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Cioffi, 2019 - Google Patents

DATA-DRIVEN MARKETING: Strategies, metrics and infrastructures to optimize the marketing performances

Cioffi, 2019

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Document ID
9074385890492866290
Author
Cioffi R
Publication year

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The thesis “DATA-DRIVEN MARKETING: Strategies, metrics and infrastructures to optimize the marketing performances” is the result of one year of studies and analysis in a performance marketing company based in Dubai called BESA Digital. It is composed by a …
Continue reading at webthesis.biblio.polito.it (PDF) (other versions)

Classifications

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    • G06Q30/00Commerce, e.g. shopping or e-commerce
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