Individual entrepreneurial orientation, entrepreneurial motivations, and intention: : a moderated mediation approach using entrepreneurship education

This paper is based on the objective of examining the impact of individual entrepreneurial orientation (IEO) both directly and indirectly on the individual's entrepreneurial intention (EI) mediated through entrepreneurial motivations (EMs), conditioning it with the moderation of entrepreneurship education (EE). The model fit indices for the current study, including divergent and convergent validity of the measurement model, were checked using confirmatory factor analysis, and hypotheses were tested using SEM and Process Macro for SPSS. The results showed a complete mediation, i.e., IEO affecting EI through EMs. Conditional indirect effects were also statistically significant; with the enhancement in entrepreneurship education, the total indirect effect shows substantial improvement. The findings of this study offer some suggestive measures for policymakers and institutions of national importance, promoting entrepreneurial culture, framing entrepreneurship education and training programs.