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Crowd Coach: Peer Coaching for Crowd Workers' Skill Growth

Published: 01 November 2018 Publication History

Abstract

Traditional employment usually provides mechanisms for workers to improve their skills to access better opportunities. However, crowd work platforms like Amazon Mechanical Turk (AMT) generally do not support skill development (i.e., becoming faster and better at work). While researchers have started to tackle this problem, most solutions are dependent on experts or requesters willing to help. However, requesters generally lack the necessary knowledge, and experts are rare and expensive. To further facilitate crowd workers' skill growth, we present Crowd Coach, a system that enables workers to receive peer coaching while on the job. We conduct a field experiment and real world deployment to study Crowd Coach in the wild. Hundreds of workers used Crowd Coach in a variety of tasks, including writing, doing surveys, and labeling images. We find that Crowd Coach enhances workers' speed without sacrificing their work quality, especially in audio transcription tasks. We posit that peer coaching systems hold potential for better supporting crowd workers' skill development while on the job. We finish with design implications from our research.

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cover image Proceedings of the ACM on Human-Computer Interaction
Proceedings of the ACM on Human-Computer Interaction  Volume 2, Issue CSCW
November 2018
4104 pages
EISSN:2573-0142
DOI:10.1145/3290265
Issue’s Table of Contents
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Published: 01 November 2018
Published in PACMHCI Volume 2, Issue CSCW

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Author Tags

  1. amazon mechanical turk
  2. crowdsourcing
  3. future of work
  4. peer advice
  5. peer review
  6. worker training

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  • Research-article

Funding Sources

  • FY2018 Research Challenge Grant award
  • J. Wayne and Kathy Richards Faculty Fellowship in Engineering
  • Research Grant from Leidos Laboratories

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