JP2002358435A - Television reception system, television shopping system, and program and recording medium for actualizing those functions - Google Patents

Abstract

PROBLEM TO BE SOLVED: To easily and speedily order an article without confirming article information and an ordering destination by taking a note or recording them on a recording medium. SOLUTION: A broadcasting station 10 broadcasts a broadcast wave (e.g. digital broadcast wave) having a television shopping program and data on a connection with the Internet multiplexed. A receiver 20 displays the program, which is separated by a separating means 22 and decoded by a program decoding means 24, by a display means 26. When a viewer who buys an article inputs an indication by using a remote controller 50, etc., the connection data separated by the separating means 22 and held in a memory 28 are used to open the site through the Internet and the display means 26 displays it. The viewer indicates a purchase with the remote controller 50, etc., over look at the display screen. The picture obtained through the Internet and a picture of the received program are put together by an image composing means 25 and both the pictures can be displayed at the same time on, for example, a picture-in-picture basis.

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a television receiving system, a television shopping system, a program for realizing these functions, and a recording medium, and more particularly, to a viewer who has watched a broadcast television shopping program. Also, the present invention relates to a television shopping technique capable of easily performing a purchase order of a product without performing a complicated operation such as a memo of product information.

[0002]

2. Description of the Related Art As is well known, television shopping is
Broadcast contents introducing a target product are broadcasted by a television broadcast by a dealer or the like who intends to sell the product, so that viewers who have viewed the content can apply for purchase by telephone or mail. In general, a seller who has received a purchase application from a viewer provides a product, and the viewer pays for the product.

[0003] Television shopping in combination with the Internet has been put to practical use. In addition to introducing products and contact information in TV broadcast programs, the product information is provided on the Internet and orders are accepted online.

[0004] Also, a broadcasting system that provides an interactive multimedia interactive service using digital television signals has been considered. In a system that provides an interactive service, for example, a down line for transmitting data from a broadcasting station to a user terminal is a broadcast wave, and an up line for transmitting data from the user terminal to the broadcasting station is a telephone network (public network), the Internet, or a CATV. There is a form that makes use of. In such a broadcasting system, a product is introduced using video or audio based on a TV signal, or a product is introduced using a character multiplexed signal multiplexed on a TV signal, so that a viewer can order a product purchase using a predetermined medium. It can be performed.

[0005]

However, in the current television shopping, a viewer who wants to purchase a product memos necessary information such as a product number and a telephone number according to the shopping guide of the broadcast product, or The user must record the broadcasted shopping guide to check the necessary information, place an order for the telephone using the corresponding telephone number, and send the mail. Also, in the services using the Internet or the interactive communication system as described above, in order to make a purchase request according to the broadcast contents, the viewer makes a note of the URL or the like, newly opens the corresponding site on the Internet, and checks the product information. It is necessary to perform predetermined terminal operations such as inputting product numbers and purchaser information,
It has not been possible for a viewer to easily and quickly place an order to purchase a product.

[0006] The present invention has been made in view of the above-mentioned circumstances, and allows a viewer who has watched broadcast contents capable of television shopping to make note of merchandise information and an order destination or to record it on a recording medium for confirmation. It is an object of the present invention to provide a television shopping system capable of simply and quickly ordering a product without having to perform the operation, a program for executing functions of the system, and a recording medium.

[0007]

According to the first aspect of the present invention, there is provided a receiving means capable of receiving broadcast data including connection data to a predetermined site on the Internet and television shopping program data, and the received broadcast data. A display screen for displaying the program according to the TV shopping program data, an I / F for receiving a purchase request for a product introduced in the TV shopping program, and presenting a predetermined site using the connection data in response to the purchase request Internet connection means for connecting to a possible Web server and downloading a purchase information input screen provided by the predetermined site, wherein the display means displays the purchase information input screen downloaded by the Internet connection means. And the Internet connection means corresponds to the purchase information input screen. By receiving the power via the I / F, generating the purchase instruction data based on the input and transmitting the generated data to the connected site, the operation manager who operates / manages the site can arrange the product and arrange the product. And charging can be executed by a predetermined method.

[0008] According to a second aspect of the present invention, in the first aspect of the invention, the television receiver has a separating means for inputting the broadcast data and separating the broadcast data into the television shopping program data and the connection data. Displaying the television shopping program on the display means by the television shopping program data obtained by the separation means, and storing the connection data separated by the separation means in a memory, whereby the Internet The connection means executes an Internet connection by using the connection data stored in the memory when the input of the purchase request is received.

According to a third aspect of the present invention, in the first or second aspect, the television receiver combines the television shopping program data with the purchase information input screen data downloaded via the Internet. ,
It is characterized in that the display means has an image synthesizing means which can be displayed simultaneously as a split screen.

According to a fourth aspect of the present invention, in the third aspect of the present invention, the display means of the television receiving system displays the television shopping program data and the purchase information input screen data downloaded via the Internet. With regard to the above, it is possible to display only one of the TV shopping program data and the purchase information input screen data in accordance with the input instruction from the user, and / or reduce the area of the divided display in accordance with the instruction from the user. It is characterized in that it can be changed.

According to a fifth aspect of the present invention, there is provided a receiving means capable of receiving broadcast data including television shopping program data and commodity identification data capable of identifying a commodity introduced in the television shopping program; A display screen for displaying the TV shopping program data in accordance with the TV shopping program data, an I / F for receiving an input of a purchase request for a product introduced in the TV shopping program, and the product included in the purchase request and the TV shopping program data Transmission control means for transmitting instruction information for instructing product purchase using the identification data.

[0012] According to a sixth aspect of the present invention, in the fifth aspect of the invention, the television receiving system further comprises: separating means for inputting the broadcast data and separating the TV shopping program data and the product identification data; Storage means for storing the product identification data separated by the separation means, a television shopping program is displayed on the display means by TV shopping program data obtained by separation by the separation means, and The purchase instruction data is generated using the product identification data separated by the separating means.

According to a seventh aspect of the present invention, there is provided a reception apparatus capable of receiving broadcast data including television shopping program data, commodity identification data capable of identifying a commodity introduced in the television shopping program, and connection data to a predetermined site on the Internet. Means, a display screen for displaying the TV shopping program data included in the received broadcast data, an I / F for receiving an input of a purchase request for a product introduced in the TV shopping program, and an I / F for receiving the input. Using the purchase request and the product identification data included in the TV shopping program data, the user generates purchase instruction data for instructing product purchase, and transmits the purchase instruction data via the Internet using the connection data. And transmission control means for transmitting the data to the predetermined site.

According to an eighth aspect of the present invention, in the seventh aspect of the invention, the television receiver receives the broadcast data and separates the television shopping program data into the product identification data and the connection data. Means for storing the product identification data and the connection data separated by the separating means, wherein the TV shopping program is displayed by the TV shopping program data obtained by separating by the separating means. The purchase instruction data is generated by using the product identification data separated by the separating means.

According to a ninth aspect of the present invention, in the invention of any one of the first to eighth aspects, the television receiving system has an input means capable of inputting an instruction by a user, and the input means comprises a normal input means. In addition to the operation input related to the display of a television program, it has a function of executing various inputs related to a product purchase instruction in a television shopping program broadcast.

According to a tenth aspect of the present invention, in the ninth aspect of the present invention, the input means is configured as a remote controller.

According to an eleventh aspect of the present invention, in the ninth aspect of the present invention, the input means comprises a voice input means and a voice recognition means, and converts a user's instruction voice into an instruction signal and outputs it. It is what it was.

The invention according to claim 12 is the invention according to claims 1 to 11
In any one of the inventions, information of a predetermined item relating to user recognition required for the purchase instruction data is stored in a memory, and when the purchase instruction data is generated, the information stored in the memory is stored in the memory. It is characterized by being used.

According to a thirteenth aspect of the present invention, in the twelfth aspect of the present invention, the information of the predetermined items stored in the memory can be appropriately updated / corrected using input means. Things.

The invention of claim 14 is the invention of claims 1 to 4,
A television shopping system comprising: the television receiving system according to any one of 9 to 13; a broadcasting station that broadcasts a television shopping program; and a Web server that stores sales site data of a product introduced by television shopping. , The broadcasting station generates a TV shopping program, generates a TV shopping program, a connection data generating unit generates connection data to a predetermined site on the Internet, and generates the TV shopping program and the connection data. Multiplex transmission means for multiplexing and transmitting, wherein the television receiving system is capable of receiving broadcast data transmitted from the multiplex transmission means of the broadcasting station, and is included in the received broadcast data. Connect to the Web server using the connection data and In which was characterized by performing the download of purchase information input screen.

According to a fifteenth aspect of the present invention, there is provided a television receiving system according to the fifth, sixth, ninth to thirteenth aspects, a broadcasting station for broadcasting a television shopping program, and a sales manager of a product introduced by television shopping. In the configured TV shopping system, the broadcasting station includes a TV shopping program generating unit that generates a TV shopping program, a product identification data generating unit that generates product identification data that enables the product to be identified, Multiplex transmission means for multiplexing a television shopping program and the product identification data and transmitting the multiplexed data using a two-way communication system, wherein the television receiving system is transmitted from the multiplex transmission means of the broadcasting station. Broadcast data can be received, and the product identification data included in the received broadcast data The purchase instruction data is generated using the two-way communication system and transmitted to the broadcast station, and the broadcast station transfers the received purchase instruction data to the sales manager, The present invention is characterized in that a sales manager can execute product arrangement and charging for the product by a predetermined method.

According to a sixteenth aspect of the present invention, there is provided a television receiving system according to the seventh, eighth, ninth to thirteenth aspects, a broadcast station for broadcasting a television shopping program, and a sales management of a product introduced in the television shopping. In the television shopping system constituted by the Web server, the broadcasting station comprises: a television shopping program generating means for generating a television shopping program; connection data to a predetermined site on the Internet; and product identification data for enabling the product to be identified. And a multiplexing transmission unit for multiplexing and transmitting the generated television shopping program, the connection data, and the product identification data, and the television receiving system. The broadcast data transmitted from the multiplex transmission means of the broadcasting station Reliable, by generating the purchase instruction data using the product identification data included in the received broadcast data, by transmitting the instruction information to the Web server using the connection data, The present invention is characterized in that a sales manager of a product can arrange a product and execute charging for the product by a predetermined method.

According to a seventeenth aspect of the present invention, in the invention of the fifteenth aspect, the web server pays for the goods sold in the television shopping. By transmitting payment screen data to the television receiving system so that the buyer can transfer to the designated account afterward, or select any method of debiting from the designated account after delivering goods to the buyer, The present invention is characterized in that a user can select a payment method for a product.

The eighteenth aspect of the present invention provides the first to thirteenth aspects.
A program for executing the function of the television receiving system according to any one of the above.

The invention of claim 19 is the invention of claims 14 to 1
7 is a program for executing the function of the television shopping system according to any one of 7.

The invention of claim 20 is the invention of claim 18 or 1
A recording medium on which the program according to Item 9 is recorded.

[0027]

FIG. 1 is a block diagram for explaining an embodiment of a television shopping system according to the present invention. The broadcasting station 10 produces a television shopping program and broadcasts it on a broadcast wave. The transmission path of the broadcast wave may be a radio broadcast, a cable broadcast such as CATV, or a combination thereof. The TV shopping program is video / audio broadcast data for product introduction similar to the conventional one, and is broadcast by adding Internet connection data (for example, URL data of a corresponding site of a dealer) to the broadcast data. .

The configuration of the television shopping system according to the present embodiment is applied to a digital television broadcasting system.
Various component signals are multiplexed with high transmission efficiency and broadcast. That is, in the present embodiment, the broadcasting station 10 includes a television shopping program generation unit 11 that generates the above-described program data, a connection data generation unit 12 that generates the above-described connection data, and a digital signal that multiplexes the generated signals. A multiplex transmission unit 13 for generating, modulating and broadcasting a stream signal for television broadcasting.

The present invention is not limited to the digital broadcasting system described above, but can be applied to analog broadcasting. For example, a broadcasting station multiplexes image data and connection data by putting image data of a television shopping program and data for connection to the Internet in a video section and a return section of a television signal, respectively. The broadcasted television signal may be broadcast as an analog broadcast wave.

In the digital broadcasting system shown in FIG. 1, the receiver 20 has a function of receiving and reproducing digital broadcast waves and a function of connecting to the Internet and displaying a homepage or the like on a screen. That is, the receiver 20
Are receiving means 21 for receiving a stream of a digital broadcast signal generated by the broadcasting station 10, separating means 22 for separating program data and connection data from the received stream, and program data separated by the separating means 22. Using the program decoding means 24 for decoding the data and the connection data separated by the separation means 22, the site of the Web server 30 corresponding to the connection data by the Internet 40 in accordance with an instruction from the user (input of purchase request information). , A user I / F 27 that accepts an input of an Internet connection instruction from a user, an input of a product purchase instruction, and the like; a program information separated and decoded by the separation unit 22 and an Internet connection Combining with the image information obtained from the Internet line via the control means 23 An image synthesizing means 25, display means 26 for displaying the image information synthesized by the image synthesizing means 25
And a memory 2 for storing information such as a viewer's Internet account, address, telephone number, and other information.
8 is provided.

A digital broadcast wave broadcast by the broadcasting station 10 is received by a receiver 20 of a user, and a normal program is decoded by a program decoding unit 24 and displayed by a display unit (generally, a display screen using a liquid crystal screen or a cathode ray tube). ) 26.
Also, when broadcasting a TV shopping program, the broadcasting station 10
Then, the multiplex transmission means 13 multiplexes the program data generated by the television shopping program generation means 11 and the connection data to the Internet generated by the connection data generation means 12 and broadcasts them. If the viewer watching this program wants to purchase a product, he or she gives an instruction to display a purchase screen using a predetermined input device (for example, a dedicated remote controller 50 or keyboard 60).

FIG. 2 is a diagram for explaining an example of a display method of an Internet site connected according to a viewer's instruction when broadcasting a television shopping according to the present invention. When connected to the Internet, on the display screen 70 of the receiver 20, a first display screen 71 for displaying the television shopping program decoded by the program decoding means 24 and a second display screen for displaying the display screen of the Internet site by picture-in-picture. The display screen 72 is set, and the viewer can place a purchase order for the product on the small second display screen 72 while continuously watching the broadcast of the television shopping program. In addition, the screen of the Internet site displayed on the second display screen 72 can be displayed on the entire screen of the display means in response to a viewer's input instruction.

FIG. 3 is a schematic perspective view showing an example of a remote controller as an input means used in the receiver of the television shopping system of the present invention. The remote controller 50 has an Internet connection instruction button 51 in addition to the operation functions of a normal television device. When the viewer watching the TV shopping program tries to purchase a product, the viewer presses the Internet connection instruction button 51 of the remote controller 50, and the instruction signal from the user I / F 27 is transmitted to the Internet connection / control unit 23. Is sent to the Internet connection.

In the product order image downloaded from the site connected by the Internet connection / control means, the viewer inputs predetermined item information for making a consumption purchase, for example, a product number and a quantity, and makes a product order. Execute. Such information input can be performed, for example, using the function keys assigned to the input buttons 52 in the remote controller shown in FIG. The account information of the viewer for connecting to the Internet, the information such as the name, address, and telephone number of the viewer for ordering the product are stored in the memory 28 of the receiver 20 in advance. Therefore, it is not necessary to input information each time, and the convenience of the user can be obtained. Further, with respect to these stored information, a registration screen can be opened by inputting a predetermined instruction, and the information can be corrected and updated at any time. Further, by storing past TV shopping history information in the memory 28, history confirmation by the user and utilization of history data can be performed.

On the purchase screen, the information inputted by the viewer and the necessary information called from the memory are displayed on the screen, so that the viewer can confirm the contents. When the viewer confirms the content and inputs an instruction indicating the confirmation, the purchase screen displays a confirmation screen of the payment method, and allows the viewer to select a payment method. Regarding payment, there is no way to transfer the purchase price first to eliminate the anxiety of the viewer. For example, (1)
Cash payment at the time of product delivery, (2) transfer to the designated account after delivery of the product, (3) withdrawal from the designated account after product delivery, etc. can be selected.
In this case, a prescribed discount may be provided to the user who has selected (3).

As an input device in the receiver 20, as shown in FIG.
4 and voice recognition means 53, the Internet connection / control means 23 which inputs the recognized instruction information to the voice recognition means 53 when the viewer gives a predetermined purchase instruction by voice when the television shopping program is broadcast. It can also be configured to function and connect to a merchant site as in FIG. Also, when the purchase instruction is given on the displayed purchase site screen, the viewer can similarly input the purchase instruction by voice.

FIG. 5 is a diagram for explaining an example of a television shopping purchase process according to the present invention. The broadcasting station broadcasts a television shopping program (step S
1). At this time, as described with reference to FIG. 1, the television shopping program and the connection data to the Internet are multiplexed and transmitted as broadcast waves. When the broadcast wave is received by the receiver (step S2), the television shopping program and the Internet connection data are separated, and the digital shopping wave shown in FIG. 1 is decoded and displayed on the screen (step S2). S3).

When a viewer watching a television shopping program tries to purchase a product (step S4),
An Internet connection instruction is input using the dedicated remote controller or keyboard as described above (step S5). The receiver uses the connection data multiplexed with the broadcast wave to connect to the corresponding site on the Internet (step S6), downloads the purchase screen, and displays the screen (step S7).
The viewer inputs necessary information on the purchase screen (step S8), and further inputs a purchase instruction at the time of input (step S9), and the sales company that has received the purchase instruction by the corresponding site arranges the relevant product. And deliver it to the user (step S10).

FIGS. 6 and 7 are diagrams for explaining another embodiment of the television shopping system of the present invention. FIG. 6 shows the flow of information in a broadcasting station, a receiver of a user U, and a merchandise seller. FIG. 7 is a functional block diagram of the receiver shown in FIG. In this embodiment, a broadcast station receives a purchase instruction from a viewer who intends to purchase a product using a bidirectional communication line using the same medium for upstream and downstream such as CATV, and the purchase instruction corresponds to the purchase instruction. It is intended to realize a television shopping system to which a service form for transferring to a dealer is applicable.

The broadcasting station 10 generates a television shopping program, generates merchandise identification data for each merchandise, multiplexes the data on a display screen portion of the merchandise, and broadcasts the multiplexed data. Although the configuration shown in FIG. 7 has a function of decoding and displaying a program by a digital broadcast wave, the broadcast wave used in the present embodiment may be a digital broadcast wave as described above, or may be an analog broadcast wave. There may be. In this embodiment, FIG.
The connection information generating means 12 of the broadcast station shown in FIG.

In FIG. 7, a television shopping program broadcasted by digital broadcasting waves is received by a receiving means 81, and the separating means 82 separates the program data and the product identification data. The product identification data is temporarily stored in the memory 85. When a viewer watching television shopping tries to purchase a product, he or she inputs a purchase instruction via the user I / F 86 using an input device such as a remote controller or a keyboard as described above.

The purchase instruction is input during the broadcast of the introduction screen of the corresponding product in the television shopping program, and is linked to the input information and the product identification data temporarily stored in the memory 85 to form purchase instruction data. ,
The transmission is performed by the transmission control unit 87 using the up line. Here, since the two-way communication system using the same medium is used, the purchase instruction data is returned to the broadcasting station. Broadcasting station 1
In the case of “0”, the received purchase instruction data is transferred together with the product identification data to the seller 31 in a predetermined manner. The seller 31 arranges the corresponding product according to the received purchase instruction data and delivers it to the purchaser.

In this configuration, the product order is made using the product identification data linked to the product in the program. However, various methods can be devised depending on the program production method. For example, an order screen is displayed after a series of product introductions, and a viewer who wants to purchase a product inputs the corresponding product number and quantity so that the product identification data of the relevant product is given and transmitted. Is also good.

In the configuration shown in FIG. 6, the purchase instruction information from the viewer of the television shopping program is transferred from the broadcasting station to the seller. The entity that sells the product may be the same.

Next, another embodiment of the television shopping system of the present invention will be described with reference to FIG. 7 again. In the present embodiment, a television shopping program is generated at the broadcasting station 10,
Further, for each product display, product identification data and connection data to a predetermined site via the Internet are generated, multiplexed on the display screen portion of the product, and broadcast. In this case, the broadcasting station replaces the connection data generating means of the broadcasting station 10 shown in FIG. 1 with connection data / product identification data generating means.

In the receiver 80 that has received the broadcast data, the received television shopping program broadcast wave is received by the receiving means 81 and separated by the separating means 82 into the program data, the product identification data and the connection data. Is decoded by the program decoding means 83 and displayed on the display means 84,
The product identification data and the connection data are temporarily stored in the memory 85. When a viewer watching TV shopping tries to purchase a product, the user I / F 8 is input by an input device such as a remote controller and a keyboard as described above.
6 to input information for instructing purchase.

The purchase instruction is input during the broadcasting of the introduction screen of the corresponding product in the TV shopping program, and the input data is linked with the product identification data temporarily stored in the memory 85 to be purchase instruction data. The purchase instruction data is transmitted from the transmission control means 87 to a predetermined site via the Internet using the Internet connection data also stored in the memory 85. The seller 31 arranges the corresponding product according to the purchase instruction data received at the site, and delivers the product to the purchaser.

As described above, in the television shopping system according to the present invention, the television shopping program broadcast received by the receiver is recorded in a recording means such as a video recorder, and a product purchase instruction is input while reproducing the broadcast. You can also. In this case, by recording the multiplexed data received by the receiver and inputting it again to the separating means at the time of reproduction, not only real-time order processing as described above, but also TV shopping can be easily performed even after the broadcast is over. You can do it.

A program for realizing the functions of the television receiving system according to the present invention is stored in the television receiving system. Further, a program for realizing the function of the television shopping system is stored in a server, a broadcasting station, and a television receiving system. As the recording medium storing the data, specifically, a CD-ROM,
Magneto-optical disks, DVD-ROMs, FDs, flash memories, and various other ROMs and RAMs can be assumed. By recording and distributing a program for realizing the above-described functions of the present invention on these recording media, Facilitates the realization of functions. Then, the program is read by the information processing apparatus by mounting the recording medium as described above on an information processing apparatus such as a computer, or the program is recorded on a recording medium provided in the information processing apparatus, and if necessary, By reading, the television shopping function according to the present invention can be executed.

[0050]

As is apparent from the above description, according to the present invention, it is possible to easily view a TV shopping program and order a product on a display screen displaying a TV program in a series of flows. To be able to
A television shopping system with high user convenience can be obtained. Further, since the method of charging the purchase price is post-payment billing after delivery of the product, the purchaser can purchase the product without worry. In addition, the flow of goods is automated, and rational product management can be performed.

[Brief description of the drawings]

FIG. 1 is a block diagram illustrating an embodiment of a television shopping system according to the present invention.

FIG. 2 is a diagram for explaining an example of a display method of an Internet site connected according to an instruction of a viewer during broadcasting of television shopping according to the present invention.

FIG. 3 is a schematic perspective view showing an example of a remote controller as input means used in the receiver of the television shopping system of the present invention.

FIG. 4 is a block diagram for explaining another configuration example of the receiver of the television shopping system of the present invention.

FIG. 5 is a diagram for explaining an example of a television shopping purchase process according to the present invention.

FIG. 6 is a diagram for explaining another embodiment of the television shopping system of the present invention.

FIG. 7 is a block diagram illustrating functions of the receiver in FIG. 6;

[Explanation of symbols]

DESCRIPTION OF SYMBOLS 10 ... Broadcasting station, 11 ... TV shopping program generation means, 12 ... Connection data generation means, 13 ... Multiplex transmission means, 20 ... Receiver, 21 ... Receiving means, 22 ... Separation means,
23 ... Internet connection / control means, 24 ... Program decoding means, 25 ... Image combining means, 26 ... Display means, 27 ...
User I / F, 28: memory, 30: Web server, 3
DESCRIPTION OF SYMBOLS 1 ... Distributor, 40 ... Internet, 50 ... Remote control, 51 ... Internet connection instruction button, 52 ... Input button, 53 ... Voice recognition means, 54 ... Sound collection device, 60 ...
Keyboard, 70: Display screen of receiver, 71: First display screen, 72: Second display screen, 80: Receiver, 81: Receiving means, 82: Separating means, 83: Number decoding means, 84:
Display means, 85 memory, 86 user I / F, 87
Transmission control means, U: user.

Claims (20)

[Claims] 1. A receiving means capable of receiving broadcast data including connection data to a predetermined site on the Internet and television shopping program data, and a display for displaying the program by the television shopping program data included in the received broadcast data. A screen, an I / F for receiving an input of a purchase request for a product introduced in a television shopping program, and connecting to a Web server capable of presenting a predetermined site using the connection data in response to the purchase request, Internet connection means for downloading a purchase information input screen provided by the Internet connection means, wherein the display means displays the purchase information input screen downloaded by the Internet connection means, and wherein the Internet connection means The input corresponding to the information input screen is input to the I / F
, And generates purchase instruction data based on the input and transmits the generated data to a connected site,
A television receiving system, wherein an operation manager who operates / manages a site can execute product arrangement and charging for the product by a predetermined method. 2. The television receiving system according to claim 1, wherein the television receiver has a separating unit that inputs the broadcast data and separates the broadcast data into the TV shopping program data and the connection data. Displaying a television shopping program on the display means according to the television shopping program data obtained by separation by the separation means,
And by storing the connection data separated by the separation unit in a memory, the Internet connection unit uses the connection data stored in the memory when receiving the input of the purchase request. A television receiving system for executing an Internet connection. 3. The television receiving system according to claim 1, wherein the television receiver combines the television shopping program data with the purchase information input screen data downloaded via the Internet. A television receiving system comprising: an image synthesizing unit that enables the display unit to simultaneously display a divided screen. 4. The television receiving system according to claim 3, wherein the display means of the television receiving system displays the television shopping program data and the purchase information input screen data downloaded via the Internet. With regard to, it is possible to display only one of the TV shopping program data and the purchase information input screen data according to the input instruction from the user,
And / or the area of the divided display can be changed according to an instruction from a user. 5. A receiving means capable of receiving broadcast data including TV shopping program data and product identification data capable of identifying a product introduced in the TV shopping program, and a TV shopping program included in the received broadcast data. A display screen for displaying the program by data, an I / F for receiving an input of a purchase request for a product introduced in the TV shopping program, and the product identification data included in the TV shopping program data are used. And a transmission control means for transmitting instruction information for instructing product purchase. 6. The television receiving system according to claim 5, wherein the television receiving system inputs the broadcast data and separates the broadcast data into the television shopping program data and the product identification data. Storage means for storing the product identification data separated by the separation means, a television shopping program is displayed on the display means by TV shopping program data obtained by separation by the separation means, and A television receiving system, wherein the purchase instruction data is generated using the product identification data separated by a separating unit. 7. A receiving means capable of receiving broadcast data including television shopping program data, commodity identification data capable of identifying a commodity introduced in the television shopping program, and connection data to a predetermined site on the Internet. A display screen for displaying the TV shopping program data included in the broadcast data, an I / F for receiving a purchase request for a product introduced in the TV shopping program, and the I / F input via the I / F. Using the purchase request and the product identification data included in the TV shopping program data, generate purchase instruction data for instructing product purchase, and transmit the purchase instruction data to the predetermined site via the Internet using the connection data. A television receiving system, comprising: a transmission control unit for transmitting. 8. The television receiving system according to claim 7, wherein the television receiver inputs the broadcast data and separates the broadcast data into the television shopping program data, the product identification data, and the connection data. Means for storing the product identification data and the connection data separated by the separating means, wherein the TV shopping program is displayed by the TV shopping program data obtained by separating by the separating means. A television receiving system for displaying the purchase instruction data using the product identification data separated by the separating means. 9. The television receiving system according to claim 1, wherein the television receiving system includes an input unit that allows a user to input an instruction, and the input unit includes a normal input unit. A television receiving system having a function capable of executing various inputs relating to an instruction to purchase a product in a television shopping program broadcast in addition to an operation input relating to display of a television program. 10. The television receiving system according to claim 9, wherein said input means is configured as a remote controller. 11. The television receiving system according to claim 9, wherein said input means is constituted by a voice input means and a voice recognition means, and converts a user's instruction voice into an instruction signal and outputs it. Television receiving system. 12. The television receiving system according to claim 1, wherein information of predetermined items relating to user recognition required for said purchase instruction data is stored in a memory, and said purchase instruction is stored in said memory. A television receiving system, wherein information stored in the memory is used when generating data. 13. The television receiving system according to claim 12, wherein the information of the predetermined items stored in said memory can be updated / corrected as needed using an input means. Television receiving system. 14. A television receiving system according to claim 1, wherein a broadcasting station for broadcasting a television shopping program, and sales site data of a product introduced by television shopping are stored. W
In a television shopping system constituted by an eb server, the broadcasting station includes a television shopping program generating unit that generates a television shopping program, a connection data generating unit that generates connection data to a predetermined site on the Internet, Multiplex transmission means for multiplexing and transmitting the television shopping program and the connection data, wherein the television receiving system is capable of receiving broadcast data transmitted from the multiplex transmission means of the broadcasting station. Using the connection data included in the received broadcast data to connect to the Web server and download the purchase information input screen. 15. A television shopping system comprising the television receiving system according to claim 5, 6, 9 or 13, a broadcasting station for broadcasting a television shopping program, and a sales manager of a product introduced in the television shopping. In the system, the broadcasting station includes a TV shopping program generating unit that generates a TV shopping program, a product identification data generating unit that generates product identification data that enables product identification, the generated TV shopping program, Multiplex transmission means for multiplexing the product identification data and transmitting the multiplexed data using a two-way communication system, wherein the television receiving system can receive broadcast data transmitted from the multiplex transmission means of the broadcasting station. And
The purchase instruction data is generated using the product identification data included in the received broadcast data, transmitted to the broadcast station using the two-way communication system, and the broadcast station receives the purchase instruction data. A TV shopping system, wherein the sales manager can execute a product arrangement and a charge for the product by a predetermined method by transferring data to the sales manager. 16. A television receiving system according to claim 7, 8, 9 to 13, a broadcasting station for broadcasting a television shopping program, and a Web server for managing sales of products introduced by television shopping. In the configured TV shopping system, the broadcasting station includes a TV shopping program generating unit that generates a TV shopping program, and connection data that generates connection data to a predetermined site on the Internet and product identification data that enables the product to be identified. / Product identification data generation means, and multiplex transmission means for multiplexing and transmitting the generated television shopping program, the connection data, and the product identification data, and wherein the television receiving system comprises: Broadcast data transmitted from the multiplex transmission means, By generating the purchase instruction data using the product identification data included in the received broadcast data and transmitting the instruction information to the Web server using the connection data, the sales manager of the product A television shopping system wherein a product arrangement and a charge for the product can be executed by a predetermined method. 17. The television shopping system according to claim 15, wherein the web server pays cash when delivering the product to the purchaser and delivers the product to the purchaser with respect to charging for the sale product in the television shopping. Also, transfer to the designated account by the buyer,
Alternatively, by transmitting payment screen data to the television receiving system so that the user can select any method of debiting from the designated account after delivering the product to the buyer, the user can select the payment method for the product. TV shopping system characterized by the following. 18. A program for executing the function of the television receiving system according to claim 1. 19. A program for executing the function of the television shopping system according to claim 14. 20. A recording medium on which the program according to claim 18 or 19 is recorded.