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Salo, 2017 - Google Patents

Social media research in the industrial marketing field: Review of literature and future research directions

Salo, 2017

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Document ID
16037575516705383842
Author
Salo J
Publication year
Publication venue
Industrial Marketing Management

External Links

Snippet

Since the emergence of social media, industrial marketing academics and marketers have also been intrigued by the influence of such media on the discipline. As, social media research in the field of industrial marketing has been of increasing interest, this research …
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Classifications

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