extended-abstract

Modeling the New Modalities of Personas: How Do Users' Attributes Influence Their Perceptions and Use of Interactive Personas?

Authors:

João M. Santos,

Essi Häyhänen,

Bernard J. JansenAuthors Info & Claims

UMAP Adjunct '24: Adjunct Proceedings of the 32nd ACM Conference on User Modeling, Adaptation and Personalization

Pages 164 - 169

https://doi.org/10.1145/3631700.3664882

Published: 28 June 2024 Publication History

Abstract

We investigate the impact of user demographics (age, gender) and experience (with personas and chatbots) on users’ perceptions of interactive personas. A within-subjects study was conducted with 54 participants, mostly engineers and computer scientists. Each participant used interactive personas with two interfaces: a web-based profile persona and a chat persona. The findings from regression analysis indicate that users’ age and gender (as well as persona's gender) affect multiple perceptions of personas. In addition, the interface modality (profile vs. chat) has a significant impact. Findings highlight the need for designing interactive personas that appeal to diverse user bases to increase the general accessibility of interactive personas. They also support the notion that the persona interface itself regulates user perceptions even when the persona's information remains the same.

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Cited By

Kaate ISalminen JJung SRizun NRevina AJansen B(2024)Getting Emotional Enough: Analyzing Emotional Diversity in Deepfake AvatarsProceedings of the 13th Nordic Conference on Human-Computer Interaction10.1145/3679318.3685398(1-12)Online publication date: 13-Oct-2024
https://dl.acm.org/doi/10.1145/3679318.3685398

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cover image ACM Conferences

UMAP Adjunct '24: Adjunct Proceedings of the 32nd ACM Conference on User Modeling, Adaptation and Personalization

June 2024

662 pages

ISBN:9798400704666

DOI:10.1145/3631700

General Chairs:
Ludovico Boratto
University of Cagliari, Italy
,
Cristina Gena
University of Turin, Italy
,
Mirko Marras
University of Cagliari, Italy
,
Program Chairs:
Panagiotis Germanakos
SAP SE, Germany
,
Elvira Popescus
University of Craiova, Romania

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Permission to make digital or hard copies of part or all of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for third-party components of this work must be honored. For all other uses, contact the Owner/Author.

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Published: 28 June 2024

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Cited By

Kaate ISalminen JJung SRizun NRevina AJansen B(2024)Getting Emotional Enough: Analyzing Emotional Diversity in Deepfake AvatarsProceedings of the 13th Nordic Conference on Human-Computer Interaction10.1145/3679318.3685398(1-12)Online publication date: 13-Oct-2024
https://dl.acm.org/doi/10.1145/3679318.3685398

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