research-article

Is good enough good enough?: negotiating web user value judgments of small businesses based on poorly designed websites

Author:

Heidi L. EverettAuthors Info & Claims

Communication Design Quarterly Review, Volume 6, Issue 2

Pages 41 - 56

https://doi.org/10.1145/3282665.3282670

Published: 01 October 2018 Publication History

Abstract

This article explores whether amateur Web designs would deter Web users from engaging with a business after viewing a wWebsite---and if their expectations and value judgments are influenced by business size and scope. This topic is important to small business owners, practitioners, and educators because credibility judgments by Web visitors may be quick and detrimental to a small business if they do not yield a positive response and subsequent engagement with the small business. This study provides an opportunity to broaden our understanding of Web visitor credibility judgments about small businesses and introduces a new thread to the discussion about alignment of consumer expectations, Web design teaching, industry best practices, and the shaping of universal values as they relate to the rhetoric of the Internet.

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Cited By

Sharma VKlein A(2024)A signaling theory-based analysis of website features, investment perception and trust propensity in initial trust formation on unfamiliar small online retailersJournal of Marketing Theory and Practice10.1080/10696679.2024.2305454(1-22)Online publication date: 29-Jan-2024
https://doi.org/10.1080/10696679.2024.2305454

Is good enough good enough?: negotiating web user value judgments of small businesses based on poorly designed websites
1. Human-centered computing

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Published In

cover image Communication Design Quarterly

Communication Design Quarterly Volume 6, Issue 2

Summer 2018

120 pages

EISSN:2166-1642

DOI:10.1145/3282665

Editor:
Kirk St.Amant
Louisiana Tech University

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Copyright © 2018 Copyright is held by the owner/author(s).

Permission to make digital or hard copies of part or all of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for third-party components of this work must be honored. For all other uses, contact the Owner/Author.

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Published: 01 October 2018

Published in SIGDOC-CDQ Volume 6, Issue 2

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Cited By

Sharma VKlein A(2024)A signaling theory-based analysis of website features, investment perception and trust propensity in initial trust formation on unfamiliar small online retailersJournal of Marketing Theory and Practice10.1080/10696679.2024.2305454(1-22)Online publication date: 29-Jan-2024
https://doi.org/10.1080/10696679.2024.2305454

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