JP2006160270A - Sanitary paper carton with advertisement - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To provide a sanitary paper carton which can offer advertisement information elements effective to purchasers. <P>SOLUTION: The sanitary paper carton stores a plurality of sets of folded sanitary papers in a box. The carton is provided with a finger push-in part which is formed by a perforated notching line at the center of the bottom face of the carton, and an outlet for taking out the sanitary papers which is formed by an encircling perforated notching line at the center of the top face of the carton. The carton also has a displaying part which is formed on the entire surface or on the main area, including the bottom, of the carton, where a message for advertisement, a picture, a photograph, a brand, a company name, an announcement of an event, and other information elements mainly aimed at advertisement effects are printed for display. The information element displayed on the carton bottom is printed in an area other than the finger push-in part. <P>COPYRIGHT: (C)2006,JPO&NCIPI

Description

The present invention mainly relates to a carton containing sanitary paper such as tissue paper. More specifically, the present invention mainly aims at advertising such as corporate advertisements and event advertisements over the entire back surface of the carton containing sanitary paper. The present invention relates to a sanitary paper carton with advertisement on which information elements to be printed are displayed.
In the present invention, “sanitary paper” means tissue paper (what is called facial paper, decorative paper, etc.), dust paper, paper towels (kitchen paper, etc.), toilet paper (excluding rolls), and Watting (paper cotton). ) And other disposable papers.

For sales advertisements, store advertisements, event advertisements, etc., media such as newspapers and televisions are often used in order to make the contents of advertisements recognized by the general public other than those related to advertisements. However, recently, advertising is displayed on the side of the public rather than outdoor advertising or billboards, such as displaying advertisements on the side of cars and trains running in crowded places where people gather, and catching the public's eyes It has been required to make it easier and to increase the chance of appealing to the public.
Therefore, advertising information or the like is printed and displayed at the outlet of a tissue paper carton box widely used as a necessities for home or business offices (see Patent Document 1), or the surface of a carton box or a pocket tissue container. There are plans to display business advertisements on the film surface (see Patent Documents 2 and 3). In addition, there has been proposed one in which a paper piece of a printed matter for advertisement is sandwiched between a cutout portion of an outlet and a resin film on the back surface thereof (see Patent Document 4).

JP 2002-193357 A JP 2003-81365 A JP 2003-327280 A JP 2004-26280 A

However, when an advertisement is displayed on the surface of the tissue paper carton, the advertisement display area is overwhelmingly smaller than that in which the advertisement is displayed on the side of the vehicle. Since normal tissue paper cartons are rectangular parallelepiped and small, it is possible to display texts and designs appealing to consumers on six sides of a small box. However, in this carton, there is a tissue paper outlet that is opened by a cut piece on the top of the box, and the cut piece of this outlet is cut and discarded immediately by the purchaser at the start of use. Even if the advertisement information or the like is printed and displayed on the cut piece, the advertisement effect and the appeal effect are insufficient. Therefore, in consideration of the appearance of the purchaser and the appearance of the carton design, it is preferable to display the advertisement information on the bottom surface that is difficult to use other than the front, rear, left, and right sides of the box in order to increase the advertisement display area.
However, the bottom of the box is usually printed with the product identification code and quality indication of the contents, and in order to push up the tissue paper in the box at the time of use, a finger pushing part with a perforated cut line is provided. There was a problem in displaying information for buyers and advertising information on the bottom of the box.
Further, the amount and type of information that can be printed and displayed on the carton surface is extremely limited in consideration of the use situation of the purchaser and the appearance of the carton design as described above. Conventionally, the one-dimensional barcode printed and displayed on the bottom of the box has a small amount of information that can be recorded, so only the information for product sales management of the box contents is recorded, and the information is It is exclusively used by the seller manufacturer and cannot be used by the buyer. Of course, the information was not a record of many kinds of information such as information for general buyers.
Therefore, the present invention provides a sanitary paper carton capable of solving the above-described problems of the prior art and providing an effective advertisement information element to a purchaser. In other words, the present invention provides a carton of sanitary paper that does not impair the design, functionality, and usability of the carton by providing a display portion on which the information elements mainly for advertisement are printed and displayed on the bottom of the box. To do.
The present invention also provides added value to the cutout part by providing a display part that prints and displays advertisement information elements on the cutout part on the top of the box that is immediately cut by the purchaser at the start of use. It provides a sanitary paper carton with a larger amount of advertisement information. Then, at least one of a two-dimensional bar code, a mobile phone or an Internet address is displayed on the display unit on the top surface to provide information for buyers and cartons of tissue paper with high advertising effect.

In order to solve the above problems, the first of the present invention is that a plurality of folded sanitary papers are stored inside a box, and a finger pushing portion by a perforated cut line is provided at the center of the bottom of the box, In the sanitary paper carton, which has a sanitary paper take-out port surrounded by a perforated cut line in the center of the top surface.
A message, drawing, photograph or brand for the purpose of advertising, brand name, company name, notice of events, and other information elements mainly for advertising purposes are printed on the entire surface of the box including the bottom of the carton. Provided a display,
In addition, the printed display of the information elements displayed on the bottom of the box is a carton of sanitary paper with advertisement, characterized in that it is provided in an area avoiding the finger pressing portion.

  According to a second aspect of the present invention, a separable cutout portion is provided inside the perforated cutout line constituting the outlet of the box top surface, and a display portion for displaying information on the cutout portion is also provided. The carton of the sanitary paper with advertisement according to the first invention, wherein at least one of a three-dimensional bar code and / or a mobile phone or Internet site address is displayed.

  The third aspect of the present invention is the advertisement according to the second aspect, in which information elements for advertising such as admission tickets, exchange tickets, discount tickets, etc. are printed on the front or back surface of the cutout portion. A sanitary paper carton.

The carton storing sanitary paper such as tissue paper and kitchen paper of the present invention is provided with a display portion on which the information elements mainly for advertisement are printed and displayed on the bottom of the box, and the display of information displayed on the bottom of the box Since it is displayed in the area avoiding the finger push-in part, from the start of use of the carton to the end of use, it is possible to purchase while effectively using the six sides of the carton without impairing the function of the carton. Information can be directly communicated to buyers, which is highly effective in appealing to buyers and advertising.
Further, the present invention provides a separable cutout portion inside the perforated cutout line constituting the top surface outlet, the cutout portion is provided with a display portion for printing and displaying various information, and the display In addition to printing and displaying information for the main purpose of advertising in the department, since at least one of the two-dimensional barcode and / or mobile phone or Internet site address is displayed, many can not be posted on the surface of a small carton Information can be provided to buyers. Moreover, not only the two-dimensional bar code but also the website addresses of related companies can be posted.
Furthermore, information mainly for advertising purposes such as admission tickets for events, vouchers, discount information, etc., is printed on the front or back of the cutout part that forms the exit, adding value to the cutout part. By giving, until now, it is possible to effectively use a cut-out section that is simply discarded as garbage.

Next, embodiments of the present invention will be described with reference to the drawings.
The carton of the present invention is formed by punching cardboard into a required unfolded shape to form a carton blank with fold lines and cut lines, and this blank is assembled and used in a rectangular parallelepiped shape as shown in FIG. This carton is provided with a sanitary paper outlet in the center of the top surface of the box by a cutout part surrounded by a perforated cut line, and as shown in FIG. Is provided with a finger pushing portion by a perforated cut line to prevent the paper from dropping into the bottom and making it easier to take out from the outlet on the top of the box when the remaining paper in the box is low.

  Although the carton of the present invention is represented only schematically in the accompanying drawings, the information elements A, B, C,... For the purpose of advertising on the entire surface including the bottom surface of the box assembled from the carton blank or the main area thereof. .. A display unit printed and displayed is provided.

  Information elements A, B, C... Displayed on such a display unit include, for example, information such as merchandise sales advertisements, bank and securities company store advertisements, messages, drawings, photographs or brand names, business operators, etc. There are information elements whose main purpose is name, announcement of events, and other advertising. In addition, it is possible to display information on various industries such as concerts, movies, theaters and other event advertisements, tourism and travel information, TV and radio program schedules, and sports game schedules. Such information elements A, B, C... Are preferably arranged with good design so as to catch the buyer's line of sight well on each side of the box, and the type for each side during the manufacture of the carton Different ones may be displayed. Companies that provide advertisements are not limited to one company and one industry.

  When taking out the sanitary paper from the carton, the cutting line of the outlet 10 is cut off, and the cutout portion 9 is cut off from the top of the box and opened. After opening, a finger is put into the slit 12 of the film 11 on the back side of the outlet, and the uppermost first sanitary paper is pinched and pulled upward. The sanitary paper is pulled out through the slit of the film, and the subsequent sanitary paper is sandwiched and held by the slit 12 of the film 11, so that the sanitary paper can be prevented from falling into the carton. In addition, the film prevents external dust and foreign matter from entering.

FIG. 2 is a perspective view showing a state in which the cut portion 9 is cut away from a substantially rectangular outlet 10 provided on the top surface of the carton of FIG. As an example of the usage form of the cutout section 9, it is preferable to print and display an information element D for advertising such as an admission ticket, exchange ticket, discount information, etc. on the front or back surface as an example. Further, it is preferable that at least one of the two-dimensional barcode E and / or the mobile phone or Internet portal site address F is printed and displayed on the cutout portion.
If such a configuration is adopted, the two-dimensional barcode E is read by a mobile phone with a camera having a reading function, and is guided to a linked site so that it can be easily and definitely accessed at a window of an advertisement providing company or the like. It is possible to provide a consumer promotion function and consumer information collection means.
On the other hand, if the mobile phone or Internet portal site address F is printed and displayed together, the advertisement providing company can know the consumer's reaction directly by grasping the access status of the homepage.

  FIG. 3 is a plan view showing an example of the bottom of the box. As shown in the attached drawings, the carton of the present embodiment is provided with a finger pushing portion by a perforated cut line 14 having a substantially S shape on the bottom surface of the box. When such a finger pressing part is broken from the cutting line 14 at the time of use, and the folding line 15 is bent approximately 90 degrees inside the carton with the hinge part, the bundle of sanitary paper in the box is bent by its own weight, Since it can be prevented from slipping down, sanitary paper take-off is prevented from being lowered.In particular, when the remaining sanitary paper is low, the sanitary paper is pushed up to the top of the box so that the last sanitary paper can be removed. It becomes easy to take out one sheet. In the present invention, it is a requirement that the print display G or the like of the information element displayed on the box bottom is displayed in an area avoiding the finger pressing portion 13. This makes it possible for the above printing information G and the like to be noticed by buyers for a long period of time until the use of tissue paper is finished, without deteriorating the functionality and usability of the carton used for a long time, and a more reliable sales promotion effect. The advertising effect can be expected.

  The carton shape is not limited to a rectangular parallelepiped carton as shown in the figure, but may be a cubic shape (cube shape), or a carton with chamfered corners of a box as in Utility Model Registration No. 3094085. The present invention can be applied to such a special carton.

FIG. 5 shows an example of the carton of the present invention, and is a perspective view in which tissue paper outlets are provided on the top surface of the box, and advertisements are displayed on the main area of the top and side surfaces of the box. It is a perspective view which shows an example of the state which cut | disconnected the cutting part 9 from the top | upper surface of the carton of FIG. 1, and opened the tissue paper outlet. It is a top view which shows the bottom face of the carton of FIG.

Explanation of symbols

DESCRIPTION OF SYMBOLS 1 Carton 2 Box top plate 3 Box bottom plate 4, 5 Side plate 6, 7 End plate 8 Cut line 9 Cut part 10 Outlet 11 Film 12 Slit 13 Finger push part 14 Cut line 15 Fold line

Claims (3)

Multiple sets of folded sanitary paper are stored inside the box, and a finger push-in part with a perforated cut line is provided in the center of the bottom of the box, which is also surrounded by a perforated cut line at the center of the top of the box In a sanitary paper carton with a sanitary paper outlet,
A message, drawing, photograph or brand for the purpose of advertising, brand name, company name, notice of events, and other information elements mainly for advertising purposes are printed on the entire surface of the box including the bottom of the carton. An advertising sanitary paper carton, characterized in that a printed display of an information element displayed on the bottom of the box is provided in an area avoiding the finger pressing portion.   Provided is a separable cutout portion inside the perforated cut line constituting the outlet of the box top surface, a display portion for printing and displaying information elements on the cutout portion, a two-dimensional barcode and The carton of advertisement-use sanitary paper according to claim 1, wherein at least one of a mobile phone or Internet site address is displayed.   The carton of the sanitary paper with advertisement according to claim 2, wherein information elements for advertising such as an announcement of an event, an admission ticket, a voucher, a discount ticket, etc. are printed and displayed on the front surface or the back surface of the cutout portion.

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