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Gustavsson et al., 2006 - Google Patents

Consumer Trust in E-commerce

Gustavsson et al., 2006

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Document ID
12718311908412287150
Author
Gustavsson M
Johansson A
Publication year

External Links

Snippet

An often mentioned reason for consumers not purchasing from Internet vendors, is the lack of trust. The lack of physical clues and physical interaction in the online environment make it more difficult to establish trust with the consumers. So, it is important for companies to learn …
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Classifications

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    • G06Q30/00—Commerce, e.g. shopping or e-commerce
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