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Bernardi, 2022 - Google Patents

Digital Transformation and Digital Strategy roadmap: the growing importance of CRM.

Bernardi, 2022

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Document ID
3835203268016455567
Author
Bernardi G
Publication year

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In the globalized we are living. The market is characterized by high competition the only thing companies to customers and gain a competitive advantage is to focus on customers. The aimed this work is to analyse CRM under a strategical and technological point of view. A …
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