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Rolling in Fun, Paying the Price: A Thematic Analysis on Purchase and Play in Tabletop Games

Published: 12 December 2024 Publication History

Abstract

The tabletop games industry has experienced remarkable growth in recent years. A deeper exploration of the factors motivating players to invest time and money in these games would help game companies better cater to their target audience and increase profits. We conducted a reflexive thematic analysis of 20 semi-structured interviews with tabletop game players. Our analysis revealed five themes concerning purchasing decision influences: (1) childhood past experiences and cultural norms, (2) representation and inclusivity, (3) social connections and shared fun, (4) overcoming gameplay hindrances with digital assistance, and (5) economic constraints. These findings suggest that game companies should focus on presenting easily understandable information, minimizing idle time, and exploring opportunities for inclusivity in digital interactions to effectively engage players and drive sales. Based on our valuable insights into player motivations, we offer actionable recommendations for the tabletop games industry.

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    cover image Games: Research and Practice
    Games: Research and Practice  Volume 3, Issue 1
    March 2025
    107 pages
    EISSN:2832-5516
    DOI:10.1145/3696800
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    Association for Computing Machinery

    New York, NY, United States

    Publication History

    Published: 12 December 2024
    Online AM: 17 October 2024
    Accepted: 19 September 2024
    Revised: 15 July 2024
    Received: 11 October 2022
    Published in GAMES Volume 3, Issue 1

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    Author Tags

    1. Decision to play
    2. decision to purchase
    3. tabletop games
    4. marketing

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    • NSERC CREATE SWaGUR
    • Social Sciences and Humanities Research Council
    • Lennart Nacke’s NSERC Discovery
    • Canada Foundation for Innovation John R. Evans Leaders Fund “The Seamless User-Centered Conscious Experience Study System (SUCCESS)
    • Impact of Cultural and Economic Factors on Play and Purchase Decisions for Tabletop Games

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