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Chinese Producer Behavior: Aquaculture Farmers in Southern China

Author

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  • Ortega, David L.
  • Wang, H. Holly
  • Widmar, Nicole J. Olynk
  • Wu, Laping
Abstract
The increasing share of imported food in developed countries, such as the US and European Union countries, poses new challenges for food safety and quality regulators. China as the world’s biggest food producer has the fastest growing share of fish and shellfish exports to these countries. While there have been an increasing number of studies conducted on consumer demand for various food product attributes, little research has been focused on producer behavior, and studies on Chinese food producers are especially absent in the literature. The objective of this study is to assess Chinese aquaculture producers’ willingness-to-change (WTC) and adopt certain production practices related to food safety. Producer preferences for enhanced food safety measures, and sustainable/eco-friendly production practices are assessed using a choice experiment. Primary data was collected in the leading aquaculture producing provinces of southern China. The average net income per farmer of our sample was 81,286 RMB/year of which approximately 72% originated from their aquaculture operation. Derived WTC estimates from a random parameters logit model suggest that the representative Chinese producer would require a 2.49 % premium per jin of fish to adopt enhanced food safety practices such as those required for China GAP, and No Public Harm voluntary certifications and they would accept a 3.22% discount before being indifferent between having an antibiotic-free facility and using antibiotics. WTC estimates of sustainable eco-friendly practices and verification by various entities were also assessed. A latent class model (LCM) is used to segregate producers into group with similar underlying characteristics to develop policies to improve producer practices and ultimately product safety and quality.

Suggested Citation

  • Ortega, David L. & Wang, H. Holly & Widmar, Nicole J. Olynk & Wu, Laping, 2013. "Chinese Producer Behavior: Aquaculture Farmers in Southern China," 2013 Annual Meeting, August 4-6, 2013, Washington, D.C. 150520, Agricultural and Applied Economics Association.
    • Handle: RePEc:ags:aaea13:150520
    DOI: 10.22004/ag.econ.150520
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    Cited by:

    1. Ward, Patrick S. & Ortega, David L. & Spielman, David J. & Singh, Vartika, 2014. "Heterogeneous Demand for Drought-Tolerant Rice: Evidence from Bihar, India," World Development, Elsevier, vol. 64(C), pages 125-139.
    2. Wu, Linhai & Wang, Shuxian & Zhu, Dian & Hu, Wuyang & Wang, Hongsha, 2015. "Chinese consumers’ preferences and willingness to pay for traceable food quality and safety attributes: The case of pork," China Economic Review, Elsevier, vol. 35(C), pages 121-136.
    3. Ortega, David L. & Waldman, Kurt B. & Richardson, Robert B. & Clay, Daniel C. & Snapp, Sieglinde, 2016. "Sustainable Intensification and Farmer Preferences for Crop System Attributes: Evidence from Malawi’s Central and Southern Regions," World Development, Elsevier, vol. 87(C), pages 139-151.
    4. Waldman, Kurt B. & Richardson, Robert B., 2018. "Confronting Tradeoffs Between Agricultural Ecosystem Services and Adaptation to Climate Change in Mali," Ecological Economics, Elsevier, vol. 150(C), pages 184-193.
    5. Wang, Shuxian & Wu, Linhai & Zhu, Dian & Wang, Hongsha & Xu, Lingling, 2014. "Chinese consumers’ preferences and willingness to pay for traceable food attributes: The case of pork," 2014 Annual Meeting, July 27-29, 2014, Minneapolis, Minnesota 165639, Agricultural and Applied Economics Association.
    6. Ortega, David L. & Wang, H. Holly & Wu, Laping & Hong, Soo Jeong, 2015. "Retail channel and consumer demand for food quality in China," China Economic Review, Elsevier, vol. 36(C), pages 359-366.
    7. H. Holly Wang & Yu Jiang & Shaosheng Jin & Qiujie Zheng, 2022. "New online market connecting Chinese consumers and small farms to improve food safety and environment," Canadian Journal of Agricultural Economics/Revue canadienne d'agroeconomie, Canadian Agricultural Economics Society/Societe canadienne d'agroeconomie, vol. 70(4), pages 305-324, December.
    8. Penn, Jerrod & Hu, Wuyang, 2016. "Making the Most of Cheap Talk in an Online Survey," 2016 Annual Meeting, July 31-August 2, Boston, Massachusetts 236171, Agricultural and Applied Economics Association.
    9. Xin Yang & Anlu Zhang & Fan Zhang, 2019. "Farmers’ Heterogeneous Willingness to Pay for Farmland Non-Market Goods and Services on the Basis of a Mixed Logit Model—A Case Study of Wuhan, China," IJERPH, MDPI, vol. 16(20), pages 1-14, October.
    10. Holland, Jacqueline K. & Olynk Widmar, Nicole J. & Widmar, David A. & Ortega, David L. & Gunderson, Michael A., 2014. "Understanding Producer Strategies: Identifying Key Success Factors of Commercial Farms in 2013," 2014 Annual Meeting, February 1-4, 2014, Dallas, Texas 162422, Southern Agricultural Economics Association.
    11. Teklewold, Hailemariam & Mekonnen, Alemu & Gebrehiwot, Tagel & Bezabih, Mintewab, 2019. "Open Access Post-Harvest Grazing and Farmers’ Preferences for Forage Production Incentives: A Choice Experiment Study of Ethiopia," EfD Discussion Paper 19-16, Environment for Development, University of Gothenburg.
    12. Shi, Longzhong & Chen, Xuan & Chen, Bo & Qiu, Jingran & Li, Li, 2021. "Assessing Consumers’ Willingness to Pay for Covid-19-tested Food Labels," 2021 ASAE 10th International Conference (Virtual), January 11-13, Beijing, China 329403, Asian Society of Agricultural Economists (ASAE).
    13. Waldman, Kurt B. & Ortega, David L. & Richardson, Robert B. & Snapp, Sieglinde S., 2017. "Estimating demand for perennial pigeon pea in Malawi using choice experiments," Ecological Economics, Elsevier, vol. 131(C), pages 222-230.

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    More about this item

    Keywords

    Agricultural and Food Policy; Farm Management; Institutional and Behavioral Economics; International Relations/Trade;
    All these keywords.

    JEL classification:

    • Q01 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - General - - - Sustainable Development
    • Q12 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Agriculture - - - Micro Analysis of Farm Firms, Farm Households, and Farm Input Markets
    • Q13 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Agriculture - - - Agricultural Markets and Marketing; Cooperatives; Agribusiness
    • Q18 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Agriculture - - - Agricultural Policy; Food Policy; Animal Welfare Policy
    • Q22 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Renewable Resources and Conservation - - - Fishery

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