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Chawla et al., 2021 - Google Patents

Social media marketing for businesses: Organic promotions of web-links on Facebook

Chawla et al., 2021

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Document ID
3623878145943753024
Author
Chawla Y
Chodak G
Publication year
Publication venue
Journal of Business Research

External Links

Snippet

The effectiveness of social media marketing is a topic of great interest for researchers as well as marketers. To enrich the literature regarding the effectiveness of various types of posts with a web-link, we designed and conducted an experiment on Facebook (FB). This …
Continue reading at www.sciencedirect.com (HTML) (other versions)

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