Managing Social Media and Consumerism

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Book Chapters

The following chapters of this book are listed in IDEAS

• Rajagopal, 2013. "Shifts in Marketing Communication," Palgrave Macmillan Books, in: Managing Social Media and Consumerism, chapter 1, pages 3-23, Palgrave Macmillan.
• Rajagopal, 2013. "Market Communication and Grapevine," Palgrave Macmillan Books, in: Managing Social Media and Consumerism, chapter 2, pages 24-44, Palgrave Macmillan.
• Rajagopal, 2013. "Strategic Planning with Social Media," Palgrave Macmillan Books, in: Managing Social Media and Consumerism, chapter 3, pages 45-65, Palgrave Macmillan.
• Rajagopal, 2013. "Social Marketing," Palgrave Macmillan Books, in: Managing Social Media and Consumerism, chapter 4, pages 69-88, Palgrave Macmillan.
• Rajagopal, 2013. "Digital Communities," Palgrave Macmillan Books, in: Managing Social Media and Consumerism, chapter 5, pages 89-108, Palgrave Macmillan.
• Rajagopal, 2013. "Social Media and Consumer Insight," Palgrave Macmillan Books, in: Managing Social Media and Consumerism, chapter 6, pages 109-131, Palgrave Macmillan.
• Rajagopal, 2013. "Social Media Metrics," Palgrave Macmillan Books, in: Managing Social Media and Consumerism, chapter 7, pages 132-151, Palgrave Macmillan.
• Rajagopal, 2013. "Technology and Media Effectiveness," Palgrave Macmillan Books, in: Managing Social Media and Consumerism, chapter 8, pages 152-170, Palgrave Macmillan.
• Rajagopal, 2013. "The Human Factors," Palgrave Macmillan Books, in: Managing Social Media and Consumerism, chapter 9, pages 173-194, Palgrave Macmillan.
• Rajagopal, 2013. "Communication Conflicts," Palgrave Macmillan Books, in: Managing Social Media and Consumerism, chapter 10, pages 195-216, Palgrave Macmillan.
• Rajagopal, 2013. "Globalization and Consumer Behavior," Palgrave Macmillan Books, in: Managing Social Media and Consumerism, chapter 11, pages 217-229, Palgrave Macmillan.

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