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“I Don’t Even Remember What I Read”: How Design Influences Dissociation on Social Media

Authors:

Amanda Baughan,

Mingrui Ray Zhang,

Anastasia Schaadhardt,

Lisa D. Butler,

Alexis HinikerAuthors Info & Claims

CHI '22: Proceedings of the 2022 CHI Conference on Human Factors in Computing Systems

Article No.: 18, Pages 1 - 13

https://doi.org/10.1145/3491102.3501899

Published: 28 April 2022 Publication History

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Abstract

Many people have experienced mindlessly scrolling on social media. We investigated these experiences through the lens of normative dissociation: total cognitive absorption, characterized by diminished self-awareness and reduced sense of agency. To explore user experiences of normative dissociation and how design affects the likelihood of normative dissociation, we deployed Chirp, a custom Twitter client, to 43 U.S. participants. Experience sampling and interviews revealed that sometimes, becoming absorbed in normative dissociation on social media felt like a beneficial break. However, people also reported passively slipping into normative dissociation, such that they failed to absorb any content and were left feeling like they had wasted their time. We found that designed interventions–including custom lists, reading history labels, time limit dialogs, and usage statistics–reduced normative dissociation. Our findings demonstrate that interaction designs intended to capture attention likely do so by harnessing people’s natural inclination to seek normative dissociation experiences. This suggests that normative dissociation may be a more productive framing than addiction for discussing social media overuse.

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Cited By

Fort KShulman H(2024)Using a signal detection approach to understand the impacts of processing fluency and efficacy on accuracy in misinformation detectionFrontiers in Psychology10.3389/fpsyg.2024.141791015Online publication date: 16-Sep-2024
https://doi.org/10.3389/fpsyg.2024.1417910
Davis KAnderson MYang CChoukas-Bradley SBell BSlovak P(2024)Cross-Disciplinary Perspectives on Youth Digital Well-Being Research: Identifying Notable Developments, Persistent Gaps, and Future DirectionsJournal of Adolescent Research10.1177/07435584241291163Online publication date: 29-Oct-2024
https://doi.org/10.1177/07435584241291163
Ruiz NMolina León GHeuer H(2024)Design Frictions on Social Media: Balancing Reduced Mindless Scrolling and User SatisfactionProceedings of Mensch und Computer 202410.1145/3670653.3677495(442-447)Online publication date: 1-Sep-2024
https://dl.acm.org/doi/10.1145/3670653.3677495
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Index Terms

“I Don’t Even Remember What I Read”: How Design Influences Dissociation on Social Media
1. Human-centered computing
  1. Collaborative and social computing
    1. Collaborative and social computing theory, concepts and paradigms
      1. Social media
  2. Human computer interaction (HCI)
    1. Empirical studies in HCI
    2. HCI theory, concepts and models

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cover image ACM Conferences

CHI '22: Proceedings of the 2022 CHI Conference on Human Factors in Computing Systems

April 2022

10459 pages

ISBN:9781450391573

DOI:10.1145/3491102

Editors:
Simone Barbosa
PUC-Rio, Brazil
,
Cliff Lampe
University of Michigan, USA
,
Caroline Appert
Université Paris-Saclay, France
,
David A. Shamma
Toyota Research Institute, USA
,
Steven Drucker
Microsoft Research, USA
,
Julie Williamson
University of Glasgow, UK
,
Koji Yatani
University of Tokyo, Japan

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Cited By

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https://doi.org/10.3389/fpsyg.2024.1417910
Davis KAnderson MYang CChoukas-Bradley SBell BSlovak P(2024)Cross-Disciplinary Perspectives on Youth Digital Well-Being Research: Identifying Notable Developments, Persistent Gaps, and Future DirectionsJournal of Adolescent Research10.1177/07435584241291163Online publication date: 29-Oct-2024
https://doi.org/10.1177/07435584241291163
Ruiz NMolina León GHeuer H(2024)Design Frictions on Social Media: Balancing Reduced Mindless Scrolling and User SatisfactionProceedings of Mensch und Computer 202410.1145/3670653.3677495(442-447)Online publication date: 1-Sep-2024
https://dl.acm.org/doi/10.1145/3670653.3677495
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