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Feng et al., 2021 - Google Patents

Artificial intelligence in marketing: A bibliographic perspective

Feng et al., 2021

Document ID
11740504792026955649
Author
Feng C
Park A
Pitt L
Kietzmann J
Northey G
Publication year
Publication venue
Australasian Marketing Journal

External Links

Snippet

The concept of artificial intelligence (AI) was born in the mid-twentieth century to describe endeavours in computer science focusing on the simulation of human learning. Since then, advances in computing, data collection and data storage have made AI an increasingly …
Continue reading at journals.sagepub.com (other versions)

Classifications

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    • G06Q10/00—Administration; Management
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    • G06Q10/00—Administration; Management
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    • G06Q40/00—Finance; Insurance; Tax strategies; Processing of corporate or income taxes

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