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Hoch et al., 1995 - Google Patents

Determinants of store-level price elasticity

Hoch et al., 1995

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Document ID
13093945219455577467
Author
Hoch S
Kim B
Montgomery A
Rossi P
Publication year
Publication venue
Journal of marketing Research

External Links

Snippet

Using weekly scanner data representing 18 product categories, the authors estimated store- specific price elasticities for a chain of 83 supermarkets. They related these price sensitivities to a comprehensive set of demographic and competitor variables that described …
Continue reading at www.researchgate.net (PDF) (other versions)

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