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Entrepreneurial intention of communication students: : the moderating role of entrepreneurship education

Published: 02 October 2024 Publication History

Abstract

The objective of this research is to examine attitudes, subjective norms, and perceived behavioural control on entrepreneurial intentions among students pursuing higher education in the field of communication sciences. Additionally, the study investigates how entrepreneurship education acts as a moderator in influencing these factors on entrepreneurial intention. The research was conducted using a survey shared to all final-year students enrolled in a Portuguese Polytechnic University, specifically those pursuing degrees in Communication Studies (CS) and Advertising/Public Relations (APR). The sample included 109 students. The APR curriculum (58 students) incorporates a mandatory Entrepreneurship course, while the CS curriculum (51 students) does not offer any specialised courses in this domain. Employing the multivariate linear regression to identify, we found that attitude and perceived behavioural control have a positive contribution to entrepreneurial intention. Furthermore, it was observed that entrepreneurship education moderates the positive impact of attitude and perceived behavioural control on entrepreneurial intention, indicating that education increases the impact of perceived behavioural control and attitude on entrepreneurial intention.

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              Published In

              cover image International Journal of Technology Enhanced Learning
              International Journal of Technology Enhanced Learning  Volume 16, Issue 4
              2024
              165 pages
              ISSN:1753-5255
              EISSN:1753-5263
              DOI:10.1504/ijtel.2024.16.issue-4
              Issue’s Table of Contents

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              Inderscience Publishers

              Geneva 15, Switzerland

              Publication History

              Published: 02 October 2024

              Author Tags

              1. communication sciences
              2. entrepreneurship
              3. higher education
              4. entrepreneurial intention
              5. students
              6. theory of planned behaviour

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