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Elrod, 1988 - Google Patents

Choice map: Inferring a product-market map from panel data

Elrod, 1988

Document ID
309130240621683201
Author
Elrod T
Publication year
Publication venue
Marketing Science

External Links

Snippet

This paper describes Choice Map, a model that infers a product-market map from panel data. Choice Map is a stochastic brand choice model, a random utility quantal choice model, and a multidimensional scaling procedure. Choice Map combines the parsimony of …
Continue reading at pubsonline.informs.org (other versions)

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    • G06Q30/00—Commerce, e.g. shopping or e-commerce
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