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Im et al., 2003 - Google Patents

An empirical study of innate consumer innovativeness, personal characteristics, and new-product adoption behavior

Im et al., 2003

Document ID
141952816872392030
Author
Im S
Bayus B
Mason C
Publication year
Publication venue
Journal of the academy of marketing science

External Links

Snippet

This article explores the relationships between innate consumer innovativeness, personal characteristics, and newproduct adoption behavior. To do this, the authors analyze cross- sectional data from a household panel using a structural equation modeling approach. They …
Continue reading at journals.sagepub.com (other versions)

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