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Ordenes et al., 2014 - Google Patents

Analyzing customer experience feedback using text mining: A linguistics-based approach

Ordenes et al., 2014

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Document ID
2495080384712910434
Author
Ordenes F
Theodoulidis B
Burton J
Gruber T
Zaki M
Publication year
Publication venue
Journal of Service Research

External Links

Snippet

Complexity surrounding the holistic nature of customer experience has made measuring customer perceptions of interactive service experiences challenging. At the same time, advances in technology and changes in methods for collecting explicit customer feedback …
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