CN105163166A - Method and device for pushing interactive information of interactive television system - Google Patents
Method and device for pushing interactive information of interactive television system Download PDFInfo
- Publication number
- CN105163166A CN105163166A CN201510626522.7A CN201510626522A CN105163166A CN 105163166 A CN105163166 A CN 105163166A CN 201510626522 A CN201510626522 A CN 201510626522A CN 105163166 A CN105163166 A CN 105163166A
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- interactive information
- degree
- interactive
- push
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/47—End-user applications
- H04N21/475—End-user interface for inputting end-user data, e.g. personal identification number [PIN], preference data
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
- H04N21/431—Generation of visual interfaces for content selection or interaction; Content or additional data rendering
- H04N21/4312—Generation of visual interfaces for content selection or interaction; Content or additional data rendering involving specific graphical features, e.g. screen layout, special fonts or colors, blinking icons, highlights or animations
- H04N21/4316—Generation of visual interfaces for content selection or interaction; Content or additional data rendering involving specific graphical features, e.g. screen layout, special fonts or colors, blinking icons, highlights or animations for displaying supplemental content in a region of the screen, e.g. an advertisement in a separate window
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/47—End-user applications
- H04N21/472—End-user interface for requesting content, additional data or services; End-user interface for interacting with content, e.g. for content reservation or setting reminders, for requesting event notification, for manipulating displayed content
- H04N21/4722—End-user interface for requesting content, additional data or services; End-user interface for interacting with content, e.g. for content reservation or setting reminders, for requesting event notification, for manipulating displayed content for requesting additional data associated with the content
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- Engineering & Computer Science (AREA)
- Multimedia (AREA)
- Signal Processing (AREA)
- Human Computer Interaction (AREA)
- Databases & Information Systems (AREA)
- Business, Economics & Management (AREA)
- Marketing (AREA)
- Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)
Abstract
The invention discloses a method and device for pushing interactive information of an interactive television system, which are used for attracting users to participate in watching and interaction of television-played videos in combination with functions of a mobile terminal. The method comprises the following steps: acquiring interactive information to be pushed; setting difficulty coefficients for each piece of interactive information; and pushing each piece of interactive information in sequence according to a predetermined pushing strategy. According to the method and device, the difficulty coefficients of television program information and level information of the users participating in television interaction are acquired, so that different interactive information is pushed in sequence specific to the levels of the users; the levels of the users are raised effectively in real time; the pertinence and effectiveness of the television interaction are enhanced; the interests of the users in participation of interaction are enhanced; audience of television programs can participate in interaction of the television programs by using user terminals during playing of videos on a television; the audience ratings of the television programs are increased; and the interactivity of user participation and visual experience are enhanced.
Description
Technical field
The present invention relates to Internet technical field, particularly a kind of method and device pushing interactive television system interactive information.
Background technology
Existing radio data system, it is unidirectional that business provides, and user is merely able to passive acceptance, and from user's practical operation, live just support enters broadcasting, exits the simple operationss such as broadcasting, switching channels.The arrangement of time of TV programme is fixed, and user can only enjoy specific service in the time of specifying.
Along with the development of development of Mobile Internet technology, mobile terminal, such as, the popularity rate of mobile phone is very high, and user appreciates the content of multimedia on the Internet by mobile terminal, thus has influence on the rating of broadcast television service.
In the process of televising video, attract user in conjunction with the function of mobile terminal, rating and interaction of video of participating in televising is a direction of Polarizations for Target Discrimination in Clutter, and how attracting user to utilize the interaction of mobile terminal participation TV programme, is a problem demanding prompt solution.
Summary of the invention
The invention provides a kind of method and the device that push interactive television system interactive information, in order to attract user in conjunction with the function of mobile terminal, the rating of the video that participates in televising is with interactive.
The invention provides a kind of method pushing interactive television system interactive information, comprising: obtain the interactive information that will push; For each interactive information described arranges degree-of-difficulty factor; According to predetermined propelling movement strategy, push each interactive information described successively.
Wherein, described according to predetermined propelling movement strategy, push each interactive information described successively and comprise: each interactive information described arranges according to the order that degree-of-difficulty factor is ascending; The time interval of propelling movement is set; Each interactive information described is pushed successively according to the set time interval.
Wherein, described according to predetermined propelling movement strategy, push each interactive information described successively and comprise: the user profile obtaining the user terminal that will push; Obtain the class information in described user profile; According to described class information, push to described user the interactive information that degree-of-difficulty factor adapts.
Wherein, described according to described class information, after described user pushes the interactive information that degree-of-difficulty factor adapts, also comprise: receive the response message of described user terminal for described interactive information; According to described response message, determine whether to send the larger interactive information of degree-of-difficulty factor.
Wherein, described according to described response message, determine whether that the interactive information sending degree-of-difficulty factor larger comprises: if described response message belongs to outstanding rank, then send the larger interactive information of degree-of-difficulty factor to described user terminal.
The present invention also provides a kind of device pushing interactive television system interactive information, comprising: data obtaining module, for obtaining the interactive information that will push; First arranges module, for arranging degree-of-difficulty factor for each interactive information described; Pushing module, for according to predetermined propelling movement strategy, pushes each interactive information described successively.
Wherein, described first arranges module comprises: sequencing unit, for arranging according to the order that degree-of-difficulty factor is ascending each interactive information described; First setting unit, for arranging the time interval of propelling movement; First push unit, for pushing each interactive information described successively according to the set time interval.
Wherein, described first arranges module comprises: user profile acquiring unit, for obtaining the user profile of the user terminal that will push; Level units, for obtaining the class information in described user profile; Second push unit, for according to described class information, pushes to described user the interactive information that degree-of-difficulty factor adapts.
Wherein, also comprise: response receiver module, for receiving the response message of described user terminal for described interactive information; Judge module, for according to described response message, determines whether to send the larger interactive information of degree-of-difficulty factor.
Wherein, described judge module also for belonging to outstanding rank when described response message, then sends the larger interactive information of degree-of-difficulty factor to described user terminal.
The present invention is by obtaining the degree-of-difficulty factor of TV program information and participating in the user class information of TV interaction, thus push different interactive informations successively for the rank of user, and make user effectively improve the rank of oneself in real time, TV interaction is made to have stronger specific aim, effective, strengthen user and participate in interactive interest, be beneficial to the rating crowd of TV programme in the process of televising video, utilize user terminal, pass through interactive information, participate in the interaction of TV programme, user is attracted to participate in televising the rating of video with interactive, improve the audience ratings of TV programme, and enhance the interactive and visual experience of user's participation.
Other features and advantages of the present invention will be set forth in the following description, and, partly become apparent from specification, or understand by implementing the present invention.Object of the present invention and other advantages realize by structure specifically noted in write specification, claims and accompanying drawing and obtain.
Below by drawings and Examples, technical scheme of the present invention is described in further detail.
Accompanying drawing explanation
Accompanying drawing is used to provide a further understanding of the present invention, and forms a part for specification, together with embodiments of the present invention for explaining the present invention, is not construed as limiting the invention.In the accompanying drawings:
A kind of schematic flow sheet pushing the method for interactive television system interactive information that Fig. 1 provides for the embodiment of the present invention.
Fig. 2 is the schematic diagram of television video of being added to by interactive signal.
A kind of theory structure schematic diagram pushing the device of interactive television system interactive information that Fig. 3 provides for the embodiment of the present invention.
Embodiment
Below in conjunction with accompanying drawing, the preferred embodiments of the present invention are described, should be appreciated that preferred embodiment described herein is only for instruction and explanation of the present invention, is not intended to limit the present invention.
The invention provides a kind of method pushing interactive television system interactive information, see Fig. 1, comprising:
S100 obtains the interactive information that will push;
In interactive television system of the present invention, by interactive information is configured on television video picture, makes user when watching TV video, the interaction of TV programme can be participated in.See Fig. 2, during venues for football are relayed, at the interactive event that the upper left side of video is provided by Nike sponsor, user utilizes mobile phone terminal, also can use any communicating terminal, and see Fig. 2, shown mobile phone screen, participates in the interaction of television video.The interactive information that acquisition will push.
S200 is that each interactive information described arranges degree-of-difficulty factor;
Determine the degree-of-difficulty factor of each interactive information, push the interactive information of different difficulty successively.The propelling movement time, the propelling movement order of each interactive information.
S300, according to predetermined propelling movement strategy, pushes each interactive information described successively.
According to predetermined strategy, such as, the degree-of-difficulty factor of the interactive information that each propelling movement moment will push, pushes interactive information, comes to terms with and like the interaction with TV programme to make user.
Preferably, described according to predetermined propelling movement strategy, push each interactive information described successively and comprise: each interactive information described arranges according to the order that degree-of-difficulty factor is ascending; The time interval of propelling movement is set; Each interactive information described is pushed successively according to the set time interval.
Constantly increased by the difficulty pushing interactive information, guarantee that participating in interactive enthusiasm constantly increases.
Preferably, described according to predetermined propelling movement strategy, push each interactive information described successively and comprise: the user profile obtaining the user terminal that will push; Obtain the class information in described user profile; According to described class information, push to described user the interactive information that degree-of-difficulty factor adapts.
Preferably, described according to described class information, after described user pushes the interactive information that degree-of-difficulty factor adapts, also comprise: receive the response message of described user terminal for described interactive information; According to described response message, determine whether to send the larger interactive information of degree-of-difficulty factor.
Preferably, described according to described response message, determine whether that the interactive information sending degree-of-difficulty factor larger comprises: if described response message belongs to outstanding rank, then send the larger interactive information of degree-of-difficulty factor to described user terminal.
According to the correct reply of user for interactive information, send the larger interactive information of degree-of-difficulty factor to this user, guarantee that this user participates in interactive enthusiasm and constantly increases.
The present invention also provides a kind of device pushing interactive television system interactive information, see Fig. 3, comprising: data obtaining module 31, for obtaining the interactive information that will push; First arranges module 32, for arranging degree-of-difficulty factor for each interactive information described; Pushing module 33, for according to predetermined propelling movement strategy, pushes each interactive information described successively.
Preferably, described first arranges module comprises: sequencing unit, for arranging according to the order that degree-of-difficulty factor is ascending each interactive information described; First setting unit, for arranging the time interval of propelling movement; First push unit, for pushing each interactive information described successively according to the set time interval.
Preferably, described first arranges module comprises: user profile acquiring unit, for obtaining the user profile of the user terminal that will push; Level units, for obtaining the class information in described user profile; Second push unit, for according to described class information, pushes to described user the interactive information that degree-of-difficulty factor adapts.
Preferably, also comprise: response receiver module, for receiving the response message of described user terminal for described interactive information; Judge module, for according to described response message, determines whether to send the larger interactive information of degree-of-difficulty factor.
Preferably, described judge module also for belonging to outstanding rank when described response message, then sends the larger interactive information of degree-of-difficulty factor to described user terminal.
The present embodiment is the device embodiment of corresponding said method, and the concrete description implementing to implement see said method, at this, repeats no more.
The present invention is by obtaining the degree-of-difficulty factor of TV program information and participating in the user class information of TV interaction, thus push different interactive informations successively for the rank of user, and make user effectively improve the rank of oneself in real time, TV interaction is made to have stronger specific aim, effective, strengthen user and participate in interactive interest, be beneficial to the rating crowd of TV programme in the process of televising video, utilize user terminal, pass through interactive information, participate in the interaction of TV programme, user is attracted to participate in televising the rating of video with interactive, improve the audience ratings of TV programme, and enhance the interactive and visual experience of user's participation.
Those skilled in the art should understand, embodiments of the invention can be provided as method, system or computer program.Therefore, the present invention can adopt the form of complete hardware embodiment, completely software implementation or the embodiment in conjunction with software and hardware aspect.And the present invention can adopt in one or more form wherein including the upper computer program implemented of computer-usable storage medium (including but not limited to magnetic disc store and optical memory etc.) of computer usable program code.
The present invention describes with reference to according to the flow chart of the method for the embodiment of the present invention, equipment (system) and computer program and/or block diagram.Should understand can by the combination of the flow process in each flow process in computer program instructions realization flow figure and/or block diagram and/or square frame and flow chart and/or block diagram and/or square frame.These computer program instructions can being provided to the processor of all-purpose computer, special-purpose computer, Embedded Processor or other programmable data processing device to produce a machine, making the instruction performed by the processor of computer or other programmable data processing device produce device for realizing the function of specifying in flow chart flow process or multiple flow process and/or block diagram square frame or multiple square frame.
These computer program instructions also can be stored in can in the computer-readable memory that works in a specific way of vectoring computer or other programmable data processing device, the instruction making to be stored in this computer-readable memory produces the manufacture comprising command device, and this command device realizes the function of specifying in flow chart flow process or multiple flow process and/or block diagram square frame or multiple square frame.
These computer program instructions also can be loaded in computer or other programmable data processing device, make on computer or other programmable devices, to perform sequence of operations step to produce computer implemented process, thus the instruction performed on computer or other programmable devices is provided for the step realizing the function of specifying in flow chart flow process or multiple flow process and/or block diagram square frame or multiple square frame.
Obviously, those skilled in the art can carry out various change and modification to the present invention and not depart from the spirit and scope of the present invention.Like this, if these amendments of the present invention and modification belong within the scope of the claims in the present invention and equivalent technologies thereof, then the present invention is also intended to comprise these change and modification.
Claims (10)
1. push a method for interactive television system interactive information, it is characterized in that, comprising:
The interactive information that acquisition will push;
For each interactive information described arranges degree-of-difficulty factor;
According to predetermined propelling movement strategy, push each interactive information described successively.
2. the method for claim 1, is characterized in that, described according to predetermined propelling movement strategy, pushes each interactive information described successively and comprises:
Each interactive information described arranges according to the order that degree-of-difficulty factor is ascending;
The time interval of propelling movement is set;
Each interactive information described is pushed successively according to the set time interval.
3. the method for claim 1, is characterized in that, described according to predetermined propelling movement strategy, pushes each interactive information described successively and comprises:
The user profile of the user terminal that acquisition will push;
Obtain the class information in described user profile;
According to described class information, push to described user the interactive information that degree-of-difficulty factor adapts.
4. method as claimed in claim 3, is characterized in that, described according to described class information, after described user pushes the interactive information that degree-of-difficulty factor adapts, also comprises:
Receive the response message of described user terminal for described interactive information;
According to described response message, determine whether to send the larger interactive information of degree-of-difficulty factor.
5. method as claimed in claim 4, is characterized in that, described according to described response message, determines whether that the interactive information sending degree-of-difficulty factor larger comprises:
If described response message belongs to outstanding rank, then send the larger interactive information of degree-of-difficulty factor to described user terminal.
6. push a device for interactive television system interactive information, it is characterized in that, comprising:
Data obtaining module, for obtaining the interactive information that will push;
First arranges module, for arranging degree-of-difficulty factor for each interactive information described;
Pushing module, for according to predetermined propelling movement strategy, pushes each interactive information described successively.
7. device as claimed in claim 6, it is characterized in that, described first arranges module comprises:
Sequencing unit, for arranging according to the order that degree-of-difficulty factor is ascending each interactive information described;
First setting unit, for arranging the time interval of propelling movement;
First push unit, for pushing each interactive information described successively according to the set time interval.
8. device as claimed in claim 6, it is characterized in that, described first arranges module comprises:
User profile acquiring unit, for obtaining the user profile of the user terminal that will push;
Level units, for obtaining the class information in described user profile;
Second push unit, for according to described class information, pushes to described user the interactive information that degree-of-difficulty factor adapts.
9. device as claimed in claim 8, is characterized in that, also comprise:
Response receiver module, for receiving the response message of described user terminal for described interactive information;
Judge module, for according to described response message, determines whether to send the larger interactive information of degree-of-difficulty factor.
10. device as claimed in claim 9, is characterized in that, described judge module also for belonging to outstanding rank when described response message, then sends the larger interactive information of degree-of-difficulty factor to described user terminal.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201510626522.7A CN105163166A (en) | 2015-09-28 | 2015-09-28 | Method and device for pushing interactive information of interactive television system |
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| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201510626522.7A CN105163166A (en) | 2015-09-28 | 2015-09-28 | Method and device for pushing interactive information of interactive television system |
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| CN105163166A true CN105163166A (en) | 2015-12-16 |
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| Application Number | Title | Priority Date | Filing Date |
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| CN201510626522.7A Pending CN105163166A (en) | 2015-09-28 | 2015-09-28 | Method and device for pushing interactive information of interactive television system |
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Cited By (1)
| Publication number | Priority date | Publication date | Assignee | Title |
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| CN105611348A (en) * | 2015-12-20 | 2016-05-25 | 天脉聚源（北京）科技有限公司 | Method and device for configuring interactive information of interactive TV system |
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| CN103747278A (en) * | 2014-01-14 | 2014-04-23 | 北京酷云互动科技有限公司 | Interaction method and device of sport television show |
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2015
- 2015-09-28 CN CN201510626522.7A patent/CN105163166A/en active Pending
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| US20080092161A1 (en) * | 2006-09-27 | 2008-04-17 | Global Vision System Co., Ltd. | Interactive television service system for providing personalized advertising message |
| CN102567626A (en) * | 2011-12-09 | 2012-07-11 | 江苏矽岸信息技术有限公司 | Interactive language studying system in mother language study type teaching mode |
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Application publication date: 20151216 |