Estudio de Mercado - La Yerba Mate en Francia 2016
Estudio de Mercado - La Yerba Mate en Francia 2016
Estudio de Mercado - La Yerba Mate en Francia 2016
EN FRANCIA
Estudio de mercado
2. ESTADÍSTICAS DE IMPORTACION 4
2.1 IMPORTACIONES EUROPEAS (EXTRA UE) DE YERBA MATE 4
2.2. IMPORTACIONES FRANCESAS EN 2015 5
5. RECOMENDACIONES 17
6. CONTACTOS 18
6.1 IMPORTADORES/DISTRIBUIDORES 18
6.2. TIENDAS ESPECIALIZADAS 21
8. ANEXOS 26
ANEXO 1: HEALTH CONTROL OF FOODSTUFFS OF NON-ANIMAL ORIGIN (CONTROL SANITARIO DE LOS PRODUCTOS
ALIMENTICIOS DE ORIGIN NO ANIMAL) 26
ANEXO 2: LABELLING FOR FOODSTUFFS (ETIQUETADO DE PRODUCTOS ALIMENTICIOS) 33
ANEXO 3: “PRODUCTS FROM ORGANIC PRODUCTION” (PRODUCTOS DE PRODUCCIÓN ECOLÓGICA) 42
IVA: 5,5 %
1.3 REGLAMENTACIONES
Todo producto alimenticio comercializado en la Unión Europea tiene que respetar las
reglas de etiquetado. Su objetivo es proveer toda la información necesaria para que el
consumidor conozca la composición del producto antes de comprarlo.
- la denominación de venta,
- la lista de todos los ingredientes con la mención previa “Ingrédients” en
orden decreciente de peso,
- la cantidad neta en unidad métrica,
- la fecha de vencimiento,
- condiciones especiales para conservar o preparar el producto,
- nombre y dirección del productor o importador establecido en la UE,
- origen del producto.
- destacar los alérgenos en la lista de los ingredientes
- El valor energético
- Cantidad de grasas, grasas saturadas, hidratos de carbón, azúcares, proteínas y sal.
Las importaciones de yerba mate en el mercado europeo aumentaron los últimos 5 años.
En valor, el mercado duplicó, pasando de 3.7 millones de euros en 2009 a más de 8 millones en
2014. Los países latinoamericanos se dividen entre ellos este mercado de nicho, pero Argentina
sigue siendo el proveedor favorito de los países europeos. Sin embargo, perdió cuota de
mercado y, al nivel europeo, ya no es el único país dominando la cuestión. Con el 41% del
mercado, Brasil vuelve a ser un importante competidor para Argentina. Esos dos países
rivalizan por el primer puesto.
Cabe anotar igualmente que el precio de la yerba mate a la importación duplicó durante estos
5 años.
Paraguay
Otros 1% Otros
Paraguay
Paises
1%
5% Alemania Paises
Alemania 3% 2%
4%
Brasil Brasil
22% 19%
Argentina Argentina
68% 75%
Hoy en día, se considera que dos de cada tres franceses consumen té. Esta tendencia
continúa aumentando. Se ha realizado un sondeo1 a 204 personas. Un 66% de los encuestados
respondieron que toman té por lo menos una vez a la semana. Sin embargo, constatamos un
consumo muy limitado y ocasional.
En comparación con Inglaterra, en donde los hogares consumen 2250 tazas de té cada año,
en el 2013, los franceses tomaron 228 tazas2 o 230 gramos por año. Estos últimos consumen
mayoritariamente el té en saquito, representando el 70% del consumo francés.
Este mercado está dominado por la marca Lipton y representa en Francia un volumen de
negocio de 250 millones de euros. En un mercado del té hasta entonces estancado, con una
imagen anticuada, las grandes marcas desde algunos años están modernizando la oferta,
apuntando a una población más joven y urbana. Su objetivo es competir con el mercado del
café, producto afianzado en la cultura francesa (quinto país consumidor de café).
1
Ver anexo 4
2
Cadoux, Marie. «Le rayon des boissons chaudes poursuit sa valorisation.» LSA. 7 de febrero de 2013.
http://www.lsa-conso.fr/le-rayon-des-boissons-chaudes-poursuit-sa-valorisation,138289 (último acceso: febrero
de 2016)
El mercado de los productos orgánicos (conocidos en francés como Productos “Bio”) viene
creciendo e imponiéndose en el mercado alimenticio. Tiene un de crecimiento anual de
aproximadamente 7% y sigue en aumento. Actualmente, este tipo de productos forma parte
de los hábitos de consumo de los hogares franceses.
La tendencia que se destaca principalmente es la preocupación por comer sano, los franceses
son sensibles a las repercusiones de la alimentación en la salud. De hecho, los productos
orgánicos son considerados como productos sanos y buenos para el organismo.
Asimismo el denominado “comercio justo” 3 atrae cada vez más consumidores. Cuenta
con una tasa de crecimiento anual del 16%. El francés quiere ser un consumidor responsable y
esta tendencia se encuentra muy presente en el sector del café, té, azúcar, arroz,… En efecto,
los consumidores del comercio justo, tienden a elegir productos orgánicos, por lo que hay una
convergencia de ambas tendencias en un mismo público.
En el mercado del té, muchas marcas tomaron la oportunidad para lanzar el té “détox”,
resaltando las cualidades antioxidantes del té verde. El “movimiento détox” permanece en el
mercado francés. En ese sentido las virtudes del mate, pueden ser ampliamente valorizadas.
Un rasgo más que cabe resaltar del consumo francés, es la importancia que se le da al lugar
de origen del producto. Los consumidores prestan cada vez más atención a la proveniencia del
producto y a su confección. Asimismo los franceses son curiosos ante nuevos productos y
sabores, y si han sido informados del origen y del proceso de producción, su satisfacción y
curiosidad son mayores.
3
F AO. «¿Qué es el Comercio Justo?» s.f. http://www.fao.org/docrep/007/ad818s/ad818s04.htm (último
acceso: febrero de 2016).
Actualmente se observa que en el mercado francés, la yerba mate se dirige a tres segmentos
distintos:
- Los latinoamericanos
- Los sirio-libaneses
- Los franceses
El mate como bebida tradicional se dirige sobre todo a las comunidades latinoamericanas
(argentinos, brasileiros, uruguayos, paraguayos). Esos inmigrantes consumen habitualmente
yerba mate, continuando con sus costumbres.
Paralelamente, los libaneses y los sirios consumen habitualmente yerba mate, proveniente
de américa latina. Los sirios son los primeros importadores de yerba argentina y los libaneses
los terceros. Según el Ministerio de Relaciones Exteriores, en Francia hay 220 000 libaneses,
ellos representan también un consumidor potencial a tener en cuenta.
LOS FRANCESES
También concierne a los franceses que consumen productos orgánicos y que están
interesados en las propiedades del mate. En este sentido, el mercado de la yerba mate en
Francia es un mercado de nicho.
Al observar los resultados del sondeo, se revela que más del 50% de los que no conocen la
yerba mate, quisieran probarla. Las propiedades del mate, tanto como sus virtudes
antioxidantes y estimulantes, interesan mucho al consumidor francés. Cabe resaltar que se
encuentran también en búsqueda de nuevos sabores, nuevos gustos que no conocen. La
connotación exótica del mate, ligada a su tradición latinoamericana atrae mucho los franceses.
Las marcas de yerba mate que se venden en Francia son por la mayoría argentinas. Se vende
en paquetes de 500 gramos o de un kilo. Varias marcas están presentes en este mercado, sin
embargo, tres de ellas se destacan claramente: Taragüi, Amanda y CBSé.
PRECIOS DE REFERENCIA
Yerba Mate Taragüi Tradicional – 500gr 3€50
Yerba Mate Amanda – 500gr 3€60
Yerba Mate Taragüi Tradicional – 500gr 5€
Yerba Mate Taragüi – Maracuya – 500gr 5.35€
Yerba Mate Taragüi – Naranja – 500gr 5.35€
Yerba Mate Taragüi – 1kg 9.50€
Yerba Mate Amanda – Sin palo - 500gr 6.50€
Yerba Mate Amanda – Sin Palo – 1kg 12.50€
Yerba Mate Amanda – 500gr 5.30€
Yerba Mate Amanda – 1 kg 10.50€
Yerba Mate Amanda – Naranja – 500 gr 6€
Yerba Mate Kraus – 500gr 6.5€
Yerba Mate CBSé – 500gr 5€
Esta tendencia de utilizar la yerba mate en el té, se observa tanto en las grandes marcas
(Kusmi tea), como en las pequeñas (Terra Herba). También se puede constatar el creciente
interés por mate, gracias a la presencia de la yerba en los salones dedicados a los productos
orgánicos. En todos los stands especializados en té, siempre se observa un producto que
contiene mate.
Algunos de los productos que contienen por mate, presentes en el mercado francés.
Kusmi Tea
Détox: mate, té verde, limón y melisa
Euphoria: mate, chocolate y naranja
BBDetox: mate, rooibos, guaraná y diente
de león
https://www.kusmitea.com
BEBIDAS
Una nueva tenencia se está implantando en el mercado europeo. Bebidas gasificadas que
tienen como ingrediente principal la yerba mate.
Precio: 3 Eur / 33 cl
COMPLEMENTOS ALIMENTICIOS
45 cápsulas
Precio: de 5,50 a 6,90 Eur
40 cápsulas
Precio: de 5,60 a 7,55 Eur
30 cápsulas
Precio: 5,71 Eur
Laboratorio Larima
Heliabrine gel amincissant Heliaslim:
Gel adelgazante, compuesto por café y mate, entre otros
http://larima.ca/fr/
GRAN DISTRIBUCIÓN
Las grandes cadenas cuentan con una góndola dedicada exclusivamente a productos
internacionales, el exportador podría tener en cuenta entonces estos canales de distribución
para su producto.
TIENDAS ESPECIALIZADAS
Asimismo, las tiendas especializadas en té distribuyen tanto la yerba mate como tés
compuestos con mate.
BARES Y RESTAURANTES
Los bares y restaurantes argentinos, proponen el consumo del mate y de sus derivados en
su carta. Además de ello, cuentan generalmente con una góndola dedicada a la venta de
productos de la misma proveniencia.
http://www.yerba-mate.fr/
YerbaMate.fr
30 Rue de Colmar
68180 HORBOURG-WIHR
Gérante: Mme Aline Roussel
contact@yerba-mate.fr
Tel : +33 (0)9 72 31 59 16
http://www.laroutedescomptoirs.com/
La route des comptoirs
Té con yerba mate
1 Z.A. La Bossardière,
44430 LE LANDREAU
service-client@laroutedescomptoirs.com
Tel: +33 (0)2 40 54 20 00
http://www.matecito.fr/
Matecito
yerba mate, accesorios
Tel: +33 (0)6 66 00 36 97
contact@matecito.fr
www.tendance-the.fr
Tendance the
24 Bis rue Stephenson
75018 PARIS
clients@tendance-the.fr
http://www.sol-a-sol.fr/
Sol a Sol
7 Traverse Valette
13009 Marseille
Tel: +33 (0)4 84 25 36 43
contact@sol-a-sol.fr
Sin embargo, la yerba mate continua siendo un mercado de nicho. El pronunciado sabor
amargo del mate resulta ser una característica que representa un obstáculo importante para su
implantación del producto en el mercado. Este problema se puede solucionar integrando la
yerba mate en productos derivados, mezclándola con otros ingredientes reconocidos por el
paladar francés. Por otra parte el condicionamiento del producto debe ser tenido en cuenta y
privilegiar el formato en saquito, más práctico y acorde con las costumbres del país.
Al analizar los resultados del sondeo, se resalta el interés de los consultados en descubrir
productos hechos a base de yerba mate. Por ejemplo, en cuanto a las gaseosas compuestas de
mate como Mate’O o Club-Mate, un 35% de los encuestados declaró encontrarse interesado
en probar este tipo de producto.
Por otra parte, cabe destacar que dentro de las propiedades del mate, sus virtudes
antioxidantes son las que más interesan al consumidor francés. Un 42% de los encuestados
utilizaría productos cosméticos compuestos por yerba mate. Esto demuestra el interés del
consumidor francés y las oportunidades de mercado para el exportador.
EMPAQUE
Si los productos son de origen orgánico y cumplen con las normas del comercio justo y
responsable, las empresas pueden valorizar ese aspecto a la hora de comunicar. Como se
explicó anteriormente, la tendencia de consumo de este tipo de productos viene aumentando
considerablemente.
Por otra parte, el sondeo efectuado reveló que la propiedad del mate la que más atrae al
consumidor francés es la antioxidante. Sería interesante valorizar aún más las numerosas
propiedades del producto.
6. CONTACTOS
6.1 IMPORTADORES/DISTRIBUIDORES
BUR DISTRIBUTION
ZI des Garennes
8 rue Denis Papin
78130 Les Mureaux
Tel: +33 1 30 22 91 91
Director Comercial: César BARRACHIN
Email: direction.commerciale@ericbur.fr
CAFE EL SUR
5, Boulevard Saint Germain
75005 Paris
Tél: +33 (0)1 43 25 58 28
Responsable : Oscar NARANJO
Email: el.sur.cafe@gmail.com
CARNAR
13 rue de la Comète
75007 Paris
Tel. +33 (0)1 47 05 96 61 / +33 (0)1 47 05 79 76
Email : carnar@carnar.com
Web : www.carnar.fr/fr/boutiques.html
LE DELAS CLAUDE SA
1 avenue de Normandie
PLA 184
94597 Rungis cedex
Tel: +33 1 45 12 38 00
Email: info@claudeledelas.com
Web: www.claudeledelas.com
SALDAC
Comercio justo con las comunidades andinas
14 quart blaches du levant
26200 Montélimar
Gerante : Sra. Kolia ARCHE
Tél : +33 4 75 53 46 13
Email : saldac@wanadoo.fr
Web : www.saldac.com
SOL-A-SOL
Cooperativa especializada en la producción y la comercialización de mates, tés e
infusiones originarios del comercio justo.
7 Traverse Valette
13009 Marseille
Gerante: Nadine Couchoux
Tel: +33 4 84 25 36 43
Email : nadine.couchoux@sol-a-sol.fr
Web: www.sol-a-sol.fr
TERRA LIBRA
Mayorista de productos alimentarios de origen orgánicos y del comercio justo
6 rue Antoine de St Exupéry – ZA Bellevue
35235 Thorigné Fouillard
Gerante : Thomas BUREL
Tel: +33 2 99 37 14 00
Email: contact@terralibra.fr
Web: www.terralibra.fr
TIENDAS ORGÁNICAS
BIOCOOP SA COOP
7-11 Avenue de Villars
75007 Paris
Tel : + 33 2.41.79.70.00
Email: ligne.consommateurs@biocoop.fr
Email: contact@biocoop.fr
Web: www.biocoop.fr
BIO PRESTIGE
92 boulevard des Batignolles
75017 Paris
Tel: +33 1 45 22 53 52
Gerente: Sra. Magda ISSA
LA VIE CLAIRE
Route départementale 386,
69700 Montagny
Tel : +33 4 .72 .67 .80 .00
Email: contact@lavieclaire.com
Web: www.lavieclaire.com
NATURALIA FRANCE
12 rue Franquet
75015 Paris
Tel : +33 1 56 56 79 02
Responsable de compras: Véronique VO TAN
Email: vvt.ha@naturalia.fr
Web: www.naturalia.fr
TÉ Y PRODUCTOS GOURMET
ALBERT MENES
16, Boulevard Jean Jaurès
92110 Clichy
Tel: +33 1 47 15 53 00
Responsable de Compras: Olivier LEGAY
Email: contact@albertmenes.fr
Web: www.albertmenes.fr
FAUCHON
26-30, Place de la Madeleine
75008 Paris
Tel: (33 1) 70 39 38 00
Responsable Compras : Eric BUGE
Web: www.fauchon.com
HEDIARD
Centre d’Affaires Colombia
146 Boulevard de Valmy
92700 Colombes
Tel: +33 1 46 52 22 22
Responsable de c ompras: Sra. Camille ROYER
Email: camille.royer@hediard.fr
Web: www.hediard.fr
L’AUTRE THÉ
32 rue Daguerre
75014 Paris
Tel: + 33 9 83 42 88 61
Web: www.lautrethe.com
LAFAYETTE GOURMET
97 rue de Provence
75009 Paris
Responsable de Compras alimenticias: Jean-François Ferrec
Tel: directo: +33 01 48 74 42 93
Email: jfferrec@galerieslafayette.com
Web: http://www.galerieslafayette.com/c/gourmet
MARIAGE FRERES
35 rue du Bourg-Tibourg
75004 Paris
Responsable de compras: Sra. Rosaria DE FREITAS
Tel: + 33 1 43 46 60 00
Email: rosaria.de.freitas@mariagefreres.com
Web: www.mariagefreres.com
SALON MARJOLAINE
Salon bio
Spas Organisation
160 bis rue de Paris
CS 90001
92645 Boulogne Billancourt Cedex
Tél. : +33 1 45 56 09 09
Email : exposant@salon-marjolaine.com
Web: www.salon-marjolaine.com
Frecuencia: cada mes de octubre
NATEXPO 2017
Salón profesional de productos orgánicos
Parc des Expositions de Paris Nord Villepinte | Hall 77
Responsable internacional: Emily Gambaro
Tél. : +33 (0)1 45 56 09 09
Email: egambaro@spas-expo.com
Web: www.natexpo.com
Frecuencia : Cada dos años
SIRHA
Salón Internacional de la restauración, de la hotelería y de la alimentación
Lyon – EUREXPO SEPELCOM LYON
Tel: +54 911 6057 4546
Contacto argentino: ERAI Argentine – Arnaud Seymand
Email: arnaud.seymand@erai.org
Web: www.sirha.com
Frecuencia: cada dos años (Enero 2017)
Reservado a los profesionales
IN COSMETICS
Salón internacional de los ingredientes para cosméticos
Realizado anualmente en una capital europea distinta.
Edición 2016: París Porte de Versalles
Contacto: Stephen Guthartz
Tel: +1 203 840 5336 / Skype:sguthartz
Email: sguthartz@reedexpo.com
http://www.in-cosmetics.com/
Imports of foodstuffs of non-animal origin into the European Union (EU) must comply
with general conditions and specific provisions designed to prevent risk to public health and
protect consumers' interests.
When a hygiene problem likely to pose a serious risk to human health arises or spreads in
the territory of a third country, the European authorities may suspend imports from all or
part of the third country concerned or take interim protective measures regarding the
foodstuffs concerned, depending on the seriousness of the situation.
The relevant hygiene rules of food which need to be respected by food business
operators in third countries are contained in Regulation (EC) No. 852/2004 of the European
Parliament and of the Council:
4
Export Helpdesk. «Health control of foodstuffs of non-animal origin.» 1 de junio de
2015.
http://exporthelp.europa.eu/thdapp/taxes/show2Files.htm?dir=/requirements&reporterId1
=EU&file1=ehir_eu15_04v001/eu/main_es/req_heanahc_eu_010_0612_es.htm&reporterLa
bel1=EU&reporterId2=FR&file2=ehir_fr15_04v001/fr/main_es/req_heanahc_fr_010_0612_e
s.htm&rep (último acceso: Enero de 2016).
General obligation on the operator to monitor the food safety of products and
processes under his responsibility;
General hygiene provisions for primary production and detailed requirements for all
stages of production, processing and distribution of food;
Microbiological criteria for certain products which are established in Commission
Regulation (EC) No 2073/2005 (OJ L-338 22/12/2005) (CELEX 32005R2073);
Procedures based on Hazard Analysis and Critical Control Point (HACCP) principles;
Approval and registration of establishments;
Key questions related to import requirements and the new rules on food hygiene and
official food
controls:http://ec.europa.eu/food/international/trade/interpretation_imports.pdf
Guidance document on the implementation of certain provisions of Regulation (EC)
No 852/2004 of the European Parliament and of the Council on the hygiene of
foodstuffs:
http://ec.europa.eu/food/food/biosafety/hygienelegislation/guidance_doc_852-
2004_en.pdf
Guidance document on the implementation of procedures based on the HACCP
principles, and on the facilitation of the implementation of the HACCP principles in
certain food
businesses:http://ec.europa.eu/food/food/biosafety/hygienelegislation/guidance_do
c_haccp_en.pdf
Contaminant substances may be present in food as a result of the various stages of its
production and marketing or due to environmental pollution. Since they represent a real risk
for food safety, the EU has taken measures to minimise the risk by setting maximum levels
for certain contaminants in foodstuffs.
Certain foodstuffs (i.e. fruit, vegetables, nuts, cereals, fruit juices, etc…) must not, when
placed on the market, contain higher contaminant levels than those specified in Commission
Regulation (EC) No 1881/2006 (OJ L-364 20/12/2006) (CELEX 32006R1881).
In general, the maximum contaminant levels relate to the edible part of the foodstuffs
and apply also to the ingredients used for the production of compound foodstuffs.
Regulation (EC) No 396/2005 of the European Parliament and of the Council (OJ L-70
16/03/2005) (CELEX 32005R0396) sets up harmonised maximum levels of pesticide residues
for agricultural products or parts thereof intended for food to be used as fresh, processed
and/or composite food in so far as they may contain pesticide residues.
Council Regulation (EC) No 3954/1987 (OJ L-371 30/12/1987) (CELEX 31987R3954) and
Commission Regulation (EC) No 944/1989 (OJ L-101 13/04/1989) (CELEX 31989R0944) lay
down the maximum permitted levels of radioactive contamination of foodstuffs (either
immediately or after processing) which may be placed on the market following a nuclear
accident or any other case of radiological emergency.
There is a list of minor foodstuffs (i.e. those which are consumed least) for which the
maximum permitted levels are considerably higher (ten times higher)
Materials and articles intended to come into contact with foodstuffs must be
manufactured so that they do not transfer their constituents to food in quantities which
could endanger human health, change the composition of the food in an unacceptable way
or deteriorate the taste and odour of foodstuffs.
Regulation (EC) No 1935/2004 of the European Parliament and of the Council (OJ L-338
13/11/2004) (CELEX 32004R1935) establishes a list of groups of materials and articles (such
us plastics, ceramics, rubbers, paper, glass, etc.) which may be covered by specific measures
that include a list of the authorised substances, special conditions of use, purity standards,
etc. Specific measures exist for ceramics, regenerated cellulose and plastics.
In order to ensure the highest level of protection of human health, EU legislation provides
for a single authorisation procedure for the placing on the market of food containing,
consisting of or derived from Genetically Modified Organisms.
An application must be sent to the competent authority of a Member State and then
referred to the European Food Safety Authority (EFSA) which carries out a risk assessment.
On the basis of the opinion of EFSA, the Commission drafts a proposal for granting or
refusing the authorisation, which must be approved by the Standing Committee on the Food
Chain and Animal Health. The authorised food and feed are entered in the Community
Register of GM food and feed.
Companies that want to place a novel food on the EU market must submit their
application to the competent body of a Member State for risk assessment purposes. As a
result of this assessment, an authorisation decision may be taken. The authorisation decision
defines the scope of the authorisation, the conditions of use, the designation of the food or
food ingredient, its specification and the specific labelling requirements.
Novel foods or novel food ingredients considered by a national food assessment body as
substantially equivalent to existing foods or food ingredients may follow a simplified
procedure, only requiring notifications from the company.
EU legislation lays down the rules relating to treatment of foodstuffs, food ingredients
and their conditions of use in order to protect the health of consumers and guarantee the
free circulation of foodstuffs in the European Union market.
Moreover, specific provisions for groups of foods are laid down in specific Directives.
These include compositional requirements, hygiene requirements, list of additives, purity
criteria, specific labelling requirements , etc
The scope of the Directives covers food additives and flavourings used as ingredients
during the manufacture or preparation of food and which are part of the finished product.
The only substances which may be used as food additives are those included in the
approved common lists and then only under the conditions of use mentioned in those lists
(e.g. colourants, sweeteners, preservatives, emulsifiers, stabilisers, raising agents, etc…).
There are also rules in relation with the manufacture, marketing and importation of foods
and food ingredients that are subject to specific treatments such as Council Directive
89/108/EEC (OJ L-40 11/02/1989) (CELEX 31989L0108) on quick-freezing or Directive
1999/2/EC of the European Parliament and of the Council (OJ L-66 13/03/1999) (CELEX
31999L0002) on ionising radiation.
c) Specific provisions for certain groups of products and for foodstuffs for particular
nutritional purposes
Specific provisions are applied to certain groups of products (such as cocoa, sugar, etc.)
and to foodstuffs intended for particular nutritional uses (baby foods, dietary foods, gluten-
free foods...). These may include specific requirements on composition, hygiene, labelling
Summaries and lists of legislation Foodstuffs for particular nutritional purposes may be
found in Directorate General for Health and Food Safety
website:http://ec.europa.eu/food/food/labellingnutrition/nutritional/index_en.htm
5. Control of foodstuffs.
Regulation (EC) No 882/2004 of the European Parliament and of the Council (OJ L-165
30/04/2004) (CELEX 32004R0882) establishes the EU framework of general rules for the
organisation of official controls on foodstuffs.
The competent authorities in Member States will carry out regular controls on imported
food of non-animal origin to ensure they comply with the EU general health rules designed
to protect health and interests of consumers.
The control may apply to import into the EU and/or to any other stage of the food chain
(manufacture, processing, storage, transport, distribution and trade) and may include a
systematic documentary check, a random identity check and, as appropriate, a physical
check.
Legislation
Guidance documents
Key questions related to import requirements and the new rules on food
hygiene and official food
controls:http://ec.europa.eu/food/international/trade/interpretation_imports.pdf
Guidance document on the implementation of certain provisions of Regulation (EC)
No 852/2004 of the European Parliament and of the Council on the hygiene of
foodstuffs:http://ec.europa.eu/food/food/biosafety/hygienelegislation/guidance_do
c_852-2004_en.pdf
Guidance document on the implementation of procedures based on the HACCP
principles, and on the facilitation of the implementation of the HACCP principles in
certain food
Further useful information in European Commission's Directorate General for Health and
food Safety website
Microbiological
criteria:http://ec.europa.eu/food/food/biosafety/salmonella/microbio_en.htm
Food
contaminants:http://ec.europa.eu/food/food/chemicalsafety/contaminants/index_e
n.htm
Pesticide
residues: http://ec.europa.eu/food/plant/protection/pesticides/index_en.htmand ht
tp://ec.europa.eu/food/plant/protection/resources/publications_en.htm
Database on Pesticide Maximum residue
levels:http://ec.europa.eu/food/plant/protection/pesticides/database_pesticide_en.
htm
Rapid Alert System for Food and Feed (RASFF) Portal - Online searchable
database:http://ec.europa.eu/food/food/rapidalert/rasff_portal_database_en.htm
Genetically Modified (GM)
food:http://ec.europa.eu/food/food/biotechnology/gmfood/index_en.htm
Novel food: http://ec.europa.eu/food/food/biotechnology/novelfood/index_en.htm
Food additives: http://ec.europa.eu/food/food/fAEF/additives/index_en.htm
Food flavourings: http://ec.europa.eu/food/food/fAEF/flavouring/index_en.htm
Food irradiation: http://ec.europa.eu/food/food/biosafety/irradiation/index_en.htm
Foodstuffs for particular nutritional
purposes:http://ec.europa.eu/food/food/labellingnutrition/nutritional/index_en.ht
m
Food contact
material:http://ec.europa.eu/food/food/chemicalsafety/foodcontact/index_en.htm
Control Procedure
Other foodstuffs of non-animal origin may be also subject to controls, without prior
warning, at the point of entry or at any other stage of the chain (processing, storage,
transport, distribution and trade).
Legislation
Code Rural - Livre II, Titre III (Health control of live animals and food products)
Décret n° 2003-768 of 01/08/2003 concerning the Code Rural - Livre II (JORF
07/08/2003)
Ordonnance 2001-741 of 23/08/2001 transposing EU directives and adapting
Consumer Law to EU provisions (JORF 25/08/2001)
All foodstuffs marketed in the European Union (EU) must comply with EU labelling rules,
which aim at ensuring that consumers get all the essential information to make an informed
choice while purchasing their foodstuffs.
There are two types of labelling provisions which are applicable to foodstuffs:
5
Export Helpdesk. «Labelling for foodstuffs.» 1 de junio de 2015.
http://exporthelp.europa.eu/thdapp/taxes/show2Files.htm?dir=/requirements&reporterId1
=EU&file1=ehir_eu15_04v001/eu/main_es/req_lblfood_eu_010_0612_es.htm&reporterLab
el1=EU&reporterId2=FR&file2=ehir_fr15_04v001/fr/main_es/req_lblfood_fr_010_0612_es.h
tm&rep (último acceso: Enero de 2016).
energy value
the amounts of fat, saturates, carbohydrate, sugars, protein and salt
On the other hand, Council Regulation (EC) No 834/2007 (OJ L-189 20/07/2007) (CELEX
32007R0834) and Commission Regulation (EC) No 889/2008 (OJ L-250 18/09/2008) (CELEX
32008R0889) set out rules governing the use of the organic label.
The name of the The name of the foodstuff shall be its legal
foodstuff shall be its name.
legal name.
It shall not be replaced with a name protected
No trademark, brand as intellectual property, brand name or fancy
name or fancy name name.
may substitute the
name under which the Specific provisions on the name of the food and
product is sold but particulars that shall accompany it are laid
rather may be used in down inAnnex VI to the Regulation
addition.
Name of the
food Particulars as to the
physical condition of
the foodstuff or the
specific treatment it has
undergone (powdered,
freeze-dried, deep-
frozen, concentrated,
smoked, irradiated or
treated with ionizing
radiation) must be
included where
omission of such may
confuse the purchaser
Mandatory content:
energy value
the amounts of fat, saturates,
Nutrition
carbohydrate, sugars, protein and salt
declaration
Non-mandatory content:
mono-unsaturates
polyunsaturates
polyols
starch
fibre
vitamins or minerals
The labelling must not mislead the purchaser as to the foodstuff’s characteristics or
effects nor attribute the foodstuff special properties for the prevention, treatment or cure of
a human disease. The information provided by labels must be easy to understand, easily
visible, clearly legible and indelible and must appear in the official language(s) of the
Member State where the product is marketed. However, the use of foreign terms or
expressions easily understood by the purchaser may be allowed.
There are also labelling provisions which apply to specific groups of food products in
order to give the consumers more detailed information on the contents and the composition
of these products:
In the case of pre-packaged products, operators are required to state on a label that “This
product contains genetically modified organisms”. This labelling obligation also applies to
highly refined products (e.g. oil obtained from genetically modified maize) as well as GM
additives and flavourings.
These products must be suitable for their claimed nutritional purposes and marketed in
such a way as to indicate their suitability.
Additives and flavourings must always be labelled on the packaging of food products by
their category (anti-oxidant, preservative, colour, etc) with their name or E-number. Other
provisions on labelling of additives sold as such to food producers and consumers are laid
down in Regulation (EC) No 1333/2008 (OJ L-354 31/12/2008) (CELEX 32008R1333) and
Regulation (EC) No 1334/2008 (OJ L-354 31/12/2008) (CELEX 32008R1334).
Provisions in relation with the labelling of certain products are established in specific EU
legislation. User-friendly fact sheets which summarise EU legislation are available in the
Summaries of EU legislation website (http://eur-lex.europa.eu/browse/summaries.html):
Note: Since 1st April 2015, new rules on the modalities requiring (with some exceptions)
the indication of the place of rearing and of slaughter for prepacked fresh, chilled and frozen
meat of swine, sheep, goats and poultry, have been applicable according to Commission
Regulation (EU) No 1337/2013 (OJ L-335 14/12/2013) (CELEX 32013R1337) (see Specific
requirement Specific labelling rules for certain meat products).
Further information on food labelling may be found under Directorate General for Health
and Food Safety website:
http://ec.europa.eu/food/food/labellingnutrition/index_en.htm
The contents of the label must be at least in French. The compliance with the labelling
requirements and the accuracy of the information contained in the label can be checked at
any stage of the distribution chain (e.g. customs clearance, distributors warehouses,
wholesalers or retailers outlets …).
Legislation
The placing on the European Union (EU) market of live or unprocessed agricultural
products, processed agricultural products for use as food, animal feed, seeds and vegetative
propagating material, bearing a reference to organic production methods, must comply with
the rules laid down by Council Regulation (EC) No 834/2007 (OJ L-189 20/07/2007) (CELEX
32007R0834).
Organic products from third countries may only be placed on the EU market when they
are labelled as products with indications referring to organic production, if they have been
produced in accordance with production rules and subject to inspection arrangements that
are in compliance with, or equivalent to Community legislation.
6
Export Helpdesk. «Products from organic production.» 1 junio 2015.
http://exporthelp.europa.eu/thdapp/taxes/show2Files.htm?dir=/requirements&reporterId1
=EU&file1=ehir_eu15_04v001/eu/main_es/req_sporgan_eu_010_0612_es.htm&reporterLa
bel1=EU&reporterId2=FR&file2=ehir_fr15_04v001/fr/main_es/req_sporgan_fr_010_0612_e
s.htm&rep (accès le enero 2016).
Country authorization
In order to ascertain that goods have been obtained according to production rules
equivalent to those laid down in the Community, the European Commission makes a
thorough investigation into the arrangements in the country concerned, examining not only
the requirements imposed on production but also the measures applied to ensure effective
control. Where rules are found to be equivalent, the third country is included in the list of
authorized countries established in the Annex III of Commission Regulation (EC) No
1235/2008.
From 1 July 2012, the Commission has established a list of control authorities and control
bodies competent to carry out inspections in countries not included in the list of recognised
third countries, as stated in Annex IV to Regulation (EC) No 1235/2008. The function of these
authorities and bodies is to guarantee that products have been produced:
Imports of organic products can only take place if these recognised authorities or bodies
have controlled them.
In order not to disrupt international trade, and to facilitate the transition between the
rules established by Regulation (EEC) No 2092/91 and those established by Council
Regulation (EC) No 834/2007, a transitional system is applicable.
From 1 January 2009 and up to 24 months after the first list of control authorities and
control bodies is being published, Member States shall be allowed to continue to grant
import authorisations for consignments from third countries not included in the above
mentioned list. Importers must prove that products were obtained according to production
rules equivalent to those laid down by Community legislation and were subject to inspection
measures. The Member State shall notify the European Commission and the other Member
States the list of products for which it has issued an authorisation.
This possibility should be gradually phased out as the list of control bodies and authorities
is being established.
A list of these import authorisations can be found in the Data base of the Organic
Farming Information System (OFIS) official
website:http://ec.europa.eu/agriculture/ofis_public/r9/ctrl_r9.cfm?targetUrl=home
Imports from authorised countries, products that have been produced in equivalence
with Community rules and importations on a case-by-case basis should obtain
an inspection certificateissued by the competent authority or body in the third
country according to Annex V of Commission Regulation (EC) No 1235/2008. The
original certificate must accompany the goods to the premises of the first consignee;
thereafter the importer must keep the certificate at the disposal of the inspection
body and/or inspection authority for not less than two years
Imports of compliant products shall deliver documentary evidence in accordance
with the model set out in Annex II of Commission Regulation (EC) No 1235/2008
The release for free circulation into the EU of a consignment of organic products is
conditioned by the submission of the original certificate of inspection to the relevant
Member State's authority, the verification of the consignment by the relevant Member
State's authority and the endorsement of the certificate of inspection.
Legislation
Frequently Asked Questions about the logo, information on the new EU organic logo
Download the new organic logo: http://ec.europa.eu/agriculture/organic/eu-
policy/logo_en
Guidelines on import of organic products into the European Union, the document has
been elaborated by the Organic Farming Unit of the Directorate-General for
Agriculture and Rural Development
The importer or his representative must, at the latest by the time that the certificate of
inspection is submitted, inform the inspection body of each consignment to be imported
giving the name and address of the first consignee as well as any details that the body may
require.
The inspection body will verify that the inspection certificate, preferably written in
French, is compliant with the requirements derived from the aforementioned EU legislation.
Additionally, and if deemed necessary, the actual products may be physically inspected in
order to assure the required level of compliance with these requirements.
The release for free circulation of products not complying with the requirements is
conditional on the removal of references to the organic production method from the
labelling, advertising and accompanying documents.
National authorities
6 rue Lavoisier
F-93100 Montreuil-sous-Bois
Tel: (+33) 1 48 70 48 30
Fax: (+33) 1 48 70 48 45
E-mail: contact@agencebio.org
Website: http://www.agencebio.org
Inspection bodies