research-article

Exploring the Feasibility of Subliminal Priming on Web platforms

Authors:

Evangelos Karapanos,

Daniel GonçalvesAuthors Info & Claims

ECCE '18: Proceedings of the 36th European Conference on Cognitive Ergonomics

Article No.: 8, Pages 1 - 11

https://doi.org/10.1145/3232078.3232095

Published: 05 September 2018 Publication History

Abstract

Despite the initial premise of behavior change tools, recent work has questioned their efficacy over the long term. Many of these technologies rely on a "one-size fits all" strategy -- self-monitoring -- to foster behavior change. However, individual's capacity to change their behaviors depends on their ability and motivation for self-regulation. We explore a different approach to persuasive technology design and investigate how subtle influences falling outside conscious awareness can instinctively motivate behaviors. Subliminal priming has the potential to influence people's attitudes and behaviors, without relying on people's will to engage with the process. Yet, little research has studied it effectiveness encouraging behavior change outside a laboratory setting. In this paper we explore the feasibility of subliminal priming on web-platforms. We present an in the wild study where 12 participants were exposed to subliminal cues to motivate water intake while they browsed on the web. This paper contributes with a practical application of subliminal priming in the field of behavior change as well as design implications for future research.

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Cited By

Wang RBush-Evans RArden-Close EBolat EMcAlaney JHodge SThomas SPhalp K(2023)Transparency in persuasive technology, immersive technology, and online marketingComputers in Human Behavior10.1016/j.chb.2022.107545139:COnline publication date: 20-Jan-2023
https://dl.acm.org/doi/10.1016/j.chb.2022.107545
Skinner TTaylor JAlam AAli R(2021)Does Learning Method Matter in Cyber Security Behaviour? Spaced Vs. Massed e-Learning2021 8th International Conference on Behavioral and Social Computing (BESC)10.1109/BESC53957.2021.9635235(1-6)Online publication date: 29-Oct-2021
https://doi.org/10.1109/BESC53957.2021.9635235

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cover image ACM Other conferences

ECCE '18: Proceedings of the 36th European Conference on Cognitive Ergonomics

September 2018

142 pages

ISBN:9781450364492

DOI:10.1145/3232078

Copyright © 2018 ACM.

Permission to make digital or hard copies of all or part of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for components of this work owned by others than ACM must be honored. Abstracting with credit is permitted. To copy otherwise, or republish, to post on servers or to redistribute to lists, requires prior specific permission and/or a fee. Request permissions from [email protected]

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SIGCHI: ACM Special Interest Group on Computer-Human Interaction
EACE: European Association of Cognitive Ergonomics

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Association for Computing Machinery

New York, NY, United States

Publication History

Published: 05 September 2018

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ECCE'18

ECCE'18: 36th European Conference on Cognitive Ergonomics

September 5 - 7, 2018

Utrecht, Netherlands

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Cited By

Wang RBush-Evans RArden-Close EBolat EMcAlaney JHodge SThomas SPhalp K(2023)Transparency in persuasive technology, immersive technology, and online marketingComputers in Human Behavior10.1016/j.chb.2022.107545139:COnline publication date: 20-Jan-2023
https://dl.acm.org/doi/10.1016/j.chb.2022.107545
Skinner TTaylor JAlam AAli R(2021)Does Learning Method Matter in Cyber Security Behaviour? Spaced Vs. Massed e-Learning2021 8th International Conference on Behavioral and Social Computing (BESC)10.1109/BESC53957.2021.9635235(1-6)Online publication date: 29-Oct-2021
https://doi.org/10.1109/BESC53957.2021.9635235

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