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Engaging viewers through social TV games

Published: 04 July 2012 Publication History

Abstract

IPTV platforms have revealed a great potential for the viewers' involvement by allowing the development of services and applications related with the TV content. Taking advantage of both the potentialities of these platforms and game related dynamics new ways to promote interaction between viewers may be achieved. This research focuses on searching and validating innovative forms of entertainment through television. In this context we designed, developed and evaluated the Wize application that combines some social games characteristics with interactive television features. This paper presents the functional specification of this application, implemented in an IPTV platform and describes a Field Trial carried out with 22 users. To accomplish this evaluation those persons were provided at their homes with a sub-set of the Wize features integrated in an iTV application of a popular TV show. The results provide a better understanding of the expectations towards social TV related games and reveal that users have strong motivation to continue to use such an application and a strong interest in doing it with their friends. The results also showed the potential of this type of applications to engage in a deeper manner the viewers with the TV content.

References

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Cited By

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  • (2017)Social experiences within the home using second screen TV applicationsMultimedia Tools and Applications10.1007/s11042-016-3646-176:4(5661-5689)Online publication date: 1-Feb-2017
  • (2017)Indagante: A Proposal for a Social Multiplatform Game to Motivate Interaction in the Living RoomApplications and Usability of Interactive TV10.1007/978-3-319-63321-3_8(105-116)Online publication date: 13-Jul-2017
  • (2016)How and Why Users Use Social TV Systems? A Systematic Review of User StudiesProceedings of the 2016 49th Hawaii International Conference on System Sciences (HICSS)10.1109/HICSS.2016.482(3868-3877)Online publication date: 5-Jan-2016
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Published In

cover image ACM Other conferences
EuroITV '12: Proceedings of the 10th European Conference on Interactive TV and Video
July 2012
240 pages
ISBN:9781450311076
DOI:10.1145/2325616
Permission to make digital or hard copies of all or part of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for components of this work owned by others than ACM must be honored. Abstracting with credit is permitted. To copy otherwise, or republish, to post on servers or to redistribute to lists, requires prior specific permission and/or a fee. Request permissions from [email protected]

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  • Fraunhofer FOKUS: Fraunhofer FOKUS

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Association for Computing Machinery

New York, NY, United States

Publication History

Published: 04 July 2012

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Author Tags

  1. bets
  2. evaluation
  3. field trial
  4. interactive television
  5. quizzes
  6. social games

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  • Research-article

Conference

EuroiTV '12
Sponsor:
  • Fraunhofer FOKUS

Acceptance Rates

EuroITV '12 Paper Acceptance Rate 31 of 91 submissions, 34%;
Overall Acceptance Rate 52 of 149 submissions, 35%

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Cited By

View all
  • (2017)Social experiences within the home using second screen TV applicationsMultimedia Tools and Applications10.1007/s11042-016-3646-176:4(5661-5689)Online publication date: 1-Feb-2017
  • (2017)Indagante: A Proposal for a Social Multiplatform Game to Motivate Interaction in the Living RoomApplications and Usability of Interactive TV10.1007/978-3-319-63321-3_8(105-116)Online publication date: 13-Jul-2017
  • (2016)How and Why Users Use Social TV Systems? A Systematic Review of User StudiesProceedings of the 2016 49th Hawaii International Conference on System Sciences (HICSS)10.1109/HICSS.2016.482(3868-3877)Online publication date: 5-Jan-2016
  • (2016)Place and ITV: Playful Design Strategies Towards Place-Oriented ITVHandbook of Digital Games and Entertainment Technologies10.1007/978-981-4560-50-4_46(1127-1155)Online publication date: 10-Aug-2016
  • (2015)Learning Lessons for Second Screen from Board GamesProceedings of the ACM International Conference on Interactive Experiences for TV and Online Video10.1145/2745197.2755515(143-148)Online publication date: 3-Jun-2015
  • (2015)Place and ITV: Playful Design Strategies Towards Place-Oriented ITVHandbook of Digital Games and Entertainment Technologies10.1007/978-981-4560-52-8_46-1(1-29)Online publication date: 20-Aug-2015
  • (2014)Playout delay of TV signalsProceedings of the ACM International Conference on Interactive Experiences for TV and Online Video10.1145/2602299.2602310(23-30)Online publication date: 25-Jun-2014
  • (2013)TV-centric multiplayer gaming over the cloud for consumer electronic devices2013 IEEE Third International Conference on Consumer Electronics ¿ Berlin (ICCE-Berlin)10.1109/ICCE-Berlin.2013.6697989(1-3)Online publication date: Sep-2013
  • (2012)Integration of communication services for Android-based set-top box applications2012 20th Telecommunications Forum (TELFOR)10.1109/TELFOR.2012.6419534(1621-1624)Online publication date: Nov-2012

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