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Chen et al., 2017 - Google Patents

The effect of task-technology fit on purchase intention: The moderating role of perceived risks

Chen et al., 2017

Document ID
11052520544573082054
Author
Chen Y
Huang S
Publication year
Publication venue
Journal of Risk Research

External Links

Snippet

Electronic commerce to date has experienced rapid growth, and online purchases have become very popular among online consumers. To successfully attract online consumers and benefit from doing so, e-tail product providers should learn about consumers' purchase …
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Classifications

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    • G06Q30/00Commerce, e.g. shopping or e-commerce
    • G06Q30/02Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination
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    • G06Q30/00Commerce, e.g. shopping or e-commerce
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