JP2002183505A - Advertisement invitation distribution system and method of cellular phone - Google Patents

Abstract

PROBLEM TO BE SOLVED: To automatically carry out a series of works for advertisement application, price determination, contract conclusion and distribution on the Internet. SOLUTION: The system is provided with an invitation server for opening to public condition of an advertisement invitation and an application circumstance and inviting a candidate for appearing in the advertisement; an entry server for storing application conditions of the candidates for appearing in the advertisement; a registration server for registering a content of advertisement by the candidates for appearing in the advertisement after the contract; a distribution server for distributing contents and an advertisement over the Internet; a distribution state confirmation server for monitoring the distribution state by the distribution server; a mail server for making a contact with the candidate for appearing in the advertisement; and a network for connecting the servers. This system distributes an advertisement to the contents for cellular phone. Namely, a contract preference order is determined by an application condition of the candidates for appearing in the advertisement. In the case where a contract is concluded, a server for registering an advertisement is disclosed, the advertisement is distributed with the contents based on the contract, and a distribution state is reported.

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to an advertisement recruitment distribution system and method for a cellular phone for performing advertisement recruitment, contract, and distribution on the Internet without a sales professional.

[0002]

2. Description of the Related Art Conventionally, advertisement recruitment on the Internet is performed by ordinary advertisement recruitment activities without using a network. This is due to the complexity of the final delivered ad, including the ability to animate, and the use of clicks or pageviews to confirm the effectiveness of the ad. Due to the need for sales personnel. On the other hand, mobile phones using a simple display function, such as i-mode (registered trademark), have been widely used. The number of mobile phones spread is 7
The number of service subscribers capable of displaying images has exceeded 15 million, and the number of service subscribers capable of displaying images has exceeded 15 million. Unlike advertisements on Internet homepages, mobile phones have a feature that their display functions are limited, so that the contents of advertisements are simplified.

[0003]

However, since the fee for providing the content is lower than that of the conventional media, the conventional sales method has a problem that the advertising profit is low.

Utilizing the fact that the display function of the mobile phone is restricted and the contents of the advertisement are simplified, an advertisement recruitment and distribution system for a mobile phone which performs from the advertisement recruitment to the contract and distribution on the Internet without a conventional sales person is required. Provide a way.

[0005]

In order to solve the above-mentioned problems, an advertisement recruitment distribution system for a mobile phone according to the present invention comprises:
A recruitment server that publishes advertisement recruitment conditions and application status to recruit applicants for advertisement publication, an entry server that stores the application conditions of advertisement applicants, and an advertisement applicant who registers the advertisement content after contract A registration server, a distribution server that distributes contents and advertisements on the Internet, a distribution status confirmation server that monitors the distribution status by the distribution server, and a mail server for contacting the advertisement publication applicant, The contract priority is determined according to the application conditions of the advertisement publication applicant, and when the contract is reached, the registration server for registering the advertisement is opened, the advertisement is distributed together with the content based on the contract, and the distribution status is reported I do.

Preferably, an electronic authentication server for recognizing the electronic signature is provided, and the contract is sent and signed electronically.

[0007] Preferably, by setting a test mode, a function is provided in which the registered advertisement contents can be accessed a predetermined number of times from the Internet, and the advertisement poster checks the contents of the advertisement before the distribution starts. it can.

[0008] Preferably, the recruitment server is configured to provide, for each recruitment page, the content of the distribution content and an average page view (P
V), the minimum bid price, the contract unit, the scheduled distribution start date, the offer deadline, the number of bid applicants up to the present, and / or the highest bid price.

[0009] Preferably, the recruitment server presents, for each recruitment page, at least one of a user group of the distribution content, data on past purchasing behavior, and an effective advertisement timing for each product.

[0010] Preferably, a first distribution server and a second distribution server are provided as the distribution server, wherein the first distribution server distributes the first advertisement through a predetermined first base station, The second distribution server distributes the second advertisement through a second predetermined base station.

[0011] Preferably, the distribution server stores a plurality of advertisements and distributes the specified advertisement at specified times.

[0012] A method for distributing advertisements for mobile phones according to the present invention includes the steps of: publishing an advertisement recruitment page for mobile phones; transmitting an advertiser bidding condition with respect to the published recruitment page; Notifying the bidder of the highest priority, sending a contract to the bidder having the highest priority, and returning the contract with the advertisement provider receiving the contract When,
Concluding the contract by an electronic authentication server recognizing an electronic signature; opening a registration server to the advertisement provider; registering the advertisement content by the advertisement provider; Prohibiting writing, registering the advertisement content of the registration server to a distribution server, providing an advertisement to a general user by the distribution server, and reporting an advertisement distribution to the advertisement provider And transmitting a delivery completion report to the advertisement provider when the contract period has expired.

[0013]

DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS Embodiment 1 of the Invention A system / method according to an embodiment of the present invention will be described with reference to the drawings.

FIG. 1 is a block diagram showing a system for delivering an advertisement to contents for a mobile phone according to an embodiment of the present invention. This system 1 includes a recruitment server 11 that publishes advertisement recruitment conditions and application status and recruits applicants for advertisement publication, an entry server 12 that stores contact information entered by the advertisement publication applicants and application conditions, and a contract. Registration server 13 where completed advertisement publication applicant registers advertisement contents
A distribution server 14 for distributing contents and advertisements on the Internet, a distribution status confirmation server 15 for monitoring the distribution status of the distribution server 14, and a mail server 16 for contacting the advertisement publication applicant. , A gateway 17 for connecting to the Internet, and a LAN 18 for connecting the server group and the gateway.

Further, an electronic authentication server for recognizing an electronic signature (not shown) may be provided so that the contract is sent and signed electronically. Further, by setting a test mode, the registration server 13 may be provided with a function that allows the registered advertisement content to be accessed on the Internet a predetermined number of times. According to this function, the advertisement poster can check the content and effect of the advertisement before starting the distribution.

As shown in FIG. 1, an advertising agency terminal (client) 2 can access the system 1 via the Internet 3. For example, an application for recruitment can be made on a homepage provided by the system 1, and a notification of the distribution status can be received by e-mail. Ads delivered by system 1 are:
The information is transmitted to the mobile terminal 7 via the Internet 3, the gateway 4 of the mobile phone carrier, the communication carrier network 5, and the base station 6.

A system / method according to an embodiment of the present invention determines a contract priority based on conditions presented by an advertisement distribution applicant, and, when a contract is reached, a server for registering an advertisement. Provide, distribute advertisements along with the content based on the contract, and report the distribution status. That is, the present system / method relates to an advertisement recruitment distribution system / method for a mobile phone that recruits and distributes advertisements without requiring a salesperson. This system /
The method is particularly suitable for advertising for mobile terminals. Mobile devices are
Due to the limitation of the display capability, the displayable contents are limited, and only a simple graphic or a few lines of characters can be displayed. In the case of advertising on mobile devices, there is little room for design innovation, unlike advertisements for television and magazines.
For this reason, the advertisement provider can directly create and enter the advertisement content without going through the advertisement designer or creator. Therefore, this system / method can automatically recruit and distribute advertisements without the need for a salesperson.

Next, the processing procedure will be described with reference to the flowchart of FIG. The recruiting page (advertising space) provided by the system to the mobile phone is disclosed (S1). This is to inform the advertisement provider of the existence and contents of the advertisement space. An advertisement provider registered in advance in this system can access this recruitment page. Alternatively, information may be distributed by e-mail to registered advertisement providers. An example of the recruiting page is shown in FIG. In this example, for the advertisement provider, the content of the distribution content, the average page view (PV), the minimum bid price, the contract unit, the scheduled distribution start date, the recruitment deadline, The number and the highest bid price are shown. The advertisement provider sees the conditions as shown in FIG. 3 and determines which advertisement space to bid and how much.

The advertisement provider transmits the bidding condition together with its own ID to the system for the published advertisement space (S2).

The system notifies the bidder of the priority status (S3). For example, the system notifies each bidder of the order of the bid prices. Each time a new bidder appears, the priority changes. Since the advertisement provider is notified of the priority status each time, the advertisement provider can change the conditions while viewing the status and bid again.

After a certain period of time, the bidding is closed. The system determines the order of each bidder based on the bidder's conditions, and notifies the bidder of the determined priority (S
4). For example, the highest priority is given to the highest bidder.

The system automatically sends the contract to the highest bidder (S5). The contract is concluded when the advertisement provider returns the contract (S6).
By providing an electronic authentication server (not shown) for recognizing the electronic signature, the contract can be sent and signed electronically.

At this point, the write restriction on the registration server 13 is released (S7). This is because the registration server is opened to the advertisement provider and the desired advertisement content is written.

The system transmits a registration password to the advertisement provider (S8). The advertisement provider registers the contents of the advertisement in the system (S9). Because it is an advertising space for mobile phones, it can display only limited graphics and less than a few lines of text. Therefore, the advertisement provider can directly register the advertisement content without the assistance of a specialized designer. The advertisement provider registers, for example, a product name, a catch-phrase, a company logo, a trademark, and the like.

At this point, the writing to the registration server 13 is completed, and thereafter, the writing to the registration server 13 is prohibited (S10). Therefore, the advertisement provider can distribute one advertisement content for one contract period. Of course, the contract period may be divided into a plurality of periods, and different advertising contents may be distributed in each period. In this case, steps S7 to S13 are repeated for the number of periods.

The system transmits the registered contents to the advertisement provider and requests confirmation of the contents of the advertisement (S1).
1). The advertisement provider transmits the result of the content confirmation to the system (S12). If there is no problem, the contents of the advertisement are confirmed, and if there is a correction, the system releases the registration server write restriction again, and the advertisement provider corrects the advertisement contents.

At this point, the start of the contract period is waited. When the contract period has come, the advertisement content of the registration server 13 is registered in the distribution server 14 (S13).

An advertisement is provided to general users (S1).
4). At the same time, a delivery report of the advertisement is transmitted to the advertisement provider (S15). During this time, the system stores the distribution status in the distribution status confirmation server 15 (S16). Periodically or when requested, the system reports the distribution status of the advertisement to the advertisement provider (S18).

When the contract period has expired (S19), the system transmits a distribution completion report to the advertisement provider (S2).
A bill is issued together with 0) (S21). If the advertisement provider pays a fee to the system administrator (S22), the contract ends (S23).

According to the system / method of the first embodiment of the present invention, bidding for an advertisement space, advertisement submission, and advertisement distribution can be automated, so that an efficient advertisement can be provided while reducing costs. Become. This system / method is particularly suitable for a mobile phone with a simple display function. Conventionally, there is a problem in that the advertising revenue delivered by mobile phones is lower than that of conventional media because of the lower price associated with the provision of the content. , The display capabilities of the phone are limited,
Taking advantage of the simplicity of advertising contents, it is possible to perform everything from recruiting advertisements to contracts and distribution on the Internet without the conventional sales specialist.

Embodiment 2 of the Invention Although the condition as shown in FIG. 3 is presented to the advertisement provider, the following condition may be further presented so that the advertisement provider can easily bid. Distribution Content Users (Youth / Elderly, Male / Female) Past Purchasing Behavior Data (Ratio of Actual Purchasers) Effective Advertising Timing for Each Product (Christmas: Gift Items, New Year / New Year: New Year) Supplies, morning: coffee shop information, daytime: lunch information, night: restaurant information, etc.)

Embodiment 3 of the Invention Embodiment 1 of the invention
As a modified example of the above, a plurality of distribution servers 14 may be provided, and the content of the advertisement may be changed for each location, that is, may be changed depending on the location of the mobile phone. Alternatively, a plurality of advertisement contents may be registered in the registration server 13, and the advertisement contents may be changed for each time and place.

FIG. 4 shows a system according to a third embodiment of the present invention.
Shown in In the figure, the same or corresponding parts as those in FIG. 1 are denoted by the same reference numerals. A description of these will be omitted. Reference numeral 11a denotes a user information storage unit that stores information on users of the content to be distributed. This includes, for example, distribution content audiences (young and elderly, men and women),
Data on past purchasing behavior (the ratio of actual purchasers) and the like are stored. Reference numeral 14a denotes a distribution server A for distributing an advertisement to a mobile phone located in a first place.
It is. Reference numeral 14b denotes a distribution server B for distributing an advertisement to a mobile phone located at the second location. The place where distribution servers A and B are in charge, that is, the base station, is predetermined. Reference numeral 19 denotes a clock device for automatically switching the content to be distributed.

According to the third embodiment of the present invention, the advertisement provider registers a plurality of advertisement contents in the registration server 13 and sets the time to be provided for each of the plurality of advertisements.
Specify a location. FIG. 5A shows an example of the registered contents.

When the registration server 13 stores a plurality of advertisement contents corresponding to a plurality of places, the registration server 13 transfers the plurality of advertisement contents to the corresponding distribution servers 14 respectively.
For example, the advertisement content of the location U is transmitted to the distribution server 14A,
Is transferred to the distribution server 14B. This state is shown in FIGS.

The distribution servers A and B distribute different advertisement contents at predetermined time intervals. According to the third embodiment of the present invention, the content of the advertisement can be changed for each location of the mobile phone. Also, the content of the advertisement can be changed for each time.

The present invention is not limited to the above-described embodiments, and various modifications can be made within the scope of the invention described in the claims, which are also included in the scope of the present invention. Needless to say, this is done.

In this specification, means does not necessarily mean physical means, but also includes the case where the function of each means is realized by software.
Further, the function of one unit may be realized by two or more physical units, or the function of two or more units may be realized by one physical unit.

[0039]

As described above, according to the present invention, a series of operations from advertisement recruitment, price determination, contract conclusion, and distribution on the Internet can be automatically performed. As a result, the advertisement distribution cost can be minimized, and focused advertisement can be performed, and the advertisement effect can be enhanced.

[Brief description of the drawings]

FIG. 1 is a block diagram of a mobile phone advertisement recruitment distribution system according to Embodiment 1 of the present invention.

FIG. 2 is a flowchart of an advertisement recruitment distribution method for a mobile phone according to Embodiment 1 of the present invention.

FIG. 3 is an example of a condition of a recruiting page according to the embodiment of the present invention.

FIG. 4 is a block diagram of a mobile phone advertisement recruitment distribution system according to Embodiment 3 of the present invention.

FIG. 5 is an example of contents of a registration server and a distribution server according to Embodiment 3 of the present invention.

[Explanation of symbols]

 DESCRIPTION OF SYMBOLS 1 Advertisement distribution system for mobile phones 2 Advertisement agency terminal 3 Internet 4 Telecommunications carrier gateway 5 Telecommunications carrier network 6 Base station 7 Mobile terminal 11 Recruitment server 12 Entry server 13 Registration server 14 Distribution server 15 Distribution status check server 16 Mail Server 17 Gateway 18 LAN

Claims (8)

[Claims] 1. A system for distributing advertisements to contents for mobile phones, comprising: a recruitment server for recruiting advertisement applicants by disclosing advertisement recruitment conditions and application status; An entry server to memorize,
A registration server for registering the contents of advertisements by the advertisement publication applicant after the contract, a distribution server for distributing contents and advertisements on the Internet, a distribution status confirmation server for monitoring the distribution status by the distribution server, And a mail server for contacting, and determines the contract priority according to the application conditions of the advertisement publication applicant, and when the contract is reached, opens the registration server for registering the advertisement, and Advertisement distribution system for mobile phones, characterized in that an advertisement is distributed together with content based on the content, and a distribution status is reported. 2. The advertisement recruitment and distribution system for mobile phones according to claim 1, further comprising an electronic authentication server that recognizes the electronic signature, and wherein the contract is sent and signed electronically. 3. By setting a test mode, a function is provided that allows the registered advertisement content to be accessed on the Internet a predetermined number of times, so that the advertisement publisher can check the advertisement content before the distribution starts. 2. The advertisement recruitment distribution system for mobile phones according to claim 1, wherein: 4. The recruitment server, for each recruitment page, the content of the distribution content, average page view (PV), minimum bid price, contract unit, scheduled distribution start date, recruitment deadline date, number of bid applicants up to the present. 2. The advertisement recruitment distribution system for mobile phones according to claim 1, wherein at least one of the highest bid price and the highest bid price is presented. 5. The recruitment server presents, for each recruitment page, at least one of a user group of distribution content, data on past purchasing behavior, and an effective advertisement timing for each product. The advertisement recruitment distribution system for mobile phones according to claim 1. 6. A distribution server comprising a first distribution server and a second distribution server, wherein the first distribution server distributes a first advertisement through a predetermined first base station, and 2. The advertisement recruitment distribution system for mobile phones according to claim 1, wherein the second distribution server distributes the second advertisement through a predetermined second base station. 3. 7. The distribution server stores a plurality of advertisements,
2. The advertisement recruitment distribution system for mobile phones according to claim 1, wherein the designated advertisements are distributed at designated times. 8. A step of publishing a recruitment page of an advertisement for a mobile phone, a step of transmitting a bidding condition by an advertisement provider with respect to the published recruitment page, and notifying the bidder of a priority status. A step of sending a contract to the bidder having the highest priority; a step of the advertising provider receiving the contract returning the contract; and an electronic authentication server recognizing an electronic signature. Concluding the contract, releasing a registration server to the advertisement provider, registering the advertisement content by the advertisement provider, prohibiting writing to the registration server, and registering Registering the advertisement content of the server to the distribution server; providing the advertisement to general users by the distribution server; Step and, the mobile phone ad Wanted delivery method and a step of transmitting the delivery completion report to the advertisement provider when the contract period has expired to send the advertisement of delivery report.