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The Pokémon GO Experience: A Location-Based Augmented Reality Mobile Game Goes Mainstream

Published: 02 May 2017 Publication History

Abstract

Pokémon GO is a location-based augmented reality mobile game based on the Pokémon franchise. After the game was launched globally in July 2016, it quickly became the most successful mobile game in both popularity and revenue generation at the time, and the first location-based augmented reality game to reach a mainstream status. We explore the game experiences through a qualitative survey (n=1000) in Finland focusing on the positive and the negative aspects of Pokémon GO as told by the players. The positive experiences are related to movement, sociability, game mechanics, and brand while the negative experiences emerge from technical problems, unequal gaming opportunities, bad behavior of other players and non-players, and unpolished game design. Interestingly, the augmented reality features, safety issues or the free-to-play revenue model did not receive considerable feedback. The findings are useful for academics and industry practitioners for studying and designing location-based augmented reality game experiences.

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    cover image ACM Conferences
    CHI '17: Proceedings of the 2017 CHI Conference on Human Factors in Computing Systems
    May 2017
    7138 pages
    ISBN:9781450346559
    DOI:10.1145/3025453
    Permission to make digital or hard copies of all or part of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for components of this work owned by others than ACM must be honored. Abstracting with credit is permitted. To copy otherwise, or republish, to post on servers or to redistribute to lists, requires prior specific permission and/or a fee. Request permissions from [email protected]

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    Published: 02 May 2017

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    Author Tags

    1. Pokemon GO
    2. augmented reality
    3. game design
    4. game experience
    5. location-based
    6. mobile game
    7. pervasive game
    8. qualitative study

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    • (2024)Augmented Reality Framework for Retrieving Information of Moving Objects on Construction SitesBuildings10.3390/buildings1407208914:7(2089)Online publication date: 8-Jul-2024
    • (2024)Real-Time Motion Adaptation with Spatial Perception for an Augmented Reality CharacterApplied Sciences10.3390/app1402065014:2(650)Online publication date: 12-Jan-2024
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