CN105407405A - Method and device for configuring interactive information of interactive TV system - Google Patents
Method and device for configuring interactive information of interactive TV system Download PDFInfo
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- CN105407405A CN105407405A CN201510835735.0A CN201510835735A CN105407405A CN 105407405 A CN105407405 A CN 105407405A CN 201510835735 A CN201510835735 A CN 201510835735A CN 105407405 A CN105407405 A CN 105407405A
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/47—End-user applications
- H04N21/475—End-user interface for inputting end-user data, e.g. personal identification number [PIN], preference data
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
- H04N21/435—Processing of additional data, e.g. decrypting of additional data, reconstructing software from modules extracted from the transport stream
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/45—Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts
- H04N21/466—Learning process for intelligent management, e.g. learning user preferences for recommending movies
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- Engineering & Computer Science (AREA)
- Multimedia (AREA)
- Signal Processing (AREA)
- Databases & Information Systems (AREA)
- Human Computer Interaction (AREA)
- Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)
Abstract
The invention discloses a method and a device for configuring interactive information of an interactive TV system. The method and the device are used for configuring interactive information in video contents played by TVs in a targeted manner to attract users to participate in interaction of TV programs through mobile terminals. The method comprises the following steps of: acquiring interactive request information sent from user terminals and targeted at interactive information in real time; determining information about the number of the user terminals participating in the interactive information according to the interactive request information; and determining the interactive information to be configured according to the number information. Through real-time statistics of the number information of the users participating in interactive activities and determination of attributes of TV video interactive information to be configured in a targeted manner, the interaction enthusiamof the users is improved, so that the interactive information acquisition of the TV videos by the users who watch the TV videos through the mobile terminals is facilitated, the users are attracted to participate in viewing and interaction of the videos played by the TVs, the rating of the TV programs is increased, and the user participation interactivity and the visual experience are improved.
Description
Technical field
The present invention relates to Internet technical field, particularly a kind of method and device configuring the interactive information of interactive television system.
Background technology
Existing radio data system, it is unidirectional that business provides, and user is merely able to passive acceptance, and from user's practical operation, live just support enters broadcasting, exits the simple operationss such as broadcasting, switching channels.The arrangement of time of TV programme is fixed, and user can only enjoy specific service in the time of specifying.
Along with the development of development of Mobile Internet technology, mobile terminal, such as, the popularity rate of mobile phone is very high, and user appreciates the content of multimedia on the Internet by mobile terminal, thus has influence on the rating of broadcast television service.
In the process of televising video, attract user in conjunction with the function of mobile terminal, rating and the interaction of video of participating in televising is a direction of Polarizations for Target Discrimination in Clutter, how to be configured in by interactive information pointedly televises in video content, attracting user to utilize mobile terminal to participate in the interaction of TV programme, is a problem demanding prompt solution.
Summary of the invention
The invention provides a kind of method and the device that configure the interactive information of interactive television system, televise in video content in order to pointedly interactive information is configured in, attract user to utilize mobile terminal to participate in the interaction of TV programme.
The invention provides a kind of method configuring the interactive information of interactive television system, comprising: Real-time Obtaining for interactive information, user terminal send interactive solicited message; According to described interactive solicited message, determine the user terminal information of number participating in described interactive information; According to described information of number, determine the interactive information that will configure.
Wherein, according to described information of number, determine the interactive information that will configure, comprising: when described number is less than predetermined threshold, determine the interest attribute that will configure interactive information; According to described interest attribute, determine the interactive information that will configure.
Wherein, according to described information of number, determine the interactive information that will configure, comprising: when described number is less than predetermined threshold, determine the degree-of-difficulty factor that will configure interactive information; According to described degree-of-difficulty factor, determine the interactive information that will configure.
Wherein, according to described information of number, determine the interactive information that will configure, comprising: when described number is less than predetermined threshold, determine crowd's attribute that will configure interactive information; According to described crowd's attribute, determine the interactive information that will configure.
Wherein, according to described information of number, after determining the interactive information that will configure, also comprise: determined interactive information is configured in the video content of described interactive TV program.
The present invention also provides a kind of device configuring the interactive information of interactive television system, comprising: data obtaining module, for Real-time Obtaining for interactive information, and the interactive solicited message that user terminal sends; Number determination module, for according to described interactive solicited message, determines the user terminal information of number participating in described interactive information; Interactive determination module, for according to described information of number, determines the interactive information that will configure.
Wherein, described interactive determination module comprises: the first determining unit, for when described number is less than predetermined threshold, determines the interest attribute that will configure interactive information; Second determining unit, for according to described interest attribute, determines the interactive information that will configure.
Wherein, described interactive determination module comprises: the 3rd determining unit, for when described number is less than predetermined threshold, determines the degree-of-difficulty factor that will configure interactive information; 4th determining unit, for according to described degree-of-difficulty factor, determines the interactive information that will configure.
Wherein, described interactive determination module comprises: the 5th determining unit, for when described number is less than predetermined threshold, determines crowd's attribute that will configure interactive information; 6th determining unit, for according to described crowd's attribute, determines the interactive information that will configure.
Wherein, also comprise: configuration module, for determined interactive information is configured in the video content of described interactive TV program.
The present invention participates in the number of users information of interactive event by real-time statistics, determines the attribute of the interactive information that will configure television video pointedly, to adjust the interactive information that will configure in time pointedly, participates in interactive enthusiasm to improve user.The user being beneficial to the video that watches TV utilizes the interactive information of acquisition for mobile terminal television video, in the process of televising video, attract user to participate in televising the rating of video with interactive, improve the audience ratings of TV programme, and enhance the interactive and visual experience that user participates in.
Other features and advantages of the present invention will be set forth in the following description, and, partly become apparent from specification, or understand by implementing the present invention.Object of the present invention and other advantages realize by structure specifically noted in write specification, claims and accompanying drawing and obtain.
Below by drawings and Examples, technical scheme of the present invention is described in further detail.
Accompanying drawing explanation
Accompanying drawing is used to provide a further understanding of the present invention, and forms a part for specification, together with embodiments of the present invention for explaining the present invention, is not construed as limiting the invention.In the accompanying drawings:
A kind of schematic flow sheet configuring the method for the interactive information of interactive television system that Fig. 1 provides for the embodiment of the present invention.
Fig. 2 is the schematic diagram of television video of being added to by interactive signal.
A kind of theory structure schematic diagram configuring the device of the interactive information of interactive television system that Fig. 3 provides for the embodiment of the present invention.
Embodiment
Below in conjunction with accompanying drawing, the preferred embodiments of the present invention are described, should be appreciated that preferred embodiment described herein is only for instruction and explanation of the present invention, is not intended to limit the present invention.
The embodiment of the present invention provides a kind of method configuring the interactive information of interactive television system, see Fig. 1, comprising:
S100 Real-time Obtaining for interactive information, user terminal send interactive solicited message;
In interactive television system of the present invention, by interactive information is configured on television video picture, makes user when watching TV video, the interaction of TV programme can be participated in.See Fig. 2, during venues for football are relayed, at the interactive event that the upper left side of video is provided by Nike sponsor, user utilizes mobile phone terminal, also can use any communicating terminal, mobile phone screen shown in Figure 2, participates in the interaction of television video.
Real-time Obtaining for interactive information, user terminal send interactive solicited message.
S200, according to described interactive solicited message, determines the user terminal information of number participating in described interactive information;
According to the interactive solicited message that user terminal sends, determine the user terminal information of number participating in described interactive information.
S300, according to described information of number, determines the interactive information that will configure.
Participate in the user terminal information of number of described interactive information, determine the interactive information that will configure, such as, according to the rule preset, such as, when a predetermined condition is satisfied, when the terminal number participated in is to some, the user of back to back next terminal is defined as lucky user, or display also have how many participation opportunities (representing with percentage) or also have the information such as how many prize-winning planned numbers.
Preferably, according to described information of number, determine the interactive information that will configure, comprising: when described number is less than predetermined threshold, determine the interest attribute that will configure interactive information; According to described interest attribute, determine the interactive information that will configure.
When described number is less than predetermined threshold, determine the interest attribute that will configure interactive information, such as, relate to the interactive information of nearest welcome entertainment information, the interest setup of attribute being about to configure interactive information is amusement, increases to make the number of participation interaction.
Preferably, according to described information of number, determine the interactive information that will configure, comprising: when described number is less than predetermined threshold, determine the degree-of-difficulty factor that will configure interactive information; According to described degree-of-difficulty factor, determine the interactive information that will configure.
When described number is less than predetermined threshold, determine the degree-of-difficulty factor that will configure interactive information, such as, reduce the degree-of-difficulty factor that will configure interactive information, increase to make the number of participation interaction.
Preferably, according to described information of number, determine the interactive information that will configure, comprising: when described number is less than predetermined threshold, determine crowd's attribute that will configure interactive information; According to described crowd's attribute, determine the interactive information that will configure.
When described number is less than predetermined threshold, determine crowd's attribute that will configure interactive information, such as, determine crowd's attribute that will configure interactive information according to crowd's attribute of interactive program, increase to make the number of participation interaction.
Preferably, according to described information of number, after determining the interactive information that will configure, also comprise: determined interactive information is configured in the video content of described interactive TV program.
Determine that described interactive information will be configured in the positional information in described TV program content information; Generate the overlay image covered on described TV program content information, described interactive information is positioned at the determined position of described overlay image; The video image of described overlay image and described content of TV program is synthesized.Wherein the layer of overlay image is set to transparent, therefore, during with television video imaging importing, can not cover in television video picture.
The method that the embodiment of the present invention provides participates in the number of users information of interactive event by real-time statistics, determine the attribute of the interactive information that will configure television video pointedly, to adjust the interactive information that will configure in time pointedly, participate in interactive enthusiasm to improve user.The user being beneficial to the video that watches TV utilizes the interactive information of acquisition for mobile terminal television video, in the process of televising video, attract user to participate in televising the rating of video with interactive, improve the audience ratings of TV programme, and enhance the interactive and visual experience that user participates in.
The embodiment of the present invention also provides a kind of device configuring the interactive information of interactive television system, see Fig. 3, comprising: data obtaining module 31, for Real-time Obtaining for interactive information, and the interactive solicited message that user terminal sends; Number determination module 32, for according to described interactive solicited message, determines the user terminal information of number participating in described interactive information; Interactive determination module 33, for according to described information of number, determines the interactive information that will configure.
Preferably, interactive determination module 33 comprises: the first determining unit, for when described number is less than predetermined threshold, determines the interest attribute that will configure interactive information; Second determining unit, for according to described interest attribute, determines the interactive information that will configure.
Preferably, interactive determination module 33 comprises: the 3rd determining unit, for when described number is less than predetermined threshold, determines the degree-of-difficulty factor that will configure interactive information; 4th determining unit, for according to described degree-of-difficulty factor, determines the interactive information that will configure.
Preferably, interactive determination module 33 comprises: the 5th determining unit, for when described number is less than predetermined threshold, determines crowd's attribute that will configure interactive information; 6th determining unit, for according to described crowd's attribute, determines the interactive information that will configure.
Preferably, this device also comprises: configuration module, for being configured in the video content of described interactive TV program by determined interactive information.
The present embodiment is the device embodiment of corresponding said method embodiment, specifically implements see foregoing description, at this, repeats no more.
The device that the embodiment of the present invention provides participates in the number of users information of interactive event by real-time statistics, determine the attribute of the interactive information that will configure television video pointedly, to adjust the interactive information that will configure in time pointedly, participate in interactive enthusiasm to improve user.The user being beneficial to the video that watches TV utilizes the interactive information of acquisition for mobile terminal television video, in the process of televising video, attract user to participate in televising the rating of video with interactive, improve the audience ratings of TV programme, and enhance the interactive and visual experience that user participates in.
Those skilled in the art should understand, embodiments of the invention can be provided as method, system or computer program.Therefore, the present invention can adopt the form of complete hardware embodiment, completely software implementation or the embodiment in conjunction with software and hardware aspect.And the present invention can adopt in one or more form wherein including the upper computer program implemented of computer-usable storage medium (including but not limited to magnetic disc store and optical memory etc.) of computer usable program code.
The present invention describes with reference to according to the flow chart of the method for the embodiment of the present invention, equipment (system) and computer program and/or block diagram.Should understand can by the combination of the flow process in each flow process in computer program instructions realization flow figure and/or block diagram and/or square frame and flow chart and/or block diagram and/or square frame.These computer program instructions can being provided to the processor of all-purpose computer, special-purpose computer, Embedded Processor or other programmable data processing device to produce a machine, making the instruction performed by the processor of computer or other programmable data processing device produce device for realizing the function of specifying in flow chart flow process or multiple flow process and/or block diagram square frame or multiple square frame.
These computer program instructions also can be stored in can in the computer-readable memory that works in a specific way of vectoring computer or other programmable data processing device, the instruction making to be stored in this computer-readable memory produces the manufacture comprising command device, and this command device realizes the function of specifying in flow chart flow process or multiple flow process and/or block diagram square frame or multiple square frame.
These computer program instructions also can be loaded in computer or other programmable data processing device, make on computer or other programmable devices, to perform sequence of operations step to produce computer implemented process, thus the instruction performed on computer or other programmable devices is provided for the step realizing the function of specifying in flow chart flow process or multiple flow process and/or block diagram square frame or multiple square frame.
Obviously, those skilled in the art can carry out various change and modification to the present invention and not depart from the spirit and scope of the present invention.Like this, if these amendments of the present invention and modification belong within the scope of the claims in the present invention and equivalent technologies thereof, then the present invention is also intended to comprise these change and modification.
Claims (10)
1. configure a method for the interactive information of interactive television system, it is characterized in that, comprising:
Real-time Obtaining for interactive information, user terminal send interactive solicited message;
According to described interactive solicited message, determine the user terminal information of number participating in described interactive information;
According to described information of number, determine the interactive information that will configure.
2. the method for claim 1, is characterized in that, according to described information of number, determines the interactive information that will configure, comprising:
When described number is less than predetermined threshold, determine the interest attribute that will configure interactive information;
According to described interest attribute, determine the interactive information that will configure.
3. the method for claim 1, is characterized in that, according to described information of number, determines the interactive information that will configure, comprising:
When described number is less than predetermined threshold, determine the degree-of-difficulty factor that will configure interactive information;
According to described degree-of-difficulty factor, determine the interactive information that will configure.
4. the method for claim 1, is characterized in that, according to described information of number, determines the interactive information that will configure, comprising:
When described number is less than predetermined threshold, determine crowd's attribute that will configure interactive information;
According to described crowd's attribute, determine the interactive information that will configure.
5. the method for claim 1, is characterized in that, according to described information of number, after determining the interactive information that will configure, also comprises:
Determined interactive information is configured in the video content of described interactive TV program.
6. configure a device for the interactive information of interactive television system, it is characterized in that, comprising:
Data obtaining module, for Real-time Obtaining for interactive information, the interactive solicited message that user terminal sends;
Number determination module, for according to described interactive solicited message, determines the user terminal information of number participating in described interactive information;
Interactive determination module, for according to described information of number, determines the interactive information that will configure.
7. device as claimed in claim 6, it is characterized in that, described interactive determination module comprises:
First determining unit, for when described number is less than predetermined threshold, determines the interest attribute that will configure interactive information;
Second determining unit, for according to described interest attribute, determines the interactive information that will configure.
8. device as claimed in claim 6, it is characterized in that, described interactive determination module comprises:
3rd determining unit, for when described number is less than predetermined threshold, determines the degree-of-difficulty factor that will configure interactive information;
4th determining unit, for according to described degree-of-difficulty factor, determines the interactive information that will configure.
9. device as claimed in claim 6, it is characterized in that, described interactive determination module comprises:
5th determining unit, for when described number is less than predetermined threshold, determines crowd's attribute that will configure interactive information;
6th determining unit, for according to described crowd's attribute, determines the interactive information that will configure.
10. device as claimed in claim 6, is characterized in that, also comprise:
Configuration module, for being configured in determined interactive information in the video content of described interactive TV program.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201510835735.0A CN105407405A (en) | 2015-11-26 | 2015-11-26 | Method and device for configuring interactive information of interactive TV system |
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| CN201510835735.0A CN105407405A (en) | 2015-11-26 | 2015-11-26 | Method and device for configuring interactive information of interactive TV system |
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| CN105407405A true CN105407405A (en) | 2016-03-16 |
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| CN201510835735.0A Pending CN105407405A (en) | 2015-11-26 | 2015-11-26 | Method and device for configuring interactive information of interactive TV system |
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| CN106028170A (en) * | 2016-07-04 | 2016-10-12 | 天脉聚源(北京)传媒科技有限公司 | Interaction method and apparatus in video live broadcasting process |
| CN111436000A (en) * | 2019-01-12 | 2020-07-21 | 北京字节跳动网络技术有限公司 | Method, device, equipment and storage medium for displaying information on video |
| US11526269B2 (en) | 2019-01-12 | 2022-12-13 | Shanghai marine diesel engine research institute | Video playing control method and apparatus, device, and storage medium |
| US11550457B2 (en) | 2019-01-12 | 2023-01-10 | Beijing Bytedance Network Technology Co., Ltd. | Method, device, apparatus and storage medium of displaying information on video |
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