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Mulhern et al., 1995 - Google Patents

The relationship between retail price promotions and regular price purchases

Mulhern et al., 1995

View PDF
Document ID
10562065526607627492
Author
Mulhern F
Padgett D
Publication year
Publication venue
Journal of Marketing

External Links

Snippet

Retailers offer temporary price promotions to attract shoppers to stores and encourage them to purchase regular price merchandise. Existing research has found little evidence that price promotions affect regular price sales, possibly because published studies have not directly …
Continue reading at www.academia.edu (PDF) (other versions)

Classifications

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