JP2007047881A - Access analysis system, access analysis method and access analysis program - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To provide an access analysis system, an access analysis method and an access analysis program for multilaterally analyzing access from a client to a site. <P>SOLUTION: A commercial transaction analysis system 10 specifies access log to specify access to be made through a link to a commercial site by a user terminal 130 and order reception recording information including an order reception sum in the order reception processing of commercial transaction and advertisements linked to the commercial site when analyzing access from a user terminal 130 as a client to the commercial site to be provided by a Web server 20, and acquires an advertisement placing report including costs, and performs analysis relating to the order reception sum in the order reception processing of the commercial transaction, and provides the analytic result to an operator terminal 50. <P>COPYRIGHT: (C)2007,JPO&INPIT

Description

  The present invention relates to an access analysis system for analyzing client access to a site provided by a server on a network, an access analysis method, and an access analysis program executed in a computer.

  In recent years, with the rapid spread of the Internet, there are many commercial sites that sell products and services on the Internet. In such a commercial site, how many users can access it is important to increase sales. For this reason, it is common practice to place an advertisement linked to a commercial site on a web page or an e-mail magazine of another site.

When such an advertisement is placed, the operator of the commercial site needs to grasp the effect of each advertisement being published in order to place an effective advertisement. For example, in the technology described in Patent Document 1, in response to a user purchasing a product that is the subject of advertisement, the operator of the commercial site acquires the data related to the advertisement so that the advertisement can be purchased. It is possible to grasp how much it is connected with.
JP 2002-73886 A

  However, the above-described conventional technology cannot analyze the access of the user (client) from various perspectives. For example, with the technique described in Patent Document 1, user access cannot be analyzed from the viewpoint of the order amount.

  The present invention has been made to solve the above-described problems, and an object of the present invention is to provide an access analysis system, an access analysis method, and an access analysis program capable of analyzing client access to a site from various angles. .

  An access analysis system according to the present invention includes an access log acquisition unit that acquires an access log that identifies a client's access to a site provided by a server on a network, and an acceptance amount related to an acceptance process performed in response to the access. Acceptance information acquisition means for acquiring receipt information, and analysis information generation means for generating analysis information related to the receipt amount based on the access log and the acceptance information.

  With this configuration, the access log and the reception information are associated with each other, so that the client access can be analyzed from various viewpoints from the viewpoint of the reception amount in the reception process.

  In the access analysis system of the present invention, the receipt information acquisition unit acquires receipt information including an order amount related to a commercial transaction order process performed in response to the access.

  With this configuration, it is possible to perform multifaceted analysis of access in commercial transactions from the viewpoint of the order amount.

  The access analysis system of the present invention includes an advertisement identification information acquisition unit that identifies an advertisement linked to the site and acquires advertisement identification information including a cost, and the analysis information generation unit includes the advertisement Based on the identification information, the access log, and the acceptance information, the analysis information related to the cost effectiveness based on the cost and the order amount is generated.

  With this configuration, it is possible to analyze an access in a commercial transaction from the viewpoint of cost effectiveness based on the cost of the advertisement and the order amount.

  In the access analysis system of the present invention, the advertisement identification information and the access log include identification information of an access source or an access destination of access performed by following the link, and the access log and the reception information are The analysis information generation means specifies advertisements and expenses corresponding to the access log based on the identification information of the access source or the access destination, and includes the order processing identification information. Based on the identification information, an order amount corresponding to the access log is specified, and analysis information related to the cost corresponding to the advertisement and cost effectiveness based on the order amount is generated.

  Further, in the access analysis system of the present invention, the advertisement identification information includes information on a corresponding advertisement posting period, the access log includes information on a corresponding access, and the acceptance information includes a corresponding order received. Including information at the time of completion, wherein the advertisement identification information acquisition means acquires advertisement insertion information including information on the insertion period overlapping with a predetermined aggregation period, and the access log acquisition means includes the access log acquisition means, An access log including information at the time of access that overlaps with the counting period is acquired, and the receiving information acquisition unit acquires receiving information including information at the time of completion of the order that overlaps with the counting period, and the analysis information The generation unit generates analysis information related to cost effectiveness based on the cost and the order amount in the aggregation period.

  In the access analysis system of the present invention, the access log includes identification information of a keyword set in access to a search engine by the client, and the access log and the acceptance information include identification information of the order processing. The analysis information generating means identifies a keyword corresponding to the access log based on the identification information of the keyword, and corresponds to the access log based on the identification information of the order processing. An order amount is specified, and analysis information based on the order amount corresponding to the keyword is generated.

  With this configuration, it is possible to analyze access in a commercial transaction based on the order amount corresponding to the keyword used for the search.

  Further, in the access analysis system of the present invention, the access log includes information at the time of corresponding access, and the acceptance information includes information at the time of completion of the corresponding order processing, and the access log acquisition means Obtains an access log including information at the time of access that overlaps with a predetermined counting period, and the receiving information acquisition means includes receiving information including information at the time of completion of the order processing that overlaps with the counting period. And the analysis information generating means generates analysis information based on the order amount corresponding to the keyword in the counting period.

  In the access analysis system of the present invention, the access log specifies an access without a link source by the client, and the access log and the acceptance information include identification information of the order processing. Then, the analysis information generating means identifies an order amount corresponding to the access log without the link source based on the identification information of the order processing, and sets the order amount corresponding to the access without the link source. Generate analysis information based on it.

  With this configuration, the client is based on the order amount corresponding to the access when the URL of the commercial site is directly input by the user or when the URL of the commercial site registered in the so-called “favorite” of the browser is selected. It is possible to analyze access in commerce.

  In the access analysis system of the present invention, the access log includes information at the time of corresponding access, and the acceptance information includes information at the time of completion of the corresponding order processing, and the access log acquisition means Obtains an access log including information at the time of access that overlaps with a predetermined counting period, and the receiving information acquisition means includes receiving information including information at the time of completion of the order processing that overlaps with the counting period. And the analysis information generation means generates analysis information based on the order amount corresponding to the access without the link source in the counting period.

  Further, the access analysis method of the present invention includes an access log acquisition step for acquiring an access log for specifying a client access to a site provided by a server on a network, and an acceptance amount related to an acceptance process performed in response to the access. Receiving information acquisition step for acquiring receiving information including the information, and an analysis information generating step for generating analysis information related to the receiving amount based on the access log and the receiving information.

  In the access analysis method of the present invention, the acceptance information obtaining step obtains acceptance information including an order amount related to order processing for a commercial transaction performed in response to the access.

  In addition, the access analysis method of the present invention includes an advertisement identification information acquisition step of identifying an advertisement linked to the site and acquiring advertisement identification information including a cost, wherein the analysis information generation step includes the advertisement Based on the identification information, the access log, and the acceptance information, the analysis information related to the cost effectiveness based on the cost and the order amount is generated.

  In the access analysis method of the present invention, the advertisement identification information and the access log include identification information of an access source or an access destination of access performed by following the link, and the access log and the acceptance information are Identification information of the order processing, wherein the analysis information generation step specifies an advertisement and a cost corresponding to the access log based on the identification information of the access source or the access destination, and Based on the identification information, an order amount corresponding to the access log is specified, and analysis information related to the cost corresponding to the advertisement and cost effectiveness based on the order amount is generated.

  In the access analysis method of the present invention, the access log includes identification information of a keyword set in access to a search engine by the client, and the access log and the acceptance information include identification information of the order processing. The analysis information generating step specifies a keyword corresponding to the access log based on the identification information of the keyword, and corresponds to the access log based on the identification information of the order processing. An order amount is specified, and analysis information based on the order amount corresponding to the keyword is generated.

  In the access analysis method according to the present invention, the access log specifies an access without a link source by the client, and the access log and the acceptance information include identification information of the order processing. The analysis information generating step identifies an order amount corresponding to the access log without the link source based on the identification information of the order processing, and based on the order amount corresponding to the access without the link source Generate analysis information.

  An access analysis program according to the present invention includes an access log acquisition step for acquiring an access log for identifying a client access to a site provided by a server on a network, which is executed by a computer, and an acceptance performed in response to the access. A receiving information acquisition step of acquiring receiving information including a receiving amount related to the process; and an analysis information generating step of generating analysis information related to the receiving amount based on the access log and the receiving information.

  In the access analysis program of the present invention, the acceptance information obtaining step obtains acceptance information including an order amount related to order processing for a commercial transaction performed in response to the access.

  The access analysis program according to the present invention further includes an advertisement identification information acquisition step of identifying an advertisement linked to the site and acquiring advertisement identification information including a cost, wherein the analysis information generation step includes the advertisement Based on the identification information, the access log, and the acceptance information, the analysis information related to the cost effectiveness based on the cost and the order amount is generated.

  In the access analysis program of the present invention, the advertisement identification information and the access log include identification information of an access source or an access destination of access performed by following the link, and the access log and the reception information are Identification information of the order processing, wherein the analysis information generation step specifies an advertisement and a cost corresponding to the access log based on the identification information of the access source or the access destination, and Based on the identification information, an order amount corresponding to the access log is specified, and analysis information related to the cost corresponding to the advertisement and cost effectiveness based on the order amount is generated.

  In the access analysis program of the present invention, the access log includes identification information of a keyword set in access to a search engine by the client, and the access log and the acceptance information include identification information of the order processing. The analysis information generating step specifies a keyword corresponding to the access log based on the identification information of the keyword, and corresponds to the access log based on the identification information of the order processing. An order amount is specified, and analysis information based on the order amount corresponding to the keyword is generated.

  In the access analysis program of the present invention, the access log specifies an access without a link source by the client, and the access log and the acceptance information include identification information of the order receiving process. The analysis information generating step identifies an order amount corresponding to the access log without the link source based on the identification information of the order processing, and based on the order amount corresponding to the access without the link source Generate analysis information.

  According to the present invention, it is possible to perform multifaceted analysis of client access from the viewpoint of acceptance amount.

  Hereinafter, a commercial transaction analysis system according to an embodiment of the present invention will be described with reference to the drawings. FIG. 1 is a diagram showing a configuration of a commercial transaction system to which a commercial transaction analysis system as an access analysis system according to an embodiment of the present invention is applied. The commercial transaction system shown in FIG. 1 includes a commercial transaction analysis system 10, a web server 20, a sales system 30, operator terminals 40 and 50, an affiliate management server 110, advertisement servers 120a and 120b (hereinafter referred to as “advertising server 120” as appropriate), A user terminal 130 and a communication network 200 are included.

  Among these, the commercial transaction analysis system 10 performs an analysis related to an order process of a commercial transaction performed in response to an access of a user terminal 130 that is a client to a commercial site provided by the web server 20. The web server 20 provides a commercial site to the user (customer) of the user terminal 130. The sales system 30 performs various processes related to commercial transactions at commercial sites. Here, an advertisement linked to a commercial site is a fixed banner ad and an affiliate ad that are posted on a web page, and a search result on a web page when a keyword search is performed by accessing a search engine site. An advertisement related to a keyword to be executed (keyword advertisement), an advertisement published in an e-mail magazine (email magazine advertisement), and the like.

  In FIG. 1, the business transaction analysis system 10, the web server 20, the sales system 30, and the operator terminals 40 and 50 are installed in the same premises, for example, and connected by a LAN or the like. The communication network 200 is, for example, the Internet, and is connected to the commercial transaction analysis system 10, the web server 20, the sales system 30, the affiliate management server 110, the advertisement servers 120a and 120b, and the user terminal 130. The operator terminal 50 may be installed outside and connected to the commercial transaction analysis system 10 via the communication network 200. The operator terminals 40 and 50 may be the same terminal.

  When the user terminal 130 accesses a site provided by the advertisement server 120 or the like to display a web page or displays a received mail magazine, the user terminal 130 is provided by the web server 20 that is posted on the web page or the mail magazine. When an advertisement linked to a commercial site is selected by the user, the web server 20 that provides the commercial site is accessed by following the link. Then, the user terminal 130 performs various processes related to ordering such as selection of products and designation of the number of purchases in accordance with user operations. The sales system 30 performs various processes related to orders in response to processes related to orders placed by the user terminal 130.

  The business transaction analysis system 10 performs an analysis related to the order amount in the order processing in the business transaction performed in this way, specifically, an analysis regarding cost effectiveness according to the order amount corresponding to the advertisement, and a keyword in the search engine. The cost-benefit analysis corresponding to the order amount corresponding to is performed, and the analysis result is provided to the operator terminal 50.

  FIG. 2 is a diagram illustrating a configuration of the commercial transaction analysis system 10. A commercial transaction analysis system 10 shown in FIG. 2 includes a back-end command processing unit 11, a database system 12, and a web server 15. Among these, the database system 12 includes an SQL server 13 and a database (DB) 14.

  In order for the business transaction analysis system 10 to analyze the order amount in the business transaction order processing, information related to the advertisement linked to the commercial site provided by the web server 20 (advertising report), the web providing the commercial site An access log that records the access history of the user terminal 130 in the server 20, information on order processing in the sales system 30 (order recording information), and information on products to be sold (product information) are required. Hereinafter, these acquisition processes will be described.

  FIG. 3 is a flowchart showing an advertisement placement report acquisition process by the business transaction analysis system 10. The back-end command processing unit 11 in the business transaction analysis system 10 acquires a fixed banner advertisement placement report from the operator terminal 40 or the advertisement server 120 (S101).

  FIG. 4 is a diagram illustrating each field of the fixed banner advertisement placement report and an example thereof. The “name” in FIG. 4 can identify that the advertisement is a fixed banner advertisement and can uniquely identify the fixed banner advertisement, and may be an ID, for example. “Posting period” is a posting period of the fixed banner advertisement, and is composed of the date of starting the posting and the date of ending the posting. The “link destination URL” is a URL of a commercial site provided by the web server 20 accessed by the user terminal 130 when a fixed banner advertisement is selected (for example, a click operation by the user) on the user terminal 130. , Embedded in the information of the web page where the fixed banner ad is posted. When accessing the commercial site provided by the web server 20, the user terminal 130 designates this link destination URL as an access destination.

  “Referer only” is the URL of a web page on which a fixed banner advertisement is posted. When accessing the commercial site provided by the web server 20, the user terminal 130 sends this referrer limitation as link source information. For this reason, the web server 20 can acquire information for specifying the fixed banner advertisement selected by the user terminal 130. “Advertisement amount” is the amount of advertisement in the above-described posting period.

  When a fixed banner advertisement is selected by the user terminal 130, when a predetermined web page of a commercial site is first displayed on the user terminal 130, in addition to these fields, the field “entrance” URL "is provided. This “entrance URL” is the URL of the first web page, differs for each fixed banner advertisement, and is embedded in the information of the web page on which the fixed banner advertisement is posted. In this case, the user terminal 130 designates this entrance URL as an access destination when accessing a commercial site provided by the web server 20.

  Next, the back-end command processing unit 11 acquires a mail magazine advertisement placement report from the operator terminal 40 (S102).

  FIG. 5 is a diagram showing each field of the mail magazine advertisement publication report and an example thereof. The “name” in FIG. 5 can identify that the advertisement is a mail magazine advertisement, and can uniquely identify the mail magazine advertisement, and may be an ID, for example. The name needs to be able to specify individual mail magazine advertisements even when a plurality of mail magazine advertisements are published in one mail magazine. “Posting period” is a posting period of the e-mail magazine advertisement.

  The “link destination URL” is a URL of a commercial site provided by the web server 20 accessed by the user terminal 130 when the mail magazine advertisement is selected by the user terminal 130. The “entrance URL” is obtained by adding information (for example, name) that can uniquely identify the mail magazine advertisement to the link destination URL. When the user terminal 130 accesses a commercial site provided by the web server 20, the user terminal 130 designates an entrance URL as access destination information. For this reason, the web server 20 can acquire information for specifying the mail magazine advertisement selected by the user terminal 130. “Advertisement amount” is the amount of advertisement in the above-described posting period.

  Again, referring back to FIG. The back-end command processing unit 11 acquires an affiliate advertisement placement report from the affiliate management server 110 (S103).

  FIG. 6 is a diagram illustrating each field of an affiliate advertisement report and an example thereof. The “name” in FIG. 6 can identify that the advertisement is an affiliate advertisement and can uniquely identify the affiliate advertisement, and may be an ID, for example. “Posting period” is the posting period of the affiliate advertisement. The “link destination URL” is a URL of a commercial site provided by the web server 20 accessed by the user terminal 130 when the affiliate advertisement is selected by the user terminal 130. The “entrance URL” is the same as the link destination URL, is different for each affiliate advertisement, and is embedded in the information of the web page on which the affiliate advertisement is posted. “Advertisement amount” is the amount of advertisement in the above-described posting period. The “identification character” is information that uniquely identifies a person who places an affiliate advertisement on a web page. The “reward rate” is used to calculate the advertising fee from the sales when the advertising fee corresponding to the sales is set in addition to the fixed advertising fee.

  Again, referring back to FIG. The back-end command processing unit 11 acquires a keyword advertisement placement report from the operator terminal 40 or the advertisement server 120 (S104).

  FIG. 7 is a diagram showing each field of the keyword advertisement placement report and an example thereof. The “name” in FIG. 7 can identify that the advertisement is a keyword advertisement, and can uniquely identify the keyword and the keyword advertisement, and may be, for example, an ID. “Posting period” is a posting period of a keyword advertisement.

  The “link destination URL” is a URL of a commercial site provided by the web server 20 accessed by the user terminal 130 when a keyword advertisement is selected. The “entrance URL” is obtained by adding information that can uniquely identify the advertisement server 120 to the link destination URL, and is embedded in the information of the search result web page on which the keyword advertisement is posted. When the user terminal 130 accesses a commercial site provided by the web server 20, the user terminal 130 designates an entrance URL as access destination information. For this reason, the web server 20 can acquire information for specifying the keyword advertisement selected by the user terminal 130. “Advertisement amount” is the amount of money (cost per click) that is generated each time a keyword advertisement is selected.

  Again, referring back to FIG. The back-end command processing unit 11 sends each of the acquired advertisement placement reports to the SQL server 13 in the database system 12 and issues a registration instruction to the DB 14. The SQL server 13 registers the advertisement placement report in the DB 14 in accordance with this instruction (S105).

  FIG. 8 is a flowchart showing access log, order record information, and product information acquisition processing by the commercial transaction analysis system 10. The back-end command processing unit 11 in the business transaction analysis system 10 requests an access log recording the access history of the user terminal 130 from the web server 20 (S201). The web server 20 records an access log in response to the access of the user terminal 130, and outputs the access log in response to a request from the backend command processing unit 11. The back-end command processing unit 11 acquires an access log from the web server 20 (S202).

  FIG. 9 is a diagram showing each field of the access log. The access log is generated for each element (for example, image) constituting the web page, and has a data format such as a W3C standard format, an IIS standard format, or an NCSA standard format. In FIG. 9, “access date / time” includes the date and time of access to the commercial site provided by the web server 20 by the user terminal 130. The “user terminal IP address” is an IP address assigned to the user terminal 130. The “link destination URL” is a URL of a commercial site that the user terminal 130 accesses by selecting an advertisement. “Link source URL (referrer)” is the URL of the web page on which the advertisement is posted. “User terminal browser (user agent)” is identification information of a browser used in the user terminal 130. The “order number” is used to specify an order when the sales system 30 performs various processes related to the order in response to the process related to the ordering by the user terminal 130. The order number is sold when the order is completed. The information notified from the system 30 is set.

  It should be noted that a link destination URL is directly input by the user of the user terminal 130 or a commercial site is accessed by selecting a URL registered as a so-called “favorite” in a browser, or posted in an e-mail magazine. When a commercial site is accessed by selecting an e-mail magazine advertisement, the link source URL (referrer) field is blank. In addition, even when the user of the user terminal 130 has moved to another site without placing an order for the product, such as when the ordering process in the user terminal 130 has not been performed, the order number field of the corresponding access log is blank. It becomes. When the link destination URL is registered as a so-called “favorite” of the browser by the user of the user terminal 130, information to that effect is added to the access log.

  Again, referring back to FIG. The back-end command processing unit 11 requests order record information and product information from the sales system 30 (S203). The sales system 30 generates order record information for an order each time processing related to the order is performed at the user terminal 130. In addition, the sales system 30 generates and holds product information in accordance with, for example, an input operation of an operator terminal (not shown) by an operator. The sales system 30 outputs the received order record information and the product information in response to a request from the back-end command processing unit 11. The back-end command processing unit 11 acquires order record information and product information from the sales system 30 (S204).

  The order record information is composed of order data and order detail data. FIG. 10 shows each field of the order data. In FIG. 10, “order number” is used to identify an order when the sales system 30 performs various types of processing related to orders in response to processing related to orders by the user terminal 130, and the order has been completed. It is set when “Order date and time” is the date and time when the order specified by the order number is completed. The “total amount” is the total amount of orders specified by the order number.

  FIG. 11 is a diagram showing each field of the order detail data. The detailed order data is attached to the above-described order data. In FIG. 11, “order number” is for specifying an order when the sales system 30 performs various processes related to orders corresponding to the processes related to orders by the user terminal 130 as described above. Set when an order is completed. The “product number” is a number that uniquely identifies the product that is the target of the order specified by the order number. “Number of orders received” is the number of orders received for the order specified by the order number. The “total amount” is the total amount of orders specified by the order number.

  When a plurality of types of products are ordered in a single order, there is only one order data, but order detail data is generated for each type of product, and the order detail data is one It will accompany the order data.

  FIG. 12 is a diagram illustrating each field of the product information. In FIG. 12, “product number” is a number that uniquely identifies a product. The “product name”, “product unit price”, and “product profit rate” are the product name, unit price, and profit rate specified by the product number, respectively.

  Again, referring back to FIG. The back-end command processing unit 11 sends the acquired access log, order record information, and product information to the SQL server 13 in the database system 12 and issues a registration instruction to the DB 14. In accordance with this instruction, the SQL server 13 registers an access log, order record information, and product information in the DB 14 (S205).

  In FIG. 8, the back-end command processing unit 11 makes a request to the web server 20 and the sales system 30 and acquires the access log, order record information, and product information. The access log may be output periodically or at any time regardless of the request of 11. Similarly, the sales system 30 may output the order record information and the merchandise information regularly or at any time without depending on the request of the back-end command processing unit 11.

  When the advertising report, access log, order record information, and product information are registered in the DB 14 by the processing shown in FIGS. 3 and 8 by the business transaction analysis system 10, the business transaction analysis system 10 determines the order amount in the order processing of the commercial transaction. Related analysis (commercial transaction analysis) can be performed, and the analysis result (commercial transaction analysis report) can be provided to the operator terminal 50. Hereinafter, the business transaction analysis process will be described.

  When acquiring the business transaction analysis report, the browser of the operator terminal 50 provides a URL for providing a commercial transaction analysis report in the predetermined commercial transaction analysis system 10 in accordance with the operation of the operator (hereinafter referred to as “commercial transaction analysis providing URL”). Is designated as the access destination, and the commercial transaction analysis system 10 is accessed. In response to this access, the web server 15 in the business transaction analysis system 10 sends information on a predetermined input screen back to the operator terminal 50. The browser of the operator terminal 50 displays a predetermined input screen on a display unit (not shown).

  FIG. 13 is a diagram illustrating an example of the input screen. This input screen includes a total period input field 201 for inputting a total period for various information necessary for the commercial transaction analysis report, and a button 202 for confirming the total period.

  The operator performs an operation of inputting the start date and the end date of the summation period in the input field 201, and further performs an operation of pressing the summation button 202. When an operation of pressing the total button 202 is performed, the browser of the operator terminal 50 analyzes the information of the start date and the end date of the total period (hereinafter referred to as “total period information”) with the commercial transaction analysis. The provided URL is designated as an access destination and output to the web server 15. The web server 15 outputs this aggregation period information to the back-end command processing unit 11 via the SQL server 13. Further, the web server 15 returns information on a predetermined screen (index screen) to the operator terminal 50. The browser of the operator terminal 50 displays an index screen on a display unit (not shown).

  FIG. 14 is a diagram illustrating an example of an index screen. This index screen occupies, for example, the left side of the entire screen, and is used to select a total period input field 301 for inputting a total period of various information necessary for the commercial transaction analysis report and various commercial transaction analysis reports. A commercial transaction analysis report selection field 302 is included.

  The commercial transaction analysis report includes an “access summary” indicating an overview of the commercial transaction analysis for the entire counting period, a “daily report” indicating a daily commercial transaction analysis during the counting period, and an access destination of the commercial site by the user terminal 130 during the counting period. "Access report" to show, "Report by advertisement" to show the commerce analysis for each advertisement in the aggregation period, "Report by keyword" to show the commerce analysis for each keyword corresponding to the keyword advertisement in the aggregation period, Sales by product in the aggregation period There is a “Product Report” showing

  When the back-end command processing unit 11 in the business transaction analysis system 10 acquires the aggregation period information from the web server 15, it first performs a process for providing an access summary together with the SQL server 13 in the database system 12.

  FIG. 15 is a flowchart showing access summary provision processing. When the back-end command processing unit 11 recognizes the start and end of the aggregation period based on the aggregation period information, the back-end command processing unit 11 notifies the SQL server 13 in the database system 12 of the access log, order record information, product information, An instruction to extract the advertising report from the DB 14 is issued. In response to this instruction, the SQL server 13 extracts the access log, order record information, advertisement insertion report, and product information within the counting period from the DB 14, and the back-end command processing unit 11 acquires them (S301). .

  Specifically, the SQL server 13 extracts an access log in which the value of the field “access date / time” overlaps the aggregation period from the access logs registered in the DB 14 (see FIG. 9), and the back-end command processing unit 11 Output to. In addition, the SQL server 13 extracts the order record information in which the value of the field “order date and time” of the order data overlaps with the total period from the order record information registered in the DB 14 (see FIGS. 10 and 11). Output to the end command processing unit 11. Further, the SQL server 13 extracts an advertisement insertion report in which the value of the field “publication period” overlaps with the aggregation period from the advertisement publication reports registered in the DB 14 (see FIGS. 4 to 7), and performs back-end command processing. To the unit 11. Further, the SQL server 13 extracts the product information registered in the DB 14 (see FIG. 12) and outputs it to the back-end command processing unit 11.

  Next, based on the access log acquired from the SQL server 13, the back-end command processing unit 11 accesses the number of page views, the number of visitors, and the bounce rate within the counting period (although the first web page of the commercial site was accessed). The ratio of those that have not accessed other web pages is calculated (S302).

  Specifically, the back-end command processing unit 11 associates the acquired access log with a page view. Here, the access log is associated with other access logs by predetermined information (image call information, etc.) included in the access log, and the associated access logs are one web page (page view). It corresponds to. Then, the back end command processing unit 11 counts the number of page views associated with the access log.

  Further, the back-end command processing unit 11 has the same value in the field “user terminal IP address” and the field “user agent” in the acquired access log, and the field “access date / time” within a predetermined set time. And before the fields “link destination URL” and “link source URL” match a predetermined session separation pattern (URL pattern to be determined as a new entry) correspond to one session. The session is identified as an access log. Then, the back-end command processing unit 11 sets the number of identified sessions as the number of visitors.

  Further, the back-end command processing unit 11 compares the access log belonging to each session with the access log belonging to each page view, and identifies a session with one page view as a session corresponding to bounce. , Count the number of cases. Then, the back-end command processing unit 11 calculates the bounce rate by dividing the number of sessions with one page view by the number of all sessions.

  Next, the back-end command processing unit 11 calculates the number of purchasers, the purchase rate, and the sales within the counting period based on the access log and order record information acquired from the SQL server 13 (S303).

  Specifically, the back-end command processing unit 11 associates the acquired order record information and access logs with the same value in the field “order number”. Furthermore, the back-end command processing unit 11 sets the number of sessions to which the access log associated with the order record information belongs to the number of purchasers.

  Further, the back-end command processing unit 11 calculates the purchase rate by dividing the calculated number of purchasers by the number of visitors calculated in S301. Further, the back-end command processing unit 11 calculates the sum of the values of the field “total amount” of each acquired order record information as sales.

  Next, the back-end command processing unit 11 calculates the cost of the advertisement and the customer acquisition unit price within the counting period based on the access log and advertisement insertion report acquired from the SQL server 13 (S304).

  Specifically, the back-end command processing unit 11 divides the value of the field “advertisement amount” of the acquired fixed banner advertisement placement report by the number of days in the field “placement period”, and further multiplies by the number of days in the counting period. , Calculate the cost of fixed banner ads within the aggregation period.

  Further, the back-end command processing unit 11 divides the value of the field “advertisement amount” of the acquired mail magazine advertisement insertion report by the number of days in the field “posting period”, and further multiplies it by the number of days in the counting period. Calculate the cost of e-mail magazine advertising.

  Further, the back-end command processing unit 11 divides the value of the field “advertising amount” of the acquired affiliate advertisement report by the number of days in the field “publishing period”, and further multiplies it by the number of days in the aggregation period. Calculate the fixed cost of affiliate advertising at. Further, the back-end command processing unit 11 extracts the acquired access log having the “entrance URL” having the same value as the field “link destination URL” of the acquired affiliate advertisement report. Further, when there is a log associated with the order record information in S303 among the extracted access logs, the back-end command processing unit 11 sets the value of the field “total price” of the order record information, By multiplying the value of the field “reward rate” of the affiliate advertisement report, the variable cost of the affiliate advertisement within the aggregation period is calculated. Then, the back-end command processing unit 11 adds the fixed cost of the advertisement and the variable cost as the cost of the affiliate advertisement within the counting period.

  Further, the back-end command processing unit 11 extracts, from the acquired access logs, those having “entrance URL” having the same value as the field “link destination URL” of the acquired keyword advertisement posting report. Further, the back-end command processing unit 11 multiplies the value of the field “advertisement amount” of the keyword advertisement insertion report by the number of entries corresponding to the extracted access log to obtain the cost of the keyword advertisement within the counting period.

  Further, the back-end command processing unit 11 calculates the total of the cost of the fixed banner advertisement, the cost of the mail magazine advertisement, the cost of the affiliate advertisement, and the cost of the keyword advertisement within the above-described aggregation period as the cost of the entire advertisement. Further, the back-end command processing unit 11 calculates the advertisement cost (customer acquisition unit price) per purchaser by dividing the calculated total advertisement cost by the number of purchasers calculated in S303.

  Next, the back-end command processing unit 11 accesses the number of page views, the number of visitors, the bounce rate, the number of purchasers, the purchase rate, sales, expenses, and the customer acquisition unit price calculated during the above-described processing. The summary information is output to the web server 15 via the SQL server 13 (S305).

  Further, the back-end command processing unit 11 performs processing for providing an access summary as well as providing page view rankings within a counting period, sales rankings for each advertisement, sales rankings for each keyword, and the like.

  FIG. 16 is a flowchart showing a page view ranking providing process. The back-end command processing unit 11 calculates the number of page views and the number of visitors for each link destination URL, in other words, for each web page on the commercial site, based on the access log within the counting period acquired from the SQL server in S301. (S401).

  Specifically, the back-end command processing unit 11 classifies each page view to which the acquired access log belongs for each value of the field “link destination URL”. Then, the back-end command processing unit 11 sets the number of page views belonging to each category as the number of page views of the corresponding link destination URL. Further, the back-end command processing unit 11 classifies each session to which the acquired access log belongs for each value of the field “link destination URL”. Then, the back-end command processing unit 11 sets the number of sessions belonging to each category as the number of visitors of the corresponding link destination URL.

  Next, the back-end command processing unit 11 generates, for each link destination URL, page view information including the link destination URL, the number of page views, and the number of visitors. Further, the back-end command processing unit 11 ranks the generated page view information according to the number of page views. Then, the back-end command processing unit 11 outputs page view order information including each ranked page view information to the web server 15 via the SQL server 13 (S402).

  FIG. 17 is a flowchart showing a sales ranking providing process for each advertisement. The back-end command processing unit 11 calculates the number of visitors, the bounce rate, and the number of favorite registrations for each advertisement based on the access log and advertisement insertion report within the aggregation period acquired from the SQL server in S301 (S501).

  Specifically, the back-end command processing unit 11 classifies the acquired access log into those in which the URL is not set in the field “link source URL”. As described above, when the user of the user terminal 130 directly inputs a link destination URL or accesses a commercial site by selecting a URL registered as a “favorite” in the browser, When a commercial site is accessed by selecting an e-mail magazine advertisement posted on, the link source URL field is blank.

  Further, the back-end command processing unit 11 is configured such that, for the access log in which the URL is set in the field “link source URL”, the “link source URL” matches the field “referrer limited” of the fixed banner advertisement placement report, And, the “link URL” that matches the field “entrance URL” of any one of the mail magazine advertisement report, affiliate advertisement report, and keyword advertisement report is extracted. Further, the back-end command processing unit 11 uses the extracted access log for each advertisement corresponding to the advertisement placement report having the field “referrer limited” or “entrance URL” that matches the field “link destination URL” of the access log. Classify. As a result, the access log is classified for each advertisement corresponding to the access log.

  Then, for each advertisement, the back-end command processing unit 11 calculates the number of visitors and the bounce rate by the same processing as S302 in FIG. 15 based on the access log belonging to the classification corresponding to the advertisement. Further, for each advertisement, the back-end command processing unit 11 sets the number of access logs belonging to the classification corresponding to the advertisement that include information indicating that the link destination URL has been registered as favorites as the number of favorite registrations.

  Next, for each advertisement, the back-end command processing unit 11 performs the same process as S303 in FIG. 15 on the basis of the access log belonging to the classification corresponding to the advertisement and the acquired order record information. Calculate the purchase rate and sales. Further, the back-end command processing unit 11 is based on an access log in which no URL is set in the field “link source URL”, in other words, an access log without a link source that does not correspond to an advertisement, and the acquired order record information. Thus, the number of purchasers, the purchase rate, and the sales are calculated by the same processing as S303 in FIG. 15 (S502).

  Next, the back-end command processing unit 11 uses the same processing as S304 in FIG. 15 based on the access log belonging to the category corresponding to the advertisement and the acquired advertisement insertion report, for each advertisement, and the cost and customer. An acquisition unit price is calculated (S503).

  Next, the back-end command processing unit 11 generates sales information including the number of visitors, the bounce rate, the number of favorite registrations, the number of purchasers, the purchase rate, sales, expenses, and customer acquisition unit price. Further, the back-end command processing unit 11 ranks the generated sales information by sales. Then, the back-end command processing unit 11 outputs the sales order information including the ranked sales information to the web server 15 via the SQL server 13 (S504).

  FIG. 18 is a flowchart showing a sales ranking providing process for each keyword. The back-end command processing unit 11 calculates the number of visitors, the bounce rate, and the number of favorite registrations for each keyword based on the access log within the counting period acquired from the SQL server in S301 (S601).

  Specifically, the back-end command processing unit 11 extracts from the acquired access logs the field “link source URL” that matches the URL corresponding to the keyword in the search engine. Further, the back-end command processing unit 11 classifies the extracted access logs whose URL “link source URL” is a URL corresponding to a keyword in the search engine for each URL. As a result, the access log is classified for each keyword corresponding to the access log.

  Then, for each keyword, the back-end command processing unit 11 calculates the number of visitors and the bounce rate by the same processing as S302 in FIG. 15 based on the access log belonging to the classification corresponding to the keyword. Further, for each keyword, the back-end command processing unit 11 sets the number of access logs belonging to the classification corresponding to the keyword, including information indicating that the link destination URL is registered as a favorite, as the favorite registration number.

  Next, for each keyword, the back-end command processing unit 11 performs the same process as S303 in FIG. 15 on the basis of the access log belonging to the category corresponding to the keyword and the acquired order record information. The number, purchase rate, and sales are calculated (S602).

  Next, for each keyword, the back-end command processing unit 11 uses the same processing as in S304 in FIG. 15 based on the access log belonging to the classification corresponding to the keyword and the acquired keyword advertisement insertion report. The customer acquisition unit price is calculated (S603).

  Next, the back-end command processing unit 11 obtains keyword sales information including the number of visitors, the bounce rate, the number of favorite registrations, the number of purchasers, the purchase rate, sales, expenses, and customer acquisition unit price for each keyword. Generate. Further, the back-end command processing unit 11 ranks the generated keyword sales information by sales. Then, the back-end command processing unit 11 outputs keyword sales order information including each ranked keyword sales information to the web server 15 via the SQL server 13 (S604).

  The web server 15 obtains access summary information obtained by the process of FIG. 15, page view order information obtained by the process of FIG. 16, advertisement sales order information obtained by the process of FIG. 17, and keywords obtained by the process of FIG. The information of the access summary screen including the sales order information is output to the operator terminal 50. The browser of the operator terminal 50 displays an access summary screen on the display unit.

  FIG. 19 is an example of an access summary screen. This access summary screen shows the access summary corresponding to the access summary information, the top five page views (page view top 5) corresponding to the page view order information, and the top five sales by advertisement corresponding to the advertisement sales order information. The top 5 sales by keyword (sales top 5 by keyword) corresponding to the case (top 5 by sales) and the sales corresponding to the keyword sales ranking information are included.

  Further, the operator of the operator terminal 50 selects “daily report”, “access report”, “report by advertisement”, “report by keyword”, and “report by keyword” in the commercial transaction analysis report selection field 302 included in the index screen shown in FIG. When an operation for selecting one of the “product-specific reports” is performed, the browser of the operator terminal 50 outputs selection information to that effect to the web server 15 specifying the commercial transaction analysis providing URL as an access destination. The web server 15 outputs the selection information to the backend command processing unit 11 via the SQL server 13.

  When the back-end command processing unit 11 acquires selection information indicating that the daily report is selected, the back-end command processing unit 11 classifies the access log, order record information, and advertisement insertion report within the aggregation period acquired in S301 of FIG. .

  After that, the back-end command processing unit 11 performs the same number of page views for each day based on the access log belonging to the classification corresponding to each day, the order record information, and the advertisement insertion report, by the same processing as S302 to S304 in FIG. The number of visitors, the bounce rate, the number of purchasers, the purchase rate, sales, expenses, and the customer acquisition unit price are calculated, and the number of favorite registrations for each day is calculated by the same processing as S501 in FIG.

  Then, the back-end command processing unit 11 obtains daily information including the number of page views, the number of visitors, the bounce rate, the number of purchasers, the purchase rate, sales, cost, customer acquisition unit price, and favorite registration number for each day. , Output to the web server 15 via the SQL server 13.

  The web server 15 outputs information on a daily report screen including daily information to the operator terminal 50. The browser of the operator terminal 50 displays a daily report screen as shown in FIG. 20 on the display unit.

  Further, when the back-end command processing unit 11 acquires selection information indicating that the access report has been selected, the back-end command processing unit 11 performs processing similar to S401 in FIG. 16 based on the access log within the aggregation period acquired in S301 in FIG. The number of page views and the number of visitors for each link destination URL are calculated. Then, the back-end command processing unit 11 outputs access information including the number of page views and the number of visitors for each link destination URL to the web server 15 via the SQL server 13. The web server 15 outputs information on an access report screen including access information to the operator terminal 50. The browser of the operator terminal 50 displays an access report screen as shown in FIG. 21 on the display unit.

  Further, when the back-end command processing unit 11 acquires selection information indicating that the advertisement-specific report is selected, the back-end command processing unit 11 is based on the access log, order record information, and advertisement insertion report within the aggregation period acquired in S301 of FIG. The number of visitors, the bounce rate, the number of favorite registrations, the number of purchasers, the purchase rate, sales, expenses, and the customer acquisition unit price are calculated by the same processing as S501 to S503 in FIG. Then, the back-end command processing unit 11 sends the sales information including the number of visitors, the bounce rate, the number of favorite registrations, the number of purchasers, the purchase rate, sales, expenses, and the customer acquisition unit price via the SQL server 13. Output to the web server 15. The web server 15 outputs information on the report screen for each advertisement including sales information to the operator terminal 50. The browser of the operator terminal 50 displays an advertisement-specific report screen as shown in FIG. 22 on the display unit.

  Further, when the back-end command processing unit 11 acquires selection information indicating that the keyword-specific report has been selected, the back-end command processing unit 11 uses the access log and order record information within the total period acquired in S301 of FIG. The number of visitors, bounce rate, number of favorite registrations, number of purchasers, purchase rate, sales, cost, and customer acquisition unit price for each keyword are calculated by the same processing as S601 to S603. Then, the back-end command processing unit 11 receives the keyword sales information including the number of visitors, the bounce rate, the number of favorite registrations, the number of purchasers, the purchase rate, sales, cost, and customer acquisition unit price for each keyword. Is output to the web server 15. The web server 15 outputs information on the keyword-specific report screen including the keyword sales information to the operator terminal 50. The browser of the operator terminal 50 displays a keyword-specific report screen as shown in FIG. 23 on the display unit.

  Further, when the back-end command processing unit 11 acquires selection information indicating that the report for each product is selected, the back-end command processing unit 11 determines the product based on the order record information within the aggregation period acquired in S301 of FIG. 15 and the product information. Calculate the number of purchases and sales for each. Specifically, the back-end command processing unit 11 classifies the order detail data of the order record information for each item having the same product number. Then, the back-end command processing unit 11 calculates, for each product, in other words, for each category, the total value of the field “number of ordered products” in the order detail data belonging to the category as the number of purchases. The sum of the values is calculated as sales. Further, the back-end command processing unit 11 extracts a product information field “product name” having a product number corresponding to the category for each category.

  Then, the back-end command processing unit 11 outputs product sales information including the product name, the number of purchases, and sales for each product to the web server 15 via the SQL server 13. The web server 15 outputs information on the product-specific report screen including product sales information to the operator terminal 50. The browser of the operator terminal 50 displays a product-specific report screen as shown in FIG. 24 on the display unit.

  As described above, when analyzing the access of the user terminal 130 that is a client to the commercial site provided by the web server 20, the business transaction analysis system 10 of the present embodiment follows the link to the commercial site by the user terminal 130. Access logs that identify the access to be received, order record information including the order amount in the order processing of commercial transactions, and advertisements linked to commercial sites are identified, and advertising reports including costs are acquired, and commercial order processing It is possible to perform an analysis related to the order amount and provide the analysis result to the operator terminal 50.

  In the above-described embodiment, the case where the order processing in the commercial transaction is performed has been described. However, for example, the present invention can be applied even when various receiving processes such as member registration and reservation are performed.

  As described above, the access analysis system, the access analysis method, and the access analysis program according to the present invention can perform multifaceted analysis on client access to a site, and are useful as an access analysis system or the like.

It is a figure which shows the structure of the commercial transaction system to which the commercial transaction analysis system is applied. It is a figure which shows the structure of a commercial transaction analysis system. It is a flowchart which shows the acquisition process of an advertisement placement report. It is a figure which shows each field of a fixed banner ad insertion report, and its example. It is a figure which shows each field of an e-mail magazine advertisement insertion report, and its example. It is a figure which shows each field of an affiliate advertisement publication report, and its example. It is a figure which shows each field of a keyword advertisement insertion report, and its example. It is a flowchart which shows the acquisition process of an access log, order record information, and merchandise information. It is a figure which shows each field of an access log. It is a figure which shows each field of order data. It is a figure which shows each field of order detailed data. It is a figure which shows each field of merchandise information. It is a figure which shows an example of an input screen. It is a figure which shows an example of an index screen. It is a flowchart which shows the provision process of an access summary. It is a flowchart which shows the provision process of a page view ranking. It is a flowchart which shows the provision process of the sales ranking for every advertisement. It is a flowchart which shows the provision process of the sales ranking for every keyword. It is an example of an access summary screen. It is a figure which shows an example of a daily report screen. It is a figure which shows an example of an access report screen. It is a figure which shows an example of the report screen classified by advertisement. It is a figure which shows an example of the report screen classified by keyword. It is a figure which shows an example of the report screen according to goods.

Explanation of symbols

DESCRIPTION OF SYMBOLS 10 Commercial transaction analysis system 11 Back end command processing part 12 Database system 13 SQL server 14 Database 15, 20 Web server 30 Sales system 40, 50 Operator terminal 110 Affiliate management server 120a, 120b Advertising server 130 User terminal 200 Communication network

Claims (21)

An access log acquisition means for acquiring an access log for identifying a client access to a site provided by a server on the network;
An acceptance information acquisition means for acquiring acceptance information including an acceptance amount related to an acceptance process performed in response to the access;
An access analysis system, comprising: analysis information generating means for generating analysis information related to the received amount based on the access log and the received information. The access analysis system according to claim 1, wherein the receipt information acquisition unit acquires receipt information including an order amount related to an order processing for a commercial transaction performed in response to the access. An advertisement identification information acquisition means for identifying an advertisement linked to the site and acquiring advertisement identification information including a cost;
The analysis information generating means generates the analysis information related to cost effectiveness based on the cost and the order amount based on the advertisement identification information, the access log, and the acceptance information. The access analysis system according to claim 2. The advertisement identification information and the access log include identification information of an access source or an access destination of access performed by following the link, and the access log and the acceptance information include identification information of the order receiving process. And
The analysis information generating means specifies advertisements and expenses corresponding to the access log based on the identification information of the access source or access destination, and corresponds to the access log based on the identification information of the order processing. 4. The access analysis system according to claim 3, wherein an order information is specified, and analysis information related to the cost corresponding to the advertisement and the cost effectiveness based on the order value is generated. The advertisement identification information includes information on a corresponding advertisement insertion period, the access log includes information on a corresponding access, and the acceptance information includes information on completion of a corresponding order. ,
The advertisement identification information acquisition means acquires advertisement insertion information including information on the insertion period overlapping with a predetermined aggregation period,
The access log acquisition means acquires an access log including information at the time of access that overlaps with the counting period,
The acceptance information acquisition means acquires acceptance information including information at the time of completion of the order that overlaps with the counting period,
The access analysis system according to claim 3 or 4, wherein the analysis information generation unit generates analysis information related to cost effectiveness based on the cost and the order amount in the aggregation period. The access log includes keyword identification information set in access to the search engine by the client, and the access log and the acceptance information include identification information of the order processing,
The analysis information generating means specifies a keyword corresponding to the access log based on the identification information of the keyword, specifies an order amount corresponding to the access log based on the identification information of the order processing, The access analysis system according to claim 2, wherein analysis information based on the order amount corresponding to the keyword is generated. The access log includes information at the time of corresponding access, and the acceptance information includes information at the time of completion of the corresponding order processing process,
The access log acquisition means acquires an access log including information at the time of access that overlaps a predetermined aggregation period,
The acceptance information acquisition means acquires acceptance information including information at the time of completion of the order processing that overlaps with the counting period,
The access analysis system according to claim 6, wherein the analysis information generation unit generates analysis information based on an order amount corresponding to the keyword in the counting period. The access log specifies access without a link source by the client, and the access log and the acceptance information include identification information of the order processing,
The analysis information generating means identifies an order amount corresponding to the access log without the link source based on the identification information of the order processing, and the analysis information based on the order amount corresponding to the access without the link source The access analysis system according to claim 2, wherein: The access log includes information at the time of corresponding access, and the acceptance information includes information at the time of completion of the corresponding order processing process,
The access log acquisition means acquires an access log including information at the time of access that overlaps a predetermined aggregation period,
The acceptance information acquisition means acquires acceptance information including information at the time of completion of the order processing that overlaps with the counting period,
The access analysis system according to claim 8, wherein the analysis information generation unit generates analysis information based on the order amount corresponding to an access without the link source in the counting period. An access log acquisition step for acquiring an access log for identifying a client access to a site provided by a server on the network;
An acceptance information obtaining step for obtaining acceptance information including an acceptance amount related to an acceptance process performed in response to the access;
An access analysis method, comprising: an analysis information generation step of generating analysis information related to the received amount based on the access log and the received information. The access analysis method according to claim 10, wherein the receiving information acquisition step acquires receiving information including an order amount related to an order processing for a commercial transaction performed in response to the access. An advertisement identification information acquisition step of identifying an advertisement linked to the site and acquiring advertisement identification information including a cost;
The analysis information generation step generates the analysis information related to cost effectiveness based on the cost and the order amount based on the advertisement identification information, the access log, and the acceptance information. The access analysis method according to claim 11. The advertisement identification information and the access log include identification information of an access source or an access destination of access performed by following the link, and the access log and the acceptance information include identification information of the order receiving process. And
The analysis information generation step specifies advertisements and expenses corresponding to the access log based on the identification information of the access source or access destination, and corresponds to the access log based on the identification information of the order processing. 13. The access analysis method according to claim 12, wherein an order amount is specified, and analysis information related to the cost corresponding to the advertisement and the cost effectiveness based on the order amount is generated. The access log includes keyword identification information set in access to the search engine by the client, and the access log and the acceptance information include identification information of the order processing,
The analysis information generating step specifies a keyword corresponding to the access log based on the identification information of the keyword, specifies an order amount corresponding to the access log based on the identification information of the order processing, The access analysis method according to claim 11, wherein analysis information based on the order amount corresponding to the keyword is generated. The access log specifies access without a link source by the client, and the access log and the acceptance information include identification information of the order processing,
The analysis information generation step specifies an order amount corresponding to the access log without the link source based on the identification information of the order processing, and the analysis information based on the order amount corresponding to the access without the link source The access analysis method according to claim 11, wherein: Executed by computer,
An access log acquisition step for acquiring an access log for identifying a client access to a site provided by a server on the network;
An acceptance information obtaining step for obtaining acceptance information including an acceptance amount related to an acceptance process performed in response to the access;
An access analysis program comprising: an analysis information generating step for generating analysis information related to the received amount based on the access log and the received information. The access analysis program according to claim 16, wherein the receiving information acquisition step acquires receiving information including an order amount related to an order processing for a commercial transaction performed in response to the access. An advertisement identification information acquisition step of identifying an advertisement linked to the site and acquiring advertisement identification information including a cost;
The analysis information generation step generates the analysis information related to cost effectiveness based on the cost and the order amount based on the advertisement identification information, the access log, and the acceptance information. The access analysis program according to claim 17. The advertisement identification information and the access log include identification information of an access source or an access destination of access performed by following the link, and the access log and the acceptance information include identification information of the order receiving process. And
The analysis information generation step specifies advertisements and expenses corresponding to the access log based on the identification information of the access source or access destination, and corresponds to the access log based on the identification information of the order processing. 19. The access analysis program according to claim 18, wherein the order analysis amount is specified, and analysis information related to the cost corresponding to the advertisement and the cost effectiveness based on the order amount is generated. The access log includes keyword identification information set in access to the search engine by the client, and the access log and the acceptance information include identification information of the order processing,
The analysis information generating step specifies a keyword corresponding to the access log based on the identification information of the keyword, specifies an order amount corresponding to the access log based on the identification information of the order processing, The access analysis program according to claim 17, wherein analysis information based on the order amount corresponding to the keyword is generated. The access log specifies access without a link source by the client, and the access log and the acceptance information include identification information of the order processing,
The analysis information generation step specifies an order amount corresponding to the access log without the link source based on the identification information of the order processing, and the analysis information based on the order amount corresponding to the access without the link source The access analysis program according to claim 17, wherein:

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