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Analyzing and predicting viral tweets

Published: 13 May 2013 Publication History

Abstract

Twitter and other microblogging services have become indispensable sources of information in today's web. Understanding the main factors that make certain pieces of information spread quickly in these platforms can be decisive for the analysis of opinion formation and many other opinion mining tasks.
This paper addresses important questions concerning the spread of information on Twitter. What makes Twitter users retweet a tweet? Is it possible to predict whether a tweet will become "viral", i.e., will be frequently retweeted? To answer these questions we provide an extensive analysis of a wide range of tweet and user features regarding their influence on the spread of tweets. The most impactful features are chosen to build a learning model that predicts viral tweets with high accuracy. All experiments are performed on a real-world dataset, extracted through a public Twitter API based on user IDs from the TREC 2011 microblog corpus.

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    Published In

    cover image ACM Other conferences
    WWW '13 Companion: Proceedings of the 22nd International Conference on World Wide Web
    May 2013
    1636 pages
    ISBN:9781450320382
    DOI:10.1145/2487788

    Sponsors

    • NICBR: Nucleo de Informatcao e Coordenacao do Ponto BR
    • CGIBR: Comite Gestor da Internet no Brazil

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    Association for Computing Machinery

    New York, NY, United States

    Publication History

    Published: 13 May 2013

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    Author Tags

    1. analysis
    2. microblog
    3. model
    4. prediction
    5. retweet
    6. spread
    7. tweet
    8. twitter

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    WWW '13
    Sponsor:
    • NICBR
    • CGIBR
    WWW '13: 22nd International World Wide Web Conference
    May 13 - 17, 2013
    Rio de Janeiro, Brazil

    Acceptance Rates

    WWW '13 Companion Paper Acceptance Rate 831 of 1,250 submissions, 66%;
    Overall Acceptance Rate 1,899 of 8,196 submissions, 23%

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    • (2024)A Survey of Deep Learning-Based Information Cascade PredictionSymmetry10.3390/sym1611143616:11(1436)Online publication date: 29-Oct-2024
    • (2024)Uncovering Key Factors That Drive the Impressions of Online Emerging Technology NarrativesInformation10.3390/info1511070615:11(706)Online publication date: 5-Nov-2024
    • (2024)HAPI: An efficient Hybrid Feature Engineering-based Approach for Propaganda Identification in social mediaPLOS ONE10.1371/journal.pone.030258319:7(e0302583)Online publication date: 10-Jul-2024
    • (2024)Hashtag and Marketing Campaign on Twitter: From the Spectrum of Smartphone Industry PerspectiveScience, Engineering Management and Information Technology10.1007/978-3-031-72284-4_20(323-342)Online publication date: 12-Sep-2024
    • (2024)A Comparative Analysis of Information Cascade Prediction Using Dynamic Heterogeneous and Homogeneous GraphsComplex Networks & Their Applications XII10.1007/978-3-031-53503-1_14(168-179)Online publication date: 29-Feb-2024
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    • (2023)News Popularity Beyond the Click-Through-Rate for Personalized RecommendationsProceedings of the 46th International ACM SIGIR Conference on Research and Development in Information Retrieval10.1145/3539618.3591741(1396-1405)Online publication date: 19-Jul-2023
    • (2023)Full-Scale Information Diffusion Prediction With Reinforced Recurrent NetworksIEEE Transactions on Neural Networks and Learning Systems10.1109/TNNLS.2021.310615634:5(2271-2283)Online publication date: May-2023
    • (2023)CasFlow: Exploring Hierarchical Structures and Propagation Uncertainty for Cascade PredictionIEEE Transactions on Knowledge and Data Engineering10.1109/TKDE.2021.312647535:4(3484-3499)Online publication date: 1-Apr-2023
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