Nothing Special   »   [go: up one dir, main page]
IDEAS home Printed from https://ideas.repec.org/h/pal/palchp/978-1-137-28192-0_8.html
   My bibliography  Save this book chapter

Technology and Media Effectiveness

In: Managing Social Media and Consumerism

Author

Listed:
  • Rajagopal

    (ITESM)

Abstract
New information technology is becoming an important factor in the future development of the financial services industry, and especially the retailing industry. Developments in information and communication technology (ICT) have significantly contributed to the exponential growth and profits of financial institutions worldwide. This evolution transformed the way that banks deliver their services, using technologies such as automated teller machines, phones, the internet, credit cards, and electronic cash. However, banks face a number of important questions on strategies for deriving full advantage of new technological opportunities and tracking electronic development changes affecting interactions with customers. In general terms, increasing convenience is a way of raising consumers’ surplus, provided new technology is adopted by the banks in order to offer convenience to customers, which might be through an electronic transaction as a substitute for a trip to the branch. Technology-based services imply different combinations of accessibility attributes (time, distance, and search costs), ease of use, and price. Another factor in determining the magnitude of the surplus that the bank can seize is the relative importance of cross-selling. The bundle of services provided electronically is usually not the same as the one available at a branch. For this reason new technology-based retailing services with high- customer value may offer better service conditions to harmonize the flow of information and services across the spatial and temporal dimensions.

Suggested Citation

  • Rajagopal, 2013. "Technology and Media Effectiveness," Palgrave Macmillan Books, in: Managing Social Media and Consumerism, chapter 8, pages 152-170, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-1-137-28192-0_8
    DOI: 10.1057/9781137281920_8
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Fawzieh Mohammed Saeed Masa'd, 2017. "Implementation of E-Training in Developing Country: Empirical Evidence from Jordan," International Business Research, Canadian Center of Science and Education, vol. 10(4), pages 42-57, April.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:pal:palchp:978-1-137-28192-0_8. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.palgrave.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.