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Capturing Dynamics of Information Diffusion in SNS: A Survey of Methodology and Techniques

Published: 23 November 2021 Publication History

Abstract

Studying information diffusion in SNS (Social Networks Service) has remarkable significance in both academia and industry. Theoretically, it boosts the development of other subjects such as statistics, sociology, and data mining. Practically, diffusion modeling provides fundamental support for many downstream applications (e.g., public opinion monitoring, rumor source identification, and viral marketing). Tremendous efforts have been devoted to this area to understand and quantify information diffusion dynamics. This survey investigates and summarizes the emerging distinguished works in diffusion modeling. We first put forward a unified information diffusion concept in terms of three components: information, user decision, and social vectors, followed by a detailed introduction of the methodologies for diffusion modeling. And then, a new taxonomy adopting hybrid philosophy (i.e., granularity and techniques) is proposed, and we made a series of comparative studies on elementary diffusion models under our taxonomy from the aspects of assumptions, methods, and pros and cons. We further summarized representative diffusion modeling in special scenarios and significant downstream tasks based on these elementary models. Finally, open issues in this field following the methodology of diffusion modeling are discussed.

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    cover image ACM Computing Surveys
    ACM Computing Surveys  Volume 55, Issue 1
    January 2023
    860 pages
    ISSN:0360-0300
    EISSN:1557-7341
    DOI:10.1145/3492451
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    Association for Computing Machinery

    New York, NY, United States

    Publication History

    Published: 23 November 2021
    Accepted: 01 September 2021
    Revised: 01 July 2021
    Received: 01 August 2020
    Published in CSUR Volume 55, Issue 1

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    Author Tags

    1. Social network
    2. diffusion models
    3. propagation prediction
    4. taxonomy

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    • National Natural Science Foundation of China
    • Beihang Youth Top Talent Support Program

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