poster

AdOn: an intelligent overlay video advertising system

Authors:

Jinlian Guo,

Tao Mei,

Falin Liu,

Xian-Sheng HuaAuthors Info & Claims

SIGIR '09: Proceedings of the 32nd international ACM SIGIR conference on Research and development in information retrieval

Pages 628 - 629

https://doi.org/10.1145/1571941.1572049

Published: 19 July 2009 Publication History

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Abstract

This paper presents a new video advertising system, called AdOn, which supports intelligent overlay video ads. Unlike most current ad-networks such as Youtube that overlay the ads at fixed positions in the videos (e.g., on the bottom fifth of videos 15 seconds in), AdOn is able to automatically detect a set of spatio-temporal nonintrusive positions and associate the contextually relevant ads with these positions. The overlay positions are obtained on the basis of video structuring, face and text detection, as well as visual saliency analysis, so that the intrusiveness to the users can be minimized. The ads are selected according to content-based multimodal relevance so that advertising relevance can be maximized. AdOn represents one of the first attempts towards intelligent overlay video advertising by leveraging video content analysis techniques.

References

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W.-S. Liao, K.-T. Chen, and W. H. Hsu. AdImage: Video advertising by image matching and ad scheduling optimization. In SIGIR, 2008.

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H. Liu, S. Jiang, Q. Huang, and C. Xu. A generic virtual content insertion system based on visual attention analysis. In ACM Multimedia, 2008.

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LiveRail. Q4 2008 state of the industry.

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[4]

T. Mei, X.-S. Hua, L. Yang, and S. Li. Videosense: Towards effective online video advertising. In ACM Multimedia, 2007.

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YouTube. http://www.youtube.com/.

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Cited By

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Zámečník R(2024)Intelligent systems and consumer neuroscience in the age of computational advertisingManagement & Marketing10.2478/mmcks-2024-002019:3(441-470)Online publication date: 24-Oct-2024
https://doi.org/10.2478/mmcks-2024-0020
Kim TLee JSuh J(2023)L-Shape advertising for mobile video streaming services: Less intrusive while still effectiveDisplays10.1016/j.displa.2023.10243678(102436)Online publication date: Jul-2023
https://doi.org/10.1016/j.displa.2023.102436
Tang TTang JLai JYing LWu YYu LRen P(2022)SmartShots: An Optimization Approach for Generating Videos with Data Visualizations EmbeddedACM Transactions on Interactive Intelligent Systems10.1145/348450612:1(1-21)Online publication date: 4-Mar-2022
https://dl.acm.org/doi/10.1145/3484506
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Index Terms

AdOn: an intelligent overlay video advertising system
1. Information systems
  1. World Wide Web
    1. Web applications
    2. Web services

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Information & Contributors

Information

Published In

SIGIR '09: Proceedings of the 32nd international ACM SIGIR conference on Research and development in information retrieval

July 2009

896 pages

ISBN:9781605584836

DOI:10.1145/1571941

General Chairs:
James Allan
University of Massachusetts Amherst, USA
,
Javed Aslam
Northeastern University, USA
,
Program Chairs:
Mark Sanderson
University of Sheffield, UK
,
ChengXiang Zhai
University of Illinois at Urbana-Champaign, USA
,
Justin Zobel
University of Melbourne, Australia

Publisher

Association for Computing Machinery

New York, NY, United States

Publication History

Published: 19 July 2009

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SIGIR '09

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SIGIR '09: The 32nd International ACM SIGIR conference on research and development in Information Retrieval

July 19 - 23, 2009

MA, Boston, USA

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Overall Acceptance Rate 792 of 3,983 submissions, 20%

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Zámečník R(2024)Intelligent systems and consumer neuroscience in the age of computational advertisingManagement & Marketing10.2478/mmcks-2024-002019:3(441-470)Online publication date: 24-Oct-2024
https://doi.org/10.2478/mmcks-2024-0020
Kim TLee JSuh J(2023)L-Shape advertising for mobile video streaming services: Less intrusive while still effectiveDisplays10.1016/j.displa.2023.10243678(102436)Online publication date: Jul-2023
https://doi.org/10.1016/j.displa.2023.102436
Tang TTang JLai JYing LWu YYu LRen P(2022)SmartShots: An Optimization Approach for Generating Videos with Data Visualizations EmbeddedACM Transactions on Interactive Intelligent Systems10.1145/348450612:1(1-21)Online publication date: 4-Mar-2022
https://dl.acm.org/doi/10.1145/3484506
Sreedhar KCurcio IHourunranta ALepistö MToni LBegen AAlay ÖTimmerer C(2020)Immersive media experience with MPEG OMAF multi-viewpoints and overlaysProceedings of the 11th ACM Multimedia Systems Conference10.1145/3339825.3393576(333-336)Online publication date: 27-May-2020
https://dl.acm.org/doi/10.1145/3339825.3393576
Chen XLiu QLienhart RWang HChen SBoll SChen PFriedland GLi JYan S(2017)Towards Global Optimization in Display Advertising by Integrating Multimedia Metrics with Real-Time BiddingProceedings of the 25th ACM international conference on Multimedia10.1145/3123266.3123966(836-845)Online publication date: 23-Oct-2017
https://dl.acm.org/doi/10.1145/3123266.3123966
Chen XChen BKankanhalli MKando NSakai TJoho HLi Hde Vries AWhite R(2017)Optimizing Trade-offs Among Stakeholders in Real-Time Bidding by Incorporating Multimedia MetricsProceedings of the 40th International ACM SIGIR Conference on Research and Development in Information Retrieval10.1145/3077136.3080802(205-214)Online publication date: 7-Aug-2017
https://dl.acm.org/doi/10.1145/3077136.3080802
Qi LZhang CSukul ATavanapong WPeterson D(2016)Automated Coding of Political Video Ads for Political Science Research2016 IEEE International Symposium on Multimedia (ISM)10.1109/ISM.2016.0012(7-13)Online publication date: Dec-2016
https://doi.org/10.1109/ISM.2016.0012
Li JGao WLi JGao W(2014)Saliency-Based ApplicationsVisual Saliency Computation10.1007/978-3-319-05642-5_8(215-232)Online publication date: 2014
https://doi.org/10.1007/978-3-319-05642-5_8
Rahman AEl Saddik A(2013)Mobile PointMe-based spatial haptic interaction with annotated media for learning purposesMultimedia Systems10.1007/s00530-012-0285-x19:2(131-149)Online publication date: 1-Mar-2013
https://dl.acm.org/doi/10.1007/s00530-012-0285-x
Strathern JAwadh SChokshi SAddam OZarour OShafiq MÖztürk OShafiq OJida JAlhajj R(2013)From Increased Availability to Increased Productivity: How Researchers Benefit from Online ResourcesInformation Reuse and Integration in Academia and Industry10.1007/978-3-7091-1538-1_13(261-279)Online publication date: 22-Aug-2013
https://doi.org/10.1007/978-3-7091-1538-1_13
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