JP2002366070A - Advertisement system/method for matching advertiser and customer - Google Patents

Abstract

PROBLEM TO BE SOLVED: To speedily pass a card, etc., with advertisement printed thereon when a customer comes to a hotel, etc., by realizing optimal matching environment between an advertisement provider and the customer on the Internet. SOLUTION: When the customer comes to a facility such as the hotel, information by which the customer can be identified such as his/her name is sent to a matching server 6. Then, the server 6 judges whether customer information stored in a customer server 3 is included in the distribution desired range of an advertiser stored in an advertisement registering terminal 4 and when it is included, the server 6 prints the advertisement to a card or paper by using an advertisement information output terminal 1. The customer receiving the card, etc., with advertisement, etc., printed thereon can see detailed information by accessing the server 6 from an advertisement detailed information referring terminal 5 anytime during staying in the hotel, etc. Next, the matching server totals the number of advertisements desired to distribute, the number of accesses to the detailed information and informs the terminal 4 of it.

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a method for matching an advertiser and a customer, and more specifically, the gender, age, and address of a visitor at a hotel, golf course, beauty salon, reception of a company, reception of a seminar, and the like. If the customer information such as is known to the hotel side in advance, the present invention relates to a method of providing an advertisement targeted to a specific area such as only a man or only a specific age group.

[0002]

2. Description of the Related Art Conventionally, advertisement information has been provided to an unspecified number of people as a homepage or mail on the Internet, and has been referred to by individual customers on terminals such as personal computers.

However, such advertisement information cannot be referred to without a terminal such as a personal computer. or,
It is buried in a lot of advertising information and cannot effectively attract customers' attention. In addition, we distribute advertisement to unspecified majority,
Even if the customer refers to the advertisement, the tally cannot be performed according to information such as the customer's age and gender.

Therefore, for example, Japanese Patent Application Laid-Open No. 11-13435
In the personalized advertisement distribution method disclosed in Japanese Unexamined Patent Publication No. 3 (1993), a server for distributing an advertisement is provided with a personal use history database, and the degree of coincidence between the use field indicated in the history data and the public notice field is checked. Then, depending on the degree of matching, we deliver highly informative ads to interested users,
We try to distribute ads with less information to those who are not interested.

[0005]

However, in the above-described advertisement distribution method, customer information can be totaled and the effect of advertisement can be improved, but the problem that reference cannot be made without a terminal such as a personal computer remains.

[0006] In general, services such as advertisements using a network are widespread, and mobile phones are also used as terminals for referencing advertisements. However, paper advertisements still have high utility value.

[0007] Against this background, CRM (Customer) aims to maintain a continuous relationship between the company and each customer.
There is a demand for an advertising method that extends Relation Management to the Internet, performs optimal communication according to customer attributes, preferences, transaction histories, etc., and can promptly and cost-effectively work with a large number of customers. .

Accordingly, the present invention realizes an optimum matching environment between an advertisement provider and a customer on the Internet, and allows an advertisement to be handed to a customer upon arrival at a hotel or the like, such as a card on which the advertisement is printed. The task is to provide a method.

[0009]

An advertisement system according to the present invention for solving the above-mentioned problems includes an advertisement information output terminal for printing an advertisement on a card or paper, and registering customer information of a customer visiting a facility. A customer information registration terminal, a customer information server that stores the customer information, an advertisement registration terminal that registers the contents of the advertisement and customer information that the advertisement is desired to be distributed, and the card printed on a card or paper. An advertisement detailed information reference terminal for the customer who has seen the advertisement to further see the detailed information of the advertisement, and a matching server for comparing the customer information of the visiting customer with the customer information that the advertiser wants to distribute are provided on the Internet. In a connected advertising system, when customer information of a visiting customer is included in customer information that an advertiser wants to distribute, the advertisement is output using the advertisement information output terminal. Printed on over de or paper, so that hand over to the customer.

[0010] Further, according to the advertisement method of the present invention, the facility used by the customer registers the customer information, and whether or not the customer who came to the facility is included in the range where the advertiser desires to distribute the advertisement. Determining whether or not the advertiser wants to deliver the advertisement includes a customer who has visited the facility, and prints the advertisement on a card or paper in the facility. Handing over to the customer.

[0011]

Embodiments of the present invention will be described below with reference to the drawings. FIG. 1 is a block diagram of a system for matching an advertiser and a customer according to the present invention. This system includes an advertisement information output terminal 1 for printing an advertisement on a card or paper, a customer information registration terminal 2 for registering customer information such as a visitor's gender, age, and occupation, and a customer information for storing the customer information. The server 3, the advertisement registration terminal 4 for registering the contents of the advertisement to be printed on the card or the paper together with the customer information or the like to which the advertisement is to be distributed, and the customer who has viewed the advertisement printed on the card or the paper, The Internet 7 includes an advertisement detailed information reference terminal 5 for viewing and a matching server 6 for performing matching necessary for handing over the above-described card with advertisement or a predetermined form when a customer who wants to deliver is visited. It is connected to the.

Here, the advertisement information output terminal 1, the customer information registration terminal 2, and the advertisement detailed information reference terminal 5 are arranged at the facility used by the customer, and further arranged at the customer reception of the facility. This is convenient for quickly delivering advertisements.

The facility used by the customer may be integrated with the advertiser or a separate entity. For example, if a customer stays in a hotel in a group on a golf tour, a golf equipment manufacturer and distributor may be the advertiser.

FIG. 2 is a flowchart of a method for matching an advertiser and a customer according to the present invention.

First, in S 1, when a hotel or the like registers customer information using the customer information registration terminal 2, the customer information is stored in the customer information server 3.

Here, the customer information includes gender, age,
It includes information according to the type of business, such as the number of days stayed in the case of a hotel and the number of years of experience in the case of a golf course.

When visiting by reservation, the customer information is stored in the customer information server 3 before the visit. Further, when a customer in the reservation arrives, the customer immediately registers at the reception by using the customer information registration terminal 2.

On the other hand, in S2, the advertiser uses the advertisement registration terminal 4 to register advertisement contents to be printed on a card or paper. At that time, the customer group desiring the distribution is specified and registered in the advertisement registration terminal 4 by age, gender, and the like. Furthermore,
If necessary, the advertisement period and the number of distributions may be registered.

Further, in S3, the advertiser may store more detailed contents than the advertisement printed on the card or the paper in the matching server for the convenience of the customer. When the customer feels interest in looking at the card or the like, he or she can refer to the detailed advertisement information reference terminal 5
Can be used to access the matching server to obtain detailed information of the advertisement.

[0020] In addition, the advertisement contents and the detailed advertisement information may be such that a facility such as a hotel posts an advertisement space on a matching server and sells the advertisement space to one or more advertisers.
In addition, the advertiser may provide the advertisement content and the advertisement detailed information, and the facility such as a hotel may select them.

Next, in S4, when the customer arrives at the reception of the hotel or the like, the reception sends information for identifying the customer, for example, a name or the like to the matching server 6.

The name and the like of the customer are transmitted from a terminal (not shown) provided at the reception to the customer information server 3 or the matching server 6 so that the registered customer can be identified.

Then, in S5, the matching server 6 determines whether or not the customer information stored in the customer server 3 is included in the desired delivery range of the advertiser stored in the advertisement registration terminal 4.

If the result of the determination indicates that the customer information stored in the customer server 3 is included in the desired distribution range, the advertisement is printed on a card or paper using the advertisement information output terminal 1 in S6. I do. If they do not match, no advertisement is delivered.

[0025] The customer waits at the reception until the processing of the matching server 6 and the advertisement information output terminal 1 is completed after notifying the arrival at the reception.

A customer who has received a card or the like on which an advertisement or the like is printed can access the matching server 6 from the advertisement detailed information reference terminal 5 and view detailed information at any time during staying at a hotel or the like. For convenience of access, the address (URL) of the matching server may be printed.

Next, in S7, the matching server 6
Then, the number of distributed advertisements, that is, the number of printed cards and the like, the number of accesses to detailed information, and the like are counted. The aggregation result may be reported from the matching server to the advertisement registration terminal 4, or the advertisement registration terminal 4 may query the matching server 6 as needed.

[0028]

According to the present invention described above, it is possible to provide effective advertisements based on information of customers who visit facilities such as hotels and golf courses.

Further, by printing and handing out an advertisement on a card or the like, it is possible to give an impact to the customer as real information, and the information as the advertisement is used more effectively.

Further, the advertiser can understand the reaction of the market where the range of the customer is clear, and thus can acquire various marketing information.

[Brief description of the drawings]

FIG. 1 is a block diagram of an advertisement system according to the present invention.

FIG. 2 is a flowchart of an advertisement method according to the present invention.

[Explanation of symbols]

 1 advertisement information output terminal 2 customer information registration terminal 3 customer information server 4 advertisement registration terminal 5 advertisement detailed information reference terminal 6 matching server

Claims (6)

[Claims] An advertisement information output terminal for printing an advertisement on a card or paper; a customer information registration terminal for registering customer information of a customer visiting a facility; a customer information server for storing the customer information; An advertisement registration terminal for registering the contents of the advertisement and a range of customer information for which the advertisement is desired to be delivered; and advertisement details for the customer who sees the advertisement printed on a card or paper to refer to detailed information of the advertisement. An information reference terminal and a matching server that compares the customer information of the visiting customer with the customer information that the advertiser wants to distribute is an advertising system connected to the Internet, and the customer information of the visiting customer is the When the advertisement is included in the range of the customer information desired to be distributed, the advertisement is printed on the card or paper using the advertisement information output terminal and handed to the customer. Notification system. 2. The advertisement registration terminal according to claim 1, wherein the matching server reports to the advertisement registration terminal the number of the advertisements distributed and the number of the customers accessing the advertisement detailed information reference terminal. Advertising system. 3. The advertisement system according to claim 1, wherein the advertisement information output terminal, the customer information registration terminal, and the advertisement detailed information reference terminal are arranged in the facility used by the customer. 4. A facility used by the customer registers customer information; and a step of determining whether a customer who has visited the facility is included in a range in which an advertiser desires to deliver an advertisement; If it is determined that the customer who has visited the facility is included in the range in which the advertiser wants to deliver the advertisement, the advertisement is printed on a card or paper and handed to the customer in the facility. And an advertisement method. 5. The facility causes a server connected via the Internet to execute a step of determining whether a customer who has visited the facility is included in a range in which the advertiser desires to deliver an advertisement. 5. The advertisement method according to claim 4, wherein: 6. The server according to claim 4, wherein the server stores the detailed information of the advertisement, and counts the number of advertisements distributed to the customer and the number of accesses to the detailed information by the customer. Advertising method.