetermined category for classifying blog content, as shown in FIG. Specifically, the entire page, the category in which each diary article included in the page is classified, and each diary article included in the page are used as the predetermined category. For example, products A1 to A10 are set as affiliate targets when the entire page is classified. Further, for example, products B1 to B10 are set as affiliate targets when a predetermined category is classified. Further, for example, products C1 to C10 are set as affiliate targets when a predetermined diary is classified.

  Further, a page database is constructed in the storage unit 12. The page database stores information on various types of pages provided from the web server device 1 to the terminal devices 2-k, 3-k, 4-k and displayed on the screen. Specifically, for example, HTML data, voice data, text data, and the like constituting a web page are registered in the page database.

  Further, in addition to a predetermined operating system, the storage unit 12 is stored in the storage unit 12 in response to a request transmitted from the terminal devices 2-k, 3-k, 4-k using the HTTP protocol. A WWW server program for generating a web page based on various data and transmitting the web page to the terminal devices 2-k, 3-k, 4-k, and other functions of the web server device 1 are realized. Various programs are stored for this purpose.

  Various data and programs may be acquired from other server devices via a network NW, or may be recorded on a storage medium such as a CD-ROM and via a drive unit. It may be read.

  In the present embodiment, the member information database 20, the shopping database 21, and the blog database 22 are provided in the same server device, but may be constructed in different server devices.

  The control unit 11 is provided with various functional configurations for realizing the functions of the web server device 1. These functions are realized by reading a program stored in advance in the ROM of the control unit 11 or the storage unit 12 of the web server device 1 and executing it by the CPU of the control unit 11. This program includes the web server program of the present invention.

  More specifically, as shown in FIG. 2, the control unit 11 has a functional configuration on the page according to a request for displaying a page from the page viewer terminal device 2-k. A page generation unit 30 that generates a page to which the set affiliate target is added, and a page provision unit 31 that transmits the generated page to the page viewer terminal device 2-k are provided. Further, the control unit 11 includes a category receiving unit 32, a search word receiving unit 37, an affiliate setting page generating unit 33, an affiliate setting page providing unit 34, an affiliate receiving unit 35, an affiliate extracting unit 36, and an availability status acquiring unit 38. Is provided.

  The classification receiving unit 32 receives a predetermined classification for classifying the content set for the content included in the predetermined page from the page operator terminal device 3-k. In the present embodiment, the predetermined classification is the entire page, each category, and each diary, as described above for the affiliate setting information of the blog database 22. Specifically, the page operator sets a category on the blog management page 100 (see FIG. 8 described later) of the blog service provided by the web server device 1.

  The search word receiving means 37 receives the search word transmitted from the page operator terminal device 3-k. Specifically, the search word is input or selected by the page operator on the keyword input / selection page 200 (see FIG. 10 described later) provided by the web server device 1.

  The affiliate setting page generation unit 33 acquires a plurality of affiliate targets corresponding to the search word received by the search word reception unit 37 for the category received by the category reception unit 32. And the affiliate setting page 300 (refer FIG. 11 mentioned later) for making the page operator terminal device 3-k display this acquired some affiliate object as the selectable candidate is produced | generated. The affiliate setting page 300 will be described in detail later, but when a predetermined category is set via the page operator terminal device 3-k from the page administrator who has logged in to the blog management site, and a search word is transmitted for this category In addition, the affiliate target corresponding to the search word is displayed so as to be designated by the page operator. Furthermore, the affiliate setting page generation means 33 generates the affiliate setting page 300 so that the display number and display type for displaying the predetermined number of selected affiliate targets on the page can be set. Then, the affiliate setting page providing unit 34 transmits the generated affiliate setting page 300 to the page operator terminal device 3-k.

  The affiliate acceptance means 35 is a predetermined number of affiliate targets selected from a plurality of affiliate targets in the page operator terminal device 3-k, and the number of displays and display to be displayed on the page among the selected predetermined number of affiliate targets. Accept type.

  The affiliate extraction means 36 refers to the affiliate setting information in the blog database 22 in response to a request for displaying a page from the page viewer terminal device 2-k. Then, the category set for the page is determined, and affiliate targets for the number of display conditions satisfying the predetermined condition are extracted from the affiliate targets selected for the determined category. In the present embodiment, as the predetermined condition, affiliate targets corresponding to the number of display items are randomly extracted from a predetermined number of selected affiliate targets. Note that as the predetermined condition, for example, affiliate targets for the number of display items may be extracted from a predetermined number of selected affiliate targets in a predetermined order.

  At this time, the availability status acquisition unit 38 acquires the availability status of the affiliate target. The availability status of the affiliate target refers to whether or not the affiliate target is available, that is, for example, whether or not there is a stock of the product that is the affiliate target. In the present embodiment, the availability status of the affiliate target is described as indicating whether or not the product that is the affiliate target is in stock. However, the present invention is not limited to this, for example, within the sales deadline of the product that is the affiliate target. Or the like.

  Then, the affiliate extraction means 36 is based on the availability status acquired by the availability status acquisition means 38, and excludes affiliate targets that are determined not to be usable from the selected affiliate targets (that is, selected Affiliate targets that can be used are extracted as many affiliate targets as the number of displayed items. In addition, when it is determined that the affiliate extraction unit 36 is not available for a predetermined number of affiliate targets among the selected affiliate targets based on the availability status acquired by the availability status acquisition unit 38, The determination result is provided to the page operator terminal device 3-k.

  Then, when the page generation unit 30 generates the page in response to the request for displaying the page from the page viewer terminal device 2-k, the advertisement content related to the affiliate target extracted by the affiliate extraction unit 37 is displayed. The added page is generated, and the page providing means 31 transmits the generated page to the page viewer terminal device 2-k.

  In the present embodiment, the display number can be set on the affiliate setting page 300 by the affiliate setting page generation unit 33, the set display number is received by the affiliate receiving unit 35, and stored as affiliate setting information in the blog database 22. However, this is not a limitation. For example, the web server device 1 uses a predetermined constant value as the number of display items, or matches the number of display items according to the number of affiliate targets selected, the size of the page, and the like at the time of extraction by the affiliate extraction unit 36. You may make it calculate by.

  Further, in the present embodiment, the display type can be set on the affiliate setting page 300 by the affiliate setting page generation unit 33, the set display type is received by the affiliate receiving unit 35, and stored as affiliate setting information in the blog database 22. However, this is not a limitation. For example, a predetermined display mode determined in advance may be used as the display type, and the affiliate receiving unit 35 may not receive the display type or include information regarding the display type in the affiliate setting information.

  Next, the configuration of the affiliate management server device 5 will be described. As with the web server device 1, the affiliate management server device 5 is connected to the network NW to control a communication state, a control unit that performs various arithmetic processes, and a storage unit that stores various data, programs, and the like. And an input / output interface unit that performs interface processing between these units.

  Specifically, the storage unit of the affiliate management server device 5 stores an affiliate database 23 in which information related to an affiliate reward given to a page operator is stored, and a search word input from the page operator. A keyword database has been established. The search word is a keyword classified for each category.

  In the affiliate database 23, as shown in FIG. 7, the member ID of the page operator who is a member of the affiliate service, the number of affiliate target clicks set on the page by the member, the sales information of the member's affiliate, etc. It is registered. More specifically, in the sales information, the number of sales, the sales amount, whether the sales amount is fixed or not, and the like are registered.

  Further, as a function of the control unit of the affiliate management server device 5, based on the search word transmitted from the web server device 1, the affiliate target associated with the search word is extracted from the products sold by the store operator. Based on the affiliate target setting information transmitted from the web server device 1 and the means for providing the information related to the extracted product as a search result, the information regarding the set affiliate target and the availability status of the affiliate target are provided. Means, and means for managing the affiliate fee of the page operator based on the product purchase information transmitted from the web server device 1 and storing it in the affiliate database 23 are provided.

  In this embodiment, the web server device and the affiliate management server device are configured as separate server devices. For example, the function of the web server device 1 and the function of the affiliate management server device 5 are implemented in one server device. May be.

  Next, a page configuration of a page provided (transmitted) by the web server device 1 to the page operator terminal device 3-k and the page viewer terminal device 2-k will be described with reference to FIGS. The page provided to the page operator terminal device 3-k includes, for example, a blog management page 100 (FIG. 8) for a logged page administrator to manage a blog, and a candidate for an affiliate target. Examples include a keyword input / selection page 200 (FIG. 10), an affiliate setting page 300 (FIG. 11) for selecting an affiliate target and setting the page. Moreover, as a page provided to page browser terminal device 2-k, the blog page 400 (FIG. 12) etc. with which the affiliate target was displayed which a page viewer browses are mentioned, for example.

  Next, the page configuration of each page will be described. First, the page configuration of the blog management page 100 provided to the page operator terminal device 3-k will be described with reference to FIG. In the example of FIG. 8, the blog management page 100 shows an example of a screen for setting an affiliate target for a blog.

  As shown in FIG. 8, the blog management page 100 has a menu display area 101 for selecting items such as blog management / setting, and a management / setting for managing / setting the item selected in the menu display area 101. The area 102 is configured. In the example of FIG. 8, the “blog part setting” item is selected from “design setting” in the menu display area 101, and items and layouts to be displayed in each area of a predetermined page of the blog are set in the management / setting area 102. The content to do is displayed. In this content, the management / setting area 102 resets an area 103 indicating items and layouts to be displayed in each area of the page, an area 104 indicating items not displayed on the page (candidate items that can be displayed), and items to be displayed A reset button 105 (returns to the default setting) and a registration button 106 for registering items to be displayed are configured. An area 103 indicating items and layouts to be displayed in each area of the page includes a sub-item setting area 103a for setting a page sub-item and a main item setting area 103b for setting a main item of the page.

  At this time, regarding the affiliate relationship, an “item” item 107 indicating an affiliate target is set as one of items (subitems) to be displayed in a subarea of a predetermined page. This “item” item 107 can be dragged on the screen, and whether to display the affiliate target by dragging and releasing it on the “item area to be displayed” 103 or “item area not to be displayed” 104. Is set.

  In the example of FIG. 8, the affiliate target is set to be displayed in the left sub-area of a predetermined page. Further, as the sub-setting items of the “item” item 107, three items of “entire page” item 108, “per category” item 109, and “per diary” item 110 are provided. These sub items 108 to 110 are clickable. These sub-items indicate classifications for classifying content to which affiliate targets are set, which is one of the above-described affiliate setting information.

  By clicking and selecting the “entire page” item 108, the entire page is selected as a category for setting the affiliate target. Thereby, even if the diary or category in the page is not specified, the page operator can select an affiliate target to be displayed at least when the page is browsed.

  Also, by clicking and selecting either “by category” item 109 or “by diary” item 110, the sub items are further expanded as shown in FIGS. For example, when the “by category” item 109 is clicked and selected, as shown in FIG. 9A, sub-items “fashion”, “beauty”, and “others” are provided. As the sub-item, for example, a category set when the page operator creates or edits a blog is used. Further, for example, when the “diary” item 110 is selected by clicking, “article 1”, “article 2”, and “article 3” items are provided as sub-items as shown in FIG. 9B. . In this embodiment, “Article 1”, “Article 2”, “Article 3”, etc. are displayed as sub-items. Specifically, for example, information such as a link that can specify an article title or an article is available. May be displayed.

  Each of these sub-items can be clicked, and by clicking and selecting, each item is selected as a category for setting an affiliate target. Thereby, even when different types of content are included in the page, the page operator can select the affiliate target so as to match the request.

  When one of the sub items of the “entire page” item 108 and the “per category” item 109 or the sub item of the “per diary” item 110 is clicked and selected, in a separate window, A keyword input / selection page 200 as shown in FIG. Referring to FIG. 10A, a keyword input / selection page 200 includes a pull-down menu 201 for selecting a keyword category, a keyword input area 202, a search button 203, and a recommended keyword display / selection area 204. It consists of and. In the recommended keyword selection / display area 204, a plurality of recommended keywords are displayed so that they can be selected by clicking.

  On the keyword input / selection page 200, any search keyword is input in the keyword input area 202 and the search button 203 is clicked, or one of the recommended keywords in the recommended keyword display / selection area 204 When is clicked and selected, the affiliate setting page 300 is displayed on a separate window. Note that the content of the affiliate setting page may be displayed in a predetermined area of the blog management page instead of a separate window.

  As illustrated in FIG. 10B, when “designers” and “phone” are input as search keywords and the search button is clicked, an affiliate setting page 300 illustrated in FIG. 11 is displayed on the screen.

  In addition, when a category is selected in the category selection / display area 201 and the search button is clicked without inputting anything in the keyword input area 202, all affiliate targets classified into the selected category are candidates for the affiliate setting page. 300.

  Referring to FIG. 11, the affiliate setting page 300 includes a detailed search condition setting area 301, an affiliate target display / selection area 302 that is a search result, a display type setting area 303, a display number setting area 304, and a send button. 305 and a cancel button 306.

  The detailed search condition setting area 301 is provided with functions for changing / adding search conditions such as a search keyword, genre, price range, etc., and specifying and narrowing down a genre.

  The affiliate target display / selection area 302 displays a list of a plurality of affiliate target products as search results. For example, in the image display example shown in FIG. 11, a list of six products as search results with the search keyword “designers” and “phone” is displayed. In the list display, for each affiliate product, there are provided a text and an image indicating the product, and a “Paste” button 307 for selecting whether to set (paste) the product on the page operator page. Yes. For each affiliate product, when the “Paste” button 307 is clicked and selected, the size or color of the “Paste” button is changed so that the page operator can recognize that the selection has been made. Accordingly, the page operator can easily set an affiliate target that matches the intention of the page operator and wants to introduce on the operated page.

  Further, in the display type setting area 303, any one of “text and image”, “text only”, and “image only” can be selected from the pull-down menu.

  In the display number setting area 304, the number of display items can be selected from a pull-down menu. For example, in the image display example shown in FIG. 11, the page operator selects five products as the affiliate target, selects “image only” as the display type, and selects the number of display items as three.

  When the transmission button 305 is clicked, the selected affiliate target data is transmitted to the web server device 1, the affiliate setting page 300 is closed, and the program management page 100 is returned to. When the cancel button is clicked, the affiliate target is not pasted, the affiliate setting page 300 is closed, and the program management page 100 is returned to.

  If there are a large number of affiliate target products as search results, the list display can be confirmed by scrolling the affiliate target display / selection area 302.

  Next, with reference to FIG. 12, the page structure of the blog page 400 provided to the page viewer terminal device 2-k will be described. This page is displayed when a page display request is transmitted from the page viewer terminal device 2-k by the page viewer. The blog page 400 is, for example, a top page of a blog site of a page operator (user A).

  As shown in FIG. 12B, the blog page 400 includes a sub area 401 and a main area 402. In the main area 402, “free field”, “purchase history”, “article 1”, and the like are displayed. In the sub-area 401, “profile”, “mail” and the like are displayed, and “affiliate target” 403 is displayed.

  At this time, as shown in FIG. 12A, among the six products as search results displayed on the affiliate setting page 300 in FIG. 11, five products are selected by the page operator in FIG. ing. Then, from the selected five items, products corresponding to three display items are randomly extracted when a page display request is transmitted and displayed in the “affiliate target” 403. Thus, when the page viewer browses the page, the affiliate target is dynamically displayed (that is, the affiliate target changes every time the page is browsed).

  Next, the operation of the affiliate system S realized by the web server device 1 of the present embodiment will be described with reference to the flowcharts shown in FIGS. In the following description, the user A (page operator) uses the page administrator terminal device 3-1, and the user (B page viewer / product purchaser) uses the page viewer terminal device 2-1. A case will be described as an example.

  First, the overall operation outline will be described. In the affiliate system S, an affiliate setting process is performed via the page operator terminal device 3-1. Moreover, a page display process is performed via the page viewer terminal device 2-1, and the product purchase process and the affiliate reward management process via the page viewer terminal device 2-1 are performed following the page display process. . These processes are executed at any time according to the request of the page operator and the page viewer.

  The affiliate setting process accepts a predetermined category input from the blog management page 100 displayed on the page operator terminal device 3-1, in response to a request from the page operator who has logged into the blog service and the affiliate service, and a keyword. This is a process of displaying the selection / input page 200 and the affiliate setting page 300 on the page operator terminal device 3-1, and accepting the input of the affiliate target, the display number, and the display number from the page operator. This processing corresponds to processing by the category receiving means 32, the search word receiving means 39, the affiliate setting page generating means 33, the affiliate setting page providing means 34, and the affiliate receiving means 35.

  In the page display process, at the request of the page viewer, from the affiliate targets set by the page operator on the blog, the affiliate targets that are available for display are randomly extracted, and this affiliate target is added. This is processing for displaying the blog page 400 on the page viewer terminal device 2-1. This process corresponds to the process performed by the affiliate extracting unit 36, the availability obtaining unit 38, the page generating unit 30, and the page providing unit 31.

  The product purchase process and the affiliate reward management process are performed by the page viewer (product purchaser) who logs into the shopping site and clicks the affiliate target (affiliate link) of the blog page 400 displayed on the page viewer terminal device 2-1. In response to the request, the product page of the store operator's store site is displayed on the page viewer terminal device 2-1, and a procedure for purchasing the product is performed, and an affiliate fee is paid to the page operator according to the purchase of the product. It is a process to give.

  Next, each process will be described in detail. First, the affiliate setting process will be described with reference to the flowchart shown in FIG. In this process, the page operator who is logged in to the blog management site of the blog service operated by the web server device 1 assigns the affiliate target to a predetermined page operated by the page operator terminal device 3-1. It is started when a predetermined operation for setting is performed. Specifically, it is started when any item in “item” 107 indicating the affiliate setting category is input on the blog management page 100 as shown in FIG.

  First, in the page operator terminal device 3-1, any item in the “item” 107 on the blog management page 100 (any one of the sub-items of the “entire page” item 108 and the “per category” item 109, Alternatively, input of any of the sub-items of “every diary” item 110 is received and transmitted to the web server device 1 (STEP 1). Next, the web server device 1 receives the accepted data and stores it in the affiliate setting information of the blog database 22 (STEP 2). Next, the web server device 1 refers to the page database, generates a keyword input / selection page 200, and transmits it to the page operator terminal device 3-1 (STEP 3).

  Next, the page operator terminal device 3-1 receives the keyword input / selection page 200 transmitted from the web server device 1, and displays it on the screen as shown in FIG. 10 (STEP 4). Next, in the page operator terminal device 3-1, the input of the search word is accepted and transmitted to the web server device 1 (STEP 5).

  Next, the web server device 1 receives the search word transmitted from the page operator terminal device 3-1, and requests the affiliate management server device 5 to search for the search word (STEP 6). This request is executed using, for example, an API (Applications Programming Interface). At this time, the member ID of the user A is also transmitted to the affiliate management server device 5. Next, the affiliate management server device 5 receives a search request and executes a search based on the search word (STEP 7). Specifically, in the affiliate management server device 5, using the keyword database and API, a product (affiliate target) corresponding to the search word is extracted from the shopping database 21 of the web server device 1. Product data is acquired. As product data, a product ID or a URL of a product page can be used. Further, in the affiliate management server device 5, data in which the member ID of the user A is embedded in the product data is generated and transmitted to the web server device 1 as a search result (STEP 8).

  Next, the web server device 1 generates an affiliate setting page 300 in which the “paste” button 307 is embedded in the received search result, and transmits it to the page operator terminal device 3-1 (STEP 9).

  Next, the page administrator terminal device 3-1 receives the affiliate setting page 300 transmitted from the web server device 1 and displays it on the screen as shown in FIG. 11 (STEP 10). Next, in the page operator terminal device 3-1, the selection of the “Paste” button 307 on the affiliate setting page 300 is accepted, and the setting of the display type and the number of display items is accepted and transmitted to the web server device 1. (STEP 11). Thereby, a plurality of products that the page operator wants to introduce are accepted as affiliate targets.

  Next, the web server device 1 accepts the affiliate target, display type, and display number data transmitted from the page operator terminal device 3-1, and associates the data with the category selected in STEP 1 (the category saved in STEP 2). And stored as affiliate setting information in the blog database 22 (STEP 12). Thus, the affiliate setting process is completed. By repeating this process while changing the search word, it is possible to set affiliate targets for different search words in the same page section.

  Next, page display processing will be described with reference to the flowchart shown in FIG.

  First, in the page viewer terminal device 2-1, a page viewer accesses a predetermined page, and a page display request is transmitted to the web server device 1 (STEP 21).

  Next, the web server device 1 determines the requested page category, and determines whether there is affiliate setting information for the determined category (STEP 22). Specifically, it is determined whether there is affiliate setting information in accordance with a predetermined priority for the entire page, each category, and each diary. For example, for the requested page, first determine whether there is affiliate setting information for the entire page, and if not, specify the category of content included in the page and determine whether the specified category has affiliate setting information If not, it is possible to specify a diary article included in the page and determine whether the specified article has affiliate information. Also, for example, when the requested page includes multiple categories and diaries, first, it is determined whether there is affiliate setting information set for the entire page. If there is no affiliate setting information, the page is displayed. Identify the content category and articles included in the page, determine whether there is affiliate setting information for a predetermined category or diary selected by statistical processing, etc. from the specified multiple categories or diaries, etc. Can be processed.

  If the determination result in STEP 22 is NO (if there is no affiliate setting information for the requested page category), the process proceeds to STEP 23, where the web server device 1 generates the blog page 400 and the page viewer terminal device 2 -1.

  If the determination result in STEP 22 is YES (if there is affiliate setting information for the requested page category), the process proceeds to STEP 24 and is associated with the product data included in the affiliate setting information based on the affiliate setting information. The product information is requested to the affiliate management server device 5 using the API. At this time, the request argument is set to acquire only available items (products in stock).

  Next, the affiliate management server device 5 acquires information on all the designated products (STEP 25). Next, in the affiliate management server device 5, based on the inventory information of the product, information on the product that is not in stock is excluded from the acquired product information (STEP 26).

  Next, the affiliate management server device 5 transmits the acquired product information as affiliate target data to the web server device 1 (STEP 27). At the same time, the affiliate management server device 5 determines whether or not the number of products that are not in stock excluded in STEP 26 (products that cannot be used) is equal to or greater than a predetermined number. In such a case, information indicating that the number is greater than or equal to a predetermined number or information on a product that is not in stock is transmitted to the web server device 1. The web server device 1 receives and stores information indicating that there are more than a predetermined number transmitted from the affiliate management server device 5 or information on a product not in stock. Then, for example, when the display of the blog management page 100 is next requested from the page operator terminal device 3-1, the web server device 1 pays attention to a product that is not in stock based on the stored information. The blog management page 100 is generated so that a display to be urged is presented.

  Note that the processing when the number of products that are not in stock is equal to or greater than a predetermined number may be executed on the web server device 1 side instead of on the affiliate management server device 5 side. That is, in STEP 27, the affiliate management server device 5 does not determine whether or not the number of products that are not in stock is greater than or equal to a predetermined number, and only the acquired product information is used as affiliate data as the web server device. 1 is transmitted. In this case, for example, the web server device 1 compares the number of products requested to the affiliate management server device 5 in STEP 24 with the number of products transmitted from the affiliate management server device 5 as affiliate target data in STEP 27. Then, it is determined whether or not the number of products out of stock is equal to or greater than a predetermined number.

  Next, the web server device 1 randomly extracts the affiliate target data for the number of display items from the transmitted affiliate target data (STEP 28). Next, the web server device 1 embeds the selected affiliate target data as an affiliate link, generates a blog page 400, and transmits it to the page viewer terminal device 2-1 (STEP 29).

  Next, at STEP 30, the page viewer terminal device 2-1 receives the blog page transmitted from the web server device 1 at STEP 23 or STEP 29 and displays it on the screen (STEP 30). In the case of the blog page 400 transmitted in STEP 29, the screen is displayed as shown in FIG. Thus, the page display process is completed. Thereby, every time the blog page 400 is browsed, the affiliate target is dynamically extracted, and the blog page 400 to which the affiliate target is added is displayed.

  Next, merchandise purchase processing will be described with reference to the flowchart shown in FIG.

  This process is continuously performed when the blog page 400 is displayed on the page viewer terminal device 2-1 in the above-described page display process.

  First, an affiliate link on the blog page 400 is clicked and accepted by the page viewer and transmitted to the web server device 1 (STEP 41).

  Next, the web server device 1 puts the link click history in a cookie and transmits it to the page viewer terminal device 2-1, and redirects it to the URL destination of the corresponding affiliate link (the page browsed by the redirect function) To the user terminal device 2-1) (STEP 42). Specifically, the link click history includes the affiliate target data and information for identifying the page operator (user A) (for example, the member ID of user A). In addition, this link click history is valid (saves) for a predetermined period (for example, 30 days).

  Next, the cookie is stored in the page viewer terminal device 2-1 (STEP 43). Next, the page viewer terminal device 2-1 recognizes the information transmitted from the web server device 1 and performs an operation of reading the redirect destination URL (the URL of the store operator's product page). The operator's product page is displayed on the screen (STEP 44).

  Next, in the page viewer terminal device 2-1, an operation for putting a product into a shopping cart is performed by the page viewer, the operation is accepted, and a cookie is transmitted (STEP 45). Next, the web server device 1 updates the Cookie information and transmits it to the page viewer terminal device 2-1 (STEP 46). Thereby, the product put in the shopping cart is held. Next, the cookie transmitted from the web server device 1 is stored in the page viewer terminal device 2-1 (STEP 47). Next, in the page viewer terminal device 2-1, an operation for purchasing a product is performed by the page viewer, the operation is accepted, and a cookie is transmitted (STEP 48). Next, the web server device 1 confirms the Cookie information transmitted from the page viewer terminal device 2-1, and executes the purchase procedure for the product put in the shopping cart (STEP 49).

  Next, in STEP 50, the web server device 1 confirms whether or not there is a link click history in the cookie of the user B. Then, when there is a link click history including information indicating the user A, the web server device 1 transmits a reward processing request to the affiliate management server device 5, and the affiliate management server device 5 gives reward points to the user A. The process of giving is executed. Specifically, the process of giving reward points is a process of calculating an affiliate reward based on the price of the purchased product and the like, and storing the affiliate reward in the record of the page operator of the affiliate database 23. In the present embodiment, the affiliate reward is given as a point (reward point) that can be used when the page operator purchases a product on the shopping site of R company. At this time, the reward points are in an unconfirmed state, and when a predetermined condition is satisfied, the reward points are determined. For example, in a predetermined cycle (for example, once a day), a process for determining reward points is performed when the purchase of a product is confirmed. Furthermore, a process of giving the determined reward point to the page operator as an actually usable point is performed at a predetermined cycle (for example, every month). And the web server apparatus 1 transmits Cookie which erase | eliminated the link click log | history to the page browser terminal device 2-1.

  Next, the page browser terminal device 2-1 receives and stores the cookie transmitted from the web server device 1 (STEP 51). Thus, the product purchase / affiliate reward management process is completed.

  Through the above processes, multiple affiliate targets that match the page operator's intention are easily set on the page operator's page, and when the page viewer browses the page, the affiliate target can be dynamically and easily set Can be displayed.

The system block diagram of the affiliate system by the web server apparatus which is embodiment of this invention. The functional block diagram which shows the structure of the web server apparatus of FIG. The figure which shows the information registered into the member information database of the web server apparatus of FIG. The figure which shows the information registered into the blog database of the web server apparatus of FIG. The figure which shows the affiliate setting information registered into the blog database of FIG. The figure which shows the information registered into the shopping database of the web server apparatus of FIG. The figure which shows the information registered into the affiliate database of the affiliate management server apparatus of FIG. The screen display example of the blog management page of the page operator terminal device by the web server device of FIG. Explanatory drawing of the division | segmentation setting menu in the blog management page of FIG. The example of a screen display of the search word input and selection page by the web server apparatus of FIG. The example of a screen display of the affiliate setting page by the web server apparatus of FIG. The screen display example of the blog page by the web server apparatus of FIG. The flowchart which shows the affiliate setting process by the web server apparatus of FIG. The flowchart which shows the page display process by the web server apparatus of FIG. The flowchart which shows the goods purchase and affiliate reward management processing by the web server apparatus of FIG.

Explanation of symbols

NW ... Network, S ... Affiliate system, 1 ... Web server device, 2-k ... Page viewer terminal device, 3-k ... Page operator terminal device, 4-k ... Store operator terminal device, 5 ... Affiliate management server Device: 10 Communication unit 11 Control unit 12 Storage unit 13 Input / output interface unit 20 Member information database 21 Shopping database 22 Blog database 23 Affiliate database 30 Page generation means 31 ... Page providing means, 32 ... Classification receiving means, 33 ... Affiliate setting page generating means, 34 ... Affiliate setting page providing means, 35 ... Affiliate receiving means, 36 ... Affiliate extracting means, 37 ... Search word receiving means, 38 ... Available status acquisition means.

Claims (10)

A page that is connected to a page viewer terminal device and a page operator terminal device via a network and adds an affiliate target set to the page in response to a request for displaying a page from the page viewer terminal device And a page providing means for transmitting the generated page to the page viewer terminal device, and a web server device comprising:
A category accepting unit configured to accept a predetermined category for classifying the content, which is set for the content included in the predetermined page from the page operator terminal device;
Affiliate setting page generating means for generating an affiliate setting page for displaying on the page operator terminal device as a selectable candidate for a plurality of the affiliate targets corresponding to the classification received by the classification receiving means,
An affiliate setting page providing means for transmitting the generated affiliate setting page to the page operator terminal device;
Affiliate receiving means for receiving a predetermined number of affiliate targets selected from the plurality of affiliate targets in the page operator terminal device;
Affiliate setting information storage means for storing the selected predetermined number of affiliate targets for each section;
In response to a request for displaying a page from the page viewer terminal device, the affiliate setting information storage means is referred to, a category set for the page is determined, and the selected category is selected. A web server device comprising: an affiliate extraction unit that extracts, from the affiliate target, affiliate targets for a predetermined number of display conditions that satisfy a predetermined condition as affiliate targets to be added to the page by the page generation unit. The web server device according to claim 1,
The said affiliate extraction means extracts the affiliate object for the said display number at random from the said predetermined number of selected affiliate objects as the said predetermined conditions, The web server apparatus characterized by the above-mentioned. The web server device according to claim 1 or 2,
The page management unit is configured to manage the page so that at least one of the articles included in the page or the category into which each article included in the page is classified can be set as the predetermined section. A web server device that provides information related to at least one of the articles and the category to a user terminal device. The web server device according to claim 3,
The web server device according to claim 1, wherein the category accepting unit provides the page operator terminal device with information related to the page so that the entire page can be set as the predetermined category. In the web server apparatus in any one of Claims 1-4,
The affiliate setting page generation means generates the affiliate setting page so that the number of display items can be set on the affiliate setting page,
The affiliate accepting means accepts the display number set in the page operator terminal device,
The affiliate setting information storage means stores the selected predetermined number of affiliate objects for each of the sections in association with the display number for displaying the selected predetermined number of affiliate objects. Server device. In the web server apparatus in any one of Claims 1-5,
Search word reception means for receiving a search word transmitted from the page operator terminal device,
The affiliate setting unit causes the page operator terminal device to display a plurality of affiliate targets that can be selected in correspondence with the search word received by the search word receiving unit for the category received by the category receiving unit. A web server device characterized by that. In the web server apparatus in any one of Claims 1-6,
Comprising availability status acquisition means for acquiring the availability status of the affiliate target;
The affiliate extracting unit determines whether the affiliate target selected for the category is usable based on the availability status acquired by the availability status acquiring unit, and uses the affiliate target from the affiliate target. A web server device characterized by extracting affiliate targets for the number of display items from affiliate targets excluding affiliate targets determined to be impossible. The web server device according to claim 7,
The affiliate extraction unit is configured to select a predetermined number or more affiliate targets among the affiliate targets selected corresponding to the category specified for the page based on the availability status acquired by the availability status acquisition unit. When it is determined that it is not usable, the determination result is provided to the page operator terminal device. In response to a request for displaying a page transmitted from a page viewer terminal device via a network, a page generation step of generating a page to which an affiliate target set in the page is added, and the generated page A page providing step of transmitting a message to the page viewer terminal device,
A category acceptance step for accepting a predetermined category for classifying the content, which is set for the content included in the predetermined page from the page operator terminal device;
Affiliate setting page generation step for generating an affiliate setting page for displaying on the page operator terminal device as a selectable candidate for a plurality of the affiliate targets, corresponding to the classification received by the classification receiving step,
An affiliate setting page providing step of transmitting the generated affiliate setting page to the page operator terminal device;
Affiliate receiving means for receiving a predetermined number of affiliate targets selected from the plurality of affiliate targets in the page operator terminal device;
Affiliate setting information storage step for storing the selected predetermined number of affiliate targets for each of the categories in an affiliate setting information storage means;
In response to a request for displaying a page from the page viewer terminal device, the affiliate setting information storage means is referred to, a category set for the page is determined, and the selected category is selected. A web page management method comprising: an affiliate extraction step of extracting, from the affiliate target, affiliate targets for a predetermined number of display conditions satisfying a predetermined condition as affiliate targets to be added to the page by the page generation step. In response to a request for displaying a page transmitted from a page viewer terminal device via a network, a page generation process for generating a page to which an affiliate target set in the page is added, and the generated page A web server program for causing a computer to execute a page providing process for transmitting a message to the page viewer terminal device,
A category acceptance process for accepting a predetermined category for classifying the content set for the content included in the predetermined page from the page operator terminal device;
Affiliate setting page generation processing for generating an affiliate setting page to be displayed on the page operator terminal device as a selectable candidate corresponding to the classification received by the classification receiving process;
An affiliate setting page providing process for transmitting the generated affiliate setting page to the page operator terminal device;
An affiliate receiving process for receiving a predetermined number of affiliate targets selected from the plurality of affiliate targets in the page operator terminal device;
Affiliate setting information storage processing for storing the selected predetermined number of affiliate targets for each category in the affiliate setting information storage means;
In response to a request for displaying a page from the page viewer terminal device, the affiliate setting information storage unit is referred to, the category set for the page is determined, and the determined category is set. A function of causing the computer to execute an affiliate extraction process for extracting, as affiliate affiliates to be added to the page by the page generation step, affiliate targets for a predetermined number of display conditions satisfying a predetermined condition from the affiliate subjects. Web server program.

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