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Analyzing the quality of information solicited from targeted strangers on social media

Published: 23 February 2013 Publication History

Abstract

The emergence of social media creates a unique opportunity for developing a new class of crowd-powered information collection systems. Such systems actively identify potential users based on their public social media posts and solicit them directly for information. While studies have shown that users will respond to solicitations in a few domains, there is little analysis of the quality of information received. Here we explore the quality of information solicited from Twitter users in the domain of product reviews, specifically reviews for a popular tablet computer and L.A.-based food trucks. Our results show that the majority of responses to our questions (>70%) contained relevant information and often provided additional details (>37%) beyond the topic of the question. We compare the solicited Twitter reviews to other user-generated reviews from Amazon and Yelp, and found that the Twitter answers provided similar information when controlling for the questions asked. Our results also reveal limitations of this new information collection method, including its suitability in certain domains and potential technical barriers to its implementation. Our work provides strong evidence for the potential of this new class of information collection systems and design implications for their future use.

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    cover image ACM Conferences
    CSCW '13: Proceedings of the 2013 conference on Computer supported cooperative work
    February 2013
    1594 pages
    ISBN:9781450313315
    DOI:10.1145/2441776
    Permission to make digital or hard copies of all or part of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for components of this work owned by others than ACM must be honored. Abstracting with credit is permitted. To copy otherwise, or republish, to post on servers or to redistribute to lists, requires prior specific permission and/or a fee. Request permissions from [email protected]

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    Publication History

    Published: 23 February 2013

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    Author Tags

    1. crowdsourcing
    2. product reviews
    3. social q&a
    4. twitter

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    CSCW '13: Computer Supported Cooperative Work
    February 23 - 27, 2013
    Texas, San Antonio, USA

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    View all
    • (2023)To Err is AI: Imperfect Interventions and Repair in a Conversational Agent Facilitating Group Chat DiscussionsProceedings of the ACM on Human-Computer Interaction10.1145/35795327:CSCW1(1-23)Online publication date: 16-Apr-2023
    • (2022)Mapping HCI research methods for studying social media interactionComputers in Human Behavior10.1016/j.chb.2021.107131129:COnline publication date: 1-Apr-2022
    • (2022)The March of Chatbots into Recruitment: Recruiters’ Experiences, Expectations, and Design OpportunitiesComputer Supported Cooperative Work (CSCW)10.1007/s10606-022-09429-431:3(487-516)Online publication date: 9-Jun-2022
    • (2018)Analyzing Payment-Driven Targeted Q8A SystemsACM Transactions on Social Computing10.1145/32814491:3(1-21)Online publication date: 10-Dec-2018
    • (2018)Crowd CoachProceedings of the ACM on Human-Computer Interaction10.1145/32743062:CSCW(1-17)Online publication date: 1-Nov-2018
    • (2018)Pay-per-QuestionProceedings of the 2018 ACM International Conference on Supporting Group Work10.1145/3148330.3148332(1-11)Online publication date: 7-Jan-2018
    • (2017)Value and Misinformation in Collaborative Investing PlatformsACM Transactions on the Web10.1145/302748711:2(1-32)Online publication date: 4-May-2017
    • (2016)BotivistProceedings of the 19th ACM Conference on Computer-Supported Cooperative Work & Social Computing10.1145/2818048.2819985(813-822)Online publication date: 27-Feb-2016
    • (2015)Crowds on Wall StreetProceedings of the 18th ACM Conference on Computer Supported Cooperative Work & Social Computing10.1145/2675133.2675144(17-30)Online publication date: 28-Feb-2015
    • (2015)"What parts of your apps are loved by users?"Proceedings of the 30th IEEE/ACM International Conference on Automated Software Engineering10.1109/ASE.2015.57(760-770)Online publication date: 9-Nov-2015
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