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Jeon et al., 2017 - Google Patents

Linking website interactivity to consumer behavioral intention in an online travel community: the mediating role of utilitarian value and online trust

Jeon et al., 2017

Document ID
12675345929598686968
Author
Jeon H
Jang J
Barrett E
Publication year
Publication venue
Journal of Quality Assurance in Hospitality & Tourism

External Links

Snippet

Although prior studies have shown that perceived website interactivity plays an important role in positive behavioral intentions of online customers, the underlying psychological mechanisms remain unclear. Therefore, the purpose of this study was to examine the …
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    • G06Q30/00—Commerce, e.g. shopping or e-commerce
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