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Shanahan et al., 2011 - Google Patents

Digital advertising: An information scientist's perspective

Shanahan et al., 2011

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Document ID
4278476988544142283
Author
Shanahan J
Kurra G
Publication year
Publication venue
Advanced Topics in Information Retrieval

External Links

Snippet

Digital online advertising is a form of promotion that uses the Internet and Web for the express purpose of delivering marketing messages to attract customers. Examples of online advertising include text ads that appear on search engine results pages, banner ads, in-text …
Continue reading at courses.ischool.berkeley.edu (PDF) (other versions)

Classifications

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    • G06Q30/00—Commerce, e.g. shopping or e-commerce
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