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How does search behavior change as search becomes more difficult?

Published: 10 April 2010 Publication History

Abstract

Search engines make it easy to check facts online, but finding some specific kinds of information sometimes proves to be difficult. We studied the behavioral signals that suggest that a user is having trouble in a search task. First, we ran a lab study with 23 users to gain a preliminary understanding on how users' behavior changes when they struggle finding the information they're looking for. The observations were then tested with 179 participants who all completed an average of 22.3 tasks from a pool of 100 tasks. The large-scale study provided quantitative support for our qualitative observations from the lab study. When having difficulty in finding information, users start to formulate more diverse queries, they use advanced operators more, and they spend a longer time on the search result page as compared to the successful tasks. The results complement the existing body of research focusing on successful search strategies.

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    cover image ACM Conferences
    CHI '10: Proceedings of the SIGCHI Conference on Human Factors in Computing Systems
    April 2010
    2690 pages
    ISBN:9781605589299
    DOI:10.1145/1753326
    Permission to make digital or hard copies of all or part of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for components of this work owned by others than ACM must be honored. Abstracting with credit is permitted. To copy otherwise, or republish, to post on servers or to redistribute to lists, requires prior specific permission and/or a fee. Request permissions from [email protected]

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    Published: 10 April 2010

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    Author Tags

    1. behavioral signals
    2. difficult search tasks
    3. search engines
    4. search strategies
    5. web search

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